ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2025
Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,325
- +122 vs. Q3 2025
- Shares held
- 902.5M
- +8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
- Total value
- $138.5B
- −$25.1B (−15.3%) vs. Q3 2025
- New holders
- 340
- 886 more added
- Sold out
- 218
- 804 more reduced
45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| EPG Wealth Management LLC | 9,650 | $1.48M | 0.40% | +235+2.5% | AddedConverted for a 5-for-1 split |
| Triangle Securities Wealth Management | 9,620 | $1.47M | 0.31% | +1,270+15.2% | AddedConverted for a 5-for-1 split |
| Journey Retirement Planning & Investment Management LLC | 9,620 | $1.47M | 0.30% | +9,620 | New |
| Ashton Thomas Private Wealth, LLC | 9,535 | $1.46M | 0.04% | +3,645+61.9% | AddedConverted for a 5-for-1 split |
| Sagespring Wealth Partners, LLC | 9,532 | $1.46M | 0.03% | +72+0.8% | AddedConverted for a 5-for-1 split |
| Verdence Capital Advisors LLC | 9,524 | $1.46M | 0.09% | +1,049+12.4% | AddedConverted for a 5-for-1 split |
| Aspire Private Capital, LLC | 9,480 | $1.45M | 0.32% | +2,840+42.8% | AddedConverted for a 5-for-1 split |
| Concord Wealth Partners | 9,472 | $1.45M | 0.19% | +902+10.5% | AddedConverted for a 5-for-1 split |
| Twin Tree Management, LP | 9,448 | $1.45M | 0.15% | +9,448 | New |
| Concord Asset Management, LLC | 9,367 | $1.43M | 0.25% | +657+7.5% | AddedConverted for a 5-for-1 split |
| Dynasty Wealth Management, LLC | 9,335 | $1.43M | 0.01% | +295+3.3% | AddedConverted for a 5-for-1 split |
| Valmark Advisers, Inc. | 9,325 | $1.43M | 0.02% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Bank of New Hampshire | 9,275 | $1.42M | 0.32% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Sphera Management Technology Funds Ltd | 9,200 | $1.41M | 0.74% | +9,200 | New |
| AAFMAA Wealth Management & Trust LLC | 9,142 | $1.40M | 0.55% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Citizens & Northern Corp | 9,127 | $1.40M | 0.35% | −153−1.6% | ReducedConverted for a 5-for-1 split |
| Evergreen Capital Management LLC | 9,104 | $1.39M | 0.03% | −306−3.3% | ReducedConverted for a 5-for-1 split |
| Glen Eagle Advisors, LLC | 9,095 | $1.39M | 0.19% | −1,240−12.0% | ReducedConverted for a 5-for-1 split |
| GraniteShares Advisors LLC | 9,089 | $1.39M | 0.85% | +1,154+14.5% | AddedConverted for a 5-for-1 split |
| U.S. Capital Wealth Advisors, LLC | 9,089 | $1.39M | 0.04% | +1,484+19.5% | AddedConverted for a 5-for-1 split |
| Premier Path Wealth Partners, LLC | 9,085 | $1.39M | 0.18% | +55+0.6% | AddedConverted for a 5-for-1 split |
| Alliance Wealth Advisors, LLC | 9,069 | $1.39M | 0.30% | −3,131−25.7% | ReducedConverted for a 5-for-1 split |
| Sargent Investment Group, LLC | 9,013 | $1.38M | 0.17% | +9,013 | New |
| Angeles Wealth Management, LLC | 9,012 | $1.38M | 0.08% | +462+5.4% | AddedConverted for a 5-for-1 split |
| Cullinan Associates Inc | 9,000 | $1.38M | 0.09% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Retirement Guys Formula LLC | 8,994 | $1.38M | 0.63% | +3,464+62.6% | AddedConverted for a 5-for-1 split |
| Kirtland Hills Capital Management, LLC | 8,990 | $1.38M | 0.48% | −835−8.5% | ReducedConverted for a 5-for-1 split |
| Fiduciary Alliance LLC | 8,958 | $1.37M | 0.09% | +143+1.6% | AddedConverted for a 5-for-1 split |
| Advisory Resource Group | 8,866 | $1.36M | 0.24% | +2,066+30.4% | AddedConverted for a 5-for-1 split |
| Rare Wolf Capital LLC | 8,840 | $1.35M | 0.85% | +8,840 | New |
| Money Concepts Capital Corp | 8,832 | $1.35M | 0.08% | +8,832 | New |
