ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2025
Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,325
- +122 vs. Q3 2025
- Shares held
- 902.5M
- +8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
- Total value
- $138.5B
- −$25.1B (−15.3%) vs. Q3 2025
- New holders
- 340
- 886 more added
- Sold out
- 218
- 804 more reduced
45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Frec Markets, Inc. | 5,889 | $902.2K | 0.26% | +5,889 | New |
| Brady Martz Wealth Solutions, LLC | 5,879 | $900.6K | 0.16% | +1,669+39.6% | AddedConverted for a 5-for-1 split |
| Symphony Financial, Ltd. Co. | 5,841 | $899.6K | 0.12% | −164−2.7% | ReducedConverted for a 5-for-1 split |
| Evercore Wealth Management, LLC | 5,855 | $896.9K | 0.01% | −140−2.3% | ReducedConverted for a 5-for-1 split |
| Choate Investment Advisors | 5,840 | $894.6K | 0.02% | −40−0.7% | ReducedConverted for a 5-for-1 split |
| Cim Investment Mangement Inc | 5,825 | $892.3K | 0.23% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Centaurus Financial, Inc. | 5,819 | $891.0K | 0.04% | −3,631−38.4% | ReducedConverted for a 5-for-1 split |
| Bell Bank | 5,775 | $884.7K | 0.04% | −250−4.1% | ReducedConverted for a 5-for-1 split |
| Aviso Wealth Management | 5,772 | $884.2K | 0.37% | +847+17.2% | AddedConverted for a 5-for-1 split |
| Robinhood Asset Management, LLC | 5,771 | $884.1K | 0.07% | +5,771 | New |
| Prosperity Consulting Group, LLC | 5,740 | $879.3K | 0.04% | +70+1.2% | AddedConverted for a 5-for-1 split |
| Knuff & Co LLC | 5,740 | $879.3K | 0.26% | +3,615+170.1% | AddedConverted for a 5-for-1 split |
| Integrated Advisors Network LLC | 5,736 | $878.7K | 0.04% | −2,039−26.2% | ReducedConverted for a 5-for-1 split |
| Orrstown Financial Services Inc | 5,736 | $878.7K | 0.15% | +171+3.1% | AddedConverted for a 5-for-1 split |
| Odyssey Capital Advisors, Inc. | 5,726 | $877.2K | 0.78% | +5,726 | New |
| Murphy & Mullick Capital Management Corp | 5,720 | $876.2K | 0.63% | −135−2.3% | ReducedConverted for a 5-for-1 split |
| Freestone Capital Holdings, LLC | 5,700 | $873.2K | 0.03% | −875−13.3% | ReducedConverted for a 5-for-1 split |
| Lighthouse Investment Partners, LLC | 5,698 | $872.9K | 0.03% | +5,698 | New |
| Checchi Capital Advisers, LLC | 5,682 | $870.3K | 0.06% | −423−6.9% | ReducedConverted for a 5-for-1 split |
| Blueshift Asset Management, LLC | 5,660 | $867.1K | 0.25% | +5,660 | New |
| Probity Advisors, Inc. | 5,653 | $866.0K | 0.14% | +223+4.1% | AddedConverted for a 5-for-1 split |
| Spirit of America Management Corp | 5,650 | $865.5K | 0.18% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Paragon Private Wealth Management, LLC | 5,648 | $865.2K | 0.27% | −107−1.9% | ReducedConverted for a 5-for-1 split |
| Legacy Bridge, LLC | 5,645 | $864.8K | 0.35% | +120+2.2% | AddedConverted for a 5-for-1 split |
| Shelton Wealth Management, LLC | 5,621 | $861.1K | 0.38% | −1,094−16.3% | ReducedConverted for a 5-for-1 split |
| Forum Financial Management, LP | 5,619 | $860.8K | 0.01% | +189+3.5% | AddedConverted for a 5-for-1 split |
| Cito Capital Group, LLC | 5,615 | $860.0K | 0.25% | 00.0% | UnchangedConverted for a 5-for-1 split |
| S Harris Financial Group, LLC | 5,607 | $858.9K | 0.82% | +5,607 | New |
| Penserra Capital Management LLC | 5,588 | $855.0K | 0.01% | −9,522−63.0% | ReducedConverted for a 5-for-1 split |
| Fullerton Fund Management Co Ltd. | 5,575 | $854.0K | 0.04% | −36,025−86.6% | ReducedConverted for a 5-for-1 split |
| Trust Co of Vermont | 5,545 | $849.4K | 0.04% | +65+1.2% | AddedConverted for a 5-for-1 split |
