ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2025
Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,325
- +122 vs. Q3 2025
- Shares held
- 902.5M
- +8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
- Total value
- $138.5B
- −$25.1B (−15.3%) vs. Q3 2025
- New holders
- 340
- 886 more added
- Sold out
- 218
- 804 more reduced
45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Poinciana Advisors Group, LLC | 1,965 | $301.0K | 0.24% | +1,965 | New |
| Capstone Capital Management Ltd | 1,965 | $301.0K | 0.29% | +1,965 | New |
| Strategic Blueprint, LLC | 1,955 | $299.5K | 0.02% | −270−12.1% | ReducedConverted for a 5-for-1 split |
| Valley Brook Capital Group | 1,950 | $298.7K | 0.20% | −1,220−38.5% | ReducedConverted for a 5-for-1 split |
| Integral Investment Advisors, Inc. | 1,945 | $298.0K | 0.07% | +50+2.6% | AddedConverted for a 5-for-1 split |
| Boltwood Capital Management | 1,941 | $297.3K | 0.08% | +121+6.6% | AddedConverted for a 5-for-1 split |
| Counterpoint Mutual Funds LLC | 1,940 | $297.2K | 0.02% | +30+1.6% | AddedConverted for a 5-for-1 split |
| D.B. Root & Company, LLC | 1,925 | $294.9K | 0.07% | −1,040−35.1% | ReducedConverted for a 5-for-1 split |
| Champlain Investment Partners, LLC | 1,925 | $294.9K | 0.00% | +425+28.3% | AddedConverted for a 5-for-1 split |
| Three Arch Wealth Management LLC | 1,925 | $294.9K | 0.06% | +1,925 | New |
| Capital Asset Advisory Services LLC | 1,978 | $294.3K | 0.01% | −142−6.7% | ReducedConverted for a 5-for-1 split |
| David J Yvars Group | 1,920 | $294.1K | 0.16% | −255−11.7% | ReducedConverted for a 5-for-1 split |
| Teamwork Financial Advisors, LLC | 1,918 | $293.8K | 0.03% | −367−16.1% | ReducedConverted for a 5-for-1 split |
| Rydar Equities, Inc. | 1,915 | $293.4K | 0.23% | −145−7.0% | ReducedConverted for a 5-for-1 split |
| Gerber Kawasaki Wealth & Investment Management | 1,912 | $292.9K | 0.01% | −3,658−65.7% | ReducedConverted for a 5-for-1 split |
| FRG Family Wealth Advisors LLC | 1,910 | $292.6K | 0.05% | +40+2.1% | AddedConverted for a 5-for-1 split |
| OneAscent Financial Services LLC | 1,907 | $292.1K | 0.03% | +337+21.5% | AddedConverted for a 5-for-1 split |
| Palisade Capital Management LLC | 1,900 | $291.1K | 0.01% | +1,900 | New |
| Prentice Wealth Management LLC | 1,897 | $290.6K | 0.07% | +117+6.6% | AddedConverted for a 5-for-1 split |
| AGH Wealth Advisors, LLC | 1,895 | $290.3K | 0.22% | +1,895 | New |
| Box Hill Private Wealth LLC | 1,890 | $289.5K | 0.29% | +1,890 | New |
| National Philanthropic Trust | 1,880 | $288.0K | 0.00% | +405+27.5% | AddedConverted for a 5-for-1 split |
| Cambient Family Office, LLC | 1,879 | $287.8K | 0.04% | +1,879 | New |
| Sovereign Financial Group, Inc. | 1,877 | $287.5K | 0.05% | +97+5.4% | AddedConverted for a 5-for-1 split |
| Perennial Investment Advisors, LLC | 1,872 | $286.8K | 0.02% | +522+38.7% | AddedConverted for a 5-for-1 split |
| Walser Wealth Management Company, A Ltd Liability Co | 1,865 | $285.7K | 0.15% | +1,865 | New |
| Clarendon Private LLC | 1,861 | $285.1K | 0.24% | −489−20.8% | ReducedConverted for a 5-for-1 split |
| Farrell Financial LLC | 1,860 | $284.9K | 0.17% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Flatrock Wealth Partners LLC | 1,859 | $284.8K | 0.14% | +1,859 | New |
| DHJJ Financial Advisors, Ltd. | 1,855 | $284.2K | 0.09% | +1,855 | New |
| Pictet & Cie (Europe) SA | 1,850 | $283.4K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Seven Mile Advisory | 1,847 | $283.0K | 0.05% | −648−26.0% | ReducedConverted for a 5-for-1 split |
