ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2025
Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,326
- +122 vs. Q3 2025
- Shares held
- 902.5M
- +8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
- Total value
- $138.5B
- −$25.1B (−15.3%) vs. Q3 2025
- New holders
- 340
- 886 more added
- Sold out
- 218
- 805 more reduced
45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Petredis Investment Advisors LLC | 32,197 | $4.93M | 0.39% | −493−1.5% | ReducedConverted for a 5-for-1 split |
| CFM Wealth Partners LLC | 32,070 | $4.91M | 0.71% | +340+1.1% | AddedConverted for a 5-for-1 split |
| Hudson Valley Investment Advisors Inc | 31,694 | $4.86M | 0.54% | +2,829+9.8% | AddedConverted for a 5-for-1 split |
| Everence Capital Management Inc | 31,465 | $4.82M | 0.29% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Siemens Fonds Invest GmbH | 30,975 | $4.78M | 0.25% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Transamerica Financial Advisors, Inc. | 31,098 | $4.76M | 0.40% | −1,122−3.5% | ReducedConverted for a 5-for-1 split |
| First Foundation Advisors | 31,039 | $4.75M | 0.18% | −4,706−13.2% | ReducedConverted for a 5-for-1 split |
| Coldstream Capital Management Inc | 30,961 | $4.74M | 0.06% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Stevens Capital Management LP | 30,875 | $4.73M | 1.66% | +5,800+23.1% | AddedConverted for a 5-for-1 split |
| CenterBook Partners LP | 30,865 | $4.73M | 0.23% | +30,865 | New |
| FIL Ltd | 30,757 | $4.71M | 0.00% | −6,613−17.7% | ReducedConverted for a 5-for-1 split |
| Colonial Trust Advisors | 30,607 | $4.69M | 0.35% | +4,222+16.0% | AddedConverted for a 5-for-1 split |
| Stephens Inc | 30,477 | $4.67M | 0.06% | +1,982+7.0% | AddedConverted for a 5-for-1 split |
| Gardner Lewis Asset Management L P | 30,145 | $4.62M | 1.17% | 00.0% | UnchangedConverted for a 5-for-1 split |
| ICICI Prudential Asset Management Co Ltd | 30,000 | $4.60M | 0.54% | +30,000 | New |
| Trust Co of Kansas | 29,932 | $4.58M | 2.11% | +8,887+42.2% | AddedConverted for a 5-for-1 split |
| Y-Intercept (Hong Kong) Ltd | 29,907 | $4.58M | 0.10% | +17,142+134.3% | AddedConverted for a 5-for-1 split |
| Thornburg Investment Management Inc | 29,835 | $4.57M | 0.06% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Diversify Advisory Services, LLC | 35,835 | $4.56M | 0.14% | +14,540+68.3% | AddedConverted for a 5-for-1 split |
| Alcosta Capital Management, Inc. | 29,755 | $4.56M | 2.87% | −28,465−48.9% | ReducedConverted for a 5-for-1 split |
| BDF-Gestion | 29,595 | $4.53M | 0.56% | −1,975−6.3% | ReducedConverted for a 5-for-1 split |
| Generali Investments CEE, investicni spolecnost, a.s. | 29,458 | $4.51M | 0.32% | +12,753+76.3% | AddedConverted for a 5-for-1 split |
| Alerus Financial NA | 29,212 | $4.47M | 0.22% | −198−0.7% | ReducedConverted for a 5-for-1 split |
| Fideuram Asset Management (Ireland) dac | 4,752 | $4.46M | 0.36% | +4,752 | New |
| Linden Thomas Advisory Services, LLC | 29,036 | $4.45M | 0.45% | +596+2.1% | AddedConverted for a 5-for-1 split |
| YHB Investment Advisors, Inc. | 28,933 | $4.43M | 0.31% | +363+1.3% | AddedConverted for a 5-for-1 split |
| Mizuho Markets Cayman LP | 28,845 | $4.42M | 0.22% | −49,960−63.4% | ReducedConverted for a 5-for-1 split |
| Banque Transatlantique SA | 28,735 | $4.40M | 0.11% | −58,885−67.2% | ReducedConverted for a 5-for-1 split |
| Bragg Financial Advisors, Inc | 28,686 | $4.39M | 0.14% | +4,686+19.5% | AddedConverted for a 5-for-1 split |
| Fort Washington Investment Advisors Inc | 28,265 | $4.33M | 0.02% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Securian Asset Management, Inc | 28,209 | $4.32M | 0.16% | −22,376−44.2% | ReducedConverted for a 5-for-1 split |
