ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2025
Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,325
- +122 vs. Q3 2025
- Shares held
- 902.5M
- +8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
- Total value
- $138.5B
- −$25.1B (−15.3%) vs. Q3 2025
- New holders
- 340
- 886 more added
- Sold out
- 218
- 804 more reduced
45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Boomfish Wealth Group, LLC | 16,710 | $2.56M | 1.37% | +280+1.7% | AddedConverted for a 5-for-1 split |
| Lecap Asset Management Ltd | 16,706 | $2.56M | 1.02% | +16,706 | New |
| NorthCrest Asset Manangement, LLC | 17,331 | $2.56M | 0.06% | +7,811+82.0% | AddedConverted for a 5-for-1 split |
| Tritonpoint Wealth, LLC | 16,660 | $2.55M | 0.26% | −5,270−24.0% | ReducedConverted for a 5-for-1 split |
| Jefferies Financial Group Inc. | 16,602 | $2.54M | 0.02% | +13,887+511.5% | AddedConverted for a 5-for-1 split |
| BBR Partners, LLC | 16,560 | $2.54M | 0.14% | +390+2.4% | AddedConverted for a 5-for-1 split |
| Bryn Mawr Trust Co | 16,549 | $2.54M | 0.06% | +479+3.0% | AddedConverted for a 5-for-1 split |
| Mather Group, LLC. | 16,491 | $2.53M | 0.03% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Profund Advisors LLC | 16,454 | $2.52M | 0.08% | −2,436−12.9% | ReducedConverted for a 5-for-1 split |
| Natural Investments, LLC | 16,453 | $2.52M | 0.63% | −2,592−13.6% | ReducedConverted for a 5-for-1 split |
| Independent Financial Group, LLC | 16,450 | $2.52M | 0.06% | −2,400−12.7% | ReducedConverted for a 5-for-1 split |
| Apollon Wealth Management, LLC | 16,412 | $2.51M | 0.04% | −25,108−60.5% | ReducedConverted for a 5-for-1 split |
| Loomis Sayles & Co L P | 16,355 | $2.51M | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Yarbrough Capital, LLC | 16,340 | $2.50M | 0.08% | +7,940+94.5% | AddedConverted for a 5-for-1 split |
| China Universal Asset Management Co., Ltd. | 16,300 | $2.50M | 0.19% | −3,140−16.2% | ReducedConverted for a 5-for-1 split |
| Wealth Advisors of Tampa Bay, LLC | 16,270 | $2.49M | 0.86% | −1,025−5.9% | ReducedConverted for a 5-for-1 split |
| Wealthspire Advisors, LLC | 16,229 | $2.49M | 0.02% | +6,724+70.7% | AddedConverted for a 5-for-1 split |
| Argent Trust Co | 16,221 | $2.48M | 0.09% | +361+2.3% | AddedConverted for a 5-for-1 split |
| Westshore Wealth, LLC | 16,105 | $2.47M | 0.82% | −3,965−19.8% | ReducedConverted for a 5-for-1 split |
| AXS Investments LLC | 16,070 | $2.46M | 0.85% | +85+0.5% | AddedConverted for a 5-for-1 split |
| Ascent Group, LLC | 16,043 | $2.46M | 0.08% | +168+1.1% | AddedConverted for a 5-for-1 split |
| RFG Advisory, LLC | 16,025 | $2.45M | 0.05% | −690−4.1% | ReducedConverted for a 5-for-1 split |
| Procyon Private Wealth Partners, LLC | 16,015 | $2.45M | 0.12% | +8,435+111.3% | AddedConverted for a 5-for-1 split |
| SWS Partners | 16,005 | $2.45M | 0.59% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Morningstar Investment Management LLC | 15,975 | $2.45M | 0.14% | −12,905−44.7% | ReducedConverted for a 5-for-1 split |
| Strategic Advocates LLC | 15,864 | $2.45M | 0.63% | +1,534+10.7% | AddedConverted for a 5-for-1 split |
| Headlands Technologies LLC | 15,805 | $2.42M | 0.20% | +15,805 | New |
| TownSquare Capital, LLC | 15,772 | $2.42M | 0.54% | −5,093−24.4% | ReducedConverted for a 5-for-1 split |
| Strong Retirement Solutions LLC | 15,766 | $2.42M | 1.63% | +15,766 | New |
| Modern Wealth Management, LLC | 15,718 | $2.41M | 0.04% | +13,768+706.1% | AddedConverted for a 5-for-1 split |
| Atom Investors LP | 15,716 | $2.41M | 0.19% | −21,559−57.8% | ReducedConverted for a 5-for-1 split |
