ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2026

Institutional positions in ServiceNow, Inc. as of Sep 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Q3 2026 data is still coming in (13F filing deadline: Nov 16, 2026), so these numbers are incomplete.

Institutional holders: 12; +2 vs. Q2 2026
Shares held: 88.4K; +43.4K (+96.4%) vs. Q2 2026
Total value: $11.8M; +$7.38M (+165.1%) vs. Q2 2026
New holders: 3; 5 more added
Sold out: 1; 2 more reduced

2,234 institutions that held it in Q2 2026 haven't filed for Q3 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holders

Value held

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,244	$83.7B
Q1 2026	2,212	$90.5B
Q4 2025	2,325	$138.5B
Q3 2025	2,248	$164.4B
Q2 2025	2,297	$187.2B
Q1 2025	2,166	$145.0B
Q4 2024	2,261	$194.6B
Q3 2024	1,944	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q3 2026

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2026.

Institutions holding NOW in Q3 2026
Institution	Shares	Value	% of portfolio	Change in shares	Action
Mizuho Markets Americas LLC	–	–	–	–	Not filed
Central Pacific Bank - Trust Division	–	–	–	–	Not filed
BTC Capital Management, Inc.	–	–	–	–	Not filed
Boomfish Wealth Group, LLC	–	–	–	–	Not filed
Maven Securities LTD	–	–	–	–	Not filed
Gallagher Capital Advisors, LLC	–	–	–	–	Not filed
Asset Dedication, LLC	–	–	–	–	Not filed
New Age Alpha Advisors, LLC	–	–	–	–	Not filed
Umpqua Bank	–	–	–	–	Not filed
Texas Yale Capital Corp.	–	–	–	–	Not filed
Guided Capital Wealth Management, LLC	–	–	–	–	Not filed
Cunning Capital Partners, LP	–	–	–	–	Not filed
National Asset Management, Inc.	–	–	–	–	Not filed
SBI Okasan Asset Management Co.Ltd.	–	–	–	–	Not filed
Grant Private Wealth Management Inc	–	–	–	–	Not filed
Lazard Freres Gestion S.A.S.	–	–	–	–	Not filed
Marathon Wealth Advisors LLC	–	–	–	–	Not filed
JT Stratford LLC	–	–	–	–	Not filed
Accordant Advisory Group Inc	–	–	–	–	Not filed
Nippon Life Global Investors Americas, Inc.	–	–	–	–	Not filed
Sarasin & Partners LLP	–	–	–	–	Not filed
Sora Investors LLC	–	–	–	–	Not filed
CWA Asset Management Group, LLC	–	–	–	–	Not filed
Massar Capital Management, LP	–	–	–	–	Not filed
Hudson Value Partners, LLC	–	–	–	–	Not filed
Stablepoint Partners, LLC	–	–	–	–	Not filed
Elevate Capital Advisors, LLC	–	–	–	–	Not filed
Stance Capital LLC	–	–	–	–	Not filed
Garrett Investment Advisors LLC	–	–	–	–	Not filed
Dutch Asset Corp	–	–	–	–	Not filed
Flagship Harbor Advisors, LLC	–	–	–	–	Not filed
Bluebird Wealth Management LLC	–	–	–	–	Not filed
Steel Peak Wealth Management LLC	–	–	–	–	Not filed
Flow Traders U.S. LLC	–	–	–	–	Not filed
Clearstead Advisors, LLC	–	–	–	–	Not filed
Ally Financial Inc.	–	–	–	–	Not filed
American Financial Group Inc	–	–	–	–	Not filed
Robertson Opportunity Capital, LLC	–	–	–	–	Not filed
Cooper Financial Group	–	–	–	–	Not filed
