ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2025
Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,325
- +122 vs. Q3 2025
- Shares held
- 902.5M
- +8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
- Total value
- $138.5B
- −$25.1B (−15.3%) vs. Q3 2025
- New holders
- 340
- 886 more added
- Sold out
- 218
- 804 more reduced
45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Alpha Family Trust | 1,575 | $241.3K | 0.11% | 00.0% | UnchangedConverted for a 5-for-1 split |
| TruNorth Capital Management, LLC | 1,575 | $241.3K | 0.05% | +1,345+584.8% | AddedConverted for a 5-for-1 split |
| Alteri Wealth LLC | 1,572 | $240.8K | 0.08% | −83−5.0% | ReducedConverted for a 5-for-1 split |
| SGL Investment Advisors, Inc. | 2,345 | $240.7K | 0.10% | −1,280−35.3% | ReducedConverted for a 5-for-1 split |
| Joel Isaacson & Co., LLC | 1,565 | $239.7K | 0.01% | +1,565 | New |
| KFG Wealth Management, LLC | 1,564 | $239.6K | 0.03% | +234+17.6% | AddedConverted for a 5-for-1 split |
| Zinnia Wealth Advisory, LLC | 1,560 | $239.0K | 0.26% | +1,560 | New |
| J. Derek Lewis & Associates Inc. | 1,555 | $238.2K | 0.06% | +1,555 | New |
| Nations Financial Group Inc, | 1,555 | $238.2K | 0.01% | −50−3.1% | ReducedConverted for a 5-for-1 split |
| Amplius Wealth Advisors, LLC | 1,555 | $238.2K | 0.02% | +35+2.3% | AddedConverted for a 5-for-1 split |
| Burkett Asset Management Ltd | 1,555 | $238.2K | 0.24% | +1,555 | New |
| Covestor Ltd | 1,552 | $238.0K | 0.12% | +202+15.0% | AddedConverted for a 5-for-1 split |
| Ewa, LLC | 1,553 | $237.9K | 0.06% | −157−9.2% | ReducedConverted for a 5-for-1 split |
| Panoramic Capital Partners, LLC | 1,552 | $237.8K | 0.15% | −83−5.1% | ReducedConverted for a 5-for-1 split |
| XML Financial, LLC | 1,550 | $237.4K | 0.02% | +1,550 | New |
| Laurel Oak Wealth Management, LLC | 1,545 | $236.7K | 0.04% | +1,545 | New |
| Baker Tilly Wealth Management, LLC | 1,544 | $236.5K | 0.06% | +94+6.5% | AddedConverted for a 5-for-1 split |
| Cornerstone Advisory, LLC | 1,541 | $236.1K | 0.02% | +186+13.7% | AddedConverted for a 5-for-1 split |
| Clear Street Markets LLC | 1,540 | $235.9K | 0.04% | −245−13.7% | ReducedConverted for a 5-for-1 split |
| Virtus ETF Advisers LLC | 1,540 | $235.9K | 0.11% | +1,395+962.1% | AddedConverted for a 5-for-1 split |
| Corundum Group, Inc. | 1,537 | $235.5K | 0.08% | +197+14.7% | AddedConverted for a 5-for-1 split |
| Traveka Wealth, LLC | 1,537 | $235.4K | 0.10% | −113−6.8% | ReducedConverted for a 5-for-1 split |
| Navellier & Associates Inc | 1,535 | $235.1K | 0.03% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Palisade Asset Management, LLC | 1,535 | $235.1K | 0.02% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Chemistry Wealth Management LLC | 1,535 | $235.1K | 0.04% | +45+3.0% | AddedConverted for a 5-for-1 split |
| IFG Advisory, LLC | 1,530 | $234.4K | 0.01% | +110+7.7% | AddedConverted for a 5-for-1 split |
| Cladis Investment Advisory, LLC | 1,525 | $233.6K | 0.13% | −1,000−39.6% | ReducedConverted for a 5-for-1 split |
| Foster Group, Inc. | 1,523 | $233.3K | 0.01% | −27−1.7% | ReducedConverted for a 5-for-1 split |
| DV Equities, LLC | 1,517 | $232.4K | 0.04% | +1,517 | New |
| KilterHowling LLC | 1,515 | $232.1K | 0.12% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Quest Partners LLC | 1,511 | $231.5K | 0.01% | +766+102.8% | AddedConverted for a 5-for-1 split |
