ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2026

Institutional positions in ServiceNow, Inc. as of Sep 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Q3 2026 data is still coming in (13F filing deadline: Nov 16, 2026), so these numbers are incomplete.

Institutional holders: 12; +2 vs. Q2 2026
Shares held: 88.4K; +43.4K (+96.4%) vs. Q2 2026
Total value: $11.8M; +$7.38M (+165.1%) vs. Q2 2026
New holders: 3; 5 more added
Sold out: 1; 2 more reduced

2,234 institutions that held it in Q2 2026 haven't filed for Q3 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holders

Value held

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,244	$83.7B
Q1 2026	2,212	$90.5B
Q4 2025	2,325	$138.5B
Q3 2025	2,248	$164.4B
Q2 2025	2,297	$187.2B
Q1 2025	2,166	$145.0B
Q4 2024	2,261	$194.6B
Q3 2024	1,944	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q3 2026

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2026.

Institutions holding NOW in Q3 2026
Institution	Shares	Value	% of portfolio	Change in shares	Action
Financiere des Professionnels - Fonds d,investissement inc.	–	–	–	–	Not filed
First Trust Bank, Ltd.	–	–	–	–	Not filed
Fifth Third Wealth Advisors LLC	–	–	–	–	Not filed
Edmond de Rothschild Holding S.A.	–	–	–	–	Not filed
Intellectus Partners, LLC	–	–	–	–	Not filed
MMBG Investment Advisors Co.	–	–	–	–	Not filed
CastleKnight Management LP	–	–	–	–	Not filed
180 Wealth Advisors, LLC	–	–	–	–	Not filed
Acumen Wealth Advisors, LLC	–	–	–	–	Not filed
Bleakley Financial Group, LLC	–	–	–	–	Not filed
Weil Company, Inc.	–	–	–	–	Not filed
Orion Investment Co	–	–	–	–	Not filed
Emissary Wealth LLC	–	–	–	–	Not filed
Brighton Jones LLC	–	–	–	–	Not filed
Salem Investment Counselors Inc	–	–	–	–	Not filed
Greenleaf Trust	–	–	–	–	Not filed
Citizens National Bank Trust Department	–	–	–	–	Not filed
Ausdal Financial Partners, Inc.	–	–	–	–	Not filed
Parallel Advisors, LLC	–	–	–	–	Not filed
Balboa Wealth Partners	–	–	–	–	Not filed
Ardsley Advisory Partners LP	–	–	–	–	Not filed
Warm Springs Advisors Inc.	–	–	–	–	Not filed
J.W. Cole Advisors, Inc.	–	–	–	–	Not filed
Shay Capital LLC	–	–	–	–	Not filed
Sheets Smith Wealth Management	–	–	–	–	Not filed
Smartleaf Asset Management LLC	–	–	–	–	Not filed
Connable Office Inc	–	–	–	–	Not filed
Kazazian Asset Management, LLC	–	–	–	–	Not filed
PFG Investments, LLC	–	–	–	–	Not filed
IronBridge Private Wealth, LLC	–	–	–	–	Not filed
Foyston, Gordon, & Payne Inc	–	–	–	–	Not filed
Nicollet Investment Management, Inc.	–	–	–	–	Not filed
Meiji Yasuda Life Insurance Co	–	–	–	–	Not filed
Retirement Guys Formula LLC	–	–	–	–	Not filed
Portside Wealth Group, LLC	–	–	–	–	Not filed
Tema ETFs LLC	–	–	–	–	Not filed
Little House Capital LLC	–	–	–	–	Not filed
Clarus Wealth Advisors	–	–	–	–	Not filed
Eagle Strategies LLC	–	–	–	–	Not filed
