ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2026
Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,212
- −76 vs. Q4 2025
- Shares held
- 864.4M
- +79.4M (+10.1%) vs. Q4 2025
- Total value
- $90.5B
- −$30.0B (−24.9%) vs. Q4 2025
- New holders
- 296
- 1,042 more added
- Sold out
- 372
- 744 more reduced
37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Advisory Resource Group | 0 | $0 | 0.00% | −8,866−100.0% | Sold out |
| Argus Investors' Counsel, Inc. | 0 | $0 | 0.00% | −8,671−100.0% | Sold out |
| Logan Capital Management Inc | 0 | $0 | 0.00% | −8,179−100.0% | Sold out |
| Capital Insight Partners, LLC | 0 | $0 | 0.00% | −8,405−100.0% | Sold out |
| BTG Pactual Asset Management US LLC | 0 | $0 | 0.00% | −7,800−100.0% | Sold out |
| United Bank | 0 | $0 | 0.00% | −7,727−100.0% | Sold out |
| Kane Investment Management, Inc. | 0 | $0 | 0.00% | −7,675−100.0% | Sold out |
| Optimize Financial Inc | 0 | $0 | 0.00% | −7,674−100.0% | Sold out |
| Keeler Thomas Management LLC | 0 | $0 | 0.00% | −7,673−100.0% | Sold out |
| Parallax Volatility Advisers, L.P. | 0 | $0 | 0.00% | −7,638−100.0% | Sold out |
| Nine Masts Capital Ltd | 0 | $0 | 0.00% | −7,605−100.0% | Sold out |
| Arjuna Capital | 0 | $0 | 0.00% | −7,470−100.0% | Sold out |
| Kepler Cheuvreux (Suisse) SA | 0 | $0 | 0.00% | −7,245−100.0% | Sold out |
| Grantham, Mayo, Van Otterloo & Co. LLC | 0 | $0 | 0.00% | −6,945−100.0% | Sold out |
| Icapital Wealth LLC | 0 | $0 | 0.00% | −6,712−100.0% | Sold out |
| Ak Global Asset Management, LLC | 0 | $0 | 0.00% | −6,710−100.0% | Sold out |
| Ted Buchan & Co | 0 | $0 | 0.00% | −6,433−100.0% | Sold out |
| Element Capital Management LLC | 0 | $0 | 0.00% | −6,380−100.0% | Sold out |
| AXA S.A. | 0 | $0 | 0.00% | −6,373−100.0% | Sold out |
| Barbara Oil Co. | 0 | $0 | 0.00% | −6,325−100.0% | Sold out |
| Harold Davidson & Associates Inc. | 0 | $0 | 0.00% | −6,200−100.0% | Sold out |
| Veracity Capital LLC | 0 | $0 | 0.00% | −6,130−100.0% | Sold out |
| PeakShares LLC | 0 | $0 | 0.00% | −6,120−100.0% | Sold out |
| Sage Mountain Advisors LLC | 0 | $0 | 0.00% | −6,007−100.0% | Sold out |
| Blueshift Asset Management, LLC | 0 | $0 | 0.00% | −5,660−100.0% | Sold out |
| Forum Financial Management, LP | 0 | $0 | 0.00% | −5,619−100.0% | Sold out |
| One Wealth Capital Management, LLC | 0 | $0 | 0.00% | −5,535−100.0% | Sold out |
| Andar Capital Management HK Ltd | 0 | $0 | 0.00% | −5,415−100.0% | Sold out |
| Jaffetilchin Investment Partners, LLC | 0 | $0 | 0.00% | −5,349−100.0% | Sold out |
| Highview Capital Management LLC | 0 | $0 | 0.00% | −5,225−100.0% | Sold out |
