ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2025
Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,249
- −9 vs. Q2 2025
- Shares held
- 179.7M
- +22.7K (0.0%) vs. Q2 2025
- Total value
- $164.4B
- −$20.1B (−10.9%) vs. Q2 2025
- New holders
- 186
- 1,038 more added
- Sold out
- 195
- 740 more reduced
40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Morningstar Investment Management LLC | 5,776 | $5.32M | 0.20% | +5,776 | New |
| Hudson Valley Investment Advisors Inc | 5,773 | $5.31M | 0.55% | +294+5.4% | Added |
| Ameritas Investment Partners, Inc. | 5,724 | $5.27M | 0.16% | +87+1.5% | Added |
| YHB Investment Advisors, Inc. | 5,714 | $5.26M | 0.38% | +53+0.9% | Added |
| Stephens Inc | 5,699 | $5.24M | 0.07% | −61−1.1% | Reduced |
| Regions Financial Corp | 5,698 | $5.24M | 0.03% | −363−6.0% | Reduced |
| Linden Thomas Advisory Services, LLC | 5,688 | $5.23M | 0.53% | +265+4.9% | Added |
| Codex Capital Asset Management L.L.C. | 5,650 | $5.20M | 1.96% | 00.0% | Unchanged |
| Fort Washington Investment Advisors Inc | 5,650 | $5.20M | 0.03% | +2,003+54.9% | Added |
| Miracle Mile Advisors, LLC | 5,629 | $5.18M | 0.08% | −18−0.3% | Reduced |
| MUFG Securities Americas Inc. | 5,609 | $5.16M | 0.33% | +1,022+22.3% | Added |
| Meeder Advisory Services, Inc. | 5,590 | $5.14M | 0.24% | −36−0.6% | Reduced |
| Wahed Invest LLC | 5,583 | $5.14M | 0.70% | −36−0.6% | Reduced |
| Picton Mahoney Asset Management | 5,553 | $5.11M | 0.07% | −2,503−31.1% | Reduced |
| George Kaiser Family Foundation | 5,550 | $5.08M | 0.71% | 00.0% | Unchanged |
| Two Sigma Investments, LP | 5,482 | $5.04M | 0.01% | −17,878−76.5% | Reduced |
| Strategic Advisors LLC | 5,469 | $5.03M | 0.81% | +856+18.6% | Added |
| Kentucky Retirement Systems Insurance Trust Fund | 5,439 | $5.01M | 0.33% | −147−2.6% | Reduced |
| Cornerstone Wealth Group, LLC | 5,432 | $5.00M | 0.34% | +35+0.6% | Added |
| Rosenblum Silverman Sutton S F Inc | 5,430 | $5.00M | 1.14% | 00.0% | Unchanged |
| Twin Lakes Capital Management, LLC | 5,397 | $4.97M | 2.30% | 00.0% | Unchanged |
| First American Bank | 5,348 | $4.92M | 0.31% | −43−0.8% | Reduced |
| Equitable Trust Co | 5,340 | $4.91M | 0.23% | −28−0.5% | Reduced |
| Evolutionary Tree Capital Management, LLC | 5,325 | $4.90M | 5.34% | +4+0.1% | Added |
| Colonial Trust Advisors | 5,277 | $4.86M | 0.37% | +4,774+949.1% | Added |
| Richwood Investment Advisors, LLC | 5,259 | $4.84M | 3.79% | −144−2.7% | Reduced |
| DRW Securities, LLC | 5,254 | $4.84M | 0.25% | −3,174−37.7% | Reduced |
| Parallel Advisors, LLC | 5,240 | $4.82M | 0.09% | −464−8.1% | Reduced |
| Phoenix Holdings Ltd. | 5,203 | $4.79M | 0.06% | +2,662+104.8% | Added |
| Mission Wealth Management, LP | 5,202 | $4.79M | 0.10% | −330−6.0% | Reduced |
