ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2025
Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,325
- +122 vs. Q3 2025
- Shares held
- 902.5M
- +8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
- Total value
- $138.5B
- −$25.1B (−15.3%) vs. Q3 2025
- New holders
- 340
- 886 more added
- Sold out
- 218
- 804 more reduced
45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Family Management Corp | 3,819 | $585.0K | 0.07% | +1,714+81.4% | AddedConverted for a 5-for-1 split |
| KG&L Capital Management,LLC | 3,812 | $584.0K | 0.15% | −4,163−52.2% | ReducedConverted for a 5-for-1 split |
| Somerset Group LLC | 3,860 | $582.5K | 0.44% | −1,965−33.7% | ReducedConverted for a 5-for-1 split |
| Compass Ion Advisors, LLC | 3,795 | $581.4K | 0.06% | −95−2.4% | ReducedConverted for a 5-for-1 split |
| Beck Capital Management, LLC | 3,783 | $579.5K | 0.14% | −1,557−29.2% | ReducedConverted for a 5-for-1 split |
| GPS Wealth Strategies Group, LLC | 3,780 | $579.1K | 0.49% | −25,285−87.0% | ReducedConverted for a 5-for-1 split |
| ORG Wealth Partners, LLC | 3,772 | $577.8K | 0.14% | +507+15.5% | AddedConverted for a 5-for-1 split |
| Boston Trust Walden Corp | 3,755 | $575.2K | 0.00% | −60−1.6% | ReducedConverted for a 5-for-1 split |
| Cross Staff Investments Inc | 3,750 | $574.5K | 0.35% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Edentree Asset Management Ltd | 3,750 | $574.3K | 0.18% | +750+25.0% | AddedConverted for a 5-for-1 split |
| Minot DeBlois Advisors LLC | 3,735 | $572.2K | 0.51% | +285+8.3% | AddedConverted for a 5-for-1 split |
| Citizens Business Bank | 3,725 | $570.6K | 0.09% | −1,110−23.0% | ReducedConverted for a 5-for-1 split |
| Renasant Bank | 3,725 | $570.6K | 0.39% | −685−15.5% | ReducedConverted for a 5-for-1 split |
| Dearborn Partners LLC | 3,717 | $569.4K | 0.03% | −138−3.6% | ReducedConverted for a 5-for-1 split |
| First National Bank Sioux Falls | 3,710 | $568.3K | 0.17% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Quotient Wealth Partners, LLC | 3,698 | $566.4K | 0.02% | −107−2.8% | ReducedConverted for a 5-for-1 split |
| waypoint wealth counsel | 3,695 | $566.0K | 0.21% | +2,395+184.2% | AddedConverted for a 5-for-1 split |
| Fairscale Capital, LLC | 3,695 | $566.0K | 0.38% | +1,045+39.4% | AddedConverted for a 5-for-1 split |
| BOK Financial Private Wealth, Inc. | 3,690 | $565.3K | 0.03% | −295−7.4% | ReducedConverted for a 5-for-1 split |
| Nicholas Hoffman & Company, LLC. | 3,680 | $563.7K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Baron Wealth Management LLC | 3,670 | $562.2K | 0.17% | −65−1.7% | ReducedConverted for a 5-for-1 split |
| Fedenia Advisers LLC | 3,650 | $559.1K | 0.21% | −1,915−34.4% | ReducedConverted for a 5-for-1 split |
| Fi3 FINANCIAL ADVISORS, LLC | 3,630 | $556.1K | 0.17% | +1,150+46.4% | AddedConverted for a 5-for-1 split |
| Secure Asset Management, LLC | 3,616 | $553.9K | 0.09% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Evexia Wealth LLC | 4,114 | $553.8K | 0.15% | +1,014+32.7% | AddedConverted for a 5-for-1 split |
| Denali Advisors LLC | 3,615 | $553.8K | 0.06% | −175−4.6% | ReducedConverted for a 5-for-1 split |
| Papamarkou Wellner Asset Management inc. | 3,610 | $553.0K | 0.33% | −3,250−47.4% | ReducedConverted for a 5-for-1 split |
| Aster Capital Management (DIFC) Ltd | 3,603 | $551.9K | 0.24% | −1,237−25.6% | ReducedConverted for a 5-for-1 split |
| Argos Wealth Advisors, LLC | 3,577 | $548.0K | 0.16% | +3,577 | New |
| Keudell/Morrison Wealth Management | 3,560 | $545.4K | 0.11% | +3,560 | New |
