ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2025
Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,326
- +122 vs. Q3 2025
- Shares held
- 902.5M
- +8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
- Total value
- $138.5B
- −$25.1B (−15.3%) vs. Q3 2025
- New holders
- 340
- 886 more added
- Sold out
- 218
- 805 more reduced
45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Virginia Retirement Systems Et Al | 49,500 | $7.58M | 0.05% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Beacon Investment Advisory Services, Inc. | 49,283 | $7.55M | 0.31% | −12,412−20.1% | ReducedConverted for a 5-for-1 split |
| Hennion & Walsh Asset Management, Inc. | 48,726 | $7.46M | 0.26% | +2,661+5.8% | AddedConverted for a 5-for-1 split |
| Lombard Odier Asset Management (Europe) Ltd | 48,705 | $7.46M | 0.38% | −3,094,555−98.5% | ReducedConverted for a 5-for-1 split |
| Fortis Capital Management LLC | 48,381 | $7.41M | 0.98% | +10,841+28.9% | AddedConverted for a 5-for-1 split |
| Havemeyer Place LP | 48,081 | $7.37M | 1.45% | +48,081 | New |
| Pensionmark Financial Group, LLC | 47,955 | $7.35M | 0.12% | +1,095+2.3% | AddedConverted for a 5-for-1 split |
| Gilder Gagnon Howe & Co LLC | 47,800 | $7.32M | 0.08% | −4,540−8.7% | ReducedConverted for a 5-for-1 split |
| New Mexico Educational Retirement Board | 47,750 | $7.32M | 0.22% | +1,000+2.1% | AddedConverted for a 5-for-1 split |
| Dnca Finance | 47,600 | $7.29M | 0.42% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Keybank National Association | 47,387 | $7.26M | 0.03% | −1,968−4.0% | ReducedConverted for a 5-for-1 split |
| Horizon Investments, LLC | 47,338 | $7.25M | 0.09% | −467−1.0% | ReducedConverted for a 5-for-1 split |
| Community Financial Services Group, LLC | 46,529 | $7.13M | 1.31% | −321−0.7% | ReducedConverted for a 5-for-1 split |
| Laird Norton Trust Company, LLC | 46,524 | $7.13M | 0.15% | +46,524 | New |
| Sterling Capital Management LLC | 46,433 | $7.11M | 0.12% | −7,932−14.6% | ReducedConverted for a 5-for-1 split |
| GAM Holding AG | 46,353 | $7.10M | 0.45% | −16,377−26.1% | ReducedConverted for a 5-for-1 split |
| Intech Investment Management LLC | 46,320 | $7.10M | 0.06% | +1,080+2.4% | AddedConverted for a 5-for-1 split |
| Soltis Investment Advisors LLC | 46,294 | $7.09M | 0.47% | +42,514+1,124.7% | AddedConverted for a 5-for-1 split |
| River Wealth Advisors LLC | 46,275 | $7.09M | 0.79% | +9,140+24.6% | AddedConverted for a 5-for-1 split |
| Dash Acquisitions Inc. | 63,769 | $7.08M | 1.48% | +63,769 | New |
| Terry L. Blaker | 45,824 | $7.02M | 0.26% | +1,179+2.6% | AddedConverted for a 5-for-1 split |
| Alley Investment Management Company, LLC | 45,673 | $7.00M | 0.82% | −2,292−4.8% | ReducedConverted for a 5-for-1 split |
| Moors & Cabot, Inc. | 45,630 | $6.99M | 0.30% | −1,150−2.5% | ReducedConverted for a 5-for-1 split |
| Nixon Peabody Trust Co | 45,542 | $6.98M | 0.53% | +9,757+27.3% | AddedConverted for a 5-for-1 split |
| GFG Capital, LLC | 45,515 | $6.97M | 2.48% | +365+0.8% | AddedConverted for a 5-for-1 split |
| Banque Cantonale Vaudoise | 45,377 | $6.95M | 0.25% | −6,658−12.8% | ReducedConverted for a 5-for-1 split |
| Diversified Trust Co | 45,203 | $6.92M | 0.13% | +4,683+11.6% | AddedConverted for a 5-for-1 split |
| S-Bank Fund Management Ltd | 45,170 | $6.92M | 0.90% | +28,340+168.4% | AddedConverted for a 5-for-1 split |
| Newbridge Financial Services Group, Inc. | 44,655 | $6.84M | 1.06% | +15,275+52.0% | AddedConverted for a 5-for-1 split |
| Exane Asset Management | 38,000 | $6.84M | 1.44% | +36,140+1,943.0% | AddedConverted for a 5-for-1 split |
| XTX Topco Ltd | 43,705 | $6.70M | 0.18% | +41,955+2,397.4% | AddedConverted for a 5-for-1 split |
