ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2025
Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,325
- +122 vs. Q3 2025
- Shares held
- 902.5M
- +8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
- Total value
- $138.5B
- −$25.1B (−15.3%) vs. Q3 2025
- New holders
- 340
- 886 more added
- Sold out
- 218
- 804 more reduced
45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Summit Financial, LLC | 12,261 | $1.88M | 0.03% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Grant Private Wealth Management Inc | 12,220 | $1.87M | 1.13% | −265−2.1% | ReducedConverted for a 5-for-1 split |
| HBW Advisory Services LLC | 12,181 | $1.87M | 0.20% | 00.0% | UnchangedConverted for a 5-for-1 split |
| AlphaCore Capital LLC | 12,163 | $1.86M | 0.04% | −4,537−27.2% | ReducedConverted for a 5-for-1 split |
| RFG - Bristol Wealth Advisors, LLC | 12,131 | $1.86M | 0.52% | −1,409−10.4% | ReducedConverted for a 5-for-1 split |
| Guided Capital Wealth Management, LLC | 12,102 | $1.85M | 1.30% | +2,087+20.8% | AddedConverted for a 5-for-1 split |
| Park Place Capital Corp | 12,094 | $1.85M | 0.39% | −346−2.8% | ReducedConverted for a 5-for-1 split |
| CSM Advisors, LLC | 12,070 | $1.85M | 0.05% | +2,115+21.2% | AddedConverted for a 5-for-1 split |
| Orion Investment Co | 12,000 | $1.84M | 0.56% | 00.0% | UnchangedConverted for a 5-for-1 split |
| L & S Advisors Inc | 11,975 | $1.83M | 0.17% | +305+2.6% | AddedConverted for a 5-for-1 split |
| Central Pacific Bank - Trust Division | 11,950 | $1.83M | 0.22% | −8,395−41.3% | ReducedConverted for a 5-for-1 split |
| Dockside LLC | 11,947 | $1.83M | 0.47% | +11,947 | New |
| Eagle Strategies LLC | 11,915 | $1.83M | 0.23% | +1,060+9.8% | AddedConverted for a 5-for-1 split |
| Thoroughbred Financial Services, LLC | 11,892 | $1.82M | 0.11% | −203−1.7% | ReducedConverted for a 5-for-1 split |
| Ardsley Advisory Partners LP | 11,850 | $1.81M | 0.23% | +11,850 | New |
| Convergence Financial, LLC | 11,780 | $1.80M | 0.26% | −290−2.4% | ReducedConverted for a 5-for-1 split |
| Oak Grove Capital LLC | 11,780 | $1.80M | 0.36% | +275+2.4% | AddedConverted for a 5-for-1 split |
| NDWM LLC | 11,744 | $1.80M | 1.19% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Principle Wealth Partners LLC | 11,724 | $1.80M | 0.10% | +1,834+18.5% | AddedConverted for a 5-for-1 split |
| Resources Management Corp | 11,715 | $1.79M | 0.23% | +2,305+24.5% | AddedConverted for a 5-for-1 split |
| GeoWealth Management, LLC | 11,700 | $1.79M | 0.07% | +880+8.1% | AddedConverted for a 5-for-1 split |
| Essential Partners LLC | 11,695 | $1.79M | 0.55% | +3,330+39.8% | AddedConverted for a 5-for-1 split |
| Moneta Group Investment Advisors LLC | 11,624 | $1.78M | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Legacy Wealth Asset Management, LLC | 11,610 | $1.78M | 0.44% | +615+5.6% | AddedConverted for a 5-for-1 split |
| BTC Capital Management, Inc. | 11,593 | $1.78M | 0.12% | +2,173+23.1% | AddedConverted for a 5-for-1 split |
| Dara Capital US, Inc. | 11,585 | $1.77M | 1.57% | +11,585 | New |
| BIT Capital GmbH | 11,575 | $1.77M | 0.08% | +1,915+19.8% | AddedConverted for a 5-for-1 split |
| Fulton Bank, N.A. | 11,547 | $1.77M | 0.06% | +87+0.8% | AddedConverted for a 5-for-1 split |
| Trust Asset Management LLC | 11,435 | $1.75M | 0.12% | −425−3.6% | ReducedConverted for a 5-for-1 split |
| Axq Capital, LP | 11,320 | $1.73M | 0.39% | +7,850+226.2% | AddedConverted for a 5-for-1 split |
| Insigneo Advisory Services, LLC | 11,282 | $1.73M | 0.12% | +702+6.6% | AddedConverted for a 5-for-1 split |
