ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2025
Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,325
- +122 vs. Q3 2025
- Shares held
- 902.5M
- +8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
- Total value
- $138.5B
- −$25.1B (−15.3%) vs. Q3 2025
- New holders
- 340
- 886 more added
- Sold out
- 218
- 804 more reduced
45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Zacks Investment Management | 4,751 | $727.7K | 0.01% | −574−10.8% | ReducedConverted for a 5-for-1 split |
| Dudley Capital Management, LLC | 4,740 | $726.1K | 0.32% | −100−2.1% | ReducedConverted for a 5-for-1 split |
| Becker Capital Management Inc | 4,720 | $723.1K | 0.02% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Simplicity Wealth,LLC | 4,717 | $722.6K | 0.04% | −2,958−38.5% | ReducedConverted for a 5-for-1 split |
| Bosman Wealth Management, LLC | 4,705 | $720.8K | 0.59% | −12,760−73.1% | ReducedConverted for a 5-for-1 split |
| Fukoku Mutual Life Insurance Co | 4,705 | $720.8K | 0.05% | −675−12.5% | ReducedConverted for a 5-for-1 split |
| MJP Associates Inc | 4,699 | $719.8K | 0.09% | −411−8.0% | ReducedConverted for a 5-for-1 split |
| Drive Wealth Management, LLC | 4,697 | $719.6K | 0.14% | +752+19.1% | AddedConverted for a 5-for-1 split |
| KCM Investment Advisors LLC | 4,695 | $719.2K | 0.02% | 00.0% | UnchangedConverted for a 5-for-1 split |
| TCI Wealth Advisors, Inc. | 4,685 | $717.7K | 0.04% | −185−3.8% | ReducedConverted for a 5-for-1 split |
| Pinnacle Wealth Planning Services, Inc. | 4,657 | $713.4K | 0.07% | −308−6.2% | ReducedConverted for a 5-for-1 split |
| Quent Capital, LLC | 4,638 | $710.5K | 0.05% | 00.0% | UnchangedConverted for a 5-for-1 split |
| First United Bank Trust | 4,625 | $708.5K | 0.23% | +25+0.5% | AddedConverted for a 5-for-1 split |
| Bowie Capital Management, LLC | 4,605 | $705.4K | 0.03% | −197,945−97.7% | ReducedConverted for a 5-for-1 split |
| Segment Wealth Management, LLC | 4,605 | $705.4K | 0.04% | −125−2.6% | ReducedConverted for a 5-for-1 split |
| Heartland Bank & Trust Co | 4,603 | $705.1K | 0.30% | −117−2.5% | ReducedConverted for a 5-for-1 split |
| Signature Wealth Management Partners, LLC | 4,595 | $703.9K | 0.35% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Patron Partners Advisors, LLC | 4,580 | $701.6K | 0.31% | +35+0.8% | AddedConverted for a 5-for-1 split |
| Mason & Associates Inc | 4,580 | $701.6K | 0.13% | +2,260+97.4% | AddedConverted for a 5-for-1 split |
| Huntleigh Advisors, Inc. | 4,545 | $696.3K | 0.12% | +150+3.4% | AddedConverted for a 5-for-1 split |
| Milestone Asset Management, LLC | 4,545 | $696.2K | 0.13% | +1,425+45.7% | AddedConverted for a 5-for-1 split |
| Keebeck Wealth Management, LLC | 4,540 | $695.5K | 0.08% | +185+4.2% | AddedConverted for a 5-for-1 split |
| WealthPlan Investment Management, LLC | 4,534 | $694.6K | 0.04% | +3,159+229.7% | AddedConverted for a 5-for-1 split |
| Gilliland Jeter Wealth Management LLC | 4,525 | $693.2K | 0.21% | +190+4.4% | AddedConverted for a 5-for-1 split |
| Arthur M. Cohen & Associates, LLC | 4,510 | $690.9K | 0.11% | −2,050−31.3% | ReducedConverted for a 5-for-1 split |
| Revolve Wealth Partners, LLC | 4,509 | $690.7K | 0.08% | +29+0.6% | AddedConverted for a 5-for-1 split |
| Claro Advisors LLC | 4,506 | $690.3K | 0.09% | +431+10.6% | AddedConverted for a 5-for-1 split |
| Addison Capital Co | 4,497 | $688.9K | 0.17% | +1,827+68.4% | AddedConverted for a 5-for-1 split |
| Generation Capital Management LLC | 4,490 | $687.8K | 0.45% | +90+2.0% | AddedConverted for a 5-for-1 split |
