ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2025
Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,249
- −9 vs. Q2 2025
- Shares held
- 179.7M
- +22.7K (0.0%) vs. Q2 2025
- Total value
- $164.4B
- −$20.1B (−10.9%) vs. Q2 2025
- New holders
- 186
- 1,038 more added
- Sold out
- 195
- 740 more reduced
40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Arcadia Investment Management Corp | 14,257 | $13.1M | 2.02% | +728+5.4% | Added |
| Avanza Fonder AB | 14,244 | $13.1M | 0.34% | 00.0% | Unchanged |
| Archon Partners LLC | 14,000 | $12.9M | 1.37% | −4,000−22.2% | Reduced |
| Callan Family Office, LLC | 13,954 | $12.8M | 0.41% | −513−3.5% | Reduced |
| Focus Financial Network, Inc. | 13,894 | $12.8M | 0.46% | −5,395−28.0% | Reduced |
| Groupama Asset Managment | 13,467 | $12.4M | 0.18% | −2,330−14.7% | Reduced |
| Biondo Investment Advisors, LLC | 13,440 | $12.4M | 1.55% | +231+1.7% | Added |
| Benjamin Edwards Inc | 13,234 | $12.2M | 0.14% | +3,445+35.2% | Added |
| Resources Investment Advisors, LLC. | 13,139 | $12.1M | 0.12% | +5,097+63.4% | Added |
| Advocacy Wealth Management Services, LLC | 13,122 | $12.1M | 0.52% | +13,122 | New |
| Calamos Wealth Management LLC | 13,092 | $12.0M | 0.44% | −826−5.9% | Reduced |
| Kentucky Retirement Systems | 12,976 | $11.9M | 0.33% | −185−1.4% | Reduced |
| Vestcor Inc | 12,938 | $11.9M | 0.36% | +3,663+39.5% | Added |
| BTG Pactual Asset Management US LLC | 12,933 | $11.9M | 1.40% | +4,141+47.1% | Added |
| NewEdge Wealth, LLC | 13,411 | $11.8M | 0.17% | +307+2.3% | Added |
| Global Retirement Partners, LLC | 12,733 | $11.7M | 0.26% | +590+4.9% | Added |
| Broadleaf Partners, LLC | 12,712 | $11.7M | 2.44% | −195−1.5% | Reduced |
| GAM Holding AG | 12,546 | $11.5M | 0.71% | +358+2.9% | Added |
| Bender Robert & Associates | 12,486 | $11.5M | 2.48% | −46−0.4% | Reduced |
| Norinchukin Bank, The | 12,448 | $11.5M | 0.15% | +520+4.4% | Added |
| Meiji Yasuda Asset Management Co Ltd. | 12,404 | $11.4M | 0.54% | +2,868+30.1% | Added |
| Jump Financial, LLC | 12,382 | $11.4M | 0.14% | +2,877+30.3% | Added |
| Beacon Investment Advisory Services, Inc. | 12,339 | $11.4M | 0.48% | +10,769+685.9% | Added |
| FineMark National Bank & Trust | 12,314 | $11.3M | 0.37% | −203−1.6% | Reduced |
| Atlantic Union Bankshares Corp | 12,307 | $11.3M | 0.21% | +973+8.6% | Added |
| Advisory Services Network, LLC | 12,264 | $11.3M | 0.17% | −2,108−14.7% | Reduced |
| Hartford Investment Management Co | 12,186 | $11.2M | 0.34% | −303−2.4% | Reduced |
| Maytus Capital Management, LLC | 12,146 | $11.2M | 2.40% | +9,472+354.2% | Added |
| Oak Ridge Investments LLC | 12,134 | $11.2M | 0.72% | +223+1.9% | Added |
| Van Eck Associates Corp | 12,114 | $11.1M | 0.01% | +1,169+10.7% | Added |
