ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2025
Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,326
- +122 vs. Q3 2025
- Shares held
- 902.5M
- +8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
- Total value
- $138.5B
- −$25.1B (−15.3%) vs. Q3 2025
- New holders
- 340
- 886 more added
- Sold out
- 218
- 805 more reduced
45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Venturi Wealth Management, LLC | 22,289 | $3.41M | 0.15% | +1,039+4.9% | AddedConverted for a 5-for-1 split |
| Alps Advisors Inc | 22,278 | $3.41M | 0.02% | −3,052−12.0% | ReducedConverted for a 5-for-1 split |
| Alamar Capital Management, LLC | 22,235 | $3.41M | 1.88% | −1,435−6.1% | ReducedConverted for a 5-for-1 split |
| IFP Advisors, Inc | 22,172 | $3.40M | 0.08% | −2,343−9.6% | ReducedConverted for a 5-for-1 split |
| Evoke Wealth, LLC | 22,156 | $3.39M | 0.07% | +596+2.8% | AddedConverted for a 5-for-1 split |
| Sapient Capital LLC | 21,865 | $3.37M | 0.05% | +15,970+270.9% | AddedConverted for a 5-for-1 split |
| New Age Alpha Advisors, LLC | 21,872 | $3.35M | 0.14% | +9,242+73.2% | AddedConverted for a 5-for-1 split |
| Landscape Capital Management, L.L.C. | 21,855 | $3.35M | 0.22% | +21,855 | New |
| V-Square Quantitative Management LLC | 21,732 | $3.33M | 0.35% | +21,732 | New |
| Kestra Private Wealth Services, LLC | 21,587 | $3.31M | 0.04% | −4,383−16.9% | ReducedConverted for a 5-for-1 split |
| Smartleaf Asset Management LLC | 21,350 | $3.29M | 0.12% | +1,025+5.0% | AddedConverted for a 5-for-1 split |
| Kornitzer Capital Management Inc | 21,455 | $3.29M | 0.07% | −145−0.7% | ReducedConverted for a 5-for-1 split |
| Westover Capital Advisors, LLC | 21,390 | $3.28M | 0.60% | −940−4.2% | ReducedConverted for a 5-for-1 split |
| Maniro Ltd | 21,270 | $3.26M | 1.11% | +21,270 | New |
| Liberty Mutual Group Asset Management Inc. | 21,261 | $3.26M | 0.31% | +21,261 | New |
| KP Management LLC | 21,250 | $3.26M | 1.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Xcel Wealth Management, LLC | 21,210 | $3.25M | 0.83% | −1,440−6.4% | ReducedConverted for a 5-for-1 split |
| Triglav Skladi, D.O.O. | 21,205 | $3.25M | 0.21% | −445−2.1% | ReducedConverted for a 5-for-1 split |
| Sage Capital Advisors,llc | 21,097 | $3.23M | 0.77% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Signaturefd, LLC | 21,087 | $3.23M | 0.05% | +462+2.2% | AddedConverted for a 5-for-1 split |
| Nicollet Investment Management, Inc. | 21,045 | $3.22M | 1.02% | +235+1.1% | AddedConverted for a 5-for-1 split |
| Linscomb & Williams, Inc. | 21,004 | $3.22M | 0.14% | +1,469+7.5% | AddedConverted for a 5-for-1 split |
| Capstone Investment Advisors, LLC | 21,004 | $3.22M | 0.03% | +16,064+325.2% | AddedConverted for a 5-for-1 split |
| Game Creek Capital, LP | 21,000 | $3.22M | 1.22% | +5,500+35.5% | AddedConverted for a 5-for-1 split |
| Twin Capital Management Inc | 20,879 | $3.20M | 0.40% | +339+1.7% | AddedConverted for a 5-for-1 split |
| Covenant Asset Management, LLC | 20,863 | $3.20M | 0.62% | −17,882−46.2% | ReducedConverted for a 5-for-1 split |
| Allegiance Financial Group Advisory Services LLC | 20,785 | $3.18M | 0.67% | +20,785 | New |
| Cresset Asset Management, LLC | 20,618 | $3.16M | 0.01% | −9,302−31.1% | ReducedConverted for a 5-for-1 split |
| CWA Asset Management Group, LLC | 20,580 | $3.15M | 0.11% | −2,000−8.9% | ReducedConverted for a 5-for-1 split |
| Aft, Forsyth & Company, Inc. | 20,470 | $3.14M | 1.35% | +150+0.7% | AddedConverted for a 5-for-1 split |
| Principal Securities, Inc. | 20,424 | $3.13M | 0.05% | +2,794+15.8% | AddedConverted for a 5-for-1 split |
