ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2026
Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,212
- −76 vs. Q4 2025
- Shares held
- 864.4M
- +79.4M (+10.1%) vs. Q4 2025
- Total value
- $90.5B
- −$30.0B (−24.9%) vs. Q4 2025
- New holders
- 296
- 1,042 more added
- Sold out
- 372
- 744 more reduced
37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| BankChampaign, National Association | 0 | $0 | 0.00% | −2,120−100.0% | Sold out |
| Parsonex Advisory Services, Inc. | 0 | $0 | 0.00% | −2,116−100.0% | Sold out |
| ClearAlpha Technologies LP | 0 | $0 | 0.00% | −2,108−100.0% | Sold out |
| Foster Dykema Cabot & Partners, LLC | 0 | $0 | 0.00% | −2,030−100.0% | Sold out |
| EJMK Ventures LLC | 0 | $0 | 0.00% | −2,028−100.0% | Sold out |
| Drucker Wealth 3.0, LLC | 0 | $0 | 0.00% | −2,011−100.0% | Sold out |
| Teza Capital Management LLC | 0 | $0 | 0.00% | −2,010−100.0% | Sold out |
| W.H. Cornerstone Investments Inc. | 0 | $0 | 0.00% | −2,000−100.0% | Sold out |
| Numerai GP LLC | 0 | $0 | 0.00% | −1,995−100.0% | Sold out |
| Archford Capital Strategies, LLC | 0 | $0 | 0.00% | −1,973−100.0% | Sold out |
| Poinciana Advisors Group, LLC | 0 | $0 | 0.00% | −1,965−100.0% | Sold out |
| Capstone Capital Management Ltd | 0 | $0 | 0.00% | −1,965−100.0% | Sold out |
| Valley Brook Capital Group | 0 | $0 | 0.00% | −1,950−100.0% | Sold out |
| Boltwood Capital Management | 0 | $0 | 0.00% | −1,941−100.0% | Sold out |
| D.B. Root & Company, LLC | 0 | $0 | 0.00% | −1,925−100.0% | Sold out |
| Capital Asset Advisory Services LLC | 0 | $0 | 0.00% | −1,978−100.0% | Sold out |
| FRG Family Wealth Advisors LLC | 0 | $0 | 0.00% | −1,910−100.0% | Sold out |
| AGH Wealth Advisors, LLC | 0 | $0 | 0.00% | −1,895−100.0% | Sold out |
| Box Hill Private Wealth LLC | 0 | $0 | 0.00% | −1,890−100.0% | Sold out |
| National Philanthropic Trust | 0 | $0 | 0.00% | −1,880−100.0% | Sold out |
| Perennial Investment Advisors, LLC | 0 | $0 | 0.00% | −1,872−100.0% | Sold out |
| Clarendon Private LLC | 0 | $0 | 0.00% | −1,861−100.0% | Sold out |
| Farrell Financial LLC | 0 | $0 | 0.00% | −1,860−100.0% | Sold out |
| Investment House LLC | 0 | $0 | 0.00% | −1,840−100.0% | Sold out |
| Watershed Private Wealth LLC | 0 | $0 | 0.00% | −1,815−100.0% | Sold out |
| Sharp Financial Services, LLC | 0 | $0 | 0.00% | −1,810−100.0% | Sold out |
| D'Orazio & Associates, Inc. | 0 | $0 | 0.00% | −1,805−100.0% | Sold out |
| Jackson Square Capital, LLC | 0 | $0 | 0.00% | −1,805−100.0% | Sold out |
| Sandbox Financial Partners, LLC | 0 | $0 | 0.00% | −1,804−100.0% | Sold out |
| Marino, Stram & Associates LLC | 0 | $0 | 0.00% | −1,800−100.0% | Sold out |