| Warren Averett Asset Management, LLC | 28,135 | $4.31M | 0.03% | +16,690+145.8% | AddedConverted for a 5-for-1 split |
| Cornerstone Wealth Group, LLC | 28,065 | $4.30M | 0.29% | +905+3.3% | AddedConverted for a 5-for-1 split |
| Caxton Associates LLP | 28,028 | $4.29M | 0.08% | +23,468+514.6% | AddedConverted for a 5-for-1 split |
| MUFG Securities Americas Inc. | 27,948 | $4.28M | 0.27% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Meeder Advisory Services, Inc. | 27,924 | $4.28M | 0.18% | 00.0% | UnchangedConverted for a 5-for-1 split |
| MinichMacGregor Wealth Management, LLC | 27,869 | $4.27M | 0.77% | +1,904+7.3% | AddedConverted for a 5-for-1 split |
| George Kaiser Family Foundation | 27,860 | $4.27M | 0.57% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Icon Wealth Advisors, LLC | 26,824 | $4.25M | 0.28% | +4,539+20.4% | AddedConverted for a 5-for-1 split |
| Capital Group Investment Management Pte. Ltd. | 27,621 | $4.23M | 0.69% | +2,601+10.4% | AddedConverted for a 5-for-1 split |
| HighPoint Advisor Group LLC | 27,566 | $4.22M | 0.09% | +3,476+14.4% | AddedConverted for a 5-for-1 split |
| WCG Wealth Advisors LLC | 27,268 | $4.18M | 0.12% | +27,268 | New |
| Wahed Invest LLC | 27,216 | $4.17M | 0.55% | −699−2.5% | ReducedConverted for a 5-for-1 split |
| Kentucky Retirement Systems Insurance Trust Fund | 27,195 | $4.17M | 0.27% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Miracle Mile Advisors, LLC | 27,121 | $4.15M | 0.06% | −1,024−3.6% | ReducedConverted for a 5-for-1 split |
| Webster Bank, N. A. | 26,935 | $4.13M | 0.39% | +4,795+21.7% | AddedConverted for a 5-for-1 split |
| Rosenblum Silverman Sutton S F Inc | 26,920 | $4.12M | 0.95% | −230−0.8% | ReducedConverted for a 5-for-1 split |
| Legato Capital Management LLC | 26,900 | $4.12M | 0.35% | +900+3.5% | AddedConverted for a 5-for-1 split |
| Mission Wealth Management, LP | 26,619 | $4.08M | 0.08% | +609+2.3% | AddedConverted for a 5-for-1 split |
| First American Bank | 26,557 | $4.07M | 0.25% | −183−0.7% | ReducedConverted for a 5-for-1 split |
| Codex Capital Asset Management L.L.C. | 26,550 | $4.07M | 1.48% | −1,700−6.0% | ReducedConverted for a 5-for-1 split |
| Equitable Trust Co | 26,501 | $4.06M | 0.18% | −199−0.7% | ReducedConverted for a 5-for-1 split |
| Twin Lakes Capital Management, LLC | 26,485 | $4.06M | 1.80% | −500−1.9% | ReducedConverted for a 5-for-1 split |
| Regions Financial Corp | 26,368 | $4.04M | 0.03% | −2,122−7.4% | ReducedConverted for a 5-for-1 split |
| Strategic Advisors LLC | 26,271 | $4.02M | 0.63% | −1,074−3.9% | ReducedConverted for a 5-for-1 split |
| Summit Trail Advisors, LLC | 26,040 | $3.99M | 0.07% | −6,560−20.1% | ReducedConverted for a 5-for-1 split |
| Aft, Forsyth & Sober, LLC | 26,000 | $3.98M | 1.21% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Evolutionary Tree Capital Management, LLC | 25,950 | $3.98M | 4.62% | −675−2.5% | ReducedConverted for a 5-for-1 split |
| Left Brain Wealth Management, LLC | 25,920 | $3.97M | 1.37% | −4,300−14.2% | ReducedConverted for a 5-for-1 split |
| Rational Advisors LLC | 25,839 | $3.96M | 0.41% | +2,019+8.5% | AddedConverted for a 5-for-1 split |
| EP Wealth Advisors, LLC | 25,797 | $3.95M | 0.02% | +25,797 | New |
| Fideuram - Intesa Sanpaolo Private Banking S.P.A. | 25,620 | $3.92M | 0.14% | +25,620 | New |
| Bridgewater Advisors Inc. | 31,283 | $3.92M | 0.25% | −422−1.3% | ReducedConverted for a 5-for-1 split |
| Beacon Pointe Advisors, LLC | 25,543 | $3.91M | 0.03% | +178+0.7% | AddedConverted for a 5-for-1 split |
| Buckingham Strategic Partners | 25,530 | $3.91M | 0.05% | +5,180+25.5% | AddedConverted for a 5-for-1 split |
| Clean Yield Group | 25,513 | $3.91M | 1.08% | +633+2.5% | AddedConverted for a 5-for-1 split |
