ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2025
Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,326
- +122 vs. Q3 2025
- Shares held
- 902.5M
- +8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
- Total value
- $138.5B
- −$25.1B (−15.3%) vs. Q3 2025
- New holders
- 340
- 886 more added
- Sold out
- 218
- 805 more reduced
45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Cantor Fitzgerald, L. P. | 81,959 | $12.6M | 0.37% | +26,909+48.9% | AddedConverted for a 5-for-1 split |
| Prime Capital Investment Advisors, LLC | 81,880 | $12.5M | 0.15% | −14,605−15.1% | ReducedConverted for a 5-for-1 split |
| Brevan Howard Capital Management LP | 81,760 | $12.5M | 0.24% | +75,440+1,193.7% | AddedConverted for a 5-for-1 split |
| Glynn Capital Management LLC | 81,640 | $12.5M | 4.30% | −1,450−1.7% | ReducedConverted for a 5-for-1 split |
| Qsemble Capital Management, LP | 80,333 | $12.3M | 1.02% | +80,333 | New |
| Stony Point Capital LLC | 80,235 | $12.3M | 0.91% | +2,060+2.6% | AddedConverted for a 5-for-1 split |
| Mizuho Securities USA LLC | 75,538 | $12.3M | 0.20% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Virtu Financial LLC | 79,996 | $12.3M | 0.47% | +74,276+1,298.5% | AddedConverted for a 5-for-1 split |
| Allstate Corp | 79,575 | $12.2M | 0.17% | +41,350+108.2% | AddedConverted for a 5-for-1 split |
| Bailard, Inc. | 79,350 | $12.2M | 0.27% | +3,475+4.6% | AddedConverted for a 5-for-1 split |
| Motley Fool Wealth Management, LLC | 79,275 | $12.1M | 0.94% | −20,355−20.4% | ReducedConverted for a 5-for-1 split |
| Gotham Asset Management, LLC | 78,211 | $12.0M | 0.04% | −5,139−6.2% | ReducedConverted for a 5-for-1 split |
| Hancock Whitney Corp | 77,874 | $11.9M | 0.22% | −7,091−8.3% | ReducedConverted for a 5-for-1 split |
| Nomura Asset Management International Inc. | 77,575 | $11.9M | 0.02% | +77,575 | New |
| Achmea Investment Management B.V. | 76,730 | $11.8M | 0.30% | −4,300−5.3% | ReducedConverted for a 5-for-1 split |
| Advocacy Wealth Management Services, LLC | 76,725 | $11.8M | 0.49% | +11,115+16.9% | AddedConverted for a 5-for-1 split |
| iA Global Asset Management Inc. | 76,605 | $11.7M | 0.15% | +4,000+5.5% | AddedConverted for a 5-for-1 split |
| Arcadia Investment Management Corp | 75,265 | $11.5M | 1.87% | +3,980+5.6% | AddedConverted for a 5-for-1 split |
| Balyasny Asset Management LLC | 75,036 | $11.5M | 0.02% | +34,566+85.4% | AddedConverted for a 5-for-1 split |
| Vestcor Inc | 74,650 | $11.4M | 0.33% | +9,960+15.4% | AddedConverted for a 5-for-1 split |
| Integrated Wealth Concepts LLC | 74,191 | $11.4M | 0.14% | −67,519−47.6% | ReducedConverted for a 5-for-1 split |
| Sit Investment Associates Inc | 73,837 | $11.3M | 0.22% | −2,408−3.2% | ReducedConverted for a 5-for-1 split |
| DJE Kapital AG | 73,925 | $11.3M | 0.31% | −127,475−63.3% | ReducedConverted for a 5-for-1 split |
| Citizens Financial Group Inc | 72,972 | $11.2M | 0.15% | +15,747+27.5% | AddedConverted for a 5-for-1 split |
| Private Advisor Group, LLC | 72,749 | $11.1M | 0.05% | −3,296−4.3% | ReducedConverted for a 5-for-1 split |
| Avanza Fonder AB | 71,462 | $10.9M | 0.28% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Archon Partners LLC | 70,000 | $10.7M | 1.12% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Resources Investment Advisors, LLC. | 69,057 | $10.6M | 0.10% | +3,362+5.1% | AddedConverted for a 5-for-1 split |
| Occudo Quantitative Strategies LP | 68,261 | $10.5M | 0.70% | +63,466+1,323.6% | AddedConverted for a 5-for-1 split |
| Eventide Asset Management, LLC | 68,035 | $10.4M | 0.16% | +17,350+34.2% | AddedConverted for a 5-for-1 split |