| Bellecapital International Ltd. | 0 | $0 | 0.00% | −1,800−100.0% | Sold out |
| Westwood Holdings Group Inc. | 0 | $0 | 0.00% | −1,785−100.0% | Sold out |
| CFO4Life Group, LLC | 0 | $0 | 0.00% | −1,784−100.0% | Sold out |
| Thrive Wealth Management, LLC | 0 | $0 | 0.00% | −1,774−100.0% | Sold out |
| Great Diamond Partners, LLC | 0 | $0 | 0.00% | −1,773−100.0% | Sold out |
| Summa Corp. | 0 | $0 | 0.00% | −1,745−100.0% | Sold out |
| AA Financial Advisors, LLC | 0 | $0 | 0.00% | −1,731−100.0% | Sold out |
| Nichols & Pratt Advisers LLP | 0 | $0 | 0.00% | −1,730−100.0% | Sold out |
| one8zero8, LLC | 0 | $0 | 0.00% | −1,725−100.0% | Sold out |
| Edgemoor Investment Advisors, Inc. | 0 | $0 | 0.00% | −1,717−100.0% | Sold out |
| Holistic Planning, LLC | 0 | $0 | 0.00% | −1,695−100.0% | Sold out |
| Evansbrook LLC | 0 | $0 | 0.00% | −1,695−100.0% | Sold out |
| Northside Capital Management, LLC | 0 | $0 | 0.00% | −1,690−100.0% | Sold out |
| Modera Wealth Management, LLC | 0 | $0 | 0.00% | −1,686−100.0% | Sold out |
| Cooper/Haims Advisors, LLC | 0 | $0 | 0.00% | −1,685−100.0% | Sold out |
| Snowwater Investment Partners, LLC | 0 | $0 | 0.00% | −1,665−100.0% | Sold out |
| Buffalo Business & Estate Services Ltd | 0 | $0 | 0.00% | −1,665−100.0% | Sold out |
| Benedict Financial Advisors Inc | 0 | $0 | 0.00% | −1,655−100.0% | Sold out |
| QVT Financial LP | 0 | $0 | 0.00% | −1,655−100.0% | Sold out |
| Granite Group Advisors, LLC | 0 | $0 | 0.00% | −1,655−100.0% | Sold out |
| Thryve Wealth Management LLC | 0 | $0 | 0.00% | −1,655−100.0% | Sold out |
| Guyasuta Investment Advisors Inc | 0 | $0 | 0.00% | −1,650−100.0% | Sold out |
| Souders Financial Advisors | 0 | $0 | 0.00% | −1,648−100.0% | Sold out |
| Naples Global Advisors, LLC | 0 | $0 | 0.00% | −1,645−100.0% | Sold out |
| Ketron Financial | 0 | $0 | 0.00% | −1,645−100.0% | Sold out |
| Certified Advisory Corp | 0 | $0 | 0.00% | −1,643−100.0% | Sold out |
| Shoker Investment Counsel, Inc. | 0 | $0 | 0.00% | −1,640−100.0% | Sold out |
| Armbruster Capital Management, Inc. | 0 | $0 | 0.00% | −1,630−100.0% | Sold out |
| New Wave Wealth Advisors LLC | 0 | $0 | 0.00% | −1,627−100.0% | Sold out |
| Coyle Financial Counsel LLC | 0 | $0 | 0.00% | −1,605−100.0% | Sold out |
| Sunpointe, LLC | 0 | $0 | 0.00% | −1,605−100.0% | Sold out |
| Bestgate Wealth Advisors, LLC | 0 | $0 | 0.00% | −1,605−100.0% | Sold out |
| Asset Allocation & Management Company, LLC | 0 | $0 | 0.00% | −1,600−100.0% | Sold out |
| Armis Advisers, LLC | 0 | $0 | 0.00% | −2,197−100.0% | Sold out |