| Terra Alpha Investments LLC | 20,415 | $3.13M | 3.20% | −400−1.9% | ReducedConverted for a 5-for-1 split |
| IHT Wealth Management, LLC | 20,361 | $3.12M | 0.08% | −214−1.0% | ReducedConverted for a 5-for-1 split |
| TCG Advisory Services, LLC | 20,348 | $3.12M | 0.09% | −1,592−7.3% | ReducedConverted for a 5-for-1 split |
| Prescott Group Capital Management, L.L.C. | 20,340 | $3.12M | 0.29% | 00.0% | UnchangedConverted for a 5-for-1 split |
| AE Wealth Management LLC | 20,304 | $3.11M | 0.02% | +1,229+6.4% | AddedConverted for a 5-for-1 split |
| First National Trust Co | 20,302 | $3.11M | 0.10% | +507+2.6% | AddedConverted for a 5-for-1 split |
| Sigma Investment Counselors Inc | 20,172 | $3.09M | 0.16% | −2,723−11.9% | ReducedConverted for a 5-for-1 split |
| Waterloo Capital, L.P. | 20,095 | $3.08M | 0.22% | −660−3.2% | ReducedConverted for a 5-for-1 split |
| Hilltop Holdings Inc. | 20,032 | $3.07M | 0.18% | −1,263−5.9% | ReducedConverted for a 5-for-1 split |
| Columbus Hill Capital Management, L.P. | 20,000 | $3.06M | 0.43% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Univest Financial Corp | 19,953 | $3.06M | 0.16% | +478+2.5% | AddedConverted for a 5-for-1 split |
| Allworth Financial LP | 19,872 | $3.04M | 0.01% | +4,977+33.4% | AddedConverted for a 5-for-1 split |
| First Bank & Trust | 19,801 | $3.03M | 0.49% | −464−2.3% | ReducedConverted for a 5-for-1 split |
| Ossiam | 19,692 | $3.02M | 0.06% | −141,098−87.8% | ReducedConverted for a 5-for-1 split |
| HCR Wealth Advisors | 19,657 | $3.01M | 0.30% | +807+4.3% | AddedConverted for a 5-for-1 split |
| WD Rutherford LLC | 19,642 | $3.01M | 1.26% | −4,838−19.8% | ReducedConverted for a 5-for-1 split |
| SBI Securities Co., Ltd. | 19,553 | $3.00M | 0.08% | −632−3.1% | ReducedConverted for a 5-for-1 split |
| Atlantic Trust, LLC | 19,549 | $2.99M | 0.47% | −1,061−5.1% | ReducedConverted for a 5-for-1 split |
| Pinnacle Associates Ltd | 19,490 | $2.99M | 0.04% | +3,585+22.5% | AddedConverted for a 5-for-1 split |
| GAMMA Investing LLC | 19,474 | $2.98M | 0.15% | −1,281−6.2% | ReducedConverted for a 5-for-1 split |
| Callahan Advisors, LLC | 19,442 | $2.98M | 0.24% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Berbice Capital Management LLC | 19,435 | $2.98M | 1.79% | −200−1.0% | ReducedConverted for a 5-for-1 split |
| Greenleaf Trust | 19,421 | $2.98M | 0.03% | −554−2.8% | ReducedConverted for a 5-for-1 split |
| Gallagher Capital Advisors, LLC | 19,367 | $2.97M | 1.92% | +1,717+9.7% | AddedConverted for a 5-for-1 split |
| Great Valley Advisor Group, Inc. | 19,236 | $2.95M | 0.06% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Partners Capital Investment Group, LLP | 19,165 | $2.94M | 0.11% | +1,490+8.4% | AddedConverted for a 5-for-1 split |
| We Are One Seven, LLC | 19,157 | $2.93M | 0.06% | +5,992+45.5% | AddedConverted for a 5-for-1 split |
| NBC Securities, Inc. | 19,153 | $2.93M | 0.22% | +2,488+14.9% | AddedConverted for a 5-for-1 split |
| Fairvoy Private Wealth, LLC | 19,025 | $2.91M | 0.65% | +15,330+414.9% | AddedConverted for a 5-for-1 split |
| J.W. Cole Advisors, Inc. | 23,473 | $2.90M | 0.07% | −5,637−19.4% | ReducedConverted for a 5-for-1 split |
| Selective Wealth Management, Inc. | 21,931 | $2.88M | 0.90% | −904−4.0% | ReducedConverted for a 5-for-1 split |
| Tema ETFs LLC | 18,703 | $2.87M | 0.22% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Pallas Capital Advisors LLC | 18,560 | $2.84M | 0.09% | +8,635+87.0% | AddedConverted for a 5-for-1 split |
| Family Capital Trust Co | 18,455 | $2.83M | 0.92% | +17,450+1,736.3% | AddedConverted for a 5-for-1 split |