| Biondo Investment Advisors, LLC | 67,123 | $10.3M | 1.24% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Benjamin Edwards Inc | 67,002 | $10.3M | 0.11% | +832+1.3% | AddedConverted for a 5-for-1 split |
| Norinchukin Bank, The | 66,655 | $10.2M | 0.12% | +4,415+7.1% | AddedConverted for a 5-for-1 split |
| Calamos Wealth Management LLC | 66,370 | $10.2M | 0.35% | +910+1.4% | AddedConverted for a 5-for-1 split |
| Compass Capital Management, Inc | 65,885 | $10.1M | 0.56% | −14,955−18.5% | ReducedConverted for a 5-for-1 split |
| Twinbeech Capital LP | 65,835 | $10.1M | 0.72% | +65,835 | New |
| Slow Capital, Inc. | 65,626 | $10.1M | 1.20% | +6,431+10.9% | AddedConverted for a 5-for-1 split |
| Kentucky Retirement Systems | 64,880 | $9.94M | 0.27% | 00.0% | UnchangedConverted for a 5-for-1 split |
| First Horizon Corp | 64,395 | $9.86M | 0.44% | +62,985+4,467.0% | AddedConverted for a 5-for-1 split |
| Bender Robert & Associates | 62,970 | $9.65M | 2.00% | +540+0.9% | AddedConverted for a 5-for-1 split |
| Bokf, NA | 62,512 | $9.58M | 0.15% | −11,053−15.0% | ReducedConverted for a 5-for-1 split |
| Generate Investment Management Ltd | 62,500 | $9.57M | 0.44% | +7,820+14.3% | AddedConverted for a 5-for-1 split |
| Atlantic Union Bankshares Corp | 62,458 | $9.57M | 0.18% | +923+1.5% | AddedConverted for a 5-for-1 split |
| Groupama Asset Managment | 62,250 | $9.54M | 0.14% | −5,085−7.6% | ReducedConverted for a 5-for-1 split |
| Intesa Sanpaolo S.p.A. | 61,748 | $9.52M | 0.61% | +61,748 | New |
| Quantbot Technologies LP | 61,773 | $9.46M | 0.31% | +59,423+2,528.6% | AddedConverted for a 5-for-1 split |
| Advisory Services Network, LLC | 61,513 | $9.42M | 0.13% | 00.0% | UnchangedConverted for a 5-for-1 split |
| 71 West Capital Partners | 61,272 | $9.39M | 0.43% | +61,272 | New |
| Boothe Investment Group, Inc. | 61,249 | $9.38M | 3.36% | +18,509+43.3% | AddedConverted for a 5-for-1 split |
| NewEdge Wealth, LLC | 61,234 | $9.38M | 0.11% | −5,821−8.7% | ReducedConverted for a 5-for-1 split |
| Stock Yards Bank & Trust Co | 61,127 | $9.36M | 0.29% | +49,627+431.5% | AddedConverted for a 5-for-1 split |
| FineMark National Bank & Trust | 60,416 | $9.26M | 0.29% | −1,154−1.9% | ReducedConverted for a 5-for-1 split |
| QRG Capital Management, Inc. | 60,301 | $9.24M | 0.10% | +3,356+5.9% | AddedConverted for a 5-for-1 split |
| Jacobs & Co | 60,245 | $9.23M | 0.87% | +8,065+15.5% | AddedConverted for a 5-for-1 split |
| Hartford Investment Management Co | 60,170 | $9.22M | 0.28% | −760−1.2% | ReducedConverted for a 5-for-1 split |
| Alkeon Capital Management LLC | 60,170 | $9.22M | 0.04% | +60,170 | New |
| Oak Ridge Investments LLC | 59,795 | $9.16M | 0.56% | −875−1.4% | ReducedConverted for a 5-for-1 split |
| Meiji Yasuda Asset Management Co Ltd. | 59,766 | $9.16M | 0.44% | −2,254−3.6% | ReducedConverted for a 5-for-1 split |
| Adviser Investments LLC | 59,515 | $9.12M | 0.10% | +19,615+49.2% | AddedConverted for a 5-for-1 split |
| Washington Trust Bank | 59,086 | $9.05M | 0.63% | +426+0.7% | AddedConverted for a 5-for-1 split |
| HB Wealth Management, LLC | 58,870 | $9.02M | 0.06% | +6,610+12.6% | AddedConverted for a 5-for-1 split |
| Vestmark Advisory Solutions, Inc. | 58,592 | $8.98M | 0.12% | +13,207+29.1% | AddedConverted for a 5-for-1 split |
| CMH Wealth Management LLC | 58,167 | $8.91M | 1.91% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Ravenswood Partners LP | 58,085 | $8.90M | 2.97% | +355+0.6% | AddedConverted for a 5-for-1 split |
| Broadleaf Partners, LLC | 57,625 | $8.83M | 1.86% | −5,935−9.3% | ReducedConverted for a 5-for-1 split |
| Kovack Advisors, Inc. | 57,597 | $8.82M | 0.42% | +36,572+173.9% | AddedConverted for a 5-for-1 split |
| Consolidated Investment Group LLC | 57,500 | $8.81M | 1.05% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Accuvest Global Advisors | 56,948 | $8.72M | 6.43% | +33,043+138.2% | AddedConverted for a 5-for-1 split |
