ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2025
Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,249
- −9 vs. Q2 2025
- Shares held
- 179.7M
- +22.7K (0.0%) vs. Q2 2025
- Total value
- $164.4B
- −$20.1B (−10.9%) vs. Q2 2025
- New holders
- 186
- 1,038 more added
- Sold out
- 195
- 740 more reduced
40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| GFG Capital, LLC | 9,030 | $8.31M | 2.87% | +49+0.5% | Added |
| Terry L. Blaker | 8,929 | $8.22M | 0.31% | −2,464−21.6% | Reduced |
| Sone Capital Management, LLC | 8,872 | $8.16M | 0.68% | +8,872 | New |
| Gluskin Sheff & Assoc Inc | 8,714 | $8.02M | 1.01% | −84−1.0% | Reduced |
| MASTERINVEST Kapitalanlage GmbH | 8,686 | $7.99M | 0.78% | −1,438−14.2% | Reduced |
| AG2R la Mondiale Gestion D'Actifs | 7,713 | $7.93M | 0.41% | 00.0% | Unchanged |
| Boothe Investment Group, Inc. | 8,548 | $7.87M | 2.88% | +839+10.9% | Added |
| Kempen Capital Management N.V. | 8,543 | $7.86M | 0.07% | −1,007−10.5% | Reduced |
| Overbrook Management Corp | 8,518 | $7.84M | 1.41% | +40.0% | Added |
| Fullerton Fund Management Co Ltd. | 8,320 | $7.66M | 0.30% | −75,307−90.1% | Reduced |
| Apollon Wealth Management, LLC | 8,304 | $7.64M | 0.14% | +154+1.9% | Added |
| Torray LLC | 8,284 | $7.62M | 1.03% | −283−3.3% | Reduced |
| Brown Shipley& Co Ltd | 8,241 | $7.58M | 4.00% | −120−1.4% | Reduced |
| Johnson Investment Counsel Inc | 8,237 | $7.58M | 0.06% | +153+1.9% | Added |
| TrimTabs Asset Management, LLC | 8,176 | $7.52M | 1.00% | −7,720−48.6% | Reduced |
| Allianz SE | 8,164 | $7.51M | 0.16% | +919+12.7% | Added |
| Lynch Asset Management, Inc. | 8,155 | $7.50M | 2.40% | +80+1.0% | Added |
| Diversified Trust Co | 8,104 | $7.46M | 0.15% | +81+1.0% | Added |
| Balyasny Asset Management LLC | 8,094 | $7.45M | 0.02% | +7,014+649.4% | Added |
| Investors Towarzystwo Funduszy Inwestycyjnych Spolka Akcyjna | 8,088 | $7.44M | 2.98% | −242−2.9% | Reduced |
| DuPont Capital Management Corp | 8,074 | $7.43M | 0.77% | −1,250−13.4% | Reduced |
| Wolverine Trading, LLC | 7,827 | $7.36M | 0.15% | −7,421−48.7% | Reduced |
| Venture Visionary Partners LLC | 7,982 | $7.35M | 0.25% | +543+7.3% | Added |
| Adviser Investments LLC | 7,980 | $7.34M | 0.08% | +225+2.9% | Added |
| Umb Bank N A | 7,922 | $7.29M | 0.11% | +56+0.7% | Added |
| Brasada Capital Management, LP | 8,004 | $7.28M | 1.24% | +540+7.2% | Added |
| SCS Capital Management LLC | 7,908 | $7.28M | 0.08% | −210−2.6% | Reduced |
| 1832 Asset Management L.P. | 7,776 | $7.16M | 0.01% | −190,814−96.1% | Reduced |
| Covenant Asset Management, LLC | 7,749 | $7.13M | 1.35% | −37−0.5% | Reduced |
| Farther Finance Advisors, LLC | 7,736 | $7.12M | 0.11% | +340+4.6% | Added |
