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Livermore
Livermore
ZHEN

ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2025

Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,249
−9 vs. Q2 2025
Shares held
179.7M
+22.7K (0.0%) vs. Q2 2025
Total value
$164.4B
−$20.1B (−10.9%) vs. Q2 2025
New holders
186
1,038 more added
Sold out
195
740 more reduced

40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2025: 2,249 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ3 2025: $164.4B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2025

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.

Institutions holding NOW in Q3 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Koesten, Hirschmann & Crabtree, INC.0$110.00%0New
HFM Investment Advisors, LLC1$9200.00%00.0%Unchanged
Seneschal Advisors, LLC1$9210.00%+1New
Cornerstone Planning Group LLC26$1.81K0.00%−87−77.0%Reduced
DecisionPoint Financial, LLC2$1.82K0.00%00.0%Unchanged
Breakwater Investment Management2$1.84K0.00%00.0%Unchanged
IMA Wealth, Inc.2$1.84K0.00%00.0%Unchanged
Clear Investment Research, LLC2$1.84K0.00%00.0%Unchanged
Catherine Avery Investment Management LLC2$1.84K0.00%00.0%Unchanged
Davis Capital Management2$1.84K0.00%+2New
Vermillion Wealth Management, Inc.3$2.76K0.00%−100−97.1%Reduced
MTM Investment Management, LLC3$2.76K0.00%−20−87.0%Reduced
Aspect Partners, LLC3$2.76K0.00%−4−57.1%Reduced
Pineridge Advisors LLC3$2.76K0.00%−2−40.0%Reduced
Rosenberg Matthew Hamilton3$2.76K0.00%00.0%Unchanged
Global Wealth Strategies & Associates3$2.76K0.00%00.0%Unchanged
Sellwood Investment Partners LLC3$2.76K0.00%+3New
Advanced Portfolio Management, LLC3$2.76K0.01%+3New
Clayton Financial Group LLC3$2.76K0.00%+3New
Crews Bank & Trust3$2.76K0.00%+3New
TSFG, LLC3$3.00K0.00%+3New
PayPay Securities Corp4$3.25K0.12%+1+33.3%Added
WestEnd Advisors, LLC4$3.68K0.00%−2−33.3%Reduced
Heritage Wealth Advisors4$3.68K0.00%00.0%Unchanged
Evergreen Private Wealth LLC4$3.68K0.00%00.0%Unchanged
Global Trust Asset Management, LLC4$3.68K0.00%00.0%Unchanged
Rialto Wealth Management, LLC4$3.68K0.00%00.0%Unchanged
S&T Bank4$3.68K0.00%00.0%Unchanged
MCF Advisors LLC4$3.68K0.00%+4New
SWAN Capital LLC5$4.60K0.00%−5−50.0%Reduced
Your Advocates Ltd., LLP5$4.60K0.00%00.0%Unchanged
Bellevue Asset Management, LLC5$4.60K0.00%00.0%Unchanged
Scarborough Advisors, LLC5$4.60K0.00%00.0%Unchanged
Painted Porch Advisors LLC5$4.60K0.00%00.0%Unchanged
Kennebec Savings Bank5$4.60K0.00%00.0%Unchanged
Sofos Investments, Inc.5$4.60K0.00%+5New
Legacy Wealth Managment, LLC5$4.60K0.00%00.0%Unchanged
Delos Wealth Advisors, LLC5$4.60K0.00%+5New
ZRC Wealth Management, LLC5$4.60K0.00%+5New
Redwood Park Advisors LLC6$5.52K0.00%00.0%Unchanged
Chung Wu Investment Group, LLC6$5.52K0.00%00.0%Unchanged
MPWM Advisory Solutions, LLC6$5.52K0.00%00.0%Unchanged
Corsicana & Co.6$5.52K0.00%+6New
Jackson, Grant Investment Advisers, Inc.7$6.44K0.00%00.0%Unchanged
Cetera Trust Company, N.A7$6.44K0.00%00.0%Unchanged
