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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2025

Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,326
+122 vs. Q3 2025
Shares held
902.5M
+8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
Total value
$138.5B
−$25.1B (−15.3%) vs. Q3 2025
New holders
340
886 more added
Sold out
218
805 more reduced

45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2025: 2,326 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ4 2025: $138.5B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2025

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.

Institutions holding NOW in Q4 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Jump Financial, LLC253,829$38.9M0.49%+191,919+310.0%AddedConverted for a 5-for-1 split
Macquarie Group Ltd253,113$38.8M0.17%+7,348+3.0%AddedConverted for a 5-for-1 split
Meridiem Capital Partners LP252,115$38.6M2.42%+252,115New
Mediolanum International Funds Ltd249,625$38.5M0.39%−9,835−3.8%ReducedConverted for a 5-for-1 split
Vident Advisory, LLC249,614$38.2M0.36%+4,819+2.0%AddedConverted for a 5-for-1 split
Aquatic Capital Management LLC248,132$38.0M1.08%+248,132New
First Financial Bankshares Inc247,294$37.9M0.76%+5,664+2.3%AddedConverted for a 5-for-1 split
Ilmarinen Mutual Pension Insurance Co246,195$37.7M0.30%+3,905+1.6%AddedConverted for a 5-for-1 split
Kayne Anderson Rudnick Investment Management LLC245,970$37.7M0.10%−16,860−6.4%ReducedConverted for a 5-for-1 split
MayTech Global Investments, LLC245,366$37.6M3.81%00.0%UnchangedConverted for a 5-for-1 split
Lido Advisors, LLC111,731$37.5M0.15%−103,969−48.2%ReducedConverted for a 5-for-1 split
ProShare Advisors LLC244,862$37.5M0.07%+12,257+5.3%AddedConverted for a 5-for-1 split
Eastern Bank243,586$37.3M0.64%−5,004−2.0%ReducedConverted for a 5-for-1 split
Commonwealth of Pennsylvania Public School Empls Retrmt Sys241,307$37.0M0.19%−8,433−3.4%ReducedConverted for a 5-for-1 split
Gillespie Robinson & Grimm Inc239,631$36.7M2.58%00.0%UnchangedConverted for a 5-for-1 split
CIBC World Markets Inc.238,355$36.5M0.07%+49,555+26.2%AddedConverted for a 5-for-1 split
Milford Funds Ltd235,635$36.1M0.71%+235,635New
Fjarde Ap-Fonden /Fourth Swedish National Pension Fund235,430$36.1M0.30%+3,650+1.6%AddedConverted for a 5-for-1 split
Whittier Trust Co241,959$36.0M0.39%−272,596−53.0%ReducedConverted for a 5-for-1 split
Daiwa Securities Group Inc.234,475$35.9M0.12%−3,157,600−93.1%ReducedConverted for a 5-for-1 split
Covea Finance233,100$35.7M1.18%−10,000−4.1%ReducedConverted for a 5-for-1 split
Dock Street Asset Management Inc227,662$34.9M3.20%+8,787+4.0%AddedConverted for a 5-for-1 split
Capital International Sarl226,965$34.8M0.56%+26,865+13.4%AddedConverted for a 5-for-1 split
Amalgamated Bank226,737$34.7M0.25%−12,658−5.3%ReducedConverted for a 5-for-1 split
Mirae Asset Global Investments Co., Ltd.226,203$34.7M0.10%+5,538+2.5%AddedConverted for a 5-for-1 split
Welch & Forbes LLC226,177$34.6M0.42%−44,053−16.3%ReducedConverted for a 5-for-1 split
IFM Investors Pty Ltd226,169$34.6M0.29%+12,424+5.8%AddedConverted for a 5-for-1 split
Bamco Inc224,966$34.5M0.09%−26,284−10.5%ReducedConverted for a 5-for-1 split
Andra AP-fonden224,400$34.4M0.43%+143,845+178.6%AddedConverted for a 5-for-1 split