| Prosperity Financial Group, Inc. | 4,486 | $687.2K | 0.25% | +286+6.8% | AddedConverted for a 5-for-1 split |
| Fiduciary Family Office, LLC | 4,475 | $685.5K | 0.20% | +160+3.7% | AddedConverted for a 5-for-1 split |
| Brandywine Managers, LLC | 4,465 | $684.0K | 0.34% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Chesley Taft & Associates LLC | 4,460 | $683.2K | 0.03% | −27,645−86.1% | ReducedConverted for a 5-for-1 split |
| Advyzon Investment Management, LLC | 4,402 | $674.3K | 0.08% | +1,662+60.7% | AddedConverted for a 5-for-1 split |
| West Family Investments, Inc. | 4,397 | $673.6K | 0.16% | −1,198−21.4% | ReducedConverted for a 5-for-1 split |
| Compass Capital Corp | 6,701 | $673.3K | 0.26% | +421+6.7% | AddedConverted for a 5-for-1 split |
| Payne Capital Management, LLC | 4,390 | $672.5K | 0.21% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Camden Capital, LLC | 4,357 | $671.3K | 0.04% | −2,398−35.5% | ReducedConverted for a 5-for-1 split |
| Smithfield Trust Co | 4,393 | $669.0K | 0.03% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Power Wealth Management LLC | 4,351 | $666.5K | 0.23% | +81+1.9% | AddedConverted for a 5-for-1 split |
| Zullo Investment Group, Inc. | 4,328 | $663.0K | 0.24% | −272−5.9% | ReducedConverted for a 5-for-1 split |
| Wilian Securities, LLC | 4,315 | $661.0K | 0.71% | +4,315 | New |
| Aprio Wealth Management, LLC | 4,304 | $659.4K | 0.04% | +1,379+47.1% | AddedConverted for a 5-for-1 split |
| Childress Capital Advisors, LLC | 4,298 | $658.4K | 0.11% | −27−0.6% | ReducedConverted for a 5-for-1 split |
| Accent Capital Management, LLC | 3,670 | $658.2K | 0.28% | −3,610−49.6% | ReducedConverted for a 5-for-1 split |
| Aventura Private Wealth, LLC | 4,290 | $657.2K | 0.24% | +145+3.5% | AddedConverted for a 5-for-1 split |
| WealthPLAN Partners, LLC | 4,281 | $655.8K | 0.10% | +171+4.2% | AddedConverted for a 5-for-1 split |
| Private Trust Co NA | 4,270 | $654.1K | 0.06% | +735+20.8% | AddedConverted for a 5-for-1 split |
| Abacus Wealth Partners, LLC | 4,265 | $653.4K | 0.06% | +4,265 | New |
| Forefront Wealth Partners, LLC | 4,255 | $651.8K | 0.31% | +80+1.9% | AddedConverted for a 5-for-1 split |
| Allen Capital Group, LLC | 4,250 | $651.1K | 0.06% | +105+2.5% | AddedConverted for a 5-for-1 split |
| Bullock Wealth Management Group | 4,239 | $649.4K | 0.32% | +424+11.1% | AddedConverted for a 5-for-1 split |
| BSW Wealth Partners | 4,238 | $649.2K | 0.08% | −842−16.6% | ReducedConverted for a 5-for-1 split |
| Seelaus Asset Management LLC | 4,235 | $648.8K | 0.51% | +4,235 | New |
| Paces Ferry Wealth Advisors, LLC | 4,220 | $646.5K | 0.26% | −310−6.8% | ReducedConverted for a 5-for-1 split |
| Independence Bank of Kentucky | 4,215 | $645.7K | 0.08% | +2,150+104.1% | AddedConverted for a 5-for-1 split |
| Magnetar Financial LLC | 4,212 | $645.2K | 0.01% | +4,212 | New |
| Daymark Wealth Partners, LLC | 4,206 | $644.3K | 0.02% | −1,409−25.1% | ReducedConverted for a 5-for-1 split |
| Old National Bancorp | 4,192 | $642.2K | 0.01% | −3,878−48.1% | ReducedConverted for a 5-for-1 split |
| CM Wealth Advisors LLC | 4,185 | $641.1K | 0.14% | +4,185 | New |
| Knightsbridge Asset Management, LLC | 4,170 | $638.8K | 0.10% | +1,925+85.7% | AddedConverted for a 5-for-1 split |
| Parkside Financial Bank & Trust | 4,165 | $638.0K | 0.05% | −855−17.0% | ReducedConverted for a 5-for-1 split |
| Kozak & Associates, Inc. | 4,498 | $637.8K | 0.12% | −362−7.4% | ReducedConverted for a 5-for-1 split |
| Elgethun Capital Management | 4,150 | $635.7K | 0.11% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Elevated Capital Advisors, LLC | 4,139 | $634.1K | 0.15% | −671−14.0% | ReducedConverted for a 5-for-1 split |