| Quest Investment Management LLC | 12,108 | $11.1M | 1.17% | −1,549−11.3% | Reduced |
| Fulton Breakefield Broenniman LLC | 12,046 | $11.1M | 0.72% | +12,046 | New |
| Interval Partners, LP | 12,000 | $11.0M | 0.24% | +12,000 | New |
| Parkwood LLC | 11,951 | $11.0M | 1.07% | −417−3.4% | Reduced |
| Appleton Partners Inc | 11,873 | $10.9M | 0.73% | +552+4.9% | Added |
| Slow Capital, Inc. | 11,839 | $10.9M | 1.28% | +404+3.5% | Added |
| Washington Trust Bank | 11,732 | $10.8M | 0.79% | +701+6.4% | Added |
| Alcosta Capital Management, Inc. | 11,644 | $10.7M | 5.77% | −182−1.5% | Reduced |
| Illinois Municipal Retirement Fund | 11,595 | $10.7M | 0.14% | −357−3.0% | Reduced |
| CMH Wealth Management LLC | 11,595 | $10.7M | 2.27% | +2,908+33.5% | Added |
| Synovus Financial Corp | 11,589 | $10.7M | 0.12% | +2,258+24.2% | Added |
| Ravenswood Partners LP | 11,546 | $10.6M | 3.36% | +11,546 | New |
| Vinva Investment Management Ltd | 11,253 | $10.6M | 0.21% | +4,215+59.9% | Added |
| Consolidated Investment Group LLC | 11,500 | $10.6M | 1.30% | 00.0% | Unchanged |
| Citizens Financial Group Inc | 11,445 | $10.5M | 0.14% | +100+0.9% | Added |
| QRG Capital Management, Inc. | 11,389 | $10.5M | 0.13% | −485−4.1% | Reduced |
| Crestwood Advisors Group LLC | 11,325 | $10.4M | 0.18% | +272+2.5% | Added |
| CWM, LLC | 11,248 | $10.4M | 0.03% | −476−4.1% | Reduced |
| Firetrail Investments Pty Ltd | 11,294 | $10.3M | 2.58% | −40−0.4% | Reduced |
| Rokos Capital Management LLP | 11,183 | $10.3M | 0.13% | −6,128−35.4% | Reduced |
| Crossmark Global Holdings, Inc. | 11,123 | $10.2M | 0.15% | −77−0.7% | Reduced |
| Cantor Fitzgerald, L. P. | 11,010 | $10.1M | 0.20% | +11,010 | New |
| Lakehouse Capital Pty Ltd | 10,972 | $10.1M | 6.17% | 00.0% | Unchanged |
| Forbes J M & Co LLP | 10,940 | $10.1M | 0.84% | +18+0.2% | Added |
| Generate Investment Management Ltd | 10,936 | $10.1M | 0.51% | −2,386−17.9% | Reduced |
| Louisiana State Employees Retirement System | 10,900 | $10.0M | 0.17% | 00.0% | Unchanged |
| Sterling Capital Management LLC | 10,873 | $10.0M | 0.15% | −1,281−10.5% | Reduced |
| Park Avenue Securities LLC | 10,827 | $9.96M | 0.08% | +678+6.7% | Added |
| Clio Asset Management LLC | 10,804 | $9.94M | 7.38% | −71−0.7% | Reduced |
| Oribel Capital Management, LP | 10,700 | $9.85M | 1.15% | +10,700 | New |
| Robocap Asset Management Ltd | 10,690 | $9.84M | 6.27% | +1,102+11.5% | Added |
| Leonteq Securities AG | 10,683 | $9.83M | 0.53% | +7,188+205.7% | Added |
| Laffer Tengler Investments | 10,653 | $9.80M | 1.55% | +1,319+14.1% | Added |
| Zweig-DiMenna Associates LLC | 10,650 | $9.80M | 0.76% | +10,650 | New |
| Oppenheimer & Co Inc | 10,620 | $9.77M | 0.12% | +2,720+34.4% | Added |
| Sanibel Captiva Trust Company, Inc. | 10,613 | $9.77M | 0.28% | −149−1.4% | Reduced |