| One Wealth Capital Management, LLC | 5,535 | $847.9K | 0.36% | +830+17.6% | AddedConverted for a 5-for-1 split |
| UMA Financial Services, Inc. | 5,531 | $847.3K | 0.12% | −574−9.4% | ReducedConverted for a 5-for-1 split |
| KPP Advisory Services LLC | 5,528 | $846.9K | 0.12% | +453+8.9% | AddedConverted for a 5-for-1 split |
| American National Bank | 5,516 | $845.0K | 0.08% | +51+0.9% | AddedConverted for a 5-for-1 split |
| Conning Inc. | 5,496 | $841.9K | 0.03% | −499−8.3% | ReducedConverted for a 5-for-1 split |
| Greenwich Wealth Management LLC | 5,474 | $839.0K | 0.04% | +119+2.2% | AddedConverted for a 5-for-1 split |
| Drake & Associates, LLC | 5,424 | $830.9K | 0.17% | +249+4.8% | AddedConverted for a 5-for-1 split |
| Andar Capital Management HK Ltd | 5,415 | $829.5K | 0.89% | +5,415 | New |
| Edmond de Rothschild Holding S.A. | 5,415 | $829.5K | 0.01% | +970+21.8% | AddedConverted for a 5-for-1 split |
| Interchange Capital Partners, LLC | 5,395 | $826.5K | 0.15% | 00.0% | UnchangedConverted for a 5-for-1 split |
| SageView Advisory Group, LLC | 5,389 | $825.5K | 0.03% | −2,056−27.6% | ReducedConverted for a 5-for-1 split |
| Fortis Capital Advisors, LLC | 5,379 | $824.0K | 0.12% | −5,771−51.8% | ReducedConverted for a 5-for-1 split |
| Massar Capital Management, LP | 5,350 | $819.6K | 0.16% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Jaffetilchin Investment Partners, LLC | 5,349 | $819.4K | 0.05% | +434+8.8% | AddedConverted for a 5-for-1 split |
| Balboa Wealth Partners | 5,345 | $818.8K | 0.14% | −205−3.7% | ReducedConverted for a 5-for-1 split |
| Optas, LLC | 5,335 | $817.3K | 0.13% | −85−1.6% | ReducedConverted for a 5-for-1 split |
| Miller Capital Partners, Inc. | 5,335 | $817.3K | 0.42% | +5,335 | New |
| Harmony Asset Management LLC | 5,325 | $815.7K | 0.27% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Penn Mutual Asset Management, LLC | 5,315 | $814.2K | 0.49% | +5,315 | New |
| Koshinski Asset Management, Inc. | 5,235 | $810.9K | 0.05% | −18,330−77.8% | ReducedConverted for a 5-for-1 split |
| Stratos Wealth Advisors, LLC | 5,290 | $810.4K | 0.04% | +95+1.8% | AddedConverted for a 5-for-1 split |
| Migdal Insurance & Financial Holdings Ltd. | 5,240 | $806.0K | 0.01% | −340−6.1% | ReducedConverted for a 5-for-1 split |
| American Trust | 5,247 | $803.8K | 0.07% | +102+2.0% | AddedConverted for a 5-for-1 split |
| HBK Sorce Advisory LLC | 7,970 | $802.9K | 0.02% | −870−9.8% | ReducedConverted for a 5-for-1 split |
| Jackson Thornton Asset Management, LLC | 5,395 | $802.8K | 0.08% | +3,840+246.9% | AddedConverted for a 5-for-1 split |
| L2 Asset Management, LLC | 5,235 | $802.0K | 0.11% | +350+7.2% | AddedConverted for a 5-for-1 split |
| Highview Capital Management LLC | 5,225 | $800.4K | 0.28% | −700−11.8% | ReducedConverted for a 5-for-1 split |
| NVWM, LLC | 5,224 | $800.3K | 0.17% | −216−4.0% | ReducedConverted for a 5-for-1 split |
| Formidable Asset Management, LLC | 4,113 | $797.3K | 0.12% | +1,268+44.6% | AddedConverted for a 5-for-1 split |
| Wrapmanager Inc | 5,178 | $793.2K | 0.27% | −327−5.9% | ReducedConverted for a 5-for-1 split |
| Ferguson Wellman Capital Management, Inc | 5,175 | $792.8K | 0.01% | −425−7.6% | ReducedConverted for a 5-for-1 split |
| Adell Harriman & Carpenter Inc | 5,160 | $790.5K | 0.05% | −160−3.0% | ReducedConverted for a 5-for-1 split |
| Mindset Wealth Management, LLC | 5,150 | $788.9K | 0.21% | +240+4.9% | AddedConverted for a 5-for-1 split |
| Flputnam Investment Management Co | 5,140 | $787.4K | 0.01% | −1,330−20.6% | ReducedConverted for a 5-for-1 split |