| Rockline Wealth Management, LLC | 11,254 | $1.72M | 0.35% | +1,184+11.8% | AddedConverted for a 5-for-1 split |
| Mission Creek Capital Partners, Inc. | 11,250 | $1.72M | 0.35% | +280+2.6% | AddedConverted for a 5-for-1 split |
| Canopy Partners, LLC | 11,205 | $1.72M | 0.56% | −495−4.2% | ReducedConverted for a 5-for-1 split |
| Conscious Wealth Investments, LLC | 16,691 | $1.71M | 1.03% | −3,819−18.6% | ReducedConverted for a 5-for-1 split |
| Guerra Pan Advisors, LLC | 11,170 | $1.71M | 1.02% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Greykasell Wealth Strategies, Inc. | 11,160 | $1.71M | 0.68% | −100−0.9% | ReducedConverted for a 5-for-1 split |
| Pitcairn Wealth Advisors LLC | 11,132 | $1.71M | 0.15% | +11,132 | New |
| Guardian Wealth Advisors, LLC | 11,084 | $1.70M | 0.11% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Argentarii, LLC | 11,075 | $1.70M | 0.57% | +745+7.2% | AddedConverted for a 5-for-1 split |
| Little House Capital LLC | 11,035 | $1.69M | 0.42% | +965+9.6% | AddedConverted for a 5-for-1 split |
| MYDA Advisors LLC | 11,000 | $1.69M | 0.47% | +11,000 | New |
| Sivia Capital Partners, LLC | 10,997 | $1.68M | 0.34% | +7,397+205.5% | AddedConverted for a 5-for-1 split |
| Wealth Enhancement Trust Services, Inc. | 10,995 | $1.68M | 0.21% | +10,995 | New |
| Aviso Financial Inc. | 10,920 | $1.67M | 0.06% | −195−1.8% | ReducedConverted for a 5-for-1 split |
| Baader Bank INC | 10,928 | $1.67M | 0.14% | −982−8.2% | ReducedConverted for a 5-for-1 split |
| Moody National Bank Trust Division | 10,897 | $1.67M | 0.16% | −4,448−29.0% | ReducedConverted for a 5-for-1 split |
| Lineweaver Wealth Advisors, LLC | 10,868 | $1.66M | 0.23% | +1,008+10.2% | AddedConverted for a 5-for-1 split |
| Reuter James Wealth Management, LLC | 10,867 | $1.66M | 0.23% | +122+1.1% | AddedConverted for a 5-for-1 split |
| RiverPark Advisors, LLC | 10,848 | $1.66M | 0.48% | +448+4.3% | AddedConverted for a 5-for-1 split |
| Alaethes Wealth LLC | 10,677 | $1.64M | 0.46% | −923−8.0% | ReducedConverted for a 5-for-1 split |
| Peapack Gladstone Financial Corp | 10,638 | $1.63M | 0.02% | +1,853+21.1% | AddedConverted for a 5-for-1 split |
| Uniting Wealth Partners, LLC | 10,635 | $1.63M | 0.50% | +110+1.0% | AddedConverted for a 5-for-1 split |
| Hamilton Lane Advisors LLC | 10,631 | $1.63M | 0.90% | +10,631 | New |
| EverSource Wealth Advisors, LLC | 10,609 | $1.63M | 0.06% | +3,149+42.2% | AddedConverted for a 5-for-1 split |
| Castle Rock Wealth Management, LLC | 14,916 | $1.62M | 0.35% | +771+5.5% | AddedConverted for a 5-for-1 split |
| Silvant Capital Management LLC | 10,526 | $1.61M | 0.05% | +76+0.7% | AddedConverted for a 5-for-1 split |
| Freemont Management S.A. | 10,500 | $1.61M | 0.32% | +7,000+200.0% | AddedConverted for a 5-for-1 split |
| Gryphon Financial Partners LLC | 10,455 | $1.60M | 0.17% | −695−6.2% | ReducedConverted for a 5-for-1 split |
| RDA Financial Network | 10,451 | $1.60M | 0.39% | +10,451 | New |
| Grove Bank & Trust | 10,398 | $1.59M | 0.18% | −3,887−27.2% | ReducedConverted for a 5-for-1 split |
| SRS Capital Advisors, Inc. | 10,375 | $1.59M | 0.05% | −8,120−43.9% | ReducedConverted for a 5-for-1 split |
| Field & Main Bank | 10,370 | $1.59M | 0.46% | −130−1.2% | ReducedConverted for a 5-for-1 split |
| Signature Wealth Management Group | 10,326 | $1.58M | 0.64% | +366+3.7% | AddedConverted for a 5-for-1 split |
| Texas Yale Capital Corp. | 10,310 | $1.58M | 0.05% | −575−5.3% | ReducedConverted for a 5-for-1 split |