| Ferguson Wellman Capital Management, Inc | 0 | $0 | 0.00% | −5,175−100.0% | Sold out |
| Runnymede Capital Advisors, Inc. | 0 | $0 | 0.00% | −5,135−100.0% | Sold out |
| TrueMark Investments, LLC | 0 | $0 | 0.00% | −5,070−100.0% | Sold out |
| Primoris Wealth Advisors, LLC | 0 | $0 | 0.00% | −5,045−100.0% | Sold out |
| Worth Financial Advisory Group, LLC | 0 | $0 | 0.00% | −5,041−100.0% | Sold out |
| FirstWave Capital Management LLC | 0 | $0 | 0.00% | −5,036−100.0% | Sold out |
| Fulcrum Asset Management LLP | 0 | $0 | 0.00% | −5,000−100.0% | Sold out |
| WBI Investments | 0 | $0 | 0.00% | −5,012−100.0% | Sold out |
| Tower Trust & Investment Co | 0 | $0 | 0.00% | −4,950−100.0% | Sold out |
| Iron Financial, LLC | 0 | $0 | 0.00% | −4,920−100.0% | Sold out |
| Bosman Wealth Management, LLC | 0 | $0 | 0.00% | −4,705−100.0% | Sold out |
| Generation Capital Management LLC | 0 | $0 | 0.00% | −4,490−100.0% | Sold out |
| Brandywine Managers, LLC | 0 | $0 | 0.00% | −4,465−100.0% | Sold out |
| WealthPLAN Partners, LLC | 0 | $0 | 0.00% | −4,281−100.0% | Sold out |
| Daybright Advisory Services, Inc. | 0 | $0 | 0.00% | −4,074−100.0% | Sold out |
| Cookson Peirce & Co Inc | 0 | $0 | 0.00% | −3,912−100.0% | Sold out |
| Fortress Wealth Group, LLC | 0 | $0 | 0.00% | −5,107−100.0% | Sold out |
| KG&L Capital Management,LLC | 0 | $0 | 0.00% | −3,812−100.0% | Sold out |
| Somerset Group LLC | 0 | $0 | 0.00% | −3,860−100.0% | Sold out |
| Beck Capital Management, LLC | 0 | $0 | 0.00% | −3,783−100.0% | Sold out |
| Denali Advisors LLC | 0 | $0 | 0.00% | −3,615−100.0% | Sold out |
| Papamarkou Wellner Asset Management inc. | 0 | $0 | 0.00% | −3,610−100.0% | Sold out |
| Green Square Capital Advisors LLC | 0 | $0 | 0.00% | −3,521−100.0% | Sold out |
| Eagle Wealth Advisors LLC | 0 | $0 | 0.00% | −3,510−100.0% | Sold out |
| Bay Colony Advisory Group, Inc d/b/a Bay Colony Advisors | 0 | $0 | 0.00% | −3,437−100.0% | Sold out |
| Vista Cima Wealth Management LLC | 0 | $0 | 0.00% | −3,430−100.0% | Sold out |
| Pathway Financial Advisers, LLC | 0 | $0 | 0.00% | −3,406−100.0% | Sold out |
| Wealth Management Partners, LLC | 0 | $0 | 0.00% | −3,345−100.0% | Sold out |
| BNB Wealth Management, LLC | 0 | $0 | 0.00% | −3,275−100.0% | Sold out |
| R Squared Ltd | 0 | $0 | 0.00% | −3,209−100.0% | Sold out |
| Eos Management, L.P. | 0 | $0 | 0.00% | −3,200−100.0% | Sold out |
| Marshall & Sterling Wealth Advisors Inc. | 0 | $0 | 0.00% | −3,176−100.0% | Sold out |
| Aspiriant, LLC | 0 | $0 | 0.00% | −3,135−100.0% | Sold out |
| Financial Plan, Inc. | 0 | $0 | 0.00% | −3,045−100.0% | Sold out |
| Credit Capital Investments LLC | 0 | $0 | 0.00% | −3,000−100.0% | Sold out |
