ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2025
Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,249
- −9 vs. Q2 2025
- Shares held
- 179.7M
- +22.7K (0.0%) vs. Q2 2025
- Total value
- $164.4B
- −$20.1B (−10.9%) vs. Q2 2025
- New holders
- 186
- 1,038 more added
- Sold out
- 195
- 740 more reduced
40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Brinker Capital Investments, LLC | 24,672 | $22.7M | 0.18% | +900+3.8% | Added |
| South Street Advisors LLC | 24,184 | $22.3M | 2.92% | +626+2.7% | Added |
| Gemmer Asset Management LLC | 24,143 | $22.2M | 1.80% | +85+0.4% | Added |
| Yousif Capital Management, LLC | 23,909 | $22.0M | 0.23% | −1,197−4.8% | Reduced |
| Diversify Wealth Management, LLC | 24,056 | $22.0M | 1.27% | −215−0.9% | Reduced |
| Bedrijfstakpensioenfonds Voor de Media Pno | 28,000 | $21.9M | 2.89% | 00.0% | Unchanged |
| Oregon Public Employees Retirement Fund | 23,786 | $21.9M | 0.28% | +5,909+33.1% | Added |
| Danica Pension, Livsforsikringsaktieselskab | 23,770 | $21.9M | 0.34% | +5,872+32.8% | Added |
| Massmutual Trust Co FSB | 23,721 | $21.8M | 0.56% | +1,005+4.4% | Added |
| Natixis | 23,639 | $21.8M | 0.12% | +5,244+28.5% | Added |
| Elo Mutual Pension Insurance Co | 23,598 | $21.7M | 0.36% | −199−0.8% | Reduced |
| MAI Capital Management | 23,584 | $21.7M | 0.14% | +8,995+61.7% | Added |
| Qube Research & Technologies Ltd | 23,519 | $21.6M | 0.03% | −192,578−89.1% | Reduced |
| Mutual of America Capital Management LLC | 23,467 | $21.6M | 0.23% | −1,191−4.8% | Reduced |
| Cambridge Investment Research Advisors, Inc. | 23,463 | $21.6M | 0.06% | −829−3.4% | Reduced |
| Atria Investments LLC | 23,290 | $21.4M | 0.24% | +177+0.8% | Added |
| United Asset Strategies, Inc. | 23,094 | $21.3M | 1.70% | +50+0.2% | Added |
| Capital International Ltd | 23,088 | $21.2M | 0.77% | +309+1.4% | Added |
| Nearwater Capital Markets, Ltd | 23,000 | $21.2M | 0.28% | 00.0% | Unchanged |
| Catalytic Wealth RIA, LLC | 22,898 | $21.1M | 0.69% | +15,574+212.6% | Added |
| Avalon Trust Co | 22,393 | $20.6M | 1.34% | +12,579+128.2% | Added |
| State of Alaska, Department of Revenue | 22,361 | $20.6M | 0.21% | −931−4.0% | Reduced |
| Suvretta Capital Management, LLC | 22,000 | $20.2M | 0.61% | +22,000 | New |
| Verition Fund Management LLC | 21,997 | $20.2M | 0.12% | +6,652+43.3% | Added |
| Midwest Trust Co | 21,985 | $20.2M | 0.26% | −655−2.9% | Reduced |
| Public Sector Pension Investment Board | 21,983 | $20.2M | 0.07% | −110,010−83.3% | Reduced |
| Pinnacle Financial Partners Inc | 21,565 | $19.8M | 0.48% | −1,963−8.3% | Reduced |
| Hartline Investment Corp | 21,561 | $19.8M | 2.06% | −6,475−23.1% | Reduced |
| Azimuth Capital Investment Management LLC | 21,545 | $19.8M | 0.71% | −450−2.0% | Reduced |
| South State Corp. | 21,422 | $19.7M | 0.91% | +328+1.6% | Added |