| Spinnaker Investment Group, LLC | 0 | $0 | 0.00% | −1,582−100.0% | Sold out |
| Alpha Family Trust | 0 | $0 | 0.00% | −1,575−100.0% | Sold out |
| TruNorth Capital Management, LLC | 0 | $0 | 0.00% | −1,575−100.0% | Sold out |
| Alteri Wealth LLC | 0 | $0 | 0.00% | −1,572−100.0% | Sold out |
| J. Derek Lewis & Associates Inc. | 0 | $0 | 0.00% | −1,555−100.0% | Sold out |
| Nations Financial Group Inc, | 0 | $0 | 0.00% | −1,555−100.0% | Sold out |
| Amplius Wealth Advisors, LLC | 0 | $0 | 0.00% | −1,555−100.0% | Sold out |
| Burkett Asset Management Ltd | 0 | $0 | 0.00% | −1,555−100.0% | Sold out |
| Ewa, LLC | 0 | $0 | 0.00% | −1,553−100.0% | Sold out |
| Panoramic Capital Partners, LLC | 0 | $0 | 0.00% | −1,552−100.0% | Sold out |
| XML Financial, LLC | 0 | $0 | 0.00% | −1,550−100.0% | Sold out |
| Baker Tilly Wealth Management, LLC | 0 | $0 | 0.00% | −1,544−100.0% | Sold out |
| Corundum Group, Inc. | 0 | $0 | 0.00% | −1,537−100.0% | Sold out |
| Traveka Wealth, LLC | 0 | $0 | 0.00% | −1,537−100.0% | Sold out |
| Navellier & Associates Inc | 0 | $0 | 0.00% | −1,535−100.0% | Sold out |
| Palisade Asset Management, LLC | 0 | $0 | 0.00% | −1,535−100.0% | Sold out |
| Chemistry Wealth Management LLC | 0 | $0 | 0.00% | −1,535−100.0% | Sold out |
| IFG Advisory, LLC | 0 | $0 | 0.00% | −1,530−100.0% | Sold out |
| Foster Group, Inc. | 0 | $0 | 0.00% | −1,523−100.0% | Sold out |
| KilterHowling LLC | 0 | $0 | 0.00% | −1,515−100.0% | Sold out |
| Quest Partners LLC | 0 | $0 | 0.00% | −1,511−100.0% | Sold out |
| Pincus Capital Management, LP | 0 | $0 | 0.00% | −1,510−100.0% | Sold out |
| Private Advisory Group LLC | 0 | $0 | 0.00% | −1,500−100.0% | Sold out |
| Mainsail Asset Management, LLC | 0 | $0 | 0.00% | −1,500−100.0% | Sold out |
| Selby Wealth Management, LLC | 0 | $0 | 0.00% | −1,500−100.0% | Sold out |
| West Bancorporation Inc | 0 | $0 | 0.00% | −1,495−100.0% | Sold out |
| Matters Capital LLC | 0 | $0 | 0.00% | −1,495−100.0% | Sold out |
| Cloud Capital Management, LLC | 0 | $0 | 0.00% | −1,498−100.0% | Sold out |
| Empower Advisory Group, LLC | 0 | $0 | 0.00% | −1,487−100.0% | Sold out |
| Arsenal Capital Advisors LLC | 0 | $0 | 0.00% | −1,475−100.0% | Sold out |
| Green Ridge Wealth Planning LLC | 0 | $0 | 0.00% | −1,475−100.0% | Sold out |
| Lebenthal Global Advisors, LLC | 0 | $0 | 0.00% | −1,474−100.0% | Sold out |
| Alpine Global Management, LLC | 0 | $0 | 0.00% | −1,462−100.0% | Sold out |
| Pathway Financial Advisors LLC | 0 | $0 | 0.00% | −1,505−100.0% | Sold out |
| WealthTrust Axiom LLC | 0 | $0 | 0.00% | −1,460−100.0% | Sold out |
| Syverson Strege & Co | 0 | $0 | 0.00% | −1,460−100.0% | Sold out |