ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2025
Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,249
- −9 vs. Q2 2025
- Shares held
- 179.7M
- +22.7K (0.0%) vs. Q2 2025
- Total value
- $164.4B
- −$20.1B (−10.9%) vs. Q2 2025
- New holders
- 186
- 1,038 more added
- Sold out
- 195
- 740 more reduced
40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| TownSquare Capital, LLC | 4,173 | $3.84M | 0.58% | −1,725−29.2% | Reduced |
| Terra Alpha Investments LLC | 4,163 | $3.83M | 3.91% | +4,163 | New |
| WESPAC Advisors SoCal, LLC | 4,162 | $3.83M | 0.78% | −34−0.8% | Reduced |
| Nicollet Investment Management, Inc. | 4,162 | $3.83M | 1.25% | −65−1.5% | Reduced |
| Smartleaf Asset Management LLC | 4,065 | $3.83M | 0.24% | +780+23.7% | Added |
| GAMMA Investing LLC | 4,151 | $3.82M | 0.21% | +92+2.3% | Added |
| Waterloo Capital, L.P. | 4,151 | $3.82M | 0.28% | +870+26.5% | Added |
| Snowden Capital Advisors LLC | 4,126 | $3.80M | 0.10% | −450−9.8% | Reduced |
| Signaturefd, LLC | 4,125 | $3.80M | 0.06% | −53−1.3% | Reduced |
| Atlantic Trust, LLC | 4,122 | $3.79M | 0.65% | −601−12.7% | Reduced |
| IHT Wealth Management, LLC | 4,115 | $3.79M | 0.10% | −1,014−19.8% | Reduced |
| Twin Capital Management Inc | 4,108 | $3.78M | 0.48% | +2,876+233.4% | Added |
| Summit Wealth Group LLC | 6,752 | $3.77M | 0.52% | +5,553+463.1% | Added |
| Conscious Wealth Investments, LLC | 4,102 | $3.77M | 2.24% | +66+1.6% | Added |
| Jackson Square Partners, LLC | 4,080 | $3.75M | 1.52% | −1,481−26.6% | Reduced |
| Central Pacific Bank - Trust Division | 4,069 | $3.74M | 0.45% | −880−17.8% | Reduced |
| Prescott Group Capital Management, L.L.C. | 4,068 | $3.74M | 0.39% | 00.0% | Unchanged |
| Mirabaud Asset Management Ltd | 3,978 | $3.74M | 1.81% | −6,329−61.4% | Reduced |
| Aft, Forsyth & Company, Inc. | 4,064 | $3.74M | 1.79% | +70+1.8% | Added |
| First Bank & Trust | 4,053 | $3.73M | 0.63% | −184−4.3% | Reduced |
| Mitchell Capital Management Co | 4,047 | $3.72M | 0.64% | −4,051−50.0% | Reduced |
| Voleon Capital Management LP | 4,038 | $3.72M | 0.09% | +2,443+153.2% | Added |
| SBI Securities Co., Ltd. | 4,037 | $3.72M | 0.10% | −6−0.1% | Reduced |
| Westshore Wealth, LLC | 4,014 | $3.69M | 1.26% | −100−2.4% | Reduced |
| Columbus Hill Capital Management, L.P. | 4,000 | $3.68M | 0.49% | 00.0% | Unchanged |
| Greenleaf Trust | 3,995 | $3.68M | 0.03% | −84−2.1% | Reduced |
| Shell Asset Management Co | 3,983 | $3.67M | 0.37% | −15,299−79.3% | Reduced |
| MUFG Securities EMEA plc | 3,981 | $3.66M | 0.09% | +3,369+550.5% | Added |
| First National Trust Co | 3,959 | $3.64M | 0.12% | +3,959 | New |
| Mutual Advisors, LLC | 3,877 | $3.64M | 0.08% | +1,400+56.5% | Added |