| FSM Wealth Advisors, LLC | 1,840 | $281.9K | 0.04% | −145−7.3% | ReducedConverted for a 5-for-1 split |
| Investment House LLC | 1,840 | $281.9K | 0.01% | −1,525−45.3% | ReducedConverted for a 5-for-1 split |
| Gordian Capital Singapore Pte Ltd | 1,840 | $281.9K | 0.39% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Cornerstone Wealth Management, LLC | 1,827 | $279.9K | 0.01% | +22+1.2% | AddedConverted for a 5-for-1 split |
| Financial Life Planners | 1,820 | $278.8K | 0.20% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Florida Financial Advisors, LLC | 1,815 | $278.0K | 0.08% | +425+30.6% | AddedConverted for a 5-for-1 split |
| Watershed Private Wealth LLC | 1,815 | $278.0K | 0.08% | −50−2.7% | ReducedConverted for a 5-for-1 split |
| Sharp Financial Services, LLC | 1,810 | $277.3K | 0.14% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Jackson Square Capital, LLC | 1,805 | $276.5K | 0.05% | −95−5.0% | ReducedConverted for a 5-for-1 split |
| D'Orazio & Associates, Inc. | 1,805 | $276.5K | 0.04% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Sandbox Financial Partners, LLC | 1,804 | $276.4K | 0.08% | −1,966−52.1% | ReducedConverted for a 5-for-1 split |
| JT Stratford LLC | 1,800 | $275.7K | 0.04% | −125−6.5% | ReducedConverted for a 5-for-1 split |
| Marino, Stram & Associates LLC | 1,800 | $275.7K | 0.05% | −60−3.2% | ReducedConverted for a 5-for-1 split |
| Bellecapital International Ltd. | 1,800 | $275.7K | 0.05% | +155+9.4% | AddedConverted for a 5-for-1 split |
| Orion Capital Management LLC | 1,800 | $275.7K | 0.09% | +1,800 | New |
| Congress Park Capital LLC | 1,795 | $275.0K | 0.08% | −825−31.5% | ReducedConverted for a 5-for-1 split |
| Riverview Capital Advisers, LLC | 1,795 | $275.0K | 0.08% | +370+26.0% | AddedConverted for a 5-for-1 split |
| Westwood Holdings Group Inc. | 1,785 | $273.4K | 0.00% | −50−2.7% | ReducedConverted for a 5-for-1 split |
| CFO4Life Group, LLC | 1,784 | $273.3K | 0.04% | −161−8.3% | ReducedConverted for a 5-for-1 split |
| Thrive Wealth Management, LLC | 1,774 | $271.7K | 0.04% | +84+5.0% | AddedConverted for a 5-for-1 split |
| Great Diamond Partners, LLC | 1,773 | $271.6K | 0.05% | −137−7.2% | ReducedConverted for a 5-for-1 split |
| Sunburst Financial Group, LLC | 1,767 | $270.7K | 0.05% | −263−13.0% | ReducedConverted for a 5-for-1 split |
| Anb Bank | 1,765 | $270.4K | 0.11% | +25+1.4% | AddedConverted for a 5-for-1 split |
| Pandora Wealth, Inc. | 1,765 | $270.4K | 0.16% | −730−29.3% | ReducedConverted for a 5-for-1 split |
| Meadowbrook Wealth Management, LLC | 1,755 | $268.8K | 0.31% | −125−6.6% | ReducedConverted for a 5-for-1 split |
| Permanent Capital Management, LP | 1,755 | $268.8K | 0.05% | +25+1.4% | AddedConverted for a 5-for-1 split |
| Summa Corp. | 1,745 | $267.3K | 0.11% | +465+36.3% | AddedConverted for a 5-for-1 split |
| AA Financial Advisors, LLC | 1,731 | $265.2K | 0.05% | +206+13.5% | AddedConverted for a 5-for-1 split |
| Nichols & Pratt Advisers LLP | 1,730 | $265.0K | 0.02% | +80+4.8% | AddedConverted for a 5-for-1 split |
| one8zero8, LLC | 1,725 | $264.3K | 0.06% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Oxford Asset Management LLP | 1,721 | $263.6K | 0.09% | +1,721 | New |
| Edgemoor Investment Advisors, Inc. | 1,717 | $263.1K | 0.02% | −498−22.5% | ReducedConverted for a 5-for-1 split |
| Manchester Capital Management LLC | 1,710 | $262.0K | 0.04% | +770+81.9% | AddedConverted for a 5-for-1 split |
