ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2025
Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,325
- +122 vs. Q3 2025
- Shares held
- 902.5M
- +8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
- Total value
- $138.5B
- −$25.1B (−15.3%) vs. Q3 2025
- New holders
- 340
- 886 more added
- Sold out
- 218
- 804 more reduced
45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Three Seasons Wealth, LLC | 7,401 | $1.13M | 0.11% | +491+7.1% | AddedConverted for a 5-for-1 split |
| Indivisible Partners | 7,383 | $1.13M | 0.12% | +7,383 | New |
| Perpetual Ltd | 7,366 | $1.13M | 0.02% | −3,949−34.9% | ReducedConverted for a 5-for-1 split |
| Anchor Investment Management, LLC | 7,355 | $1.13M | 0.09% | +710+10.7% | AddedConverted for a 5-for-1 split |
| 180 Wealth Advisors, LLC | 7,341 | $1.12M | 0.13% | +746+11.3% | AddedConverted for a 5-for-1 split |
| Kesler, Norman & Wride, LLC | 7,338 | $1.12M | 0.19% | +1,878+34.4% | AddedConverted for a 5-for-1 split |
| Northbridge Financial Group, LLC | 7,306 | $1.12M | 0.50% | +7,306 | New |
| Sunstone Asset Management, L.P. | 7,300 | $1.12M | 1.10% | +7,300 | New |
| King Luther Capital Management Corp | 7,295 | $1.12M | 0.00% | +1,470+25.2% | AddedConverted for a 5-for-1 split |
| Pinnacle Wealth Management Advisory Group, LLC | 7,268 | $1.11M | 0.08% | +3,528+94.3% | AddedConverted for a 5-for-1 split |
| Carr Financial Group Corp | 7,245 | $1.11M | 0.30% | +3,395+88.2% | AddedConverted for a 5-for-1 split |
| Kepler Cheuvreux (Suisse) SA | 7,245 | $1.11M | 0.06% | +970+15.5% | AddedConverted for a 5-for-1 split |
| Golden State Equity Partners | 7,203 | $1.10M | 0.18% | +1,743+31.9% | AddedConverted for a 5-for-1 split |
| PFG Advisors | 7,201 | $1.10M | 0.05% | −2,559−26.2% | ReducedConverted for a 5-for-1 split |
| Pier 88 Investment Partners LLC | 7,200 | $1.10M | 0.25% | −100−1.4% | ReducedConverted for a 5-for-1 split |
| Silver Oak Securities, Inc | 7,146 | $1.10M | 0.07% | +2,271+46.6% | AddedConverted for a 5-for-1 split |
| Journey Strategic Wealth LLC | 7,191 | $1.10M | 0.03% | +3,061+74.1% | AddedConverted for a 5-for-1 split |
| NBT Bank N A | 7,173 | $1.10M | 0.07% | −387−5.1% | ReducedConverted for a 5-for-1 split |
| Morangie Management LLC | 7,104 | $1.09M | 0.87% | −136−1.9% | ReducedConverted for a 5-for-1 split |
| Fairfield, Bush & Co. | 7,073 | $1.08M | 0.57% | −42−0.6% | ReducedConverted for a 5-for-1 split |
| Impact Investors, Inc | 7,053 | $1.08M | 0.75% | −462−6.1% | ReducedConverted for a 5-for-1 split |
| Westpac Banking Corp | 7,050 | $1.08M | 0.07% | −3,255−31.6% | ReducedConverted for a 5-for-1 split |
| Caldwell Investment Management Ltd. | 7,000 | $1.08M | 0.66% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Ducere Wealth Management LLC | 7,037 | $1.08M | 0.42% | +7,037 | New |
| Summit Wealth Group LLC | 6,969 | $1.07M | 0.14% | −26,791−79.4% | ReducedConverted for a 5-for-1 split |
| Riverpark Capital Management LLC | 6,948 | $1.06M | 2.06% | +163+2.4% | AddedConverted for a 5-for-1 split |
| Grantham, Mayo, Van Otterloo & Co. LLC | 6,945 | $1.06M | 0.00% | −55−0.8% | ReducedConverted for a 5-for-1 split |
| SFM, LLC | 6,938 | $1.06M | 0.62% | +233+3.5% | AddedConverted for a 5-for-1 split |
| Kampmann Melissa S. | 8,450 | $1.06M | 0.78% | +8,450 | New |
| Intellectus Partners, LLC | 6,890 | $1.06M | 0.20% | +1,235+21.8% | AddedConverted for a 5-for-1 split |
| Mount Yale Investment Advisors, LLC | 6,889 | $1.06M | 0.05% | −4,196−37.9% | ReducedConverted for a 5-for-1 split |
