ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2025
Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,249
- −9 vs. Q2 2025
- Shares held
- 179.7M
- +22.7K (0.0%) vs. Q2 2025
- Total value
- $164.4B
- −$20.1B (−10.9%) vs. Q2 2025
- New holders
- 186
- 1,038 more added
- Sold out
- 195
- 740 more reduced
40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Stenger Family Office, LLC | 2,970 | $2.81M | 0.59% | +415+16.2% | Added |
| Guardian Capital LP | 3,052 | $2.81M | 0.09% | −83−2.6% | Reduced |
| Simmons Bank | 3,049 | $2.81M | 0.19% | −29−0.9% | Reduced |
| PEAK6 LLC | 3,047 | $2.80M | 0.07% | −4,981−62.0% | Reduced |
| Asset Dedication, LLC | 3,040 | $2.80M | 0.19% | +147+5.1% | Added |
| Penserra Capital Management LLC | 3,022 | $2.78M | 0.03% | +579+23.7% | Added |
| Signet Financial Management, LLC | 3,004 | $2.76M | 0.32% | −13−0.4% | Reduced |
| Baker Avenue Asset Management, LP | 3,002 | $2.76M | 0.07% | −1,416−32.1% | Reduced |
| Financial Engines Advisors L.L.C. | 2,990 | $2.75M | 