ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2026

Institutional positions in ServiceNow, Inc. as of Sep 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Q3 2026 data is still coming in (13F filing deadline: Nov 16, 2026), so these numbers are incomplete.

Institutional holders: 12; +2 vs. Q2 2026
Shares held: 88.4K; +43.4K (+96.4%) vs. Q2 2026
Total value: $11.8M; +$7.38M (+165.1%) vs. Q2 2026
New holders: 3; 5 more added
Sold out: 1; 2 more reduced

2,234 institutions that held it in Q2 2026 haven't filed for Q3 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holders

Value held

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,244	$83.7B
Q1 2026	2,212	$90.5B
Q4 2025	2,325	$138.5B
Q3 2025	2,248	$164.4B
Q2 2025	2,297	$187.2B
Q1 2025	2,166	$145.0B
Q4 2024	2,261	$194.6B
Q3 2024	1,944	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q3 2026

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2026.

Institutions holding NOW in Q3 2026
Institution	Shares	Value	% of portfolio	Change in shares	Action
Triglav Skladi, D.O.O.	–	–	–	–	Not filed
Alerus Financial NA	–	–	–	–	Not filed
Resurgent Financial Advisors LLC	–	–	–	–	Not filed
Tandem Capital Management Corp	–	–	–	–	Not filed
Waterfront Wealth Inc.	–	–	–	–	Not filed
Whittier Trust Co of Nevada Inc	–	–	–	–	Not filed
Malaga Cove Capital, LLC	–	–	–	–	Not filed
Leelyn Smith, LLC	–	–	–	–	Not filed
EPG Wealth Management LLC	–	–	–	–	Not filed
Elevated Private Wealth, LLC	–	–	–	–	Not filed
Pacific Wealth Strategies Group, Inc.	–	–	–	–	Not filed
Disciplined Investors, L.L.C.	–	–	–	–	Not filed
Insigneo Advisory Services, LLC	–	–	–	–	Not filed
LM Advisors LLC	–	–	–	–	Not filed
Silvant Capital Management LLC	–	–	–	–	Not filed
Moody National Bank Trust Division	–	–	–	–	Not filed
Bank of New Hampshire	–	–	–	–	Not filed
Diversified Management Inc	–	–	–	–	Not filed
Kentucky Farm Bureau Mutual Insurance Co	–	–	–	–	Not filed
Northbridge Financial Group, LLC	–	–	–	–	Not filed
Turtle Creek Wealth Advisors, LLC	–	–	–	–	Not filed
Wilian Securities, LLC	–	–	–	–	Not filed
Capital Group Investment Management Pte. Ltd.	–	–	–	–	Not filed
MN Wealth Advisors, LLC	–	–	–	–	Not filed
Canton Hathaway, LLC	–	–	–	–	Not filed
Bryn Mawr Trust Co	–	–	–	–	Not filed
SeaCrest Wealth Management, LLC	–	–	–	–	Not filed
Cambria Investment Management, L.P.	–	–	–	–	Not filed
Brown Financial Advisors	–	–	–	–	Not filed
Karani Asset Management LLC	–	–	–	–	Not filed
Ticino Wealth	–	–	–	–	Not filed
Milestone Asset Management, LLC	–	–	–	–	Not filed
Agp Franklin, LLC	–	–	–	–	Not filed
Concentric Capital Strategies, LP	–	–	–	–	Not filed
Bank of Hawaii	–	–	–	–	Not filed
Rhodes Investment Advisors Inc	–	–	–	–	Not filed
Renasant Bank	–	–	–	–	Not filed
Triumph Capital Management	–	–	–	–	Not filed