| Foundations Investment Advisors, LLC | 5,140 | $787.4K | 0.01% | +190+3.8% | AddedConverted for a 5-for-1 split |
| Diversified Enterprises, LLC | 5,136 | $786.8K | 0.05% | +1,026+25.0% | AddedConverted for a 5-for-1 split |
| Trivant Custom Portfolio Group, LLC | 5,135 | $786.6K | 0.45% | +470+10.1% | AddedConverted for a 5-for-1 split |
| Runnymede Capital Advisors, Inc. | 5,135 | $786.6K | 0.45% | +5,135 | New |
| Wealth Alliance | 5,125 | $785.0K | 0.08% | +1,300+34.0% | AddedConverted for a 5-for-1 split |
| Beaton Management Co. Inc. | 5,125 | $785.0K | 0.35% | −125−2.4% | ReducedConverted for a 5-for-1 split |
| Northern Financial Advisors Inc | 5,077 | $777.7K | 0.89% | −6,083−54.5% | ReducedConverted for a 5-for-1 split |
| TrueMark Investments, LLC | 5,070 | $776.7K | 0.15% | −140−2.7% | ReducedConverted for a 5-for-1 split |
| Primoris Wealth Advisors, LLC | 5,045 | $772.8K | 0.46% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Worth Financial Advisory Group, LLC | 5,041 | $772.2K | 0.37% | +286+6.0% | AddedConverted for a 5-for-1 split |
| FirstWave Capital Management LLC | 5,036 | $771.5K | 0.46% | +5,036 | New |
| Postrock Partners LLC | 5,035 | $771.3K | 0.34% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Fulcrum Asset Management LLP | 5,000 | $771.1K | 0.21% | −150−2.9% | ReducedConverted for a 5-for-1 split |
| WBI Investments | 5,012 | $767.8K | 0.20% | −2,023−28.8% | ReducedConverted for a 5-for-1 split |
| Diker Management LLC | 5,000 | $766.0K | 0.59% | −7,500−60.0% | ReducedConverted for a 5-for-1 split |
| Corient IA LLC | 5,000 | $766.0K | 0.72% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Affiance Financial, LLC | 4,990 | $764.4K | 0.12% | +455+10.0% | AddedConverted for a 5-for-1 split |
| Morse Asset Management, Inc | 4,980 | $762.9K | 0.15% | −5,005−50.1% | ReducedConverted for a 5-for-1 split |
| Jasper Ridge Partners, L.P. | 4,961 | $760.0K | 0.02% | +4,961 | New |
| St. Louis Trust Co | 4,960 | $759.8K | 0.09% | +4,960 | New |
| Quadcap Wealth Management, LLC | 4,955 | $759.1K | 0.09% | +2,115+74.5% | AddedConverted for a 5-for-1 split |
| Tower Trust & Investment Co | 4,950 | $758.2K | 0.48% | −290−5.5% | ReducedConverted for a 5-for-1 split |
| Evermay Wealth Management LLC | 4,947 | $757.8K | 0.09% | +502+11.3% | AddedConverted for a 5-for-1 split |
| Ancora Advisors, LLC | 4,946 | $757.7K | 0.02% | +506+11.4% | AddedConverted for a 5-for-1 split |
| Iron Financial, LLC | 4,920 | $753.7K | 0.35% | −80−1.6% | ReducedConverted for a 5-for-1 split |
| Willner & Heller, LLC | 4,920 | $753.7K | 0.54% | +1,385+39.2% | AddedConverted for a 5-for-1 split |
| Cary Street Partners Financial LLC | 4,895 | $749.9K | 0.02% | −725−12.9% | ReducedConverted for a 5-for-1 split |
| SG Trading Solutions, LLC | 4,850 | $743.0K | 0.17% | +4,850 | New |
| Real Talk Capital, LLC | 4,829 | $739.8K | 0.74% | +1,119+30.2% | AddedConverted for a 5-for-1 split |
| Cassaday & Co Wealth Management LLC | 4,825 | $739.1K | 0.02% | −65−1.3% | ReducedConverted for a 5-for-1 split |
| Carnegie Lake Advisors LLC | 4,820 | $738.4K | 0.28% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Principal Street Partners, LLC | 4,820 | $738.4K | 0.12% | −125−2.5% | ReducedConverted for a 5-for-1 split |
| Rehmann Capital Advisory Group | 4,793 | $734.9K | 0.04% | −387−7.5% | ReducedConverted for a 5-for-1 split |
| Towarzystwo Funduszy Inwestycyjnych Pzu SA | 4,790 | $733.8K | 0.18% | +440+10.1% | AddedConverted for a 5-for-1 split |
| Lewis Asset Management, LLC | 4,787 | $733.3K | 0.30% | +862+22.0% | AddedConverted for a 5-for-1 split |