ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2025
Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,326
- +122 vs. Q3 2025
- Shares held
- 902.5M
- +8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
- Total value
- $138.5B
- −$25.1B (−15.3%) vs. Q3 2025
- New holders
- 340
- 886 more added
- Sold out
- 218
- 805 more reduced
45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Halbert Hargrove Global Advisors, LLC | 2 | $376 | 0.00% | −103−98.1% | ReducedConverted for a 5-for-1 split |
| Kimelman & Baird, LLC | 5 | $766 | 0.00% | −450−98.9% | ReducedConverted for a 5-for-1 split |
| Davis Capital Management | 5 | $766 | 0.00% | −5−50.0% | ReducedConverted for a 5-for-1 split |
| Seneschal Advisors, LLC | 5 | $766 | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Three Bearings Fiduciary Advisors, Inc. | 10 | $1.17K | 0.00% | +10 | New |
| Winnow Wealth LLC | 8 | $1.23K | 0.00% | −62−88.6% | ReducedConverted for a 5-for-1 split |
| LM Advisors LLC | 207 | $1.35K | 0.03% | −1,078−83.9% | ReducedConverted for a 5-for-1 split |
| IMA Wealth, Inc. | 10 | $1.53K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Atlas Capital Advisors LLC | 10 | $1.53K | 0.00% | +10 | New |
| Catherine Avery Investment Management LLC | 10 | $1.53K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| DecisionPoint Financial, LLC | 10 | $1.53K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Jessup Wealth Management, Inc | 10 | $1.53K | 0.00% | +10 | New |
| Eq Wealth Advisors, LLC | 10 | $1.53K | 0.00% | +10 | New |
| NorthAvenue LLC | 10 | $1.53K | 0.00% | +10 | New |
| Merited Wealth, LLC | 10 | $1.53K | 0.00% | +10 | New |
| Mascoma Wealth Management LLC | 12 | $1.84K | 0.00% | +12 | New |
| Pension & Wealth Management Advisors, Inc. | 13 | $2.06K | 0.00% | −417−97.0% | ReducedConverted for a 5-for-1 split |
| Basepoint Wealth LLC | 15 | $2.30K | 0.00% | +15 | New |
| Blume Capital Management, Inc. | 15 | $2.30K | 0.00% | −25−62.5% | ReducedConverted for a 5-for-1 split |
| WestEnd Advisors, LLC | 15 | $2.30K | 0.00% | −5−25.0% | ReducedConverted for a 5-for-1 split |
| Crews Bank & Trust | 15 | $2.30K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Commonwealth Retirement Investments LLC | 15 | $2.30K | 0.00% | +15 | New |
| Rialto Wealth Management, LLC | 17 | $2.60K | 0.00% | −3−15.0% | ReducedConverted for a 5-for-1 split |
| Operose Advisors LLC | 20 | $3.06K | 0.00% | −485−96.0% | ReducedConverted for a 5-for-1 split |
| ZRC Wealth Management, LLC | 20 | $3.06K | 0.00% | −5−20.0% | ReducedConverted for a 5-for-1 split |
| S&T Bank | 20 | $3.06K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Global Trust Asset Management, LLC | 20 | $3.06K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Rosenberg Matthew Hamilton | 20 | $3.06K | 0.00% | +5+33.3% | AddedConverted for a 5-for-1 split |
| HFM Investment Advisors, LLC | 20 | $3.06K | 0.00% | +15+300.0% | AddedConverted for a 5-for-1 split |
| Costello Asset Management, INC | 20 | $3.06K | 0.00% | +20 | New |
| Optima Capital LLC | 20 | $3.06K | 0.00% | +20 | New |
| Bayban | 20 | $3.06K | 0.00% | +20 | New |
| PayPay Securities Corp | 23 | $3.52K | 0.10% | +3+15.0% | AddedConverted for a 5-for-1 split |
| Bellevue Asset Management, LLC | 25 | $3.83K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Delos Wealth Advisors, LLC | 25 | $3.83K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Sofos Investments, Inc. | 25 | $3.83K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Your Advocates Ltd., LLP | 25 | $3.83K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Scarborough Advisors, LLC | 25 | $3.83K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Kennebec Savings Bank | 25 | $3.83K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Godsey & Gibb Associates | 25 | $3.83K | 0.00% | +25 | New |
| Signature Resources Capital Management, LLC | 25 | $3.83K | 0.00% | +25 | New |
| Stephens Consulting, LLC | 25 | $3.83K | 0.00% | +25 | New |
| Reyes Financial Architecture, Inc. | 25 | $3.83K | 0.00% | +25 | New |
| Strive Financial Group ,LLC | 25 | $3.83K | 0.00% | +25 | New |
| Quattro Advisors LLC | 25 | $3.83K | 0.00% | +25 | New |
| Corsicana & Co. | 30 | $4.60K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Chung Wu Investment Group, LLC | 30 | $4.60K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| MPWM Advisory Solutions, LLC | 30 | $4.60K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| JNBA Financial Advisors | 30 | $4.60K | 0.00% | +30 | New |