| Oak Harbor Wealth Partners, LLC | 0 | $0 | 0.00% | −2,994−100.0% | Sold out |
| Holderness Investments Co | 0 | $0 | 0.00% | −2,970−100.0% | Sold out |
| Sentry Investment Management LLC | 0 | $0 | 0.00% | −2,920−100.0% | Sold out |
| Oakmont Investment Advisors, Inc. | 0 | $0 | 0.00% | −2,900−100.0% | Sold out |
| Founders Financial Alliance, LLC | 0 | $0 | 0.00% | −2,859−100.0% | Sold out |
| Index Fund Advisors, Inc. | 0 | $0 | 0.00% | −2,848−100.0% | Sold out |
| Second Half Financial Partners, LLC | 0 | $0 | 0.00% | −2,815−100.0% | Sold out |
| South Shore Capital Advisors | 0 | $0 | 0.00% | −2,775−100.0% | Sold out |
| Lifeworks Advisors, LLC | 0 | $0 | 0.00% | −2,760−100.0% | Sold out |
| Cascade Investment Group, Inc. | 0 | $0 | 0.00% | −2,730−100.0% | Sold out |
| Caliber Wealth Management, LLC | 0 | $0 | 0.00% | −2,653−100.0% | Sold out |
| Neo Ivy Capital Management | 0 | $0 | 0.00% | −2,611−100.0% | Sold out |
| Strategic Family Wealth Counselors, L.L.C. | 0 | $0 | 0.00% | −3,113−100.0% | Sold out |
| Marble Wealth, LLC | 0 | $0 | 0.00% | −2,547−100.0% | Sold out |
| Maxi Investments CY Ltd | 0 | $0 | 0.00% | −2,500−100.0% | Sold out |
| Asset Advisors Investment Management, LLC | 0 | $0 | 0.00% | −2,450−100.0% | Sold out |
| TFB Advisors LLC | 0 | $0 | 0.00% | −2,444−100.0% | Sold out |
| Gallacher Capital Management LLC | 0 | $0 | 0.00% | −2,431−100.0% | Sold out |
| Custom Index Systems, LLC | 0 | $0 | 0.00% | −2,425−100.0% | Sold out |
| Vision Retirement, LLC | 0 | $0 | 0.00% | −2,410−100.0% | Sold out |
| GQG Partners LLC | 0 | $0 | 0.00% | −2,338−100.0% | Sold out |
| Cardinal Point Capital Management, ULC | 0 | $0 | 0.00% | −2,335−100.0% | Sold out |
| Hudock, Inc. | 0 | $0 | 0.00% | −2,315−100.0% | Sold out |
| Contravisory Investment Management, Inc. | 0 | $0 | 0.00% | −2,300−100.0% | Sold out |
| B.O.S.S. Retirement Advisors, LLC | 0 | $0 | 0.00% | −2,256−100.0% | Sold out |
| Sbe LLC Dba Cedar Cove Wealth Partners | 0 | $0 | 0.00% | −2,252−100.0% | Sold out |
| ZEGA Investments, LLC | 0 | $0 | 0.00% | −2,251−100.0% | Sold out |
| Meridian Wealth Advisors, LLC | 0 | $0 | 0.00% | −2,230−100.0% | Sold out |
| Plancorp, LLC | 0 | $0 | 0.00% | −2,227−100.0% | Sold out |
| Abbot Financial Management, Inc. | 0 | $0 | 0.00% | −2,225−100.0% | Sold out |
| Jacobsen Capital Management | 0 | $0 | 0.00% | −2,213−100.0% | Sold out |
| Finivi Inc. | 0 | $0 | 0.00% | −2,165−100.0% | Sold out |
| MONECO Advisors, LLC | 0 | $0 | 0.00% | −2,155−100.0% | Sold out |
| Legacy Edge Advisors, LLC | 0 | $0 | 0.00% | −2,140−100.0% | Sold out |
| MQS Management LLC | 0 | $0 | 0.00% | −2,130−100.0% | Sold out |