ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2026

Institutional positions in ServiceNow, Inc. as of Sep 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Q3 2026 data is still coming in (13F filing deadline: Nov 16, 2026), so these numbers are incomplete.

Institutional holders: 18; +3 vs. Q2 2026
Shares held: 204.8K; +50.8K (+33.0%) vs. Q2 2026
Total value: $27.4M; +$12.2M (+79.6%) vs. Q2 2026
New holders: 4; 7 more added
Sold out: 1; 3 more reduced

2,229 institutions that held it in Q2 2026 haven't filed for Q3 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holders

Value held

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,244	$83.7B
Q1 2026	2,212	$90.5B
Q4 2025	2,325	$138.5B
Q3 2025	2,248	$164.4B
Q2 2025	2,297	$187.2B
Q1 2025	2,166	$145.0B
Q4 2024	2,261	$194.6B
Q3 2024	1,944	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q3 2026

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2026.

Institutions holding NOW in Q3 2026
Institution	Shares	Value	% of portfolio	Change in shares	Action
Womack Financial LLC	–	–	–	–	Not filed
Evexia Wealth LLC	–	–	–	–	Not filed
Kesler, Norman & Wride, LLC	–	–	–	–	Not filed
Capital Management Associates, Inc	–	–	–	–	Not filed
Nvest Financial, LLC	–	–	–	–	Not filed
PenderFund Capital Management Ltd.	–	–	–	–	Not filed
Silphium Asset Management Ltd	–	–	–	–	Not filed
Valley National Advisers Inc	–	–	–	–	Not filed
Red Lighthouse Investment Management, LLC	–	–	–	–	Not filed
Crescent Grove Advisors, LLC	–	–	–	–	Not filed
Wexford Capital LP	–	–	–	–	Not filed
Facet Wealth, Inc.	–	–	–	–	Not filed
Mesirow Financial Investment Management, Inc.	–	–	–	–	Not filed
Nwam LLC	–	–	–	–	Not filed
Champlain Investment Partners, LLC	–	–	–	–	Not filed
Adalta Capital Management LLC	–	–	–	–	Not filed
Advisor OS, LLC	–	–	–	–	Not filed
Dogwood Wealth Management LLC	–	–	–	–	Not filed
Lecap Asset Management Ltd	–	–	–	–	Not filed
AlTi Global, Inc.	–	–	–	–	Not filed
Instrumental Wealth, LLC	–	–	–	–	Not filed
Robertson Stephens Wealth Management, LLC	–	–	–	–	Not filed
First National Bank Sioux Falls	–	–	–	–	Not filed
First National Bank of Omaha	–	–	–	–	Not filed
Redwood Financial Network Corp	–	–	–	–	Not filed
HMS Capital Management, LLC	–	–	–	–	Not filed
Aventura Private Wealth, LLC	–	–	–	–	Not filed
Commonwealth Financial Services, LLC	–	–	–	–	Not filed
Capital Asset Advisory Services LLC	–	–	–	–	Not filed
Vienna Asset Management LLC	–	–	–	–	Not filed
Palogic Value Management, L.P.	–	–	–	–	Not filed
RB Capital Management, LLC	–	–	–	–	Not filed
Meadowbrook Wealth Management, LLC	–	–	–	–	Not filed
Elevated Capital Advisors, LLC	–	–	–	–	Not filed
Continuum Advisory, LLC	–	–	–	–	Not filed
HM Payson & Co	–	–	–	–	Not filed
Regatta Capital Group, LLC	–	–	–	–	Not filed
Empirical Asset Management, LLC	–	–	–	–	Not filed
Kathmere Capital Management, LLC	–	–	–	–	Not filed