Palouse Capital Management, Inc.	–	–	–	–	Not filed
Ducere Wealth Management LLC	–	–	–	–	Not filed
Equitable Trust Co	–	–	–	–	Not filed
Pekao Towarzystwo Funduszy Inwestycyjnych S.A.	–	–	–	–	Not filed
Trust Asset Management LLC	–	–	–	–	Not filed
Uniting Wealth Partners, LLC	–	–	–	–	Not filed
CDC Financial, Inc.	–	–	–	–	Not filed
Mutual Advisors, LLC	–	–	–	–	Not filed
Aaron Wealth Advisors	–	–	–	–	Not filed
Mosaic Family Wealth Partners, LLC	–	–	–	–	Not filed
Sunstone Asset Management, L.P.	–	–	–	–	Not filed
IFC Advisors LLC	–	–	–	–	Not filed
Great Valley Advisor Group, Inc.	–	–	–	–	Not filed
Integrity Alliance, LLC.	–	–	–	–	Not filed
Lord & Richards Wealth Management, LLC	–	–	–	–	Not filed
Cabot Wealth Management Inc	–	–	–	–	Not filed
Krilogy Financial LLC	–	–	–	–	Not filed
Wedmont Private Capital	–	–	–	–	Not filed
Naviter Wealth, LLC	–	–	–	–	Not filed
Mitsubishi UFJ Asset Management (UK) Ltd.	–	–	–	–	Not filed
Magnetar Financial LLC	–	–	–	–	Not filed
Eastern Bank	–	–	–	–	Not filed
GeoWealth Management, LLC	–	–	–	–	Not filed
Regal Investment Advisors LLC	–	–	–	–	Not filed
Sovereign's Capital Management, LLC	–	–	–	–	Not filed
Wealthedge Investment Advisors, LLC	–	–	–	–	Not filed
Paragon Capital Management Inc	–	–	–	–	Not filed
Asset One Wealth Management LLC	–	–	–	–	Not filed
Tiaa-Cref Individual & Institutional Services, LLC	–	–	–	–	Not filed
Silver Oak Securities, Inc	–	–	–	–	Not filed
Blue Line Capital, LLC	–	–	–	–	Not filed
Douglass Winthrop Advisors, LLC	–	–	–	–	Not filed
Bowen Hanes & Co Inc	–	–	–	–	Not filed
Syon Capital LLC	–	–	–	–	Not filed
Central Trust Co	–	–	–	–	Not filed
BFSG, LLC	–	–	–	–	Not filed
Simplicity Wealth,LLC	–	–	–	–	Not filed
Fearless Solutions, LLC dba Best Invest	–	–	–	–	Not filed
First National Trust Co	–	–	–	–	Not filed
Great Lakes Advisors, LLC	–	–	–	–	Not filed
Coastal Investment Advisors, Inc.	–	–	–	–	Not filed
Viawealth, LLC	–	–	–	–	Not filed
Dauntless Investment Group, LLC	–	–	–	–	Not filed
Sierra Capital LLC	–	–	–	–	Not filed
Crew Capital Management, Ltd.	–	–	–	–	Not filed
Larson Financial Group LLC	–	–	–	–	Not filed
Canopy Partners, LLC	–	–	–	–	Not filed
Steinberganna Wealth Management	–	–	–	–	Not filed
Gabelli Funds LLC	–	–	–	–	Not filed
Cohen Klingenstein LLC	–	–	–	–	Not filed
Alight Capital Management LP	–	–	–	–	Not filed
OpenArc Corporate Advisory, LLC	–	–	–	–	Not filed
Prana Capital Management, LP	–	–	–	–	Not filed
Three Seasons Wealth, LLC	–	–	–	–	Not filed
Sagespring Wealth Partners, LLC	–	–	–	–	Not filed
Aspire Private Capital, LLC	–	–	–	–	Not filed
Dearborn Partners LLC	–	–	–	–	Not filed
Concord Wealth Partners	–	–	–	–	Not filed
Trivant Custom Portfolio Group, LLC	–	–	–	–	Not filed
Aries Wealth Management	–	–	–	–	Not filed
Fulton Bank, N.A.	–	–	–	–	Not filed
Palumbo Wealth Management LLC	–	–	–	–	Not filed