| Campbell & CO Investment Adviser LLC | 43,705 | $6.70M | 0.32% | +43,705 | New |
| North Star Asset Management Inc | 43,491 | $6.66M | 0.27% | +12,986+42.6% | AddedConverted for a 5-for-1 split |
| Farther Finance Advisors, LLC | 43,269 | $6.63M | 0.07% | +4,589+11.9% | AddedConverted for a 5-for-1 split |
| Simplex Trading, LLC | 43,174 | $6.61M | 0.19% | −8,326−16.2% | ReducedConverted for a 5-for-1 split |
| Kovitz Investment Group Partners, LLC | 43,164 | $6.61M | 0.15% | −44,751−50.9% | ReducedConverted for a 5-for-1 split |
| Stratos Wealth Partners, LTD. | 42,808 | $6.56M | 0.07% | −6,707−13.5% | ReducedConverted for a 5-for-1 split |
| Lombard Odier Asset Management (Switzerland) SA | 42,410 | $6.50M | 0.28% | +42,410 | New |
| Trifecta Capital Advisors, LLC | 42,090 | $6.45M | 0.95% | −3,800−8.3% | ReducedConverted for a 5-for-1 split |
| Global X Japan Co., Ltd. | 41,980 | $6.43M | 0.49% | +33,695+406.7% | AddedConverted for a 5-for-1 split |
| Gluskin Sheff & Assoc Inc | 41,908 | $6.42M | 0.89% | −1,662−3.8% | ReducedConverted for a 5-for-1 split |
| Johnson Investment Counsel Inc | 41,664 | $6.38M | 0.05% | +479+1.2% | AddedConverted for a 5-for-1 split |
| Firetrail Investments Pty Ltd | 41,455 | $6.38M | 2.09% | −15,015−26.6% | ReducedConverted for a 5-for-1 split |
| Lynch Asset Management, Inc. | 41,575 | $6.37M | 2.00% | +800+2.0% | AddedConverted for a 5-for-1 split |
| AG2R la Mondiale Gestion D'Actifs | 41,460 | $6.35M | 0.28% | +2,895+7.5% | AddedConverted for a 5-for-1 split |
| Goodman Advisory Group, LLC | 41,342 | $6.33M | 1.56% | +3,687+9.8% | AddedConverted for a 5-for-1 split |
| Healthcare of Ontario Pension Plan Trust Fund | 41,010 | $6.28M | 0.01% | −86,480−67.8% | ReducedConverted for a 5-for-1 split |
| Torray LLC | 40,629 | $6.22M | 0.89% | −791−1.9% | ReducedConverted for a 5-for-1 split |
| Brown Shipley& Co Ltd | 40,214 | $6.16M | 3.29% | −991−2.4% | ReducedConverted for a 5-for-1 split |
| Edgestream Partners, L.P. | 40,068 | $6.14M | 0.17% | +31,248+354.3% | AddedConverted for a 5-for-1 split |
| Merit Financial Group, LLC | 39,969 | $6.12M | 0.05% | +9,834+32.6% | AddedConverted for a 5-for-1 split |
| Allianz SE | 39,890 | $6.11M | 0.08% | −930−2.3% | ReducedConverted for a 5-for-1 split |
| Security National Bank | 39,556 | $6.06M | 0.87% | +3,521+9.8% | AddedConverted for a 5-for-1 split |
| SCS Capital Management LLC | 39,415 | $6.04M | 0.06% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Venture Visionary Partners LLC | 39,287 | $6.02M | 0.20% | −623−1.6% | ReducedConverted for a 5-for-1 split |
| Mirova | 38,904 | $5.96M | 0.86% | +6,629+20.5% | AddedConverted for a 5-for-1 split |
| Robocap Asset Management Ltd | 38,890 | $5.96M | 5.32% | −14,560−27.2% | ReducedConverted for a 5-for-1 split |
| Harber Asset Management LLC | 38,800 | $5.94M | 2.49% | +38,800 | New |
| Fulton Breakefield Broenniman LLC | 38,770 | $5.94M | 0.37% | −21,460−35.6% | ReducedConverted for a 5-for-1 split |
| RSM US Wealth Management LLC | 38,468 | $5.94M | 0.08% | −7,972−17.2% | ReducedConverted for a 5-for-1 split |
| Kempen Capital Management N.V. | 38,687 | $5.93M | 0.05% | −4,028−9.4% | ReducedConverted for a 5-for-1 split |
| Optiver Holding B.V. | 38,661 | $5.92M | 0.11% | +38,661 | New |
| Level Four Advisory Services, LLC | 38,642 | $5.92M | 0.19% | +3,242+9.2% | AddedConverted for a 5-for-1 split |
| Shelton Capital Management | 38,605 | $5.91M | 0.12% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Meiji Yasuda America Inc | 38,550 | $5.91M | 1.36% | +38,550 | New |
| Sienna Gestion | 38,250 | $5.87M | 0.36% | 00.0% | UnchangedConverted for a 5-for-1 split |