| Founders Financial Securities LLC | 4,137 | $633.7K | 0.04% | +2,217+115.5% | AddedConverted for a 5-for-1 split |
| Evanson Asset Management, LLC | 4,133 | $633.2K | 0.03% | −637−13.4% | ReducedConverted for a 5-for-1 split |
| Meyer Handelman Co | 4,125 | $631.9K | 0.02% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Beese Fulmer Investment Management, Inc. | 4,115 | $630.4K | 0.04% | +1,995+94.1% | AddedConverted for a 5-for-1 split |
| Sax Wealth Advisors, LLC | 4,111 | $629.8K | 0.03% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Salvus Wealth Management, LLC | 4,090 | $626.5K | 0.35% | −140−3.3% | ReducedConverted for a 5-for-1 split |
| Paladin Wealth, LLC | 4,079 | $624.9K | 0.43% | +159+4.1% | AddedConverted for a 5-for-1 split |
| Polymer Capital Management (US) LLC | 4,079 | $624.9K | 0.08% | +4,079 | New |
| Legacy Capital Wealth Partners, LLC | 4,077 | $624.6K | 0.13% | +1,172+40.3% | AddedConverted for a 5-for-1 split |
| Daybright Advisory Services, Inc. | 4,074 | $624.1K | 0.17% | +4,074 | New |
| Hallmark Capital Management Inc | 4,069 | $623.3K | 0.04% | +264+6.9% | AddedConverted for a 5-for-1 split |
| KRS Capital Management, LLC | 4,035 | $618.1K | 0.36% | +105+2.7% | AddedConverted for a 5-for-1 split |
| Battery Global Advisors, LLC | 4,030 | $617.4K | 0.29% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Alta Advisers Ltd | 4,015 | $615.1K | 0.22% | −1,400−25.9% | ReducedConverted for a 5-for-1 split |
| Eurizon SLJ Capital Ltd | 4,015 | $615.1K | 0.24% | +4,015 | New |
| Trust Co of Toledo NA | 4,002 | $613.1K | 0.06% | +242+6.4% | AddedConverted for a 5-for-1 split |
| Buckland Partners Management Co LLC | 4,000 | $612.8K | 0.34% | +4,000 | New |
| Capital Advisors Inc | 3,995 | $612.0K | 0.01% | +1,950+95.4% | AddedConverted for a 5-for-1 split |
| Cane Capital Partners, LLC | 3,984 | $610.3K | 0.26% | +3,984 | New |
| Outlook Wealth Advisors, LLC | 3,962 | $606.9K | 0.14% | −113−2.8% | ReducedConverted for a 5-for-1 split |
| Capital Performance Advisors LLP | 3,951 | $605.3K | 0.04% | +1,181+42.6% | AddedConverted for a 5-for-1 split |
| Net Worth Advisory Group | 3,940 | $603.6K | 0.12% | −1,405−26.3% | ReducedConverted for a 5-for-1 split |
| Triad Wealth Partners, LLC | 3,937 | $603.1K | 0.06% | +192+5.1% | AddedConverted for a 5-for-1 split |
| Chokshi & Queen Wealth Advisors, Inc | 3,935 | $602.8K | 0.31% | +3,935 | New |
| Texas Capital Bank Wealth Management Services Inc | 3,930 | $602.0K | 0.03% | +245+6.6% | AddedConverted for a 5-for-1 split |
| LVW Advisors, LLC | 3,927 | $601.6K | 0.06% | +747+23.5% | AddedConverted for a 5-for-1 split |
| Austin Private Wealth, LLC | 3,927 | $601.6K | 0.05% | +972+32.9% | AddedConverted for a 5-for-1 split |
| Cookson Peirce & Co Inc | 3,912 | $599.3K | 0.02% | +1,232+46.0% | AddedConverted for a 5-for-1 split |
| Fortress Wealth Group, LLC | 5,107 | $597.5K | 0.23% | +637+14.3% | AddedConverted for a 5-for-1 split |
| Element Pointe Advisors, LLC | 3,890 | $596.0K | 0.12% | +300+8.4% | AddedConverted for a 5-for-1 split |
| Strategic Investment Advisors | 3,869 | $592.7K | 0.05% | +784+25.4% | AddedConverted for a 5-for-1 split |
| Cornercap Investment Counsel Inc | 3,851 | $589.9K | 0.29% | −34−0.9% | ReducedConverted for a 5-for-1 split |
| Larson Financial Group LLC | 3,846 | $589.2K | 0.02% | −439−10.2% | ReducedConverted for a 5-for-1 split |
| McLaughlin Asset Management, Inc. | 3,845 | $589.0K | 0.53% | +3,845 | New |
| Valley National Advisers Inc | 3,830 | $586.0K | 0.08% | −590−13.3% | ReducedConverted for a 5-for-1 split |