Towarzystwo Funduszy Inwestycyjnych Pzu SA	–	–	–	–	Not filed
Selective Wealth Management, Inc.	–	–	–	–	Not filed
Fagan Associates, Inc.	–	–	–	–	Not filed
Formidable Asset Management, LLC	–	–	–	–	Not filed
Colonial Trust Advisors	–	–	–	–	Not filed
RFG Advisory, LLC	–	–	–	–	Not filed
Edgestream Partners, L.P.	–	–	–	–	Not filed
Allegiance Financial Group Advisory Services LLC	–	–	–	–	Not filed
Rakuten Securities, Inc.	–	–	–	–	Not filed
Sterling Investment Counsel, LLC	–	–	–	–	Not filed
Sargent Investment Group, LLC	–	–	–	–	Not filed
Mount Yale Investment Advisors, LLC	–	–	–	–	Not filed
St Germain D J Co Inc	–	–	–	–	Not filed
Platinum Investment Management Ltd	–	–	–	–	Not filed
Elyxium Wealth, LLC	–	–	–	–	Not filed
Catalyst Funds Management Pty Ltd	–	–	–	–	Not filed
TCG Advisory Services, LLC	–	–	–	–	Not filed
Westover Capital Advisors, LLC	–	–	–	–	Not filed
Sculati Wealth Management, LLC	–	–	–	–	Not filed
Xcel Wealth Management, LLC	–	–	–	–	Not filed
Formuepleje A/S	–	–	–	–	Not filed
Wealth Advisors of Tampa Bay, LLC	–	–	–	–	Not filed
Aft, Forsyth & Company, Inc.	–	–	–	–	Not filed
MA Private Wealth	–	–	–	–	Not filed
Hobart Private Capital, LLC	–	–	–	–	Not filed
Sendero Wealth Management, LLC	–	–	–	–	Not filed
Intech Investment Management LLC	–	–	–	–	Not filed
First American Bank	–	–	–	–	Not filed
Triangle Securities Wealth Management	–	–	–	–	Not filed
Congress Asset Management Co	–	–	–	–	Not filed
Freedom Day Solutions, LLC	–	–	–	–	Not filed
Range Advisory, LLC	–	–	–	–	Not filed
Kampmann Melissa S.	–	–	–	–	Not filed
GSB Wealth Management, LLC	–	–	–	–	Not filed
Figure 8 Investment Strategies LLC	–	–	–	–	Not filed
Quantum Private Wealth, LLC	–	–	–	–	Not filed
LMR Partners LLP	–	–	–	–	Not filed
PDS Planning, Inc	–	–	–	–	Not filed
Snowden Capital Advisors LLC	–	–	–	–	Not filed
AlphaCore Capital LLC	–	–	–	–	Not filed
BDF-Gestion	–	–	–	–	Not filed
Signaturefd, LLC	–	–	–	–	Not filed
AlphaStar Capital Management, LLC	–	–	–	–	Not filed
Waterloo Capital, L.P.	–	–	–	–	Not filed
Princeton Capital Management LLC	–	–	–	–	Not filed
Benchmark Investment Advisors LLC	–	–	–	–	Not filed
Personal Cfo Solutions, LLC	–	–	–	–	Not filed
Callahan Advisors, LLC	–	–	–	–	Not filed
Goodman Advisory Group, LLC	–	–	–	–	Not filed
Dorsey & Whitney Trust CO LLC	–	–	–	–	Not filed
Frec Markets, Inc.	–	–	–	–	Not filed
Waldron Private Wealth LLC	–	–	–	–	Not filed
Parallax Volatility Advisers, L.P.	–	–	–	–	Not filed
Heritage Trust Co	–	–	–	–	Not filed
Webster Bank, N. A.	–	–	–	–	Not filed
Guardian Wealth Advisors, LLC	–	–	–	–	Not filed
Principle Wealth Partners LLC	–	–	–	–	Not filed
Bank Julius Baer & Co. Ltd, Zurich	–	–	–	–	Not filed
Eventide Asset Management, LLC	–	–	–	–	Not filed
Simmons Bank	–	–	–	–	Not filed
Resources Management Corp	–	–	–	–	Not filed