ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2025
Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,325
- +122 vs. Q3 2025
- Shares held
- 902.5M
- +8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
- Total value
- $138.5B
- −$25.1B (−15.3%) vs. Q3 2025
- New holders
- 340
- 886 more added
- Sold out
- 218
- 804 more reduced
45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| PEAK6 LLC | 3,076 | $471.2K | 0.01% | −12,159−79.8% | ReducedConverted for a 5-for-1 split |
| Emerald Advisers, LLC | 3,070 | $470.3K | 0.01% | −75−2.4% | ReducedConverted for a 5-for-1 split |
| Oxford Financial Group Ltd | 3,060 | $468.8K | 0.03% | −355−10.4% | ReducedConverted for a 5-for-1 split |
| Leeward Financial Partners, LLC | 3,056 | $468.1K | 0.13% | −10,899−78.1% | ReducedConverted for a 5-for-1 split |
| WoodTrust Financial Corp | 3,050 | $467.0K | 0.05% | +1,200+64.9% | AddedConverted for a 5-for-1 split |
| Financial Plan, Inc. | 3,045 | $466.5K | 0.05% | +3,045 | New |
| Essex Savings Bank | 3,041 | $465.8K | 0.10% | +66+2.2% | AddedConverted for a 5-for-1 split |
| Magnus Financial Group LLC | 3,025 | $463.4K | 0.04% | +80+2.7% | AddedConverted for a 5-for-1 split |
| Canal Capital Management, LLC | 3,009 | $460.9K | 0.07% | −16,651−84.7% | ReducedConverted for a 5-for-1 split |
| Howe & Rusling Inc | 3,005 | $460.4K | 0.03% | +690+29.8% | AddedConverted for a 5-for-1 split |
| Onefund, LLC | 3,004 | $460.2K | 0.27% | +169+6.0% | AddedConverted for a 5-for-1 split |
| Caldwell Trust Co | 3,004 | $460.2K | 0.04% | +329+12.3% | AddedConverted for a 5-for-1 split |
| Essex Financial Services, Inc. | 3,001 | $459.7K | 0.03% | +1,141+61.3% | AddedConverted for a 5-for-1 split |
| Credit Capital Investments LLC | 3,000 | $459.6K | 0.43% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Oak Harbor Wealth Partners, LLC | 2,994 | $458.7K | 0.11% | +109+3.8% | AddedConverted for a 5-for-1 split |
| Confluence Wealth Services, Inc. | 2,975 | $455.7K | 0.02% | −350−10.5% | ReducedConverted for a 5-for-1 split |
| Holderness Investments Co | 2,970 | $455.0K | 0.09% | +40+1.4% | AddedConverted for a 5-for-1 split |
| HMS Capital Management, LLC | 2,965 | $454.2K | 0.19% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Provident Living Financial Services, Inc. | 2,962 | $453.7K | 0.45% | +2,962 | New |
| Kera Capital Partners, Inc. | 3,872 | $453.1K | 0.06% | −1,013−20.7% | ReducedConverted for a 5-for-1 split |
| RD Lewis Holdings, Inc. | 4,125 | $452.8K | 0.39% | 00.0% | UnchangedConverted for a 5-for-1 split |
| CVA Family Office, LLC | 2,945 | $451.1K | 0.05% | −120−3.9% | ReducedConverted for a 5-for-1 split |
| Capital Investment Advisory Services, LLC | 2,940 | $450.4K | 0.03% | +45+1.6% | AddedConverted for a 5-for-1 split |
| Stiles Financial Services Inc | 2,925 | $448.1K | 0.14% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Sentry Investment Management LLC | 2,920 | $447.0K | 0.29% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Marion Wealth Management | 3,355 | $446.6K | 0.10% | −50−1.5% | ReducedConverted for a 5-for-1 split |
| Sound Income Strategies, LLC | 3,500 | $445.6K | 0.02% | +2,670+321.7% | AddedConverted for a 5-for-1 split |
| Oakmont Investment Advisors, Inc. | 2,900 | $444.3K | 0.33% | +2,900 | New |
| Capital Square, LLC | 2,895 | $443.5K | 0.23% | −635−18.0% | ReducedConverted for a 5-for-1 split |
| Ambassador Advisors, LLC | 2,892 | $443.0K | 0.06% | −22,163−88.5% | ReducedConverted for a 5-for-1 split |