Caitong International Asset Management Co., Ltd7$6.44K0.00%+5+250.0%Added
Hughes Financial Services, LLC8$6.93K0.00%+1+14.3%Added
Hager Investment Management Services, LLC8$7.36K0.00%00.0%Unchanged
BFSG, LLC8$7.36K0.00%−1,014−99.2%Reduced
Blume Capital Management, Inc.8$7.36K0.00%−2−20.0%Reduced
Tower View Investment Management & Research LLC8$7.36K0.00%00.0%Unchanged
Tradewinds Capital Management, LLC8$7.36K0.00%+8New
HighMark Wealth Management LLC9$8.28K0.00%−4−30.8%Reduced
Cape Investment Advisory, Inc.9$8.28K0.01%−3−25.0%Reduced
POM Investment Strategies, LLC9$8.28K0.00%00.0%Unchanged
First Financial Corp10$9.20K0.00%00.0%Unchanged
Berkshire Capital Holdings Inc10$9.20K0.00%00.0%Unchanged
Estabrook Capital Management10$9.20K0.00%00.0%Unchanged
TCTC Holdings, LLC10$9.20K0.00%00.0%Unchanged
Pacific Center for Financial Services10$9.20K0.00%00.0%Unchanged
Redmont Wealth Advisors LLC10$9.20K0.01%00.0%Unchanged
Midwest Capital Advisors, LLC10$9.20K0.00%00.0%Unchanged
Principia Wealth Advisory, LLC10$9.20K0.01%+1+11.1%Added
Caitlin John, LLC10$9.20K0.01%+10New
Kerr Financial Planning Corp11$9.34K0.01%+11New
IMG Wealth Management, Inc.11$10.1K0.01%00.0%Unchanged
Crewe Advisors LLC11$10.1K0.00%+11New
Cranbrook Wealth Management, LLC12$10.8K0.00%−11−47.8%Reduced
First Command Advisory Services, Inc.12$11.0K0.00%00.0%Unchanged
Stone House Investment Management, LLC12$11.0K0.00%+1+9.1%Added
Altshuler Shaham Ltd12$11.0K0.00%+3+33.3%Added
Grey Fox Wealth Advisors, LLC12$11.0K0.00%+12New
Inlight Wealth Management, LLC13$12.0K0.01%−8−38.1%Reduced
First Pacific Financial13$12.0K0.00%00.0%Unchanged
Missouri Trust & Investment Co13$12.0K0.00%00.0%Unchanged
SOA Wealth Advisors, LLC.12,415$12.4K0.00%00.0%Unchanged
Dogwood Wealth Management LLC14$12.9K0.01%+4+40.0%Added
Winnow Wealth LLC14$12.9K0.01%+14New
Quest 10 Wealth Builders, Inc.14$13.0K0.01%−7−33.3%Reduced
Imprint Wealth LLC15$13.8K0.04%+15New
Atlantic Edge Private Wealth Management, LLC15$13.8K0.00%00.0%Unchanged
Clal Insurance Enterprises Holdings Ltd15$14.0K0.00%00.0%Unchanged
Navigoe, LLC16$14.0K0.01%+13+433.3%Added
Plante Moran Financial Advisors, LLC16$14.7K0.00%−44−73.3%Reduced
Creative Financial Designs Inc16$14.7K0.00%00.0%Unchanged
Stuart Chaussee & Associates, Inc.16$14.7K0.00%00.0%Unchanged
Bare Financial Services, Inc16$14.7K0.00%+4+33.3%Added
HHM Wealth Advisors, LLC16$14.7K0.00%−6−27.3%Reduced
Beaird Harris Wealth Management, LLC16$14.7K0.00%+6+60.0%Added
Coston, McIsaac & Partners17$15.0K0.00%00.0%Unchanged
Ogorek Anthony Joseph17$15.0K0.00%+3+21.4%Added
Clark Wealth Partners106$16.2K0.01%+76+253.3%Added
Delta Asset Management LLC19$17.5K0.00%00.0%Unchanged
Red Tortoise LLC19$17.5K0.01%00.0%Unchanged
JCIC Asset Management Inc.19$17.5K0.01%+19New
North Star Investment Management Corp.20$18.4K0.00%00.0%Unchanged
Centennial Bank20$18.4K0.01%00.0%Unchanged
Hurley Capital, LLC20$18.4K0.01%+1+5.3%Added
USA Financial Portformulas Corp20$18.4K0.00%+8+66.7%Added
City Holding Co21$19.3K0.00%+5+31.3%Added