| Credit Industriel Et Commercial | 18,428 | $2.82M | 0.41% | +5,628+44.0% | AddedConverted for a 5-for-1 split |
| Waldron Private Wealth LLC | 18,280 | $2.80M | 0.11% | 00.0% | UnchangedConverted for a 5-for-1 split |
| WESPAC Advisors SoCal, LLC | 18,172 | $2.78M | 0.56% | −2,638−12.7% | ReducedConverted for a 5-for-1 split |
| Kingsview Wealth Management, LLC | 18,149 | $2.78M | 0.04% | +484+2.7% | AddedConverted for a 5-for-1 split |
| Oak Thistle LLC | 18,148 | $2.78M | 0.39% | +16,518+1,013.4% | AddedConverted for a 5-for-1 split |
| Davidson Capital Management Inc. | 18,104 | $2.77M | 0.60% | +484+2.7% | AddedConverted for a 5-for-1 split |
| Frank, Rimerman Advisors LLC | 17,939 | $2.75M | 0.17% | +439+2.5% | AddedConverted for a 5-for-1 split |
| Dark Forest Capital Management LP | 17,912 | $2.74M | 0.13% | +17,912 | New |
| Lazard Freres Gestion S.A.S. | 17,905 | $2.74M | 0.05% | −285−1.6% | ReducedConverted for a 5-for-1 split |
| Quantum Private Wealth, LLC | 17,867 | $2.74M | 0.80% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Granite Investment Partners, LLC | 17,764 | $2.72M | 0.16% | −4,176−19.0% | ReducedConverted for a 5-for-1 split |
| Y.D. More Investments Ltd | 17,750 | $2.72M | 0.13% | +13,450+312.8% | AddedConverted for a 5-for-1 split |
| DSG Capital Advisors, LLC | 20,705 | $2.72M | 0.41% | −3,475−14.4% | ReducedConverted for a 5-for-1 split |
| Alphadyne Asset Management LP | 17,685 | $2.71M | 0.27% | +16,350+1,224.7% | AddedConverted for a 5-for-1 split |
| Icon Advisers Inc | 17,620 | $2.70M | 0.58% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Sculati Wealth Management, LLC | 17,579 | $2.69M | 0.95% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Emissary Wealth LLC | 17,577 | $2.69M | 2.26% | +17,577 | New |
| Smith, Salley & Associates | 17,548 | $2.69M | 0.13% | −402−2.2% | ReducedConverted for a 5-for-1 split |
| Ritholtz Wealth Management | 17,500 | $2.68M | 0.05% | −5,260−23.1% | ReducedConverted for a 5-for-1 split |
| Range Advisory, LLC | 17,473 | $2.68M | 0.69% | +17,473 | New |
| Circle Wealth Management, LLC | 17,358 | $2.66M | 0.04% | −1,667−8.8% | ReducedConverted for a 5-for-1 split |
| Sigma Planning Corp | 16,071 | $2.66M | 0.07% | −2,604−13.9% | ReducedConverted for a 5-for-1 split |
| Cabot Wealth Management Inc | 17,340 | $2.66M | 0.29% | −240−1.4% | ReducedConverted for a 5-for-1 split |
| Cooper Financial Group | 17,206 | $2.64M | 0.28% | +5,851+51.5% | AddedConverted for a 5-for-1 split |
| Meridian Wealth Management, LLC | 17,189 | $2.63M | 0.09% | −4,996−22.5% | ReducedConverted for a 5-for-1 split |
| Change Path, LLC | 17,116 | $2.62M | 0.06% | +2,936+20.7% | AddedConverted for a 5-for-1 split |
| Ballentine Partners, LLC | 17,106 | $2.62M | 0.04% | −439−2.5% | ReducedConverted for a 5-for-1 split |
| Second Line Capital, LLC | 17,086 | $2.62M | 0.54% | +511+3.1% | AddedConverted for a 5-for-1 split |
| Cunning Capital Partners, LP | 17,025 | $2.61M | 1.21% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Narwhal Capital Management | 16,977 | $2.60M | 0.19% | +7,147+72.7% | AddedConverted for a 5-for-1 split |
| Richwood Investment Advisors, LLC | 25,755 | $2.59M | 1.86% | −540−2.1% | ReducedConverted for a 5-for-1 split |
| Financial Engines Advisors L.L.C. | 16,881 | $2.59M | 0.00% | +1,931+12.9% | AddedConverted for a 5-for-1 split |
| MIG Capital, LLC | 16,810 | $2.58M | 0.44% | −77,020−82.1% | ReducedConverted for a 5-for-1 split |
| SBI Okasan Asset Management Co.Ltd. | 16,650 | $2.57M | 0.14% | +16,650 | New |
| Guardian Capital LP | 16,783 | $2.57M | 0.08% | +1,523+10.0% | AddedConverted for a 5-for-1 split |