| TritonPoint Partners, LLC | 2,888 | $442.4K | 0.24% | +2,888 | New |
| Curated Wealth Partners LLC | 2,887 | $442.3K | 0.05% | +1,757+155.5% | AddedConverted for a 5-for-1 split |
| Mirador Capital Partners LP | 2,883 | $441.6K | 0.06% | −297−9.3% | ReducedConverted for a 5-for-1 split |
| Resonant Capital Advisors, LLC | 2,870 | $439.7K | 0.02% | −795−21.7% | ReducedConverted for a 5-for-1 split |
| 1776 Wealth LLC | 2,870 | $439.7K | 0.17% | −200−6.5% | ReducedConverted for a 5-for-1 split |
| 1015 Capital Partners, LLC | 2,860 | $438.1K | 0.43% | +2,860 | New |
| Founders Financial Alliance, LLC | 2,859 | $438.0K | 0.08% | +384+15.5% | AddedConverted for a 5-for-1 split |
| Redwood Financial Network Corp | 2,850 | $436.6K | 0.28% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Index Fund Advisors, Inc. | 2,848 | $436.3K | 0.02% | 00.0% | UnchangedConverted for a 5-for-1 split |
| United Advisor Group, LLC | 2,846 | $436.0K | 0.06% | +966+51.4% | AddedConverted for a 5-for-1 split |
| Mesirow Financial Investment Management, Inc. | 2,835 | $434.3K | 0.01% | −610−17.7% | ReducedConverted for a 5-for-1 split |
| Larry Mathis Financial Planning, LLC | 2,834 | $434.1K | 0.38% | +2,834 | New |
| Enterprise Financial Services Corp | 2,833 | $434.0K | 0.22% | −62−2.1% | ReducedConverted for a 5-for-1 split |
| Allred Capital Management, LLC | 2,820 | $432.0K | 0.16% | −65−2.3% | ReducedConverted for a 5-for-1 split |
| Second Half Financial Partners, LLC | 2,815 | $431.2K | 0.19% | −205−6.8% | ReducedConverted for a 5-for-1 split |
| Rakuten Securities, Inc. | 2,808 | $430.2K | 0.14% | +58+2.1% | AddedConverted for a 5-for-1 split |
| Centurion Wealth Management LLC | 2,807 | $430.0K | 0.09% | +132+4.9% | AddedConverted for a 5-for-1 split |
| Wealth Management Associates, Inc. | 2,805 | $429.7K | 0.15% | +220+8.5% | AddedConverted for a 5-for-1 split |
| Clarus Group, Inc. | 2,790 | $427.4K | 0.15% | −190−6.4% | ReducedConverted for a 5-for-1 split |
| Basecamp Wealth Advisors LLC | 2,788 | $427.0K | 0.09% | +2,788 | New |
| Westerkirk Capital Inc. | 2,776 | $425.3K | 0.04% | −224−7.5% | ReducedConverted for a 5-for-1 split |
| South Shore Capital Advisors | 2,775 | $425.1K | 0.31% | +2,775 | New |
| True North Advisors, LLC | 2,770 | $424.3K | 0.05% | −75−2.6% | ReducedConverted for a 5-for-1 split |
| Lifeworks Advisors, LLC | 2,760 | $422.8K | 0.05% | +645+30.5% | AddedConverted for a 5-for-1 split |
| Potomac Fund Management Inc | 2,751 | $421.4K | 0.02% | +961+53.7% | AddedConverted for a 5-for-1 split |
| Alvarez & Marsal Private Wealth Partners, LLC | 2,750 | $421.3K | 0.08% | +2,750 | New |
| Urban Wealth Management, LLC | 2,740 | $419.7K | 0.39% | +2,740 | New |
| Exencial Wealth Advisors, LLC | 2,734 | $418.9K | 0.01% | −21−0.8% | ReducedConverted for a 5-for-1 split |
| Holistic Financial Partners | 2,730 | $418.2K | 0.15% | −105−3.7% | ReducedConverted for a 5-for-1 split |
| Cascade Investment Group, Inc. | 2,730 | $418.2K | 0.28% | +575+26.7% | AddedConverted for a 5-for-1 split |
| Financial Perspectives, Inc | 2,725 | $417.4K | 0.11% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Johnson Financial Group, Inc. | 2,715 | $415.9K | 0.02% | −1,330−32.9% | ReducedConverted for a 5-for-1 split |
| Nicolet Bankshares Inc | 2,714 | $415.8K | 0.07% | −1,256−31.6% | ReducedConverted for a 5-for-1 split |
| Calton & Associates, Inc. | 2,705 | $414.4K | 0.06% | +145+5.7% | AddedConverted for a 5-for-1 split |
| Maripau Wealth Management LLC | 2,705 | $414.4K | 0.19% | +325+13.7% | AddedConverted for a 5-for-1 split |