| Pincus Capital Management, LP | 1,510 | $231.3K | 0.15% | +1,510 | New |
| United Community Bank | 1,505 | $230.6K | 0.09% | −600−28.5% | ReducedConverted for a 5-for-1 split |
| Paradigm Asset Management Co LLC | 1,500 | $229.8K | 0.05% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Private Advisory Group LLC | 1,500 | $229.8K | 0.02% | +1,500 | New |
| Mainsail Asset Management, LLC | 1,500 | $229.8K | 0.10% | +1,500 | New |
| Selby Wealth Management, LLC | 1,500 | $229.8K | 0.09% | +1,500 | New |
| West Bancorporation Inc | 1,495 | $229.0K | 0.12% | −105−6.6% | ReducedConverted for a 5-for-1 split |
| Matters Capital LLC | 1,495 | $229.0K | 0.19% | +1,495 | New |
| Cloud Capital Management, LLC | 1,498 | $229.0K | 0.11% | +888+145.6% | AddedConverted for a 5-for-1 split |
| Twin Peaks Wealth Advisors, LLC | 2,204 | $229.0K | 0.07% | +409+22.8% | AddedConverted for a 5-for-1 split |
| Empower Advisory Group, LLC | 1,487 | $227.8K | 0.00% | −48−3.1% | ReducedConverted for a 5-for-1 split |
| Westmount Partners, LLC | 1,485 | $227.5K | 0.06% | −125−7.8% | ReducedConverted for a 5-for-1 split |
| Osterweis Capital Management Inc | 1,485 | $227.5K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Hanson & Doremus Investment Management | 1,485 | $227.0K | 0.03% | −70−4.5% | ReducedConverted for a 5-for-1 split |
| Diligent Investors, LLC | 1,475 | $226.0K | 0.06% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Arsenal Capital Advisors LLC | 1,475 | $226.0K | 0.16% | +1,475 | New |
| Green Ridge Wealth Planning LLC | 1,475 | $226.0K | 0.12% | +1,475 | New |
| Lebenthal Global Advisors, LLC | 1,474 | $225.8K | 0.03% | −8,446−85.1% | ReducedConverted for a 5-for-1 split |
| Alpine Global Management, LLC | 1,462 | $224.0K | 0.05% | +1,462 | New |
| Pathway Financial Advisors LLC | 1,505 | $224.0K | 0.03% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Syverson Strege & Co | 1,460 | $223.7K | 0.05% | −350−19.3% | ReducedConverted for a 5-for-1 split |
| WealthTrust Axiom LLC | 1,460 | $223.7K | 0.06% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Franklin Street Advisors Inc | 1,455 | $222.9K | 0.01% | +10+0.7% | AddedConverted for a 5-for-1 split |
| Weaver Capital Management LLC | 1,452 | $222.4K | 0.05% | −8,283−85.1% | ReducedConverted for a 5-for-1 split |
| Quadrant Private Wealth Management, LLC | 1,448 | $221.8K | 0.04% | +1,448 | New |
| Traynor Capital Management, Inc. | 1,446 | $221.6K | 0.01% | −169−10.5% | ReducedConverted for a 5-for-1 split |
| Pine Valley Investments Ltd Liability Co | 1,435 | $219.8K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Tidemark, LLC | 1,430 | $219.1K | 0.06% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Capula Management Ltd | 1,425 | $218.3K | 0.00% | −3,090−68.4% | ReducedConverted for a 5-for-1 split |
| Sacks & Associates, LLC | 1,425 | $218.3K | 0.16% | +1,425 | New |
| MV Capital Management, Inc. | 1,420 | $217.5K | 0.02% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Turning Point Benefit Group, Inc. | 1,417 | $217.1K | 0.11% | +352+33.1% | AddedConverted for a 5-for-1 split |
| MBE Wealth Management, LLC | 1,415 | $216.8K | 0.09% | +145+11.4% | AddedConverted for a 5-for-1 split |
| TFR Capital, LLC. | 1,415 | $216.8K | 0.07% | +15+1.1% | AddedConverted for a 5-for-1 split |
| Commonwealth Financial Services, LLC | 1,413 | $216.5K | 0.04% | +168+13.5% | AddedConverted for a 5-for-1 split |