| Knights of Columbus Asset Advisors LLC | 6,885 | $1.05M | 0.06% | −240−3.4% | ReducedConverted for a 5-for-1 split |
| PCM Encore, LLC | 6,878 | $1.05M | 0.22% | +6,878 | New |
| Sound View Wealth Advisors Group, LLC | 6,875 | $1.05M | 0.07% | −215−3.0% | ReducedConverted for a 5-for-1 split |
| 1248 Management, LLC | 6,850 | $1.05M | 0.56% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Livforsakringsbolaget Skandia, Omsesidigt | 6,845 | $1.05M | 0.04% | −605−8.1% | ReducedConverted for a 5-for-1 split |
| Hudson Value Partners, LLC | 6,775 | $1.04M | 0.31% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Princeton Capital Management LLC | 6,791 | $1.04M | 0.27% | −1,069−13.6% | ReducedConverted for a 5-for-1 split |
| Summit Global Investments | 6,785 | $1.04M | 0.06% | +2,920+75.5% | AddedConverted for a 5-for-1 split |
| Krilogy Financial LLC | 7,613 | $1.04M | 0.04% | +93+1.2% | AddedConverted for a 5-for-1 split |
| Wolff Wiese Magana LLC | 6,765 | $1.04M | 0.57% | +485+7.7% | AddedConverted for a 5-for-1 split |
| Clarius Group, LLC | 6,720 | $1.03M | 0.06% | −1,805−21.2% | ReducedConverted for a 5-for-1 split |
| Catalyst Financial Partners LLC | 6,713 | $1.03M | 0.11% | +363+5.7% | AddedConverted for a 5-for-1 split |
| Icapital Wealth LLC | 6,712 | $1.03M | 0.50% | +5,157+331.6% | AddedConverted for a 5-for-1 split |
| Ak Global Asset Management, LLC | 6,710 | $1.03M | 0.90% | +6,710 | New |
| AssuredPartners Investment Advisors, LLC | 6,701 | $1.03M | 0.15% | +706+11.8% | AddedConverted for a 5-for-1 split |
| Generali Investments, Management Co LLC | 6,665 | $1.02M | 0.20% | −3,115−31.9% | ReducedConverted for a 5-for-1 split |
| Intesa Sanpaolo Wealth Management | 6,500 | $1.02M | 0.21% | +6,500 | New |
| Regal Investment Advisors LLC | 6,626 | $1.02M | 0.06% | +546+9.0% | AddedConverted for a 5-for-1 split |
| Synergy Financial Group, LTD | 6,615 | $1.01M | 0.71% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Bradyco, Inc. | 6,600 | $1.01M | 1.25% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Paradigm Financial Partners, LLC | 6,595 | $1.01M | 0.10% | −910−12.1% | ReducedConverted for a 5-for-1 split |
| Argonautica Private Wealth Management, Inc | 6,540 | $1.00M | 0.29% | −295−4.3% | ReducedConverted for a 5-for-1 split |
| Bannerstone Capital Management, LLC | 6,525 | $999.6K | 0.96% | +6,525 | New |
| Sowell Financial Services LLC | 6,496 | $995.1K | 0.04% | −174−2.6% | ReducedConverted for a 5-for-1 split |
| Ausdal Financial Partners, Inc. | 6,462 | $989.9K | 0.05% | +662+11.4% | AddedConverted for a 5-for-1 split |
| Perfromance Wealth Partners, LLC | 6,452 | $988.4K | 0.03% | +952+17.3% | AddedConverted for a 5-for-1 split |
| Meadowbrook Advisors Group, LLC | 6,445 | $987.3K | 0.55% | +6,445 | New |
| Ted Buchan & Co | 6,433 | $985.5K | 0.36% | +878+15.8% | AddedConverted for a 5-for-1 split |
| Element Capital Management LLC | 6,380 | $977.4K | 0.51% | +6,380 | New |
| AXA S.A. | 6,373 | $976.3K | 0.46% | −1,152−15.3% | ReducedConverted for a 5-for-1 split |
| Ashton Thomas Securities, LLC | 6,336 | $970.6K | 0.18% | −454−6.7% | ReducedConverted for a 5-for-1 split |
| Raleigh Capital Management Inc. | 6,329 | $969.5K | 0.35% | +3,009+90.6% | AddedConverted for a 5-for-1 split |
| Chilton Investment Co LLC | 6,325 | $968.9K | 0.02% | −167,480−96.4% | ReducedConverted for a 5-for-1 split |
| Barbara Oil Co. | 6,325 | $968.9K | 0.36% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Sierra Capital LLC | 6,315 | $967.0K | 0.10% | 00.0% | UnchangedConverted for a 5-for-1 split |