| Mathes Company, Inc. | 2,700 | $414.0K | 0.15% | +825+44.0% | AddedConverted for a 5-for-1 split |
| Vivaldi Capital Management, LLC | 2,697 | $413.2K | 0.06% | −88−3.2% | ReducedConverted for a 5-for-1 split |
| Wesbanco Bank Inc | 2,690 | $412.1K | 0.01% | −160−5.6% | ReducedConverted for a 5-for-1 split |
| Hengehold Capital Management LLC | 2,690 | $412.1K | 0.03% | +1,160+75.8% | AddedConverted for a 5-for-1 split |
| Global Assets Advisory, LLC | 2,685 | $411.3K | 0.12% | −2,755−50.6% | ReducedConverted for a 5-for-1 split |
| Ankerstar Wealth, LLC | 2,685 | $411.3K | 0.41% | +2,685 | New |
| Integrated Investment Consultants, LLC | 2,680 | $410.5K | 0.08% | +435+19.4% | AddedConverted for a 5-for-1 split |
| Caliber Wealth Management, LLC | 2,653 | $406.4K | 0.04% | −252−8.7% | ReducedConverted for a 5-for-1 split |
| Hilltop National Bank | 2,650 | $406.0K | 0.10% | −170−6.0% | ReducedConverted for a 5-for-1 split |
| Riversedge Advisors, LLC | 2,646 | $405.3K | 0.07% | +1,266+91.7% | AddedConverted for a 5-for-1 split |
| Relyea Zuckerberg Hanson LLC | 2,640 | $404.4K | 0.04% | −1,570−37.3% | ReducedConverted for a 5-for-1 split |
| Redhawk Wealth Advisors, Inc. | 2,631 | $403.0K | 0.05% | −14−0.5% | ReducedConverted for a 5-for-1 split |
| Yarger Wealth Strategies, LLC | 2,626 | $402.3K | 0.17% | +336+14.7% | AddedConverted for a 5-for-1 split |
| Asset Advisory Group, Inc. | 2,625 | $402.1K | 0.20% | +2,625 | New |
| Coastline Trust Co | 2,620 | $401.4K | 0.04% | −5,750−68.7% | ReducedConverted for a 5-for-1 split |
| Highline Wealth Partners LLC | 2,620 | $401.4K | 0.11% | −405−13.4% | ReducedConverted for a 5-for-1 split |
| Vickerman Investment Advisors, Inc. | 2,615 | $400.6K | 0.08% | +2,615 | New |
| Neo Ivy Capital Management | 2,611 | $400.0K | 0.06% | +2,611 | New |
| Harbor Investment Advisory, LLC | 2,610 | $399.8K | 0.03% | −135−4.9% | ReducedConverted for a 5-for-1 split |
| Ameritas Advisory Services, LLC | 2,598 | $398.0K | 0.01% | +2,118+441.2% | AddedConverted for a 5-for-1 split |
| Annis Gardner Whiting Capital Advisors, LLC | 2,592 | $397.1K | 0.08% | −3,898−60.1% | ReducedConverted for a 5-for-1 split |
| IFC Advisors LLC | 2,589 | $396.6K | 0.06% | −21−0.8% | ReducedConverted for a 5-for-1 split |
| Versant Capital Management, Inc | 2,580 | $395.2K | 0.05% | −2,240−46.5% | ReducedConverted for a 5-for-1 split |
| Semus Wealth Partners LLC | 2,580 | $395.2K | 0.21% | +135+5.5% | AddedConverted for a 5-for-1 split |
| Monetary Management Group Inc | 2,575 | $394.5K | 0.09% | −4,875−65.4% | ReducedConverted for a 5-for-1 split |
| Bernicke Wealth Management, Ltd. | 2,569 | $393.5K | 0.05% | +2,569 | New |
| AlphaStar Capital Management, LLC | 2,553 | $391.1K | 0.03% | +2,553 | New |
| Kathmere Capital Management, LLC | 2,552 | $390.9K | 0.03% | +377+17.3% | AddedConverted for a 5-for-1 split |
| Strategic Family Wealth Counselors, L.L.C. | 3,113 | $390.4K | 0.09% | +3,113 | New |
| Marble Wealth, LLC | 2,547 | $390.2K | 0.05% | +2,547 | New |
| Westfuller Advisors, LLC | 2,543 | $389.6K | 0.16% | +23+0.9% | AddedConverted for a 5-for-1 split |
| Nwam LLC | 2,842 | $389.3K | 0.02% | −748−20.8% | ReducedConverted for a 5-for-1 split |
| Csenge Advisory Group | 2,538 | $388.9K | 0.02% | −847−25.0% | ReducedConverted for a 5-for-1 split |
| Boston Private Wealth LLC | 2,525 | $386.8K | 0.02% | −225−8.2% | ReducedConverted for a 5-for-1 split |
| New Hampshire Trust | 2,520 | $386.0K | 0.08% | −370−12.8% | ReducedConverted for a 5-for-1 split |