| Shelton Capital Management | 7,721 | $7.11M | 0.15% | −1,410−15.4% | Reduced |
| Allstate Corp | 7,645 | $7.04M | 0.16% | +7,220+1,698.8% | Added |
| Eisler Capital Management Ltd. | 7,400 | $6.94M | 0.16% | +2,208+42.5% | Added |
| Fiduciary Trust Co | 7,536 | $6.93M | 0.08% | +196+2.7% | Added |
| Goodman Advisory Group, LLC | 7,531 | $6.93M | 1.72% | +2,432+47.7% | Added |
| Fortis Capital Management LLC | 7,508 | $6.91M | 0.97% | +495+7.1% | Added |
| Mirabella Financial Services LLP | 7,514 | $6.91M | 0.60% | +2,313+44.5% | Added |
| Stonegate Investment Group, LLC | 7,504 | $6.91M | 0.16% | +825+12.4% | Added |
| Weatherly Asset Management L. P. | 7,491 | $6.89M | 0.57% | +52+0.7% | Added |
| FIL Ltd | 7,474 | $6.88M | 0.01% | +6,112+448.8% | Added |
| Atom Investors LP | 7,455 | $6.86M | 0.52% | +6,394+602.6% | Added |
| Silvercrest Asset Management Group LLC | 7,434 | $6.84M | 0.05% | +2,648+55.3% | Added |
| River Wealth Advisors LLC | 7,427 | $6.83M | 0.80% | +1,351+22.2% | Added |
| Duncker Streett & Co Inc | 7,389 | $6.80M | 1.18% | +234+3.3% | Added |
| Taikang Asset Management (Hong Kong) Co Ltd | 7,346 | $6.76M | 0.76% | +1,720+30.6% | Added |
| Caisse des Depots Et Consignations | 7,221 | $6.65M | 0.28% | 00.0% | Unchanged |
| Security National Bank | 7,207 | $6.63M | 1.02% | +1,119+18.4% | Added |
| Pitcairn Co | 7,173 | $6.60M | 0.52% | −2,599−26.6% | Reduced |
| Nixon Peabody Trust Co | 7,157 | $6.59M | 0.48% | +16+0.2% | Added |
| First Foundation Advisors | 7,149 | $6.58M | 0.24% | −794−10.0% | Reduced |
| Siren, L.L.C. | 7,126 | $6.56M | 0.26% | +2,000+39.0% | Added |
| Level Four Advisory Services, LLC | 7,080 | $6.52M | 0.22% | −354−4.8% | Reduced |
| Once Capital Management, LLC | 7,050 | $6.49M | 1.76% | 00.0% | Unchanged |
| Tokio Marine Asset Management Co Ltd | 6,999 | $6.44M | 0.23% | +160+2.3% | Added |
| Kinneret Advisory, LLC | 6,998 | $6.44M | 0.55% | −31−0.4% | Reduced |
| FourThought Financial Partners, LLC | 6,985 | $6.43M | 0.57% | +178+2.6% | Added |
| Trinity Legacy Partners, LLC | 6,988 | $6.42M | 1.48% | +168+2.5% | Added |
| Sienna Gestion | 7,650 | $6.42M | 0.45% | +7,650 | New |
| Oxbow Advisors, LLC | 6,893 | $6.34M | 0.59% | −1,718−20.0% | Reduced |
| Vise Technologies, Inc. | 6,890 | $6.34M | 0.24% | +151+2.2% | Added |
| Hillsdale Investment Management Inc. | 6,845 | $6.30M | 0.19% | +4,730+223.6% | Added |
| Empirical Finance, LLC | 6,798 | $6.26M | 0.30% | +72+1.1% | Added |
| Arkadios Wealth Advisors | 6,791 | $6.25M | 0.15% | +618+10.0% | Added |
| Wedbush Securities Inc | 6,760 | $6.22M | 0.20% | −261−3.7% | Reduced |
| NewSquare Capital LLC | 6,752 | $6.21M | 0.42% | +74+1.1% | Added |
| EFG Asset Management (North America) Corp. | 6,735 | $6.20M | 0.80% | +234+3.6% | Added |