| Commons Capital, LLC | 8,790 | $1.35M | 0.95% | −230−2.5% | ReducedConverted for a 5-for-1 split |
| Redmond Asset Management, LLC | 8,725 | $1.34M | 0.34% | −370−4.1% | ReducedConverted for a 5-for-1 split |
| Intrust Bank NA | 8,692 | $1.33M | 0.11% | 00.0% | UnchangedConverted for a 5-for-1 split |
| PFG Investments, LLC | 8,684 | $1.33M | 0.06% | +1,379+18.9% | AddedConverted for a 5-for-1 split |
| Argus Investors' Counsel, Inc. | 8,671 | $1.33M | 1.06% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Werba Rubin Papier Wealth Management | 8,606 | $1.32M | 0.36% | +6,866+394.6% | AddedConverted for a 5-for-1 split |
| Agf Management Ltd | 8,595 | $1.32M | 0.01% | −447,845−98.1% | ReducedConverted for a 5-for-1 split |
| Sciencast Management LP | 8,582 | $1.31M | 0.18% | +8,582 | New |
| Means Investment Co., Inc. | 8,579 | $1.31M | 0.11% | −81−0.9% | ReducedConverted for a 5-for-1 split |
| Spire Wealth Management | 8,523 | $1.31M | 0.04% | +408+5.0% | AddedConverted for a 5-for-1 split |
| Bluebird Wealth Management LLC | 8,520 | $1.31M | 1.22% | +8,520 | New |
| Lockheed Martin Investment Management Co | 8,505 | $1.30M | 0.04% | +8,505 | New |
| StoneX Group Inc. | 8,498 | $1.30M | 0.06% | +438+5.4% | AddedConverted for a 5-for-1 split |
| Harvest Fund Management Co., Ltd | 8,490 | $1.30M | 0.05% | +3,350+65.2% | AddedConverted for a 5-for-1 split |
| Motiv8 Investments LLC | 8,369 | $1.28M | 0.70% | +614+7.9% | AddedConverted for a 5-for-1 split |
| Trust Point Inc. | 8,357 | $1.28M | 0.10% | −788−8.6% | ReducedConverted for a 5-for-1 split |
| Reflection Asset Management | 8,424 | $1.28M | 0.91% | +8,424 | New |
| Chicago Partners Investment Group LLC | 9,597 | $1.28M | 0.03% | +1,662+20.9% | AddedConverted for a 5-for-1 split |
| TD Private Client Wealth LLC | 8,333 | $1.28M | 0.03% | −1,842−18.1% | ReducedConverted for a 5-for-1 split |
| Qtron Investments LLC | 8,320 | $1.27M | 0.17% | −1,640−16.5% | ReducedConverted for a 5-for-1 split |
| WealthCare Investment Partners, LLC | 8,620 | $1.27M | 0.37% | −500−5.5% | ReducedConverted for a 5-for-1 split |
| Taylor Hoffman Capital Management LLC | 8,270 | $1.27M | 0.38% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Connecticut Wealth Management, LLC | 8,250 | $1.26M | 0.05% | −75−0.9% | ReducedConverted for a 5-for-1 split |
| Avantax Planning Partners, Inc. | 8,245 | $1.26M | 0.04% | +870+11.8% | AddedConverted for a 5-for-1 split |
| Prospera Financial Services Inc | 8,224 | $1.26M | 0.02% | −3,401−29.3% | ReducedConverted for a 5-for-1 split |
| Logan Capital Management Inc | 8,179 | $1.25M | 0.05% | −1,901−18.9% | ReducedConverted for a 5-for-1 split |
| Evolve Private Wealth, LLC | 8,122 | $1.24M | 0.07% | +8,122 | New |
| Stenger Family Office, LLC | 8,121 | $1.24M | 0.26% | −6,729−45.3% | ReducedConverted for a 5-for-1 split |
| Capital Insight Partners, LLC | 8,405 | $1.24M | 0.26% | −60−0.7% | ReducedConverted for a 5-for-1 split |
| Portfolio Design Labs, LLC | 8,088 | $1.24M | 0.20% | +558+7.4% | AddedConverted for a 5-for-1 split |
| Steel Peak Wealth Management LLC | 8,070 | $1.24M | 0.04% | +1,150+16.6% | AddedConverted for a 5-for-1 split |
| Ronald Blue Trust, Inc. | 8,059 | $1.23M | 0.01% | −461−5.4% | ReducedConverted for a 5-for-1 split |
| Stance Capital LLC | 8,050 | $1.23M | 0.45% | +820+11.3% | AddedConverted for a 5-for-1 split |
| Kingswood Wealth Advisors, LLC | 8,037 | $1.23M | 0.06% | +322+4.2% | AddedConverted for a 5-for-1 split |