| Fred Alger Management, LLC | 10,305 | $1.58M | 0.01% | −14,325−58.2% | ReducedConverted for a 5-for-1 split |
| Teucrium Investment Advisors, LLC | 10,304 | $1.58M | 1.73% | +10,304 | New |
| Pekao Towarzystwo Funduszy Inwestycyjnych S.A. | 10,295 | $1.58M | 1.29% | +10,295 | New |
| Evelyn Partners Investment Management Services Ltd | 10,284 | $1.58M | 0.20% | +2,144+26.3% | AddedConverted for a 5-for-1 split |
| Sterling Investment Counsel, LLC | 10,230 | $1.57M | 0.45% | +400+4.1% | AddedConverted for a 5-for-1 split |
| RMR Wealth Builders | 10,226 | $1.57M | 0.13% | +421+4.3% | AddedConverted for a 5-for-1 split |
| Virtus Investment Advisers, Inc. | 10,169 | $1.56M | 0.42% | +869+9.3% | AddedConverted for a 5-for-1 split |
| Highland Capital Management, LLC | 10,110 | $1.55M | 0.08% | +585+6.1% | AddedConverted for a 5-for-1 split |
| Savvy Advisors, Inc. | 10,032 | $1.54M | 0.05% | +5,622+127.5% | AddedConverted for a 5-for-1 split |
| Everhart Financial Group, Inc. | 10,031 | $1.54M | 0.14% | +536+5.6% | AddedConverted for a 5-for-1 split |
| Bridgefront Capital, LLC | 10,021 | $1.54M | 0.39% | +8,086+417.9% | AddedConverted for a 5-for-1 split |
| Cohen Klingenstein LLC | 10,000 | $1.53M | 0.05% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Formula Growth Ltd | 10,000 | $1.53M | 0.59% | +10,000 | New |
| American Alpha Advisors, LLC | 10,000 | $1.53M | 0.97% | +10,000 | New |
| PKO Investment Management Joint-Stock Co | 10,000 | $1.53M | 0.12% | +10,000 | New |
| Cigna Investments Inc | 9,990 | $1.53M | 0.22% | −165−1.6% | ReducedConverted for a 5-for-1 split |
| Ponta Wealth Partners, LLC | 9,963 | $1.53M | 1.42% | +9,963 | New |
| Central Trust Co | 9,882 | $1.51M | 0.03% | +997+11.2% | AddedConverted for a 5-for-1 split |
| Hoey Investments, Inc | 9,876 | $1.51M | 0.21% | −3,979−28.7% | ReducedConverted for a 5-for-1 split |
| CNB Bank | 9,849 | $1.51M | 0.62% | −171−1.7% | ReducedConverted for a 5-for-1 split |
| Douglass Winthrop Advisors, LLC | 9,845 | $1.51M | 0.03% | +170+1.8% | AddedConverted for a 5-for-1 split |
| Syon Capital LLC | 9,829 | $1.51M | 0.08% | +974+11.0% | AddedConverted for a 5-for-1 split |
| Polianta Ltd | 9,800 | $1.50M | 0.20% | +9,800 | New |
| Naviter Wealth, LLC | 9,789 | $1.50M | 0.20% | −1,651−14.4% | ReducedConverted for a 5-for-1 split |
| Central Bank & Trust Co | 9,745 | $1.49M | 0.23% | −1,945−16.6% | ReducedConverted for a 5-for-1 split |
| Heritage Trust Co | 9,745 | $1.49M | 0.15% | −50−0.5% | ReducedConverted for a 5-for-1 split |
| Empirical Financial Services, LLC d.b.a. Empirical Wealth Management | 9,744 | $1.49M | 0.03% | −1,641−14.4% | ReducedConverted for a 5-for-1 split |
| Fiduciary Group LLC | 9,741 | $1.49M | 0.13% | +701+7.8% | AddedConverted for a 5-for-1 split |
| Palumbo Wealth Management LLC | 9,712 | $1.49M | 0.37% | +5,417+126.1% | AddedConverted for a 5-for-1 split |
| Transcend Wealth Collective, LLC | 9,704 | $1.49M | 0.12% | +989+11.3% | AddedConverted for a 5-for-1 split |
| Savant Capital, LLC | 9,692 | $1.48M | 0.01% | −213−2.2% | ReducedConverted for a 5-for-1 split |
| Brookwood Investment Group LLC | 9,692 | $1.48M | 0.18% | +5,907+156.1% | AddedConverted for a 5-for-1 split |
| Gibbs Wealth Management | 10,468 | $1.48M | 0.36% | +663+6.8% | AddedConverted for a 5-for-1 split |
| Strategic Wealth Partners, Ltd. | 9,675 | $1.48M | 0.10% | −1,170−10.8% | ReducedConverted for a 5-for-1 split |
| Sendero Wealth Management, LLC | 9,666 | $1.48M | 0.16% | +2,851+41.8% | AddedConverted for a 5-for-1 split |