| CAPROCK Group, Inc. | 25,200 | $3.86M | 0.08% | +650+2.6% | AddedConverted for a 5-for-1 split |
| Gamco Investors, Inc. Et Al | 25,121 | $3.85M | 0.04% | +641+2.6% | AddedConverted for a 5-for-1 split |
| Montgomery Investment Management Inc | 25,105 | $3.85M | 1.38% | 00.0% | UnchangedConverted for a 5-for-1 split |
| St Germain D J Co Inc | 25,074 | $3.84M | 0.15% | +299+1.2% | AddedConverted for a 5-for-1 split |
| Alight Capital Management LP | 25,000 | $3.83M | 1.03% | −5,000−16.7% | ReducedConverted for a 5-for-1 split |
| Parallel Advisors, LLC | 24,954 | $3.82M | 0.07% | −1,246−4.8% | ReducedConverted for a 5-for-1 split |
| Plato Investment Management Ltd | 24,805 | $3.82M | 0.25% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Capital Investment Advisors, LLC | 24,819 | $3.80M | 0.06% | −1,111−4.3% | ReducedConverted for a 5-for-1 split |
| Duncker Streett & Co Inc | 24,650 | $3.78M | 0.67% | −12,295−33.3% | ReducedConverted for a 5-for-1 split |
| Engineers Gate Manager LP | 24,636 | $3.77M | 0.04% | −137,719−84.8% | ReducedConverted for a 5-for-1 split |
| Wolverine Asset Management LLC | 24,509 | $3.75M | 0.05% | +16,319+199.3% | AddedConverted for a 5-for-1 split |
| MMBG Investment Advisors Co. | 24,475 | $3.75M | 0.32% | +12,055+97.1% | AddedConverted for a 5-for-1 split |
| Cohen Investment Advisors LLC | 24,435 | $3.74M | 1.72% | +465+1.9% | AddedConverted for a 5-for-1 split |
| Gladstone Institutional Advisory LLC | 24,250 | $3.71M | 0.14% | −615−2.5% | ReducedConverted for a 5-for-1 split |
| Krane Funds Advisors LLC | 24,233 | $3.71M | 0.12% | +10,293+73.8% | AddedConverted for a 5-for-1 split |
| Canada Post Corp Registered Pension Plan | 24,125 | $3.70M | 0.14% | +5,500+29.5% | AddedConverted for a 5-for-1 split |
| Norden Group LLC | 23,858 | $3.65M | 0.36% | +483+2.1% | AddedConverted for a 5-for-1 split |
| Portside Wealth Group, LLC | 23,721 | $3.63M | 0.49% | +1,176+5.2% | AddedConverted for a 5-for-1 split |
| Bleakley Financial Group, LLC | 23,655 | $3.62M | 0.06% | +23,655 | New |
| Campbell Capital Management Inc | 23,540 | $3.61M | 1.22% | +23,540 | New |
| Citizens National Bank Trust Department | 23,526 | $3.60M | 0.62% | +936+4.1% | AddedConverted for a 5-for-1 split |
| Saranac Partners Ltd | 23,460 | $3.60M | 1.41% | +1,655+7.6% | AddedConverted for a 5-for-1 split |
| Meiji Yasuda Life Insurance Co | 23,375 | $3.58M | 0.10% | +1,440+6.6% | AddedConverted for a 5-for-1 split |
| Jag Capital Management, LLC | 23,280 | $3.57M | 0.39% | 00.0% | UnchangedConverted for a 5-for-1 split |
| CBOE Vest Financial, LLC | 23,226 | $3.56M | 0.05% | +4,866+26.5% | AddedConverted for a 5-for-1 split |
| Brasada Capital Management, LP | 24,091 | $3.55M | 0.61% | −15,929−39.8% | ReducedConverted for a 5-for-1 split |
| Commerzbank Aktiengesellschaft | 23,100 | $3.54M | 0.07% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Harbor Capital Advisors, Inc. | 22,967 | $3.52M | 0.27% | 00.0% | UnchangedConverted for a 5-for-1 split |
| One River Asset Management, LLC | 22,949 | $3.52M | 3.12% | +22,524+5,299.8% | AddedConverted for a 5-for-1 split |
| Quadrant Capital Group LLC | 22,906 | $3.51M | 0.11% | −2,274−9.0% | ReducedConverted for a 5-for-1 split |
| NewSquare Capital LLC | 22,728 | $3.48M | 0.31% | −11,032−32.7% | ReducedConverted for a 5-for-1 split |
| Salem Investment Counselors Inc | 22,482 | $3.44M | 0.10% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Snowden Capital Advisors LLC | 22,450 | $3.44M | 0.09% | +1,820+8.8% | AddedConverted for a 5-for-1 split |
| Sheets Smith Wealth Management | 22,405 | $3.43M | 0.38% | −575−2.5% | ReducedConverted for a 5-for-1 split |