| Green Square Capital Advisors LLC | 3,521 | $539.4K | 0.06% | +41+1.2% | AddedConverted for a 5-for-1 split |
| Integrity Alliance, LLC. | 3,520 | $539.2K | 0.02% | +1,690+92.3% | AddedConverted for a 5-for-1 split |
| Parcion Private Wealth LLC | 3,520 | $539.2K | 0.03% | +3,520 | New |
| Caerus Investment Advisors, LLC | 3,515 | $538.5K | 0.18% | +3,515 | New |
| Eagle Wealth Advisors LLC | 3,510 | $537.7K | 0.46% | +3,510 | New |
| CastleKnight Management LP | 3,500 | $536.2K | 0.03% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Dogwood Wealth Management LLC | 3,500 | $536.2K | 0.24% | +3,430+4,900.0% | AddedConverted for a 5-for-1 split |
| South Dakota Investment Council | 3,500 | $536.0K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| LRI Investments, LLC | 3,466 | $530.9K | 0.04% | −1,859−34.9% | ReducedConverted for a 5-for-1 split |
| Prosperity Wealth Management, Inc. | 3,465 | $530.8K | 0.18% | +25+0.7% | AddedConverted for a 5-for-1 split |
| SmartHarvest Portfolios, LLC | 3,456 | $529.4K | 0.18% | +3,456 | New |
| Waddell & Associates, LLC | 3,455 | $529.3K | 0.04% | +2,145+163.7% | AddedConverted for a 5-for-1 split |
| Coign Capital Advisors LLC | 3,453 | $529.0K | 0.28% | +148+4.5% | AddedConverted for a 5-for-1 split |
| New Republic Capital, LLC | 3,443 | $527.4K | 0.14% | +1,673+94.5% | AddedConverted for a 5-for-1 split |
| Bay Colony Advisory Group, Inc d/b/a Bay Colony Advisors | 3,437 | $526.5K | 0.06% | +602+21.2% | AddedConverted for a 5-for-1 split |
| Anchyra Partners LLC | 3,435 | $526.2K | 0.16% | +3,435 | New |
| Vista Cima Wealth Management LLC | 3,430 | $525.4K | 0.44% | +1,855+117.8% | AddedConverted for a 5-for-1 split |
| Centerpoint Advisory Group | 3,415 | $523.1K | 0.40% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Dynamic Wealth Strategies, LLC | 3,415 | $523.1K | 0.31% | +840+32.6% | AddedConverted for a 5-for-1 split |
| Boothbay Fund Management, LLC | 3,412 | $522.7K | 0.01% | −8,028−70.2% | ReducedConverted for a 5-for-1 split |
| HM Payson & Co | 3,408 | $522.1K | 0.01% | +293+9.4% | AddedConverted for a 5-for-1 split |
| Pathway Financial Advisers, LLC | 3,406 | $521.7K | 0.15% | +121+3.7% | AddedConverted for a 5-for-1 split |
| Tradition Wealth Management, LLC | 3,397 | $520.4K | 0.04% | −68−2.0% | ReducedConverted for a 5-for-1 split |
| Dynamic Advisor Solutions LLC | 3,392 | $519.6K | 0.02% | −1,433−29.7% | ReducedConverted for a 5-for-1 split |
| Axxcess Wealth Management, LLC | 3,368 | $515.9K | 0.01% | −5,262−61.0% | ReducedConverted for a 5-for-1 split |
| Oarsman Capital, Inc. | 3,362 | $515.0K | 0.07% | +407+13.8% | AddedConverted for a 5-for-1 split |
| Cromwell Holdings LLC | 3,360 | $514.7K | 0.28% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Moss Adams Wealth Advisors LLC | 3,356 | $514.1K | 0.04% | −19−0.6% | ReducedConverted for a 5-for-1 split |
| Kennedy Investment Group | 3,350 | $513.2K | 0.19% | −480−12.5% | ReducedConverted for a 5-for-1 split |
| Wealth Management Partners, LLC | 3,345 | $512.4K | 0.15% | +205+6.5% | AddedConverted for a 5-for-1 split |
| GM Advisory Group, Inc. | 3,340 | $511.7K | 0.02% | −175−5.0% | ReducedConverted for a 5-for-1 split |
| Verus Capital Partners, LLC | 3,335 | $510.9K | 0.03% | +645+24.0% | AddedConverted for a 5-for-1 split |
| Montecito Bank & Trust | 3,320 | $508.6K | 0.08% | −1,470−30.7% | ReducedConverted for a 5-for-1 split |
| Values First Advisors, Inc. | 3,318 | $508.2K | 0.26% | +338+11.3% | AddedConverted for a 5-for-1 split |
| Prelude Capital Management, LLC | 3,311 | $507.2K | 0.04% | +316+10.6% | AddedConverted for a 5-for-1 split |