| MASTERINVEST Kapitalanlage GmbH | 37,845 | $5.84M | 0.55% | −5,585−12.9% | ReducedConverted for a 5-for-1 split |
| VestGen Advisors, LLC | 37,878 | $5.80M | 0.25% | +7,413+24.3% | AddedConverted for a 5-for-1 split |
| LGT Fund Management Co Ltd. | 37,465 | $5.78M | 0.46% | +24,065+179.6% | AddedConverted for a 5-for-1 split |
| Weatherly Asset Management L. P. | 37,581 | $5.76M | 0.44% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Umb Bank N A | 37,493 | $5.74M | 0.08% | −2,117−5.3% | ReducedConverted for a 5-for-1 split |
| Arkadios Wealth Advisors | 37,120 | $5.69M | 0.11% | +3,165+9.3% | AddedConverted for a 5-for-1 split |
| Iyo Bank, Ltd. | 36,984 | $5.67M | 1.81% | +12,364+50.2% | AddedConverted for a 5-for-1 split |
| Perigon Wealth Management, LLC | 36,595 | $5.61M | 0.10% | +3,180+9.5% | AddedConverted for a 5-for-1 split |
| Wealthcare Advisory Partners LLC | 36,537 | $5.60M | 0.11% | +4,607+14.4% | AddedConverted for a 5-for-1 split |
| Fiduciary Trust Co | 36,200 | $5.55M | 0.06% | −1,480−3.9% | ReducedConverted for a 5-for-1 split |
| Caisse des Depots Et Consignations | 36,105 | $5.53M | 0.13% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Generali Investments Towarzystwo Funduszy Inwestycyjnych | 36,000 | $5.51M | 2.68% | +10,000+38.5% | AddedConverted for a 5-for-1 split |
| Sequoia Financial Advisors, LLC | 35,909 | $5.50M | 0.03% | +3,264+10.0% | AddedConverted for a 5-for-1 split |
| Trinity Legacy Partners, LLC | 35,684 | $5.47M | 1.25% | +744+2.1% | AddedConverted for a 5-for-1 split |
| FourThought Financial Partners, LLC | 35,664 | $5.46M | 0.46% | +739+2.1% | AddedConverted for a 5-for-1 split |
| Siren, L.L.C. | 35,630 | $5.46M | 0.16% | 00.0% | UnchangedConverted for a 5-for-1 split |
| North Dakota State Investment Board | 35,435 | $5.43M | 0.20% | +35,435 | New |
| Tokio Marine Asset Management Co Ltd | 35,380 | $5.42M | 0.19% | +385+1.1% | AddedConverted for a 5-for-1 split |
| Once Capital Management, LLC | 35,250 | $5.40M | 1.36% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Aristotle Atlantic Partners, LLC | 35,115 | $5.38M | 0.25% | −91,395−72.2% | ReducedConverted for a 5-for-1 split |
| Oppenheimer & Co Inc | 34,750 | $5.32M | 0.08% | −18,350−34.6% | ReducedConverted for a 5-for-1 split |
| OpenArc Corporate Advisory, LLC | 34,384 | $5.27M | 0.09% | +34,384 | New |
| Oxbow Advisors, LLC | 34,291 | $5.25M | 0.46% | −174−0.5% | ReducedConverted for a 5-for-1 split |
| Ameritas Investment Partners, Inc. | 34,175 | $5.24M | 0.16% | +5,555+19.4% | AddedConverted for a 5-for-1 split |
| Skopos Labs, Inc. | 33,849 | $5.23M | 0.24% | +17,264+104.1% | AddedConverted for a 5-for-1 split |
| Kinneret Advisory, LLC | 34,055 | $5.22M | 0.44% | −935−2.7% | ReducedConverted for a 5-for-1 split |
| Vise Technologies, Inc. | 34,007 | $5.21M | 0.10% | −443−1.3% | ReducedConverted for a 5-for-1 split |
| Silvercrest Asset Management Group LLC | 33,597 | $5.15M | 0.04% | −3,573−9.6% | ReducedConverted for a 5-for-1 split |
| Wedbush Securities Inc | 33,446 | $5.12M | 0.15% | −354−1.0% | ReducedConverted for a 5-for-1 split |
| First Manhattan Co | 33,415 | $5.12M | 0.01% | +245+0.7% | AddedConverted for a 5-for-1 split |
| Northwestern Mutual Investment Management Company, LLC | 33,147 | $5.08M | 0.06% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Phoenix Holdings Ltd. | 32,738 | $5.02M | 0.05% | +6,723+25.8% | AddedConverted for a 5-for-1 split |
| Empirical Finance, LLC | 32,513 | $4.98M | 0.24% | −1,477−4.3% | ReducedConverted for a 5-for-1 split |
| Paragon Advisors, LLC | 32,345 | $4.95M | 1.35% | +8,320+34.6% | AddedConverted for a 5-for-1 split |