| SeaCrest Wealth Management, LLC | 15,927 | $2.40M | 0.24% | +367+2.4% | AddedConverted for a 5-for-1 split |
| OMC Financial Services LTD | 15,645 | $2.40M | 0.89% | −575−3.5% | ReducedConverted for a 5-for-1 split |
| StepStone Group LP | 15,592 | $2.39M | 1.28% | +15,592 | New |
| Great Lakes Retirement, Inc. | 15,529 | $2.38M | 0.25% | +1,014+7.0% | AddedConverted for a 5-for-1 split |
| Hillsdale Investment Management Inc. | 15,385 | $2.36M | 0.07% | −18,840−55.0% | ReducedConverted for a 5-for-1 split |
| Mattson Financial Services, LLC | 15,365 | $2.35M | 0.55% | +2,245+17.1% | AddedConverted for a 5-for-1 split |
| Baker Avenue Asset Management, LP | 15,356 | $2.35M | 0.05% | +346+2.3% | AddedConverted for a 5-for-1 split |
| Valeo Financial Advisors, LLC | 15,253 | $2.34M | 0.05% | +2,113+16.1% | AddedConverted for a 5-for-1 split |
| Mendel Money Management | 15,126 | $2.32M | 0.97% | +4,496+42.3% | AddedConverted for a 5-for-1 split |
| Shay Capital LLC | 14,900 | $2.28M | 0.37% | +12,400+496.0% | AddedConverted for a 5-for-1 split |
| Zions Bancorporation, National Association | 14,836 | $2.27M | 0.11% | +3,776+34.1% | AddedConverted for a 5-for-1 split |
| Mutual Advisors, LLC | 14,809 | $2.27M | 0.05% | −4,576−23.6% | ReducedConverted for a 5-for-1 split |
| Signet Financial Management, LLC | 14,798 | $2.27M | 0.25% | −222−1.5% | ReducedConverted for a 5-for-1 split |
| Acima Private Wealth, LLC | 14,785 | $2.26M | 0.70% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Graham Capital Management, L.P. | 14,699 | $2.25M | 0.08% | +14,699 | New |
| Simmons Bank | 14,595 | $2.24M | 0.15% | −650−4.3% | ReducedConverted for a 5-for-1 split |
| Turtle Creek Wealth Advisors, LLC | 14,568 | $2.23M | 0.18% | +4,863+50.1% | AddedConverted for a 5-for-1 split |
| Bank Hapoalim BM | 14,553 | $2.23M | 0.19% | −967−6.2% | ReducedConverted for a 5-for-1 split |
| Fifth Third Wealth Advisors LLC | 14,495 | $2.22M | 0.08% | −1,050−6.8% | ReducedConverted for a 5-for-1 split |
| Western Wealth Management, LLC | 14,493 | $2.22M | 0.10% | −3,297−18.5% | ReducedConverted for a 5-for-1 split |
| Dorsey & Whitney Trust CO LLC | 14,480 | $2.22M | 0.12% | +255+1.8% | AddedConverted for a 5-for-1 split |
| Atomi Financial Group, Inc. | 14,450 | $2.21M | 0.07% | +430+3.1% | AddedConverted for a 5-for-1 split |
| Evelyn Partners Investment Management LLP | 14,430 | $2.21M | 0.06% | +3,115+27.5% | AddedConverted for a 5-for-1 split |
| Hobart Private Capital, LLC | 14,430 | $2.21M | 0.43% | +7,155+98.4% | AddedConverted for a 5-for-1 split |
| Jamison Private Wealth Management, Inc. | 14,413 | $2.21M | 0.27% | +163+1.1% | AddedConverted for a 5-for-1 split |
| Beaumont Asset Management, L.L.C. | 14,381 | $2.20M | 1.10% | 00.0% | UnchangedConverted for a 5-for-1 split |
| WSFS Capital Management, LLC | 14,357 | $2.20M | 0.11% | +2,162+17.7% | AddedConverted for a 5-for-1 split |
| Leelyn Smith, LLC | 14,344 | $2.20M | 0.32% | +694+5.1% | AddedConverted for a 5-for-1 split |
| Taikang Asset Management (Hong Kong) Co Ltd | 14,275 | $2.19M | 0.22% | −22,455−61.1% | ReducedConverted for a 5-for-1 split |
| Bowen Hanes & Co Inc | 14,250 | $2.18M | 0.05% | −450−3.1% | ReducedConverted for a 5-for-1 split |
| Sentinel Dome Partners, LLC | 14,250 | $2.18M | 1.49% | +14,250 | New |
| Investment Insight Wealth Management, LLC | 14,085 | $2.16M | 2.12% | +14,085 | New |
| Altus Wealth Group LLC | 14,064 | $2.15M | 0.86% | +1,824+14.9% | AddedConverted for a 5-for-1 split |
| Asset Dedication, LLC | 14,032 | $2.15M | 0.14% | −1,168−7.7% | ReducedConverted for a 5-for-1 split |