| Abound Financial, LLC | 30 | $4.60K | 0.00% | +30 | New |
| Jackson, Grant Investment Advisers, Inc. | 35 | $5.36K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Cetera Trust Company, N.A | 35 | $5.36K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Old Point Trust & Financial Services N A | 35 | $5.36K | 0.00% | +35 | New |
| Luken Investment Analytics, LLC | 35 | $5.36K | 0.00% | +35 | New |
| Bravera Wealth | 35 | $5.36K | 0.00% | +35 | New |
| Tradewinds Capital Management, LLC | 40 | $6.13K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| BFSG, LLC | 40 | $6.13K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Tower View Investment Management & Research LLC | 40 | $6.13K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Hager Investment Management Services, LLC | 40 | $6.13K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Redwood Park Advisors LLC | 40 | $6.13K | 0.00% | +10+33.3% | AddedConverted for a 5-for-1 split |
| Whipplewood Advisors, LLC | 40 | $6.13K | 0.00% | +40 | New |
| Godfrey Financial Associates, Inc. | 40 | $6.13K | 0.01% | +40 | New |
| Kerr Financial Planning Corp | 61 | $6.35K | 0.01% | +6+10.9% | AddedConverted for a 5-for-1 split |
| HighMark Wealth Management LLC | 45 | $6.89K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Sunrise Financial Services, LLC | 45 | $6.89K | 0.01% | +45 | New |
| Curio Wealth, LLC | 50 | $7.63K | 0.00% | +50 | New |
| Beaird Harris Wealth Management, LLC | 50 | $7.66K | 0.00% | −30−37.5% | ReducedConverted for a 5-for-1 split |
| Bare Financial Services, Inc | 50 | $7.66K | 0.00% | −30−37.5% | ReducedConverted for a 5-for-1 split |
| First Financial Corp | 50 | $7.66K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Berkshire Capital Holdings Inc | 50 | $7.66K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Estabrook Capital Management | 50 | $7.66K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| TCTC Holdings, LLC | 50 | $7.66K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Redmont Wealth Advisors LLC | 50 | $7.66K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Midwest Capital Advisors, LLC | 50 | $7.66K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Heritage Wealth Advisors | 50 | $7.66K | 0.00% | +30+150.0% | AddedConverted for a 5-for-1 split |
| Gilpin Wealth Management, LLC | 50 | $7.66K | 0.01% | +50 | New |
| Key Capital Management, INC | 50 | $7.66K | 0.01% | +50 | New |
| USA Financial Portformulas Corp | 55 | $8.43K | 0.00% | −45−45.0% | ReducedConverted for a 5-for-1 split |
| Caitlin John, LLC | 55 | $8.43K | 0.01% | +5+10.0% | AddedConverted for a 5-for-1 split |
| Vermillion & White Wealth Management Group, LLC | 55 | $8.43K | 0.00% | +55 | New |
| VSM Wealth Advisory, LLC | 55 | $8.43K | 0.00% | +55 | New |
| Acumen Wealth Advisors, LLC | 55 | $8.43K | 0.00% | +55 | New |
| Principia Wealth Advisory, LLC | 58 | $8.88K | 0.01% | +8+16.0% | AddedConverted for a 5-for-1 split |
| Cranbrook Wealth Management, LLC | 59 | $8.99K | 0.00% | −1−1.7% | ReducedConverted for a 5-for-1 split |
| Imprint Wealth LLC | 60 | $9.19K | 0.04% | −15−20.0% | ReducedConverted for a 5-for-1 split |
| Inlight Wealth Management, LLC | 60 | $9.19K | 0.00% | −5−7.7% | ReducedConverted for a 5-for-1 split |
| Olistico Wealth, LLC | 60 | $9.19K | 0.00% | +60 | New |
| Pacific Center for Financial Services | 10 | $9.20K | 0.00% | −40−80.0% | ReducedConverted for a 5-for-1 split |
| Atomic Invest LLC | 61 | $9.34K | 0.01% | +61 | New |
| Stone House Investment Management, LLC | 61 | $9.35K | 0.00% | +1+1.7% | AddedConverted for a 5-for-1 split |
| Ameriflex Group, Inc. | 65 | $9.96K | 0.01% | −165−71.7% | ReducedConverted for a 5-for-1 split |
| Missouri Trust & Investment Co | 65 | $9.96K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Cape Investment Advisory, Inc. | 65 | $9.96K | 0.00% | +20+44.4% | AddedConverted for a 5-for-1 split |
| Hughes Financial Services, LLC | 69 | $10.6K | 0.00% | +29+72.5% | AddedConverted for a 5-for-1 split |
| Navalign, LLC | 70 | $10.7K | 0.00% | +70 | New |
| Quest 10 Wealth Builders, Inc. | 70 | $10.8K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Clal Insurance Enterprises Holdings Ltd | 70 | $11.0K | 0.00% | −5−6.7% | ReducedConverted for a 5-for-1 split |
| Purpose Unlimited Inc. | 75 | $11.5K | 0.00% | +75 | New |
| Atlantic Edge Private Wealth Management, LLC | 75 | $11.5K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| McGuire Capital Advisors Inc | 78 | $11.9K | 0.01% | +78 | New |