ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2025
Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,326
- +122 vs. Q3 2025
- Shares held
- 902.5M
- +8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
- Total value
- $138.5B
- −$25.1B (−15.3%) vs. Q3 2025
- New holders
- 340
- 886 more added
- Sold out
- 218
- 805 more reduced
45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Visualize Group LP | 138,870 | $21.3M | 7.95% | +10,800+8.4% | AddedConverted for a 5-for-1 split |
| Nicola Wealth Management Ltd. | 138,000 | $21.1M | 1.92% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Rakuten Investment Management, Inc. | 136,748 | $21.1M | 0.07% | +49,058+55.9% | AddedConverted for a 5-for-1 split |
| Benchstone Capital Management LP | 137,591 | $21.1M | 2.37% | −65,979−32.4% | ReducedConverted for a 5-for-1 split |
| Howland Capital Management LLC | 136,120 | $20.9M | 0.79% | −6,745−4.7% | ReducedConverted for a 5-for-1 split |
| Elo Mutual Pension Insurance Co | 135,158 | $20.7M | 0.32% | +17,168+14.6% | AddedConverted for a 5-for-1 split |
| Mercer Global Advisors Inc | 133,172 | $20.6M | 0.03% | +35,362+36.2% | AddedConverted for a 5-for-1 split |
| Nissay Asset Management Corp | 134,266 | $20.6M | 0.11% | +1,036+0.8% | AddedConverted for a 5-for-1 split |
| Spears Abacus Advisors LLC | 133,760 | $20.5M | 0.38% | −13,560−9.2% | ReducedConverted for a 5-for-1 split |
| Public Employees Retirement Association of Colorado | 133,365 | $20.4M | 0.08% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Tocqueville Asset Management L.P. | 130,525 | $20.0M | 0.29% | −1,225−0.9% | ReducedConverted for a 5-for-1 split |
| Lyell Wealth Management, LP | 130,385 | $20.0M | 1.45% | −1,885−1.4% | ReducedConverted for a 5-for-1 split |
| BI Asset Management Fondsmaeglerselskab A/S | 130,291 | $20.0M | 0.18% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Avalon Global Asset Management LLC | 129,600 | $19.9M | 4.41% | 00.0% | UnchangedConverted for a 5-for-1 split |
| NS Partners Ltd | 129,022 | $19.8M | 0.77% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Glenmede Trust Co NA | 128,267 | $19.6M | 0.09% | +128,267 | New |
| Ethic Inc. | 127,581 | $19.5M | 0.30% | 00.0% | UnchangedConverted for a 5-for-1 split |
| M&G Plc | 127,465 | $19.5M | 0.10% | +50,255+65.1% | AddedConverted for a 5-for-1 split |
| CWM, LLC | 126,740 | $19.4M | 0.05% | +70,500+125.4% | AddedConverted for a 5-for-1 split |
| Capital International Ltd | 126,437 | $19.4M | 0.68% | +10,997+9.5% | AddedConverted for a 5-for-1 split |
| AIA Group Ltd | 125,955 | $19.3M | 0.29% | −37,645−23.0% | ReducedConverted for a 5-for-1 split |
| Cambridge Investment Research Advisors, Inc. | 124,607 | $19.1M | 0.05% | +7,292+6.2% | AddedConverted for a 5-for-1 split |
| Klingenstein Fields & Co LP | 123,089 | $18.9M | 0.71% | −1,871−1.5% | ReducedConverted for a 5-for-1 split |
| Spence Asset Management | 121,560 | $18.6M | 3.80% | −2,220−1.8% | ReducedConverted for a 5-for-1 split |
| Gemmer Asset Management LLC | 120,915 | $18.5M | 1.44% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Cornerstone Advisors, LLC | 120,820 | $18.5M | 0.62% | +113,820+1,626.0% | AddedConverted for a 5-for-1 split |
| MAI Capital Management | 120,763 | $18.5M | 0.11% | +2,843+2.4% | AddedConverted for a 5-for-1 split |
| Avestar Capital, LLC | 120,656 | $18.5M | 1.27% | −15,929−11.7% | ReducedConverted for a 5-for-1 split |
| CIBC Private Wealth Group, LLC | 119,464 | $18.3M | 0.03% | −484,136−80.2% | ReducedConverted for a 5-for-1 split |
| Oregon Public Employees Retirement Fund | 118,825 | $18.2M | 0.23% | 00.0% | UnchangedConverted for a 5-for-1 split |
| GTS Securities LLC | 118,667 | $18.2M | 0.62% | +101,802+603.6% | AddedConverted for a 5-for-1 split |