| Legato Capital Management LLC | 5,200 | $4.79M | 0.52% | 00.0% | Unchanged |
| Generali Investments Towarzystwo Funduszy Inwestycyjnych | 5,200 | $4.79M | 2.54% | +400+8.3% | Added |
| Aft, Forsyth & Sober, LLC | 5,200 | $4.79M | 1.48% | +500+10.6% | Added |
| Kestra Private Wealth Services, LLC | 5,194 | $4.78M | 0.06% | −32−0.6% | Reduced |
| MinichMacGregor Wealth Management, LLC | 5,193 | $4.78M | 0.93% | +5,193 | New |
| Capital Investment Advisors, LLC | 5,186 | $4.77M | 0.08% | +256+5.2% | Added |
| Beacon Pointe Advisors, LLC | 5,073 | $4.67M | 0.04% | −446−8.1% | Reduced |
| Alps Advisors Inc | 5,066 | $4.66M | 0.03% | +943+22.9% | Added |
| Quadrant Capital Group LLC | 5,036 | $4.63M | 0.15% | +378+8.1% | Added |
| Montgomery Investment Management Inc | 5,021 | $4.62M | 1.63% | 00.0% | Unchanged |
| Stevens Capital Management LP | 5,015 | $4.62M | 0.61% | +4,091+442.7% | Added |
| Ambassador Advisors, LLC | 5,011 | $4.61M | 0.69% | −56−1.1% | Reduced |
| Capital Group Investment Management Pte. Ltd. | 5,004 | $4.61M | 0.77% | +89+1.8% | Added |
| Clean Yield Group | 4,976 | $4.58M | 1.29% | +70+1.4% | Added |
| Gladstone Institutional Advisory LLC | 4,973 | $4.58M | 0.18% | −406−7.5% | Reduced |
| St Germain D J Co Inc | 4,955 | $4.56M | 0.18% | +26+0.5% | Added |
| Palo Alto Wealth Advisors, LLC | 5,280 | $4.54M | 1.32% | 00.0% | Unchanged |
| Fred Alger Management, LLC | 4,926 | $4.53M | 0.02% | −35,406−87.8% | Reduced |
| Iyo Bank, Ltd. | 4,924 | $4.53M | 1.71% | 00.0% | Unchanged |
| Plato Investment Management Ltd | 4,955 | $4.53M | 0.31% | +799+19.2% | Added |
| IFP Advisors, Inc | 4,903 | $4.51M | 0.12% | +106+2.2% | Added |
| WD Rutherford LLC | 4,896 | $4.51M | 1.92% | −152−3.0% | Reduced |
| Gamco Investors, Inc. Et Al | 4,896 | $4.51M | 0.04% | +109+2.3% | Added |
| CAPROCK Group, Inc. | 4,910 | $4.51M | 0.11% | +4,910 | New |
| Deane Retirement Strategies, Inc. | 4,890 | $4.51M | 1.94% | +4,890 | New |
| DSG Capital Advisors, LLC | 4,836 | $4.45M | 0.71% | +400+9.0% | Added |
| HighPoint Advisor Group LLC | 4,818 | $4.43M | 0.21% | −204−4.1% | Reduced |
| Paragon Advisors, LLC | 4,805 | $4.42M | 1.14% | −2,589−35.0% | Reduced |
| Bragg Financial Advisors, Inc | 4,800 | $4.42M | 0.15% | +1,042+27.7% | Added |
| Cohen Investment Advisors LLC | 4,794 | $4.41M | 2.14% | +171+3.7% | Added |
| Accuvest Global Advisors | 4,781 | $4.40M | 2.74% | +3,205+203.4% | Added |
| Rational Advisors LLC | 4,764 | $4.38M | 0.44% | −308−6.1% | Reduced |
| Alamar Capital Management, LLC | 4,734 | $4.36M | 2.30% | −4−0.1% | Reduced |
| Jag Capital Management, LLC | 4,678 | $4.31M | 0.47% | −8,130−63.5% | Reduced |
| Norden Group LLC | 4,675 | $4.30M | 0.44% | −222−4.5% | Reduced |