| Signal Advisors Wealth, LLC | 56,586 | $8.67M | 0.69% | +4,531+8.7% | AddedConverted for a 5-for-1 split |
| Crestwood Advisors Group LLC | 55,037 | $8.43M | 0.14% | −1,588−2.8% | ReducedConverted for a 5-for-1 split |
| Lakehouse Capital Pty Ltd | 54,860 | $8.40M | 6.06% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Forbes J M & Co LLP | 54,739 | $8.39M | 0.68% | 00.0% | UnchangedConverted for a 5-for-1 split |
| LMCG Investments, LLC | 54,534 | $8.35M | 0.48% | −18,136−25.0% | ReducedConverted for a 5-for-1 split |
| TD Waterhouse Canada Inc. | 54,215 | $8.30M | 0.05% | −48,055−47.0% | ReducedConverted for a 5-for-1 split |
| Appleton Partners Inc | 53,889 | $8.26M | 0.54% | −5,476−9.2% | ReducedConverted for a 5-for-1 split |
| Laffer Tengler Investments | 53,847 | $8.25M | 1.25% | +582+1.1% | AddedConverted for a 5-for-1 split |
| Focus Financial Network, Inc. | 53,650 | $8.22M | 0.29% | −15,820−22.8% | ReducedConverted for a 5-for-1 split |
| Octahedron Capital Management L.P. | 53,400 | $8.18M | 5.57% | +32,150+151.3% | AddedConverted for a 5-for-1 split |
| Sawgrass Asset Management LLC | 53,390 | $8.18M | 1.02% | −34,435−39.2% | ReducedConverted for a 5-for-1 split |
| Clio Asset Management LLC | 53,300 | $8.17M | 6.34% | −720−1.3% | ReducedConverted for a 5-for-1 split |
| Gulf International Bank (UK) Ltd | 53,020 | $8.12M | 0.26% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Louisiana State Employees Retirement System | 53,000 | $8.12M | 0.14% | −1,500−2.8% | ReducedConverted for a 5-for-1 split |
| Bradley Foster & Sargent Inc | 52,625 | $8.06M | 0.12% | −83,390−61.3% | ReducedConverted for a 5-for-1 split |
| Quest Investment Management LLC | 52,026 | $7.97M | 0.86% | −8,514−14.1% | ReducedConverted for a 5-for-1 split |
| Red Door Wealth Management, LLC | 52,018 | $7.97M | 0.83% | −992−1.9% | ReducedConverted for a 5-for-1 split |
| Progressive Investment Management Corp | 51,603 | $7.91M | 1.89% | −337−0.6% | ReducedConverted for a 5-for-1 split |
| Equitable Holdings, Inc. | 51,567 | $7.90M | 0.05% | +2,882+5.9% | AddedConverted for a 5-for-1 split |
| Advisors Capital Management, LLC | 51,550 | $7.90M | 0.09% | +4,110+8.7% | AddedConverted for a 5-for-1 split |
| Maryland State Retirement & Pension System | 51,530 | $7.89M | 0.16% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Janney Capital Management LLC | 51,454 | $7.88M | 0.50% | −786−1.5% | ReducedConverted for a 5-for-1 split |
| Investors Towarzystwo Funduszy Inwestycyjnych Spolka Akcyjna | 51,405 | $7.87M | 2.98% | +10,965+27.1% | AddedConverted for a 5-for-1 split |
| Concurrent Investment Advisors, LLC | 51,358 | $7.87M | 0.09% | +29,183+131.6% | AddedConverted for a 5-for-1 split |
| Walter Public Investments Inc. | 51,064 | $7.82M | 1.38% | −38,311−42.9% | ReducedConverted for a 5-for-1 split |
| Dakota Wealth Management | 51,025 | $7.82M | 0.14% | +3,020+6.3% | AddedConverted for a 5-for-1 split |
| Telos Capital Management, Inc. | 50,940 | $7.80M | 0.73% | +19,340+61.2% | AddedConverted for a 5-for-1 split |
| Illinois Municipal Retirement Fund | 50,565 | $7.75M | 0.10% | −7,410−12.8% | ReducedConverted for a 5-for-1 split |
| Independent Advisor Alliance | 50,529 | $7.74M | 0.19% | +2,364+4.9% | AddedConverted for a 5-for-1 split |
| Sanibel Captiva Trust Company, Inc. | 50,405 | $7.72M | 0.21% | −2,660−5.0% | ReducedConverted for a 5-for-1 split |
| Tower Research Capital LLC (TRC) | 50,207 | $7.69M | 0.19% | +39,252+358.3% | AddedConverted for a 5-for-1 split |
| Park Avenue Securities LLC | 50,004 | $7.66M | 0.06% | −4,131−7.6% | ReducedConverted for a 5-for-1 split |