| Red Door Wealth Management, LLC | 10,602 | $9.76M | 1.04% | +471+4.6% | Added |
| Gulf International Bank (UK) Ltd | 10,581 | $9.74M | 0.32% | −181−1.7% | Reduced |
| Gilder Gagnon Howe & Co LLC | 10,468 | $9.63M | 0.10% | −674−6.0% | Reduced |
| HB Wealth Management, LLC | 10,452 | $9.62M | 0.07% | +2,317+28.5% | Added |
| Janney Capital Management LLC | 10,448 | $9.62M | 0.60% | −274−2.6% | Reduced |
| Jacobs & Co | 10,436 | $9.60M | 0.92% | +1,011+10.7% | Added |
| Signal Advisors Wealth, LLC | 10,411 | $9.58M | 0.87% | +4,150+66.3% | Added |
| Banque Cantonale Vaudoise | 10,407 | $9.58M | 0.36% | +145+1.4% | Added |
| Progressive Investment Management Corp | 10,388 | $9.56M | 2.32% | −103−1.0% | Reduced |
| Maryland State Retirement & Pension System | 10,306 | $9.48M | 0.20% | +260+2.6% | Added |
| Simplex Trading, LLC | 10,300 | $9.48M | 0.21% | +5,625+120.3% | Added |
| Eventide Asset Management, LLC | 10,137 | $9.37M | 0.15% | +3,943+63.7% | Added |
| Securian Asset Management, Inc | 10,117 | $9.31M | 0.25% | −707−6.5% | Reduced |
| Empowered Funds, LLC | 10,065 | $9.26M | 0.09% | +3,018+42.8% | Added |
| Stratos Wealth Partners, LTD. | 9,903 | $9.11M | 0.11% | +976+10.9% | Added |
| Virginia Retirement Systems Et Al | 9,900 | $9.11M | 0.06% | 00.0% | Unchanged |
| Keybank National Association | 9,871 | $9.08M | 0.03% | +178+1.8% | Added |
| Equitable Holdings, Inc. | 9,737 | $8.96M | 0.07% | +2,416+33.0% | Added |
| Independent Advisor Alliance | 9,633 | $8.86M | 0.23% | +9+0.1% | Added |
| Dakota Wealth Management | 9,601 | $8.84M | 0.18% | +316+3.4% | Added |
| Alley Investment Management Company, LLC | 9,593 | $8.83M | 1.03% | +9,593 | New |
| Horizon Investments, LLC | 9,561 | $8.80M | 0.12% | +1,771+22.7% | Added |
| Rakuten Investment Management, Inc. | 17,538 | $8.79M | 0.03% | +17,538 | New |
| Dnca Finance | 9,520 | $8.76M | 0.60% | +2,520+36.0% | Added |
| Advisors Capital Management, LLC | 9,488 | $8.73M | 0.11% | +109+1.2% | Added |
| Pensionmark Financial Group, LLC | 9,372 | $8.62M | 0.18% | +59+0.6% | Added |
| Community Financial Services Group, LLC | 9,370 | $8.62M | 1.58% | +46+0.5% | Added |
| Moors & Cabot, Inc. | 9,356 | $8.61M | 0.38% | +116+1.3% | Added |
| New Mexico Educational Retirement Board | 9,350 | $8.61M | 0.27% | −300−3.1% | Reduced |
| RSM US Wealth Management LLC | 9,288 | $8.55M | 0.11% | +252+2.8% | Added |
| Hennion & Walsh Asset Management, Inc. | 9,213 | $8.48M | 0.31% | +631+7.4% | Added |
| Trifecta Capital Advisors, LLC | 9,178 | $8.45M | 1.28% | +160+1.8% | Added |
| Vestmark Advisory Solutions, Inc. | 9,077 | $8.35M | 0.16% | −472−4.9% | Reduced |
| Intech Investment Management LLC | 9,048 | $8.33M | 0.07% | +2,937+48.1% | Added |