| United Asset Strategies, Inc. | 117,572 | $18.0M | 1.39% | +2,102+1.8% | AddedConverted for a 5-for-1 split |
| Titan Investment Solutions Ltd | 116,670 | $17.9M | 2.15% | +116,670 | New |
| Federation des caisses Desjardins du Quebec | 116,029 | $17.8M | 0.07% | +14,779+14.6% | AddedConverted for a 5-for-1 split |
| Mutual of America Capital Management LLC | 115,998 | $17.8M | 0.19% | −1,337−1.1% | ReducedConverted for a 5-for-1 split |
| GF Fund Management Co. Ltd. | 115,960 | $17.8M | 0.30% | −30,740−21.0% | ReducedConverted for a 5-for-1 split |
| Nomura Holdings Inc | 115,378 | $17.7M | 0.05% | +43,848+61.3% | AddedConverted for a 5-for-1 split |
| Northeast Investment Management | 114,761 | $17.6M | 0.69% | −28,834−20.1% | ReducedConverted for a 5-for-1 split |
| Osmosis Investment Management UK Ltd | 114,275 | $17.5M | 0.44% | +114,275 | New |
| Investment Management Corp of Ontario | 114,265 | $17.5M | 0.23% | +11,265+10.9% | AddedConverted for a 5-for-1 split |
| Midwest Trust Co | 112,666 | $17.3M | 0.22% | +2,741+2.5% | AddedConverted for a 5-for-1 split |
| Diversify Wealth Management, LLC | 124,359 | $17.2M | 0.80% | +4,079+3.4% | AddedConverted for a 5-for-1 split |
| Glenview Trust Co | 110,348 | $16.9M | 0.26% | −46,907−29.8% | ReducedConverted for a 5-for-1 split |
| Avalon Trust Co | 109,935 | $16.8M | 1.09% | −2,030−1.8% | ReducedConverted for a 5-for-1 split |
| Metis Global Partners, LLC | 109,313 | $16.7M | 0.40% | +34,993+47.1% | AddedConverted for a 5-for-1 split |
| Silicon Valley Capital Partners | 109,117 | $16.7M | 1.52% | +5,847+5.7% | AddedConverted for a 5-for-1 split |
| South Street Advisors LLC | 108,642 | $16.6M | 2.34% | −12,278−10.2% | ReducedConverted for a 5-for-1 split |
| Motley Fool Asset Management LLC | 108,285 | $16.6M | 0.65% | +24,555+29.3% | AddedConverted for a 5-for-1 split |
| Atria Investments LLC | 107,383 | $16.5M | 0.19% | −9,067−7.8% | ReducedConverted for a 5-for-1 split |
| Clearstead Advisors, LLC | 106,847 | $16.4M | 0.21% | +2,662+2.6% | AddedConverted for a 5-for-1 split |
| NLB Skladi, upravljanje premozenja, d.o.o. | 105,885 | $16.2M | 0.74% | +105,885 | New |
| Catalytic Wealth RIA, LLC | 105,849 | $16.2M | 0.60% | −8,641−7.5% | ReducedConverted for a 5-for-1 split |
| Knollwood Investment Advisory, LLC | 105,745 | $16.2M | 1.52% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Sora Investors LLC | 105,711 | $16.2M | 1.39% | +105,711 | New |
| South State Corp. | 104,995 | $16.1M | 0.72% | −2,115−2.0% | ReducedConverted for a 5-for-1 split |
| United Capital Financial Advisers, LLC | 104,449 | $16.0M | 0.10% | +1,569+1.5% | AddedConverted for a 5-for-1 split |
| Brinker Capital Investments, LLC | 104,288 | $16.0M | 0.12% | −19,072−15.5% | ReducedConverted for a 5-for-1 split |
| Assenagon Asset Management S.A. | 104,245 | $16.0M | 0.02% | −1,041,335−90.9% | ReducedConverted for a 5-for-1 split |
| Envestnet Portfolio Solutions, Inc. | 104,209 | $16.0M | 0.06% | +3,009+3.0% | AddedConverted for a 5-for-1 split |
| 1832 Asset Management L.P. | 104,160 | $16.0M | 0.02% | +65,280+167.9% | AddedConverted for a 5-for-1 split |
| Titan Global Capital Management USA LLC | 103,608 | $15.9M | 2.27% | −637−0.6% | ReducedConverted for a 5-for-1 split |
| RPG Investment Advisory, LLC | 103,175 | $15.8M | 1.79% | +2,880+2.9% | AddedConverted for a 5-for-1 split |
| Sumitomo Life Insurance Co | 103,070 | $15.8M | 0.43% | +13,755+15.4% | AddedConverted for a 5-for-1 split |
| Azimuth Capital Investment Management LLC | 102,605 | $15.7M | 0.56% | −5,120−4.8% | ReducedConverted for a 5-for-1 split |
| Trexquant Investment LP | 102,544 | $15.7M | 0.14% | +81,094+378.1% | AddedConverted for a 5-for-1 split |