| Canal Capital Management, LLC | 3,932 | $3.62M | 0.54% | +172+4.6% | Added |
| Buckingham Strategic Partners | 4,070 | $3.62M | 0.04% | +1,171+40.4% | Added |
| Berbice Capital Management LLC | 3,927 | $3.61M | 2.23% | −10−0.3% | Reduced |
| Linscomb & Williams, Inc. | 3,907 | $3.60M | 0.15% | +684+21.2% | Added |
| Callahan Advisors, LLC | 3,900 | $3.59M | 0.30% | +39+1.0% | Added |
| Univest Financial Corp | 3,895 | $3.58M | 0.20% | +302+8.4% | Added |
| China Universal Asset Management Co., Ltd. | 3,888 | $3.58M | 0.30% | −978−20.1% | Reduced |
| Great Valley Advisor Group, Inc. | 3,861 | $3.55M | 0.07% | +537+16.2% | Added |
| AE Wealth Management LLC | 3,815 | $3.51M | 0.02% | +20+0.5% | Added |
| Natural Investments, LLC | 3,809 | $3.50M | 0.87% | +13+0.3% | Added |
| Canada Post Corp Registered Pension Plan | 3,725 | $3.50M | 0.16% | +290+8.4% | Added |
| Circle Wealth Management, LLC | 3,805 | $3.50M | 0.07% | +293+8.3% | Added |
| Profund Advisors LLC | 3,778 | $3.48M | 0.11% | +18+0.5% | Added |
| Independent Financial Group, LLC | 3,770 | $3.47M | 0.08% | +136+3.7% | Added |
| Tema ETFs LLC | 3,751 | $3.45M | 0.29% | +3,751 | New |
| Sigma Planning Corp | 3,735 | $3.44M | 0.10% | +1,013+37.2% | Added |
| Virtue Capital Management, LLC | 79,263 | $3.43M | 0.75% | +78,328+8,377.3% | Added |
| HCR Wealth Advisors | 3,770 | $3.43M | 0.36% | +514+15.8% | Added |
| SRS Capital Advisors, Inc. | 3,699 | $3.40M | 0.05% | +2,555+223.3% | Added |
| Skopos Labs, Inc. | 3,317 | $3.39M | 0.46% | −37−1.1% | Reduced |
| CBOE Vest Financial, LLC | 3,672 | $3.38M | 0.04% | +700+23.6% | Added |
| Waldron Private Wealth LLC | 3,646 | $3.36M | 0.14% | +51+1.4% | Added |
| Lazard Freres Gestion S.A.S. | 3,638 | $3.35M | 0.06% | −300−7.6% | Reduced |
| Smith, Salley & Associates | 3,590 | $3.30M | 0.17% | +929+34.9% | Added |
| Quantum Private Wealth, LLC | 3,564 | $3.28M | 0.96% | +8+0.2% | Added |
| Western Wealth Management, LLC | 3,558 | $3.27M | 0.17% | +195+5.8% | Added |
| Whitford Management LLC | 3,551 | $3.27M | 3.29% | −1,530−30.1% | Reduced |
| Partners Capital Investment Group, LLP | 3,535 | $3.25M | 0.13% | 00.0% | Unchanged |
| Kingsview Wealth Management, LLC | 3,533 | $3.25M | 0.05% | +557+18.7% | Added |
| Principal Securities, Inc. | 3,526 | $3.24M | 0.05% | +489+16.1% | Added |
| Icon Advisers Inc | 3,524 | $3.24M | 0.71% | 00.0% | Unchanged |
| Davidson Capital Management Inc. | 3,524 | $3.24M | 0.72% | +419+13.5% | Added |
| Cabot Wealth Management Inc | 3,516 | $3.24M | 0.36% | −1,329−27.4% | Reduced |
| Ballentine Partners, LLC | 3,509 | $3.23M | 0.04% | −74−2.1% | Reduced |
| Sculati Wealth Management, LLC | 3,503 | $3.22M | 1.14% | −32−0.9% | Reduced |