| Harbor Capital Advisors, Inc. | 4,609 | $4.24M | 0.33% | +78+1.7% | Added |
| Commerzbank Aktiengesellschaft | 4,602 | $4.24M | 0.09% | +286+6.6% | Added |
| Sheets Smith Wealth Management | 4,596 | $4.23M | 0.48% | −1,001−17.9% | Reduced |
| Sigma Investment Counselors Inc | 4,579 | $4.21M | 0.22% | +4,579 | New |
| Ritholtz Wealth Management | 4,552 | $4.19M | 0.08% | +1,127+32.9% | Added |
| Xcel Wealth Management, LLC | 4,530 | $4.17M | 1.08% | +9+0.2% | Added |
| Citizens National Bank Trust Department | 4,518 | $4.16M | 0.74% | +843+22.9% | Added |
| CWA Asset Management Group, LLC | 4,516 | $4.16M | 0.15% | +1,313+41.0% | Added |
| Portside Wealth Group, LLC | 4,509 | $4.15M | 0.58% | −448−9.0% | Reduced |
| Selective Wealth Management, Inc. | 4,567 | $4.13M | 1.33% | +35+0.8% | Added |
| Salem Investment Counselors Inc | 4,483 | $4.13M | 0.12% | +352+8.5% | Added |
| Westover Capital Advisors, LLC | 4,466 | $4.11M | 0.76% | −16−0.4% | Reduced |
| Icon Wealth Advisors, LLC | 4,457 | $4.10M | 0.28% | −1,285−22.4% | Reduced |
| Meridian Wealth Management, LLC | 4,437 | $4.08M | 0.16% | −3,310−42.7% | Reduced |
| Concurrent Investment Advisors, LLC | 4,435 | $4.08M | 0.07% | +229+5.4% | Added |
| Webster Bank, N. A. | 4,428 | $4.08M | 0.39% | −172−3.7% | Reduced |
| Granite Investment Partners, LLC | 4,388 | $4.04M | 0.23% | +674+18.1% | Added |
| TCG Advisory Services, LLC | 4,388 | $4.04M | 0.15% | +1,427+48.2% | Added |
| Meiji Yasuda Life Insurance Co | 4,387 | $4.04M | 0.12% | +259+6.3% | Added |
| Tritonpoint Wealth, LLC | 4,386 | $4.04M | 0.35% | +1,624+58.8% | Added |
| Saranac Partners Ltd | 4,361 | $4.03M | 0.73% | +363+9.1% | Added |
| Triglav Skladi, D.O.O. | 4,330 | $3.98M | 0.26% | −1,070−19.8% | Reduced |
| Kornitzer Capital Management Inc | 4,320 | $3.98M | 0.08% | +450+11.6% | Added |
| Evoke Wealth, LLC | 4,312 | $3.97M | 0.08% | +10+0.2% | Added |
| Williams Jones Wealth Management, LLC. | 4,303 | $3.96M | 0.05% | +354+9.0% | Added |
| Two Sigma Advisers, LP | 4,300 | $3.96M | 0.01% | +500+13.2% | Added |
| Trexquant Investment LP | 4,290 | $3.95M | 0.04% | +164+4.0% | Added |
| Hilltop Holdings Inc. | 4,259 | $3.92M | 0.21% | +542+14.6% | Added |
| Venturi Wealth Management, LLC | 4,250 | $3.91M | 0.18% | −385−8.3% | Reduced |
| KP Management LLC | 4,250 | $3.91M | 1.37% | 00.0% | Unchanged |
| Octahedron Capital Management L.P. | 4,250 | $3.91M | 2.22% | +4,250 | New |
| Diversify Advisory Services, LLC | 4,259 | $3.89M | 0.13% | +1,182+38.4% | Added |
| Sage Capital Advisors,llc | 4,213 | $3.88M | 0.92% | +16+0.4% | Added |
| Trust Co of Kansas | 4,209 | $3.87M | 1.86% | +4,209 | New |
| Kovack Advisors, Inc. | 4,205 | $3.87M | 0.36% | −24−0.6% | Reduced |