| Kaufman Rossin Wealth, LLC | 1,406 | $215.4K | 0.11% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Colonial River Wealth Management, LLC | 1,403 | $214.9K | 0.08% | −47−3.2% | ReducedConverted for a 5-for-1 split |
| Fielder Capital Group LLC | 1,400 | $214.5K | 0.05% | +1,400 | New |
| Elyxium Wealth, LLC | 1,400 | $214.5K | 0.06% | −40−2.8% | ReducedConverted for a 5-for-1 split |
| Bourgeon Capital Management LLC | 1,400 | $214.5K | 0.03% | −860−38.1% | ReducedConverted for a 5-for-1 split |
| Blossom Wealth Management | 1,400 | $214.5K | 0.35% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Claret Asset Management Corp | 1,396 | $214.0K | 0.02% | −109−7.2% | ReducedConverted for a 5-for-1 split |
| Roble, Belko & Company, Inc | 1,400 | $214.0K | 0.03% | −15−1.1% | ReducedConverted for a 5-for-1 split |
| Heck Capital Advisors, LLC | 1,395 | $213.7K | 0.02% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Yoder Wealth Management, Inc. | 1,395 | $213.7K | 0.10% | +35+2.6% | AddedConverted for a 5-for-1 split |
| Bearing Point Capital, LLC | 1,380 | $211.4K | 0.03% | −345−20.0% | ReducedConverted for a 5-for-1 split |
| Cahill Financial Advisors Inc | 1,380 | $211.4K | 0.02% | −35−2.5% | ReducedConverted for a 5-for-1 split |
| Warren Street Wealth Advisors, LLC | 1,378 | $211.1K | 0.06% | −107−7.2% | ReducedConverted for a 5-for-1 split |
| First Nebraska Trust Co | 1,375 | $210.6K | 0.02% | +1,375 | New |
| Chesapeake Wealth Management | 1,370 | $209.9K | 0.06% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Liberty Atlantic Advisors LLC | 1,370 | $209.9K | 0.21% | +1,370 | New |
| Ullmann Financial Group, Inc. | 228 | $209.6K | 0.02% | −902−79.8% | ReducedConverted for a 5-for-1 split |
| BostonPremier Wealth LLC | 1,365 | $209.1K | 0.11% | +105+8.3% | AddedConverted for a 5-for-1 split |
| Victory Financial Group, LLC | 1,365 | $209.1K | 0.03% | +205+17.7% | AddedConverted for a 5-for-1 split |
| Ellenbecker Investment Group | 1,365 | $209.1K | 0.03% | +1,365 | New |
| BancorpSouth Bank | 1,365 | $209.1K | 0.01% | +30+2.2% | AddedConverted for a 5-for-1 split |
| Acorns Advisers, LLC | 1,364 | $209.0K | 0.00% | +224+19.6% | AddedConverted for a 5-for-1 split |
| NorthRock Partners, LLC | 1,362 | $208.7K | 0.00% | −10,993−89.0% | ReducedConverted for a 5-for-1 split |
| Prosperity Bancshares Inc | 1,360 | $208.3K | 0.19% | +1,360 | New |
| Apollon Financial, LLC | 1,355 | $207.6K | 0.03% | +1,355 | New |
| Independent Solutions Wealth Management, LLC | 1,351 | $207.0K | 0.04% | −24−1.7% | ReducedConverted for a 5-for-1 split |
| Exchange Bank | 1,346 | $206.2K | 0.14% | −64−4.5% | ReducedConverted for a 5-for-1 split |
| Octavia Wealth Advisors, LLC | 1,345 | $206.0K | 0.02% | −220−14.1% | ReducedConverted for a 5-for-1 split |
| Consilium Wealth Advisory, LLC | 1,345 | $206.0K | 0.08% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Insight Advisors, LLC | 1,344 | $205.9K | 0.03% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Brucke Financial, Inc. | 1,343 | $205.7K | 0.11% | −202−13.1% | ReducedConverted for a 5-for-1 split |
| Empirical Asset Management, LLC | 1,340 | $205.3K | 0.06% | −435−24.5% | ReducedConverted for a 5-for-1 split |
| BKD Wealth Advisors, LLC | 1,340 | $205.3K | 0.00% | +25+1.9% | AddedConverted for a 5-for-1 split |
| Azzad Asset Management Inc | 1,335 | $204.5K | 0.02% | +70+5.5% | AddedConverted for a 5-for-1 split |