| Knollwood Investment Advisory, LLC | 21,048 | $19.4M | 1.75% | +77+0.4% | Added |
| Titan Global Capital Management USA LLC | 20,849 | $19.2M | 2.82% | −844−3.9% | Reduced |
| Clearstead Advisors, LLC | 20,837 | $19.2M | 0.28% | +1,475+7.6% | Added |
| Silicon Valley Capital Partners | 20,654 | $19.0M | 1.79% | +7,358+55.3% | Added |
| Investment Management Corp of Ontario | 20,600 | $19.0M | 0.29% | +8,035+63.9% | Added |
| United Capital Financial Advisers, LLC | 20,576 | $18.9M | 0.14% | +6,067+41.8% | Added |
| TD Waterhouse Canada Inc. | 20,454 | $18.6M | 0.12% | +3,618+21.5% | Added |
| Federation des caisses Desjardins du Quebec | 20,250 | $18.6M | 0.07% | +51+0.3% | Added |
| Envestnet Portfolio Solutions, Inc. | 20,240 | $18.6M | 0.07% | −643−3.1% | Reduced |
| Lombard Odier Asset Management (Europe) Ltd | 628,652 | $18.6M | 0.95% | +628,652 | New |
| Talbot Financial, LLC | 20,132 | $18.5M | 1.57% | +5,683+39.3% | Added |
| RPG Investment Advisory, LLC | 20,059 | $18.5M | 2.18% | +319+1.6% | Added |
| GW&K Investment Management, LLC | 19,999 | $18.4M | 0.16% | −694−3.4% | Reduced |
| Motley Fool Wealth Management, LLC | 19,926 | $18.3M | 1.24% | +19,926 | New |
| Valiant Capital Management, L.P. | 19,924 | $18.3M | 1.70% | −5,802−22.6% | Reduced |
| Tenere Capital LLC | 19,801 | $18.2M | 4.30% | +2,201+12.5% | Added |
| Middleton & Co Inc | 19,787 | $18.2M | 1.97% | +249+1.3% | Added |
| Exchange Traded Concepts, LLC | 19,785 | $18.2M | 0.17% | −23,088−53.9% | Reduced |
| BLI - Banque de Luxembourg Investments | 19,185 | $18.1M | 0.53% | +2,445+14.6% | Added |
| Mercer Global Advisors Inc | 19,562 | $18.0M | 0.03% | +1,064+5.8% | Added |
| Prime Capital Investment Advisors, LLC | 19,297 | $17.8M | 0.22% | +6,053+45.7% | Added |
| Epoch Investment Partners, Inc. | 19,098 | $17.6M | 0.10% | +19,098 | New |
| Alyeska Investment Group, L.P. | 18,831 | $17.3M | 0.05% | +18,831 | New |
| Waycross Partners, LLC | 18,785 | $17.3M | 1.49% | +349+1.9% | Added |
| MIG Capital, LLC | 18,766 | $17.3M | 2.53% | +16,415+698.2% | Added |
| Generali Asset Management SPA SGR | 18,429 | $17.0M | 0.36% | +741+4.2% | Added |
| Formuepleje A/S | 18,283 | $16.8M | 0.95% | +7,953+77.0% | Added |
| Empire Life Investments Inc. | 17,980 | $16.5M | 0.97% | +518+3.0% | Added |
| Walter Public Investments Inc. | 17,875 | $16.5M | 2.70% | −104−0.6% | Reduced |
| Sumitomo Life Insurance Co | 17,863 | $16.4M | 0.51% | −315−1.7% | Reduced |
| Wiley Bros.-Aintree Capital, LLC | 17,764 | $16.3M | 0.10% | +2,848+19.1% | Added |
| Kovitz Investment Group Partners, LLC | 17,583 | $16.2M | 0.06% | −133−0.8% | Reduced |
| Kestra Advisory Services, LLC | 17,580 | $16.2M | 0.07% | +268+1.5% | Added |
| Sawgrass Asset Management LLC | 17,565 | $16.2M | 2.00% | −3,491−16.6% | Reduced |