| Genesis Financial Group, LLC | 13,845 | $2.12M | 1.23% | +13,845 | New |
| Bay Rivers Group | 13,805 | $2.11M | 0.86% | −415−2.9% | ReducedConverted for a 5-for-1 split |
| Institute for Wealth Management, LLC. | 13,785 | $2.11M | 0.22% | −2,365−14.6% | ReducedConverted for a 5-for-1 split |
| Prakash Investment Advisors LLC | 13,760 | $2.11M | 1.60% | −990−6.7% | ReducedConverted for a 5-for-1 split |
| Beta Wealth Group, Inc. | 13,750 | $2.11M | 0.85% | +5,475+66.2% | AddedConverted for a 5-for-1 split |
| Fidelis Capital Partners, LLC | 13,651 | $2.09M | 0.15% | +1,856+15.7% | AddedConverted for a 5-for-1 split |
| National Asset Management, Inc. | 13,635 | $2.09M | 0.10% | +1,425+11.7% | AddedConverted for a 5-for-1 split |
| SkyOak Wealth, LLC | 13,545 | $2.07M | 0.37% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Colonial Trust Co | 13,514 | $2.07M | 0.28% | +2,779+25.9% | AddedConverted for a 5-for-1 split |
| Wedmont Private Capital | 13,624 | $2.06M | 0.07% | −906−6.2% | ReducedConverted for a 5-for-1 split |
| Vienna Asset Management LLC | 13,395 | $2.05M | 1.16% | +2,495+22.9% | AddedConverted for a 5-for-1 split |
| Umpqua Bank | 13,311 | $2.04M | 0.57% | −324−2.4% | ReducedConverted for a 5-for-1 split |
| Parr McKnight Wealth Management Group, LLC | 13,267 | $2.03M | 0.27% | +142+1.1% | AddedConverted for a 5-for-1 split |
| RMB Capital Management, LLC | 13,262 | $2.03M | 0.04% | +4,772+56.2% | AddedConverted for a 5-for-1 split |
| Williams Jones Wealth Management, LLC. | 13,090 | $2.01M | 0.02% | −8,425−39.2% | ReducedConverted for a 5-for-1 split |
| Marathon Wealth Advisors LLC | 13,078 | $2.00M | 0.80% | +13,078 | New |
| Garrett Investment Advisors LLC | 13,022 | $1.99M | 0.16% | +697+5.7% | AddedConverted for a 5-for-1 split |
| Flagship Harbor Advisors, LLC | 12,995 | $1.99M | 0.09% | −2,410−15.6% | ReducedConverted for a 5-for-1 split |
| Canvas Wealth Advisors, LLC | 12,989 | $1.99M | 0.34% | +9,889+319.0% | AddedConverted for a 5-for-1 split |
| Granite Islands Private Wealth, LLC | 13,040 | $1.98M | 1.83% | +13,040 | New |
| Walleye Capital LLC | 12,922 | $1.98M | 0.01% | +1,017+8.5% | AddedConverted for a 5-for-1 split |
| Next Century Growth Investors LLC | 12,870 | $1.97M | 0.14% | −3,235−20.1% | ReducedConverted for a 5-for-1 split |
| Harfst & Associates, Inc. | 12,810 | $1.96M | 0.35% | −500−3.8% | ReducedConverted for a 5-for-1 split |
| Pathway Capital Management, LP | 12,757 | $1.95M | 25.08% | +12,757 | New |
| Personal Cfo Solutions, LLC | 12,735 | $1.95M | 0.31% | +1,135+9.8% | AddedConverted for a 5-for-1 split |
| Weiss Asset Management LP | 12,705 | $1.95M | 0.03% | +12,705 | New |
| Stamos Capital Partners, L.P. | 12,700 | $1.95M | 0.31% | +7,475+143.1% | AddedConverted for a 5-for-1 split |
| Legacy Financial Advisors, Inc. | 12,679 | $1.94M | 0.27% | +7,544+146.9% | AddedConverted for a 5-for-1 split |
| Doliver Advisors, LP | 12,648 | $1.94M | 0.48% | +1,373+12.2% | AddedConverted for a 5-for-1 split |
| Burney Co | 12,541 | $1.92M | 0.06% | −1,309−9.5% | ReducedConverted for a 5-for-1 split |
| Kentucky Farm Bureau Mutual Insurance Co | 12,500 | $1.91M | 0.52% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Diversified Management Inc | 12,500 | $1.91M | 0.45% | +12,500 | New |
| Romano Brothers and Company | 12,385 | $1.90M | 0.22% | +380+3.2% | AddedConverted for a 5-for-1 split |
| Laurion Capital Management LP | 12,300 | $1.88M | 0.13% | +12,300 | New |
| Intact Investment Management Inc. | 12,265 | $1.88M | 0.05% | +2,315+23.3% | AddedConverted for a 5-for-1 split |