One Capital Management, LLC	–	–	–	–	Not filed
Broadway Wealth Solutions, Inc.	–	–	–	–	Not filed
Howard Bailey Securities, LLC	–	–	–	–	Not filed
Pinnacle Wealth Management Advisory Group, LLC	–	–	–	–	Not filed
Vantus Wealth LLC	–	–	–	–	Not filed
Chokshi & Queen Wealth Advisors, Inc	–	–	–	–	Not filed
ZRC Wealth Management, LLC	–	–	–	–	Not filed
Wellspring Financial Advisors, LLC	–	–	–	–	Not filed
Hillman Capital Management, Inc.	–	–	–	–	Not filed
Empirical Financial Services, LLC d.b.a. Empirical Wealth Management	–	–	–	–	Not filed
Hengehold Capital Management LLC	–	–	–	–	Not filed
Quotient Wealth Partners, LLC	–	–	–	–	Not filed
Decision Investments, Inc	–	–	–	–	Not filed
Signature Equity Partners, LLC	–	–	–	–	Not filed
Wolverine Asset Management LLC	–	–	–	–	Not filed
CVA Family Office, LLC	–	–	–	–	Not filed
TCTC Holdings, LLC	–	–	–	–	Not filed
Cary Street Partners Financial LLC	–	–	–	–	Not filed
Allen Capital Group, LLC	–	–	–	–	Not filed
Flywheel Private Wealth LLC	–	–	–	–	Not filed
New Republic Capital, LLC	–	–	–	–	Not filed
Family Management Corp	–	–	–	–	Not filed
Fort Sheridan Advisors LLC	–	–	–	–	Not filed
R2 Capital Strategies, LLC	–	–	–	–	Not filed
CM Wealth Advisors LLC	–	–	–	–	Not filed
Fiduciary Alliance LLC	–	–	–	–	Not filed
Smithfield Trust Co	–	–	–	–	Not filed
Keystone Financial Group	–	–	–	–	Not filed
Financial Sense Advisors, Inc.	–	–	–	–	Not filed
Strategic Wealth Partners, Ltd.	–	–	–	–	Not filed
Impact Investors, Inc	–	–	–	–	Not filed
Sound Income Strategies, LLC	–	–	–	–	Not filed
LVW Advisors, LLC	–	–	–	–	Not filed
Knightsbridge Asset Management, LLC	–	–	–	–	Not filed
RD Lewis Holdings, Inc.	–	–	–	–	Not filed
Moss Adams Wealth Advisors LLC	–	–	–	–	Not filed
Sustainable Insight Capital Management, LLC	–	–	–	–	Not filed
Baltimore-Washington Financial Advisors, Inc.	–	–	–	–	Not filed
Gamco Investors, Inc. Et Al	–	–	–	–	Not filed
Compass Financial Management LLC	–	–	–	–	Not filed
Smith, Moore & Co.	–	–	–	–	Not filed
Curated Wealth Partners LLC	–	–	–	–	Not filed
Signature Wealth Management Partners, LLC	–	–	–	–	Not filed
Rehmann Capital Advisory Group	–	–	–	–	Not filed
Petros Family Wealth, LLC	–	–	–	–	Not filed
GW&K Investment Management, LLC	–	–	–	–	Not filed
Csenge Advisory Group	–	–	–	–	Not filed
SmartHarvest Portfolios, LLC	–	–	–	–	Not filed
Acorns Advisers, LLC	–	–	–	–	Not filed
1776 Wealth LLC	–	–	–	–	Not filed
Outlook Wealth Advisors, LLC	–	–	–	–	Not filed
Dynamic Wealth Strategies, LLC	–	–	–	–	Not filed
Birch Hill Investment Advisors LLC	–	–	–	–	Not filed
1015 Capital Partners, LLC	–	–	–	–	Not filed
MJP Associates Inc	–	–	–	–	Not filed
Bahl & Gaynor Inc	–	–	–	–	Not filed
Income Insurance Ltd	–	–	–	–	Not filed
Murphy & Mullick Capital Management Corp	–	–	–	–	Not filed
Obermeyer Wood Investment Counsel, LLLP	–	–	–	–	Not filed
Summit Global Investments	–	–	–	–	Not filed
Red Door Wealth Management, LLC	–	–	–	–	Not filed