| Banque Transatlantique SA | 17,524 | $16.1M | 0.39% | +10,063+134.9% | Added |
| Clarity Financial LLC | 17,418 | $16.0M | 1.59% | +9,400+117.2% | Added |
| Brookstone Capital Management | 17,264 | $15.9M | 0.19% | +1,627+10.4% | Added |
| Cornerstone Capital, Inc. | 17,126 | $15.8M | 1.54% | 00.0% | Unchanged |
| Hancock Whitney Corp | 16,993 | $15.6M | 0.28% | +12,005+240.7% | Added |
| LGT Group Foundation | 17,134 | $15.6M | 0.18% | −2,814−14.1% | Reduced |
| D.A. Davidson & Co. | 16,984 | $15.6M | 0.10% | +89+0.5% | Added |
| Advisors Asset Management, Inc. | 16,916 | $15.6M | 0.26% | +2,389+16.4% | Added |
| Motley Fool Asset Management LLC | 16,746 | $15.4M | 0.64% | +3,651+27.9% | Added |
| Gotham Asset Management, LLC | 16,670 | $15.3M | 0.07% | −1,547−8.5% | Reduced |
| Glynn Capital Management LLC | 16,618 | $15.3M | 4.83% | −4,167−20.0% | Reduced |
| Thomasville National Bank | 16,604 | $15.3M | 0.96% | +339+2.1% | Added |
| DDD Partners, LLC | 16,566 | $15.2M | 0.97% | +6,415+63.2% | Added |
| Maplelane Capital, LLC | 16,500 | $15.2M | 0.73% | +16,500 | New |
| Achmea Investment Management B.V. | 16,206 | $14.9M | 0.19% | 00.0% | Unchanged |
| Compass Capital Management, Inc | 16,168 | $14.9M | 0.79% | −2,253−12.2% | Reduced |
| Andra AP-fonden | 16,111 | $14.8M | 0.19% | −9,400−36.8% | Reduced |
| SG Americas Securities, LLC | 16,079 | $14.8M | 0.05% | −12,123−43.0% | Reduced |
| Hudson Bay Capital Management LP | 16,054 | $14.8M | 0.09% | +10,572+192.8% | Added |
| Mizuho Markets Cayman LP | 15,761 | $14.5M | 1.24% | +15,761 | New |
| Stony Point Capital LLC | 15,635 | $14.4M | 1.01% | +677+4.5% | Added |
| M&G Plc | 15,442 | $14.2M | 0.08% | −512−3.2% | Reduced |
| Sit Investment Associates Inc | 15,249 | $14.0M | 0.28% | +247+1.6% | Added |
| Private Advisor Group, LLC | 15,209 | $14.0M | 0.07% | +679+4.7% | Added |
| Bailard, Inc. | 15,175 | $14.0M | 0.30% | −55−0.4% | Reduced |
| Martingale Asset Management L P | 15,109 | $13.9M | 0.35% | +1,032+7.3% | Added |
| Mizuho Securities USA LLC | 15,149 | $13.9M | 0.28% | +845+5.9% | Added |
| Bornite Capital Management LP | 15,000 | $13.8M | 1.28% | +15,000 | New |
| Metis Global Partners, LLC | 14,864 | $13.7M | 0.32% | −284−1.9% | Reduced |
| Bokf, NA | 14,713 | $13.5M | 0.20% | +676+4.8% | Added |
| LMCG Investments, LLC | 14,534 | $13.4M | 0.79% | −642−4.2% | Reduced |
| Schonfeld Strategic Advisors LLC | 14,527 | $13.4M | 0.09% | −4,959−25.4% | Reduced |
| iA Global Asset Management Inc. | 14,521 | $13.4M | 0.18% | −788−5.1% | Reduced |
| Palo DS Manager LLC | 14,496 | $13.3M | 4.79% | +2,914+25.2% | Added |
| Nomura Holdings Inc | 14,306 | $13.2M | 0.06% | +12,522+701.9% | Added |
| Americana Partners, LLC | 14,273 | $13.1M | 0.40% | +2,034+16.6% | Added |