Badgley Phelps Wealth Managers, LLC224,120$34.3M0.63%−25,230−10.1%ReducedConverted for a 5-for-1 split
Retirement Systems of Alabama220,695$33.8M0.11%−1,150−0.5%ReducedConverted for a 5-for-1 split
ING Groep NV220,070$33.7M0.20%+95,350+76.5%AddedConverted for a 5-for-1 split
Aptus Capital Advisors, LLC219,056$33.6M0.29%−49,799−18.5%ReducedConverted for a 5-for-1 split
Prudential PLC213,242$32.7M0.26%−13,588−6.0%ReducedConverted for a 5-for-1 split
Jupiter Asset Management Ltd212,255$32.5M0.26%−1,220−0.6%ReducedConverted for a 5-for-1 split
Guggenheim Capital LLC210,536$32.3M0.24%+2,271+1.1%AddedConverted for a 5-for-1 split
Banco Santander, S.A.208,477$31.9M0.24%−63,093−23.2%ReducedConverted for a 5-for-1 split
Ithaka Group LLC205,543$31.5M5.61%+2,628+1.3%AddedConverted for a 5-for-1 split
BNP Paribas196,825$30.2M0.86%+11,030+5.9%AddedConverted for a 5-for-1 split
Worldquant Millennium Advisors LLC196,283$30.1M0.12%+13,103+7.2%AddedConverted for a 5-for-1 split
Captrust Financial Advisors194,110$29.8M0.06%+21,490+12.4%AddedConverted for a 5-for-1 split
B. Metzler seel. Sohn & Co. AG192,475$29.6M0.26%+2,720+1.4%AddedConverted for a 5-for-1 split
Segall Bryant & Hamill, LLC192,638$29.5M0.40%−64,687−25.1%ReducedConverted for a 5-for-1 split
Comerica Bank192,146$29.4M0.12%−14,939−7.2%ReducedConverted for a 5-for-1 split
Nisa Investment Advisors, LLC189,602$29.0M0.10%−33,788−15.1%ReducedConverted for a 5-for-1 split
Tiaa Trust, National Association188,404$28.9M0.07%−20,321−9.7%ReducedConverted for a 5-for-1 split
Renaissance Group LLC187,414$28.7M1.15%+3,739+2.0%AddedConverted for a 5-for-1 split
M&T Bank Corp184,908$28.3M0.09%−6,967−3.6%ReducedConverted for a 5-for-1 split
Vancity Investment Management Ltd184,687$28.3M3.85%−8,178−4.2%ReducedConverted for a 5-for-1 split
Woodline Partners LP181,971$27.9M0.11%+44,521+32.4%AddedConverted for a 5-for-1 split
Generali Powszechne Towarzystwo Emerytalne181,250$27.8M4.75%00.0%UnchangedConverted for a 5-for-1 split
Quintet Private Bank (Europe) S.A.180,693$27.7M1.61%−6,332−3.4%ReducedConverted for a 5-for-1 split
Capital Investment Services of America, Inc.180,159$27.6M2.60%−2,541−1.4%ReducedConverted for a 5-for-1 split
Ami Asset Management Corp178,774$27.4M1.55%−12,781−6.7%ReducedConverted for a 5-for-1 split
Heritage Investors Management Corp178,511$27.3M0.80%+29,441+19.7%AddedConverted for a 5-for-1 split
Varma Mutual Pension Insurance Co175,415$26.9M0.16%−24,500−12.3%ReducedConverted for a 5-for-1 split
Utah Retirement Systems173,504$26.6M0.25%+2,729+1.6%AddedConverted for a 5-for-1 split
Alberta Investment Management Corp173,502$26.6M0.16%+173,502New
Select Equity Group, L.P.171,131$26.2M0.12%−5,674−3.2%ReducedConverted for a 5-for-1 split
USS Investment Management Ltd169,925$26.0M0.13%+3,090+1.9%AddedConverted for a 5-for-1 split
Verition Fund Management LLC167,939$25.7M0.14%+57,954+52.7%AddedConverted for a 5-for-1 split
Sava Infond d.o.o.167,800$25.7M3.47%+5,000+3.1%AddedConverted for a 5-for-1 split
Torrey Growth & Income Advisors167,467$25.7M8.92%−25,388−13.2%ReducedConverted for a 5-for-1 split
Ofi Invest Asset Management194,369$25.5M0.36%+193,734+30,509.3%AddedConverted for a 5-for-1 split