| Holistic Planning, LLC | 1,695 | $259.7K | 0.06% | +105+6.6% | AddedConverted for a 5-for-1 split |
| Evansbrook LLC | 1,695 | $259.7K | 0.17% | +1,695 | New |
| Riverstone Advisors, LLC | 1,690 | $258.9K | 0.12% | −970−36.5% | ReducedConverted for a 5-for-1 split |
| Northside Capital Management, LLC | 1,690 | $258.9K | 0.02% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Modera Wealth Management, LLC | 1,686 | $258.2K | 0.00% | +206+13.9% | AddedConverted for a 5-for-1 split |
| Cooper/Haims Advisors, LLC | 1,685 | $258.1K | 0.12% | 00.0% | UnchangedConverted for a 5-for-1 split |
| AlphaGrep UK Ltd | 1,671 | $256.0K | 0.09% | +1,671 | New |
| Nautilus Advisors LLC | 1,665 | $255.1K | 0.17% | −50−2.9% | ReducedConverted for a 5-for-1 split |
| Snowwater Investment Partners, LLC | 1,665 | $255.1K | 0.23% | +1,665 | New |
| Buffalo Business & Estate Services Ltd | 1,665 | $255.1K | 0.04% | +1,665 | New |
| Ethos Financial Group, LLC | 1,660 | $254.3K | 0.02% | +75+4.7% | AddedConverted for a 5-for-1 split |
| Westside Investment Management, Inc. | 1,715 | $253.6K | 0.04% | +220+14.7% | AddedConverted for a 5-for-1 split |
| QVT Financial LP | 1,655 | $253.5K | 0.02% | −2,710−62.1% | ReducedConverted for a 5-for-1 split |
| Granite Group Advisors, LLC | 1,655 | $253.5K | 0.14% | −315−16.0% | ReducedConverted for a 5-for-1 split |
| Benedict Financial Advisors Inc | 1,655 | $253.5K | 0.05% | +130+8.5% | AddedConverted for a 5-for-1 split |
| Thryve Wealth Management LLC | 1,655 | $253.5K | 0.13% | +1,655 | New |
| Guyasuta Investment Advisors Inc | 1,650 | $252.8K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Souders Financial Advisors | 1,648 | $252.5K | 0.03% | +33+2.0% | AddedConverted for a 5-for-1 split |
| Naples Global Advisors, LLC | 1,645 | $252.0K | 0.02% | −125−7.1% | ReducedConverted for a 5-for-1 split |
| Ketron Financial | 1,645 | $252.0K | 0.08% | +1,645 | New |
| Certified Advisory Corp | 1,643 | $251.7K | 0.02% | +1,643 | New |
| Shoker Investment Counsel, Inc. | 1,640 | $251.2K | 0.07% | −105−6.0% | ReducedConverted for a 5-for-1 split |
| Armbruster Capital Management, Inc. | 1,630 | $249.7K | 0.04% | 00.0% | UnchangedConverted for a 5-for-1 split |
| New Wave Wealth Advisors LLC | 1,627 | $249.2K | 0.09% | −1,188−42.2% | ReducedConverted for a 5-for-1 split |
| J.Safra Asset Management Corp | 1,625 | $248.9K | 0.01% | −275−14.5% | ReducedConverted for a 5-for-1 split |
| EMC Capital Management | 1,750 | $248.0K | 0.11% | +500+40.0% | AddedConverted for a 5-for-1 split |
| Boreal Capital Management LLC | 1,610 | $246.6K | 0.19% | +1,000+163.9% | AddedConverted for a 5-for-1 split |
| Sunpointe, LLC | 1,605 | $245.9K | 0.08% | −4,515−73.8% | ReducedConverted for a 5-for-1 split |
| Bestgate Wealth Advisors, LLC | 1,605 | $245.9K | 0.43% | −70−4.2% | ReducedConverted for a 5-for-1 split |
| Coyle Financial Counsel LLC | 1,605 | $245.9K | 0.05% | +320+24.9% | AddedConverted for a 5-for-1 split |
| Asset Allocation & Management Company, LLC | 1,600 | $245.0K | 0.10% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Horizon Bancorp Inc | 1,583 | $243.0K | 0.12% | −152−8.8% | ReducedConverted for a 5-for-1 split |
| Armis Advisers, LLC | 2,197 | $242.5K | 0.03% | +482+28.1% | AddedConverted for a 5-for-1 split |
| Spinnaker Investment Group, LLC | 1,582 | $242.3K | 0.04% | −43−2.6% | ReducedConverted for a 5-for-1 split |
| MidFirst Bank | 2,845 | $241.3K | 0.02% | +2,845 | New |