| Fund Advisors of America Inc | 3,310 | $507.1K | 0.47% | +3,310 | New |
| Ebert Capital Management Inc. | 4,330 | $506.7K | 0.49% | +4,330 | New |
| BNB Wealth Management, LLC | 3,275 | $501.7K | 0.32% | +3,275 | New |
| Trueblood Wealth Management, LLC | 3,235 | $495.6K | 0.19% | −365−10.1% | ReducedConverted for a 5-for-1 split |
| Impact Capital Partners LLC | 3,232 | $495.1K | 0.15% | −63−1.9% | ReducedConverted for a 5-for-1 split |
| Harel Insurance Investments & Financial Services Ltd. | 3,253 | $495.0K | 0.00% | −164,912−98.1% | ReducedConverted for a 5-for-1 split |
| Schmidt P J Investment Management Inc | 3,230 | $494.8K | 0.08% | +555+20.7% | AddedConverted for a 5-for-1 split |
| First Heartland Consultants, Inc. | 3,220 | $493.3K | 0.04% | +900+38.8% | AddedConverted for a 5-for-1 split |
| MLG Wealth Management DBA Pine Grove Financial Group | 3,216 | $492.7K | 0.06% | +3,216 | New |
| Pathfinder Wealth Consulting, Inc. | 3,210 | $491.7K | 0.31% | +3,210 | New |
| R Squared Ltd | 3,209 | $491.6K | 0.23% | +3,209 | New |
| Eos Management, L.P. | 3,200 | $490.2K | 0.19% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Banque Pictet & Cie SA | 3,197 | $489.7K | 0.00% | +507+18.8% | AddedConverted for a 5-for-1 split |
| Comprehensive Financial Planning, Inc. | 3,185 | $487.9K | 0.32% | −235−6.9% | ReducedConverted for a 5-for-1 split |
| Bahl & Gaynor Inc | 3,185 | $487.9K | 0.00% | −185−5.5% | ReducedConverted for a 5-for-1 split |
| Financial Consulate, Inc | 3,180 | $487.1K | 0.07% | +125+4.1% | AddedConverted for a 5-for-1 split |
| Marshall & Sterling Wealth Advisors Inc. | 3,176 | $486.5K | 0.32% | +96+3.1% | AddedConverted for a 5-for-1 split |
| Regatta Capital Group, LLC | 3,165 | $484.8K | 0.07% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Winthrop Advisory Group LLC | 3,160 | $484.1K | 0.04% | +50+1.6% | AddedConverted for a 5-for-1 split |
| Marex Group plc | 3,149 | $482.4K | 0.01% | −352,601−99.1% | ReducedConverted for a 5-for-1 split |
| Sonoma Allocations LLC | 3,966 | $481.6K | 0.16% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Acorn Financial Advisory Services Inc | 3,141 | $481.2K | 0.07% | +311+11.0% | AddedConverted for a 5-for-1 split |
| Machina Capital S.A.S. | 3,136 | $480.4K | 0.09% | +3,136 | New |
| Aspiriant, LLC | 3,135 | $480.3K | 0.01% | +380+13.8% | AddedConverted for a 5-for-1 split |
| Nelson, Van Denburg & Campbell Wealth Management Group, LLC | 3,132 | $479.7K | 0.01% | −18−0.6% | ReducedConverted for a 5-for-1 split |
| Alpha Cubed Investments, LLC | 3,130 | $479.5K | 0.02% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Clark Capital Management Group, Inc. | 3,120 | $478.0K | 0.00% | +550+21.4% | AddedConverted for a 5-for-1 split |
| Wallace Advisory Group, LLC | 3,117 | $477.5K | 0.50% | −968−23.7% | ReducedConverted for a 5-for-1 split |
| Stonebrook Private Inc. | 3,115 | $477.2K | 0.10% | −75−2.4% | ReducedConverted for a 5-for-1 split |
| Cache Advisors, LLC | 3,110 | $476.4K | 0.06% | −10,815−77.7% | ReducedConverted for a 5-for-1 split |
| Income Insurance Ltd | 3,105 | $475.7K | 0.31% | +3,105 | New |
| Transatlantique Private Wealth LLC | 3,087 | $472.9K | 0.15% | −148−4.6% | ReducedConverted for a 5-for-1 split |
| Castleview Partners, LLC | 3,082 | $472.1K | 0.23% | +792+34.6% | AddedConverted for a 5-for-1 split |
| Nemes Rush Group LLC | 3,080 | $471.8K | 0.04% | +290+10.4% | AddedConverted for a 5-for-1 split |
| Wilkerson Advisory Group LLC | 3,079 | $471.7K | 0.17% | +3,079 | New |