Phoenix Holdings Ltd.	–	–	–	–	Not filed
Chicago Partners Investment Group LLC	–	–	–	–	Not filed
Beaumont Asset Management, L.L.C.	–	–	–	–	Not filed
Beta Wealth Group, Inc.	–	–	–	–	Not filed
Mathes Company, Inc.	–	–	–	–	Not filed
Harmony Asset Management LLC	–	–	–	–	Not filed
Westshore Wealth, LLC	–	–	–	–	Not filed
Interchange Capital Partners, LLC	–	–	–	–	Not filed
BBR Partners, LLC	–	–	–	–	Not filed
OMC Financial Services LTD	–	–	–	–	Not filed
Angeles Wealth Management, LLC	–	–	–	–	Not filed
Quattro Financial Advisors LLC	–	–	–	–	Not filed
Jamison Private Wealth Management, Inc.	–	–	–	–	Not filed
Ritholtz Wealth Management	–	–	–	–	Not filed
Capital Investment Advisors, LLC	–	–	–	–	Not filed
1st Source Bank	–	–	–	–	Not filed
Kirtland Hills Capital Management, LLC	–	–	–	–	Not filed
Prelude Capital Management, LLC	–	–	–	–	Not filed
Marathon Trading Investment Management LLC	–	–	–	–	Not filed
Natural Investments, LLC	–	–	–	–	Not filed
Swan Global Investments, LLC	–	–	–	–	Not filed
Kingswood Wealth Advisors, LLC	–	–	–	–	Not filed
Profund Advisors LLC	–	–	–	–	Not filed
Ameritas Advisory Services, LLC	–	–	–	–	Not filed
Canandaigua National Bank & Trust Co	–	–	–	–	Not filed
Investment Partners Asset Management, Inc.	–	–	–	–	Not filed
Acima Private Wealth, LLC	–	–	–	–	Not filed
M Holdings Securities, Inc.	–	–	–	–	Not filed
AXS Investments LLC	–	–	–	–	Not filed
Centaurus Financial, Inc.	–	–	–	–	Not filed
Sun Financial Inc	–	–	–	–	Not filed
RDA Financial Network	–	–	–	–	Not filed
Avantax Planning Partners, Inc.	–	–	–	–	Not filed
SkyOak Wealth, LLC	–	–	–	–	Not filed
Stoneridge Investment Partners LLC	–	–	–	–	Not filed
Liberty One Investment Management, LLC	–	–	–	–	Not filed
Formula Growth Ltd	–	–	–	–	Not filed
Investment Insight Wealth Management, LLC	–	–	–	–	Not filed
United Advisor Group, LLC	–	–	–	–	Not filed
Arete Wealth Advisors, LLC	–	–	–	–	Not filed
Northern Financial Advisors Inc	–	–	–	–	Not filed
Money Concepts Capital Corp	–	–	–	–	Not filed
Valeo Financial Advisors, LLC	–	–	–	–	Not filed
Cito Capital Group, LLC	–	–	–	–	Not filed
Norden Group LLC	–	–	–	–	Not filed
Altus Wealth Group LLC	–	–	–	–	Not filed
Legacy Wealth Asset Management, LLC	–	–	–	–	Not filed
AMG National Trust Bank	–	–	–	–	Not filed
Chilton Investment Co LLC	–	–	–	–	Not filed
Z3 Capital Partners, LLC	–	–	–	–	Not filed
Caxton Associates LLP	–	–	–	–	Not filed
Savvy Advisors, Inc.	–	–	–	–	Not filed
Granite Islands Private Wealth, LLC	–	–	–	–	Not filed
Broyhill Asset Management	–	–	–	–	Not filed
Prakash Investment Advisors LLC	–	–	–	–	Not filed
Sovran Advisors, LLC	–	–	–	–	Not filed
Romano Brothers and Company	–	–	–	–	Not filed
RiverPark Advisors, LLC	–	–	–	–	Not filed
Jasper Ridge Partners, L.P.	–	–	–	–	Not filed
Navalign, LLC	–	–	–	–	Not filed
Nano Cap New Millennium Growth Fund L P	–	–	–	–	Not filed