| Patriot Financial Group Insurance Agency, LLC | 8,007 | $1.23M | 0.15% | +927+13.1% | AddedConverted for a 5-for-1 split |
| Legacy Advisors, LLC | 8,000 | $1.23M | 0.13% | +395+5.2% | AddedConverted for a 5-for-1 split |
| MWA Asset Management | 7,961 | $1.22M | 0.68% | −1,739−17.9% | ReducedConverted for a 5-for-1 split |
| Cynosure Management, LLC | 7,945 | $1.22M | 0.12% | +3,860+94.5% | AddedConverted for a 5-for-1 split |
| Stanley-Laman Group, Ltd. | 7,925 | $1.21M | 0.15% | +7,925 | New |
| PDS Planning, Inc | 7,888 | $1.21M | 0.08% | −9,452−54.5% | ReducedConverted for a 5-for-1 split |
| Voya Financial Advisors, Inc. | 7,783 | $1.20M | 0.12% | −812−9.4% | ReducedConverted for a 5-for-1 split |
| LMR Partners LLP | 7,840 | $1.20M | 0.01% | +6,465+470.2% | AddedConverted for a 5-for-1 split |
| Lord & Richards Wealth Management, LLC | 7,836 | $1.20M | 1.03% | −3,794−32.6% | ReducedConverted for a 5-for-1 split |
| Brown Financial Advisors | 7,819 | $1.20M | 0.44% | +789+11.2% | AddedConverted for a 5-for-1 split |
| Sovran Advisors, LLC | 9,112 | $1.20M | 0.10% | +4,997+121.4% | AddedConverted for a 5-for-1 split |
| BTG Pactual Asset Management US LLC | 7,800 | $1.19M | 0.13% | −56,865−87.9% | ReducedConverted for a 5-for-1 split |
| Stablepoint Partners, LLC | 7,778 | $1.19M | 0.19% | +123+1.6% | AddedConverted for a 5-for-1 split |
| Haverford Trust Co | 7,770 | $1.19M | 0.01% | +655+9.2% | AddedConverted for a 5-for-1 split |
| United Bank | 7,727 | $1.18M | 0.40% | −823−9.6% | ReducedConverted for a 5-for-1 split |
| Bridge Generations Wealth Management LLC | 7,705 | $1.18M | 0.73% | −1,095−12.4% | ReducedConverted for a 5-for-1 split |
| Kane Investment Management, Inc. | 7,675 | $1.18M | 0.57% | −850−10.0% | ReducedConverted for a 5-for-1 split |
| Optimize Financial Inc | 7,674 | $1.18M | 0.59% | +104+1.4% | AddedConverted for a 5-for-1 split |
| Keeler Thomas Management LLC | 7,673 | $1.18M | 0.56% | −2,257−22.7% | ReducedConverted for a 5-for-1 split |
| Parallax Volatility Advisers, L.P. | 7,638 | $1.17M | 0.04% | +7,638 | New |
| Gsa Capital Partners LLP | 7,620 | $1.17M | 0.10% | +7,620 | New |
| Canandaigua National Bank & Trust Co | 7,610 | $1.17M | 0.10% | +1,390+22.3% | AddedConverted for a 5-for-1 split |
| Howard Capital Management Inc. | 7,605 | $1.17M | 0.02% | +40+0.5% | AddedConverted for a 5-for-1 split |
| Nine Masts Capital Ltd | 7,605 | $1.17M | 0.20% | +1,020+15.5% | AddedConverted for a 5-for-1 split |
| VELA Investment Management, LLC | 7,595 | $1.16M | 0.32% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Visionary Wealth Advisors | 7,590 | $1.16M | 0.05% | −2,720−26.4% | ReducedConverted for a 5-for-1 split |
| OV Management LLC | 7,585 | $1.16M | 1.01% | −130−1.7% | ReducedConverted for a 5-for-1 split |
| Aaron Wealth Advisors | 7,579 | $1.16M | 0.06% | −5,336−41.3% | ReducedConverted for a 5-for-1 split |
| Hills Bank & Trust Co | 7,570 | $1.16M | 0.07% | +1,885+33.2% | AddedConverted for a 5-for-1 split |
| IKE Capital, LLC | 7,565 | $1.16M | 1.01% | +7,565 | New |
| Malaga Cove Capital, LLC | 7,540 | $1.16M | 0.40% | +2,295+43.8% | AddedConverted for a 5-for-1 split |
| Arjuna Capital | 7,470 | $1.14M | 0.28% | +205+2.8% | AddedConverted for a 5-for-1 split |
| International Assets Investment Management, LLC | 7,461 | $1.14M | 0.08% | +1,676+29.0% | AddedConverted for a 5-for-1 split |
| Mayflower Financial Advisors, LLC | 7,434 | $1.14M | 0.14% | −121−1.6% | ReducedConverted for a 5-for-1 split |
| Horst & Graben Wealth Management LLC | 7,405 | $1.13M | 0.17% | −540−6.8% | ReducedConverted for a 5-for-1 split |