| Frank, Rimerman Advisors LLC | 3,500 | $3.22M | 0.21% | −25−0.7% | Reduced |
| Bosman Wealth Management, LLC | 3,493 | $3.21M | 2.49% | −415−10.6% | Reduced |
| PDS Planning, Inc | 3,468 | $3.19M | 0.22% | +51+1.5% | Added |
| Wealth Advisors of Tampa Bay, LLC | 3,459 | $3.18M | 1.06% | +2,110+156.4% | Added |
| Gallagher Capital Advisors, LLC | 3,530 | $3.14M | 1.82% | −92−2.5% | Reduced |
| Cunning Capital Partners, LP | 3,405 | $3.13M | 1.45% | 00.0% | Unchanged |
| GTS Securities LLC | 3,373 | $3.10M | 0.12% | −6,063−64.3% | Reduced |
| S-Bank Fund Management Ltd | 3,366 | $3.10M | 0.41% | −44−1.3% | Reduced |
| RFG Advisory, LLC | 3,343 | $3.08M | 0.06% | −1,550−31.7% | Reduced |
| Generali Investments CEE, investicni spolecnost, a.s. | 3,341 | $3.07M | 0.23% | −59−1.7% | Reduced |
| AlphaCore Capital LLC | 3,340 | $3.07M | 0.10% | +300+9.9% | Added |
| NBC Securities, Inc. | 3,333 | $3.07M | 0.24% | +432+14.9% | Added |
| Second Line Capital, LLC | 3,315 | $3.05M | 0.63% | +2,954+818.3% | Added |
| Mather Group, LLC. | 3,291 | $3.03M | 0.03% | −38−1.1% | Reduced |
| Boomfish Wealth Group, LLC | 3,286 | $3.02M | 1.63% | +171+5.5% | Added |
| Loomis Sayles & Co L P | 3,272 | $3.01M | 0.00% | +10.0% | Added |
| OMC Financial Services LTD | 3,244 | $2.99M | 1.11% | +153+4.9% | Added |
| Sender Co & Partners, Inc. | 3,238 | $2.98M | 1.15% | +682+26.7% | Added |
| BBR Partners, LLC | 3,234 | $2.98M | 0.17% | +7+0.2% | Added |
| Institute for Wealth Management, LLC. | 3,230 | $2.97M | 0.31% | +117+3.8% | Added |
| Next Century Growth Investors LLC | 3,221 | $2.96M | 0.22% | −1,025−24.1% | Reduced |
| Bryn Mawr Trust Co | 3,214 | $2.96M | 0.07% | −3,431−51.6% | Reduced |
| SWS Partners | 3,207 | $2.95M | 0.72% | +487+17.9% | Added |
| JBF Capital, Inc. | 3,204 | $2.95M | 0.42% | 00.0% | Unchanged |
| AXS Investments LLC | 3,197 | $2.94M | 0.93% | +117+3.8% | Added |
| Pinnacle Associates Ltd | 3,181 | $2.93M | 0.04% | +10.0% | Added |
| Ascent Group, LLC | 3,175 | $2.92M | 0.10% | +1,573+98.2% | Added |
| Argent Trust Co | 3,172 | $2.92M | 0.10% | −252−7.4% | Reduced |
| Game Plan Financial Advisors, LLC | 3,153 | $2.90M | 1.20% | −150−4.5% | Reduced |
| Fifth Third Wealth Advisors LLC | 3,109 | $2.86M | 0.11% | +304+10.8% | Added |
| Bank Hapoalim BM | 3,104 | $2.86M | 0.35% | −1,332−30.0% | Reduced |
| Game Creek Capital, LP | 3,100 | $2.85M | 1.23% | +1,000+47.6% | Added |
| SeaCrest Wealth Management, LLC | 3,112 | $2.85M | 0.30% | −44−1.4% | Reduced |
| Flagship Harbor Advisors, LLC | 3,081 | $2.84M | 0.12% | +965+45.6% | Added |
| Moody National Bank Trust Division | 3,069 | $2.82M | 0.24% | +117+4.0% | Added |