| Perigon Wealth Management, LLC | 6,683 | $6.15M | 0.13% | +803+13.7% | Added |
| EFG Asset Management (Americas) Corp. | 6,656 | $6.13M | 1.06% | −130−1.9% | Reduced |
| First Manhattan Co | 6,634 | $6.11M | 0.02% | +2,277+52.3% | Added |
| Northwestern Mutual Investment Management Company, LLC | 6,629 | $6.10M | 0.09% | +26+0.4% | Added |
| Wetherby Asset Management Inc | 6,573 | $6.05M | 0.25% | +44+0.7% | Added |
| Petredis Investment Advisors LLC | 6,538 | $6.02M | 0.48% | +67+1.0% | Added |
| Sequoia Financial Advisors, LLC | 6,529 | $6.01M | 0.04% | +4+0.1% | Added |
| Summit Trail Advisors, LLC | 6,520 | $6.00M | 0.08% | +1,323+25.5% | Added |
| Mirova | 6,455 | $5.94M | 0.84% | +80+1.3% | Added |
| Point72 Hong Kong Ltd | 6,454 | $5.94M | 0.27% | +6,454 | New |
| Transamerica Financial Advisors, Inc. | 6,444 | $5.93M | 0.49% | +25+0.4% | Added |
| Chesley Taft & Associates LLC | 6,421 | $5.91M | 0.25% | +80+1.3% | Added |
| Wealthcare Advisory Partners LLC | 6,386 | $5.88M | 0.12% | +61+1.0% | Added |
| CFM Wealth Partners LLC | 6,346 | $5.84M | 0.85% | +707+12.5% | Added |
| APG Asset Management US Inc. | 6,386 | $5.83M | 0.04% | 00.0% | Unchanged |
| Telos Capital Management, Inc. | 6,320 | $5.82M | 0.56% | +425+7.2% | Added |
| BDF-Gestion | 6,314 | $5.81M | 0.69% | −1,315−17.2% | Reduced |
| Everence Capital Management Inc | 6,293 | $5.79M | 0.35% | 00.0% | Unchanged |
| Siemens Fonds Invest GmbH | 6,222 | $5.73M | 0.31% | −150−2.4% | Reduced |
| Coldstream Capital Management Inc | 6,165 | $5.67M | 0.08% | +312+5.3% | Added |
| Paloma Partners Management Co | 6,124 | $5.64M | 1.12% | +5,124+512.4% | Added |
| North Star Asset Management Inc | 6,101 | $5.61M | 0.23% | +5,905+3,012.8% | Added |
| VestGen Advisors, LLC | 6,093 | $5.61M | 0.19% | +1,837+43.2% | Added |
| Left Brain Wealth Management, LLC | 6,044 | $5.56M | 1.75% | +34+0.6% | Added |
| Gardner Lewis Asset Management L P | 6,029 | $5.55M | 1.46% | +353+6.2% | Added |
| Merit Financial Group, LLC | 6,027 | $5.55M | 0.05% | −240−3.8% | Reduced |
| Alight Capital Management LP | 6,000 | $5.52M | 1.32% | −2,000−25.0% | Reduced |
| Cresset Asset Management, LLC | 5,984 | $5.51M | 0.02% | +611+11.4% | Added |
| Thornburg Investment Management Inc | 5,967 | $5.49M | 0.07% | 00.0% | Unchanged |
| Bridgewater Advisors Inc. | 6,341 | $5.45M | 0.38% | −218−3.3% | Reduced |
| Alerus Financial NA | 5,882 | $5.41M | 0.28% | +179+3.1% | Added |
| Newbridge Financial Services Group, Inc. | 5,876 | $5.41M | 0.81% | +2,057+53.9% | Added |
| J.W. Cole Advisors, Inc. | 5,822 | $5.36M | 0.10% | −839−12.6% | Reduced |
| GPS Wealth Strategies Group, LLC | 5,813 | $5.35M | 0.56% | −41−0.7% | Reduced |