| First National Bank of Omaha | 6,265 | $964.0K | 0.03% | +5,095+435.5% | AddedConverted for a 5-for-1 split |
| Delta Investment Management, LLC | 6,292 | $963.9K | 0.17% | +247+4.1% | AddedConverted for a 5-for-1 split |
| WBH Advisory Inc | 6,275 | $961.3K | 0.07% | 00.0% | UnchangedConverted for a 5-for-1 split |
| MidWestOne Financial Group, Inc. | 6,267 | $960.0K | 0.11% | +872+16.2% | AddedConverted for a 5-for-1 split |
| Sunbelt Securities, Inc. | 6,266 | $959.8K | 0.06% | −6,949−52.6% | ReducedConverted for a 5-for-1 split |
| Voleon Capital Management LP | 6,246 | $956.8K | 0.02% | −13,944−69.1% | ReducedConverted for a 5-for-1 split |
| Systematic Alpha Investments, LLC | 6,234 | $955.1K | 0.03% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Keel Point, LLC | 6,231 | $954.5K | 0.06% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Fieldview Capital Management, LLC | 6,205 | $950.5K | 0.16% | −1,035−14.3% | ReducedConverted for a 5-for-1 split |
| Harold Davidson & Associates Inc. | 6,200 | $949.8K | 0.42% | −230−3.6% | ReducedConverted for a 5-for-1 split |
| Sym Financial Corp | 6,194 | $948.9K | 0.10% | +1,654+36.4% | AddedConverted for a 5-for-1 split |
| CX Institutional | 6,186 | $948.0K | 0.03% | −239−3.7% | ReducedConverted for a 5-for-1 split |
| Rothschild Investment LLC | 6,164 | $944.2K | 0.05% | +3,354+119.4% | AddedConverted for a 5-for-1 split |
| Stoneridge Investment Partners LLC | 6,165 | $944.0K | 0.66% | +6,165 | New |
| Parsons Capital Management Inc | 6,155 | $942.9K | 0.05% | −1,060−14.7% | ReducedConverted for a 5-for-1 split |
| Ellevest, Inc. | 6,131 | $939.2K | 0.13% | −374−5.7% | ReducedConverted for a 5-for-1 split |
| Veracity Capital LLC | 6,130 | $939.1K | 0.28% | +265+4.5% | AddedConverted for a 5-for-1 split |
| David Loasby | 6,582 | $938.9K | 0.06% | −728−10.0% | ReducedConverted for a 5-for-1 split |
| PeakShares LLC | 6,120 | $937.5K | 0.92% | +6,120 | New |
| AlTi Global, Inc. | 6,094 | $933.5K | 0.02% | +624+11.4% | AddedConverted for a 5-for-1 split |
| Invst, LLC | 6,067 | $929.4K | 0.10% | 00.0% | UnchangedConverted for a 5-for-1 split |
| RB Capital Management, LLC | 6,065 | $929.1K | 0.19% | −365−5.7% | ReducedConverted for a 5-for-1 split |
| Sage Mountain Advisors LLC | 6,007 | $920.2K | 0.05% | −1,398−18.9% | ReducedConverted for a 5-for-1 split |
| Broderick Brian C | 6,000 | $919.1K | 0.17% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Ratan Capital Management LP | 6,000 | $919.1K | 0.25% | 00.0% | UnchangedConverted for a 5-for-1 split |
| New Insight Wealth Advisors | 5,995 | $918.4K | 0.33% | +40+0.7% | AddedConverted for a 5-for-1 split |
| Advisor OS, LLC | 5,992 | $917.9K | 0.07% | −913−13.2% | ReducedConverted for a 5-for-1 split |
| Chicago Trust Co NA | 5,985 | $916.8K | 0.14% | +600+11.1% | AddedConverted for a 5-for-1 split |
| Pure Financial Advisors, Inc. | 5,961 | $913.2K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| 17 Capital Partners, LLC | 5,955 | $912.2K | 0.47% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Ticino Wealth | 5,954 | $912.1K | 0.34% | +5,954 | New |
| Simplify Asset Management Inc. | 5,929 | $908.3K | 0.01% | +1,909+47.5% | AddedConverted for a 5-for-1 split |
| Elevated Private Wealth, LLC | 5,924 | $907.5K | 0.94% | +5,924 | New |
| Virtue Capital Management, LLC | 6,148 | $906.5K | 0.14% | −390,167−98.4% | ReducedConverted for a 5-for-1 split |