GWM Advisors LLC161,896$24.8M0.09%+27,736+20.7%AddedConverted for a 5-for-1 split
Sanctuary Advisors, LLC161,722$24.8M0.14%−28,528−15.0%ReducedConverted for a 5-for-1 split
Grace & Mercy Foundation, Inc.159,500$24.4M5.52%+3,500+2.2%AddedConverted for a 5-for-1 split
Northwest & Ethical Investments L.P.159,352$24.4M0.55%−9,058−5.4%ReducedConverted for a 5-for-1 split
Pinnacle Financial Partners, Inc.159,330$24.4M0.18%+159,330New
Scotia Capital Inc.158,856$24.3M0.10%+3,231+2.1%AddedConverted for a 5-for-1 split
JustInvest LLC158,379$24.3M0.24%−3,181−2.0%ReducedConverted for a 5-for-1 split
LGT Group Foundation157,093$24.2M0.26%+71,423+83.4%AddedConverted for a 5-for-1 split
Police & Firemen's Retirement System of New Jersey157,850$24.2M0.20%−8,780−5.3%ReducedConverted for a 5-for-1 split
O'Shaughnessy Asset Management, LLC157,785$24.2M0.13%+3,820+2.5%AddedConverted for a 5-for-1 split
Pacer Advisors, Inc.156,407$24.0M0.06%−14,678−8.6%ReducedConverted for a 5-for-1 split
Gradient Investments LLC155,305$23.8M0.38%+23,270+17.6%AddedConverted for a 5-for-1 split
Walleye Trading LLC154,720$23.7M0.38%+17,585+12.8%AddedConverted for a 5-for-1 split
Pathstone Holdings, LLC154,388$23.7M0.09%−10,847−6.6%ReducedConverted for a 5-for-1 split
New York Life Investment Management LLC153,944$23.6M0.20%+1,699+1.1%AddedConverted for a 5-for-1 split
Pittenger & Anderson Inc153,566$23.5M0.91%−6,734−4.2%ReducedConverted for a 5-for-1 split
Davis R M Inc153,459$23.5M0.40%−18,006−10.5%ReducedConverted for a 5-for-1 split
Public Sector Pension Investment Board153,220$23.5M0.08%+43,305+39.4%AddedConverted for a 5-for-1 split
Harvest Portfolios Group Inc.150,332$23.0M0.40%+11,482+8.3%AddedConverted for a 5-for-1 split
Sycomore Asset Management25,703$22.7M3.76%−102,812−80.0%ReducedConverted for a 5-for-1 split
Moody Lynn & Lieberson, LLC148,227$22.7M1.20%−2,448−1.6%ReducedConverted for a 5-for-1 split
F/M Investments LLC147,712$22.6M0.86%−4,718−3.1%ReducedConverted for a 5-for-1 split
Braun Stacey Associates Inc147,225$22.6M0.73%−8,235−5.3%ReducedConverted for a 5-for-1 split
Boston Family Office LLC146,977$22.5M1.43%+16,482+12.6%AddedConverted for a 5-for-1 split
CIBC World Markets Corp144,402$22.1M0.11%+144,402New
Danica Pension, Livsforsikringsaktieselskab144,025$22.1M0.32%+25,175+21.2%AddedConverted for a 5-for-1 split
NEOS Investment Management LLC143,341$22.0M0.13%+16,401+12.9%AddedConverted for a 5-for-1 split
NZS Capital, LLC142,676$21.9M0.67%+10,251+7.7%AddedConverted for a 5-for-1 split
Gabelli Funds LLC142,365$21.8M0.15%00.0%UnchangedConverted for a 5-for-1 split
Wealthfront Advisers LLC142,290$21.8M0.05%−4,780−3.3%ReducedConverted for a 5-for-1 split
Liontrust Investment Partners LLP141,564$21.7M0.32%−93,806−39.9%ReducedConverted for a 5-for-1 split
DDD Partners, LLC141,424$21.7M1.38%+58,594+70.7%AddedConverted for a 5-for-1 split
Hantz Financial Services, Inc.140,396$21.5M0.32%+15,991+12.9%AddedConverted for a 5-for-1 split
Capital Group Private Client Services, Inc.140,115$21.5M0.34%−4,940−3.4%ReducedConverted for a 5-for-1 split
D.A. Davidson & Co.139,228$21.3M0.13%+54,308+64.0%AddedConverted for a 5-for-1 split
Ostrum Asset Management139,115$21.3M1.02%+6,630+5.0%AddedConverted for a 5-for-1 split