| State of Alaska, Department of Revenue | 101,945 | $15.6M | 0.17% | −9,860−8.8% | ReducedConverted for a 5-for-1 split |
| Generali Asset Management SPA SGR | 101,919 | $15.6M | 0.32% | +9,774+10.6% | AddedConverted for a 5-for-1 split |
| Exchange Traded Concepts, LLC | 101,647 | $15.6M | 0.13% | +2,722+2.8% | AddedConverted for a 5-for-1 split |
| GW&K Investment Management, LLC | 99,876 | $15.3M | 0.13% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Middleton & Co Inc | 98,790 | $15.1M | 1.61% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Advisors Asset Management, Inc. | 96,877 | $14.8M | 0.25% | +12,297+14.5% | AddedConverted for a 5-for-1 split |
| Waycross Partners, LLC | 96,798 | $14.8M | 1.21% | +2,873+3.1% | AddedConverted for a 5-for-1 split |
| BLI - Banque de Luxembourg Investments | 96,105 | $14.8M | 0.43% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Dai-Ichi Life Insurance Company, Ltd | 96,690 | $14.8M | 0.38% | −41,170−29.9% | ReducedConverted for a 5-for-1 split |
| Entropy Technologies, LP | 96,645 | $14.8M | 0.80% | +96,645 | New |
| Vinva Investment Management Ltd | 95,909 | $14.8M | 0.18% | +39,644+70.5% | AddedConverted for a 5-for-1 split |
| Massmutual Trust Co FSB | 96,272 | $14.7M | 0.38% | −22,333−18.8% | ReducedConverted for a 5-for-1 split |
| Talbot Financial, LLC | 95,576 | $14.6M | 1.21% | −5,084−5.1% | ReducedConverted for a 5-for-1 split |
| Callan Family Office, LLC | 94,763 | $14.5M | 0.31% | +24,993+35.8% | AddedConverted for a 5-for-1 split |
| Winton Group Ltd | 93,300 | $14.3M | 0.49% | +80,885+651.5% | AddedConverted for a 5-for-1 split |
| Martingale Asset Management L P | 92,180 | $14.1M | 0.36% | +16,635+22.0% | AddedConverted for a 5-for-1 split |
| Kestra Advisory Services, LLC | 91,943 | $14.1M | 0.06% | +4,043+4.6% | AddedConverted for a 5-for-1 split |
| Formuepleje A/S | 91,604 | $14.0M | 0.84% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Brookstone Capital Management | 91,158 | $14.0M | 0.16% | +4,838+5.6% | AddedConverted for a 5-for-1 split |
| Hartline Investment Corp | 91,010 | $13.9M | 1.51% | −16,795−15.6% | ReducedConverted for a 5-for-1 split |
| Valiant Capital Management, L.P. | 90,666 | $13.9M | 1.17% | −8,954−9.0% | ReducedConverted for a 5-for-1 split |
| Steward Partners Investment Advisory, LLC | 90,361 | $13.8M | 0.08% | −38,304−29.8% | ReducedConverted for a 5-for-1 split |
| Yousif Capital Management, LLC | 109,568 | $13.7M | 0.15% | −9,977−8.3% | ReducedConverted for a 5-for-1 split |
| Montaka Global Pty Ltd | 88,710 | $13.6M | 6.43% | +88,710 | New |
| Empowered Funds, LLC | 88,692 | $13.6M | 0.23% | +38,367+76.2% | AddedConverted for a 5-for-1 split |
| Empire Life Investments Inc. | 88,675 | $13.6M | 0.77% | −1,225−1.4% | ReducedConverted for a 5-for-1 split |
| Whittier Trust Co of Nevada Inc | 90,899 | $13.5M | 0.28% | −120,441−57.0% | ReducedConverted for a 5-for-1 split |
| Everest Financial Group LLC | 88,288 | $13.5M | 3.03% | +88,288 | New |
| Global Retirement Partners, LLC | 88,031 | $13.5M | 0.24% | +24,366+38.3% | AddedConverted for a 5-for-1 split |
| Wiley Bros.-Aintree Capital, LLC | 87,241 | $13.3M | 0.07% | −1,579−1.8% | ReducedConverted for a 5-for-1 split |
| Thomasville National Bank | 85,699 | $13.1M | 0.81% | +2,679+3.2% | AddedConverted for a 5-for-1 split |
| Cornerstone Capital, Inc. | 85,630 | $13.1M | 1.29% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Munich Reinsurance Co Stock Corp in Munich | 83,105 | $12.8M | 0.31% | +81,835+6,443.7% | AddedConverted for a 5-for-1 split |
| IMC-Chicago, LLC | 83,000 | $12.7M | 0.22% | −223,920−73.0% | ReducedConverted for a 5-for-1 split |
| Americana Partners, LLC | 82,151 | $12.6M | 0.35% | +10,786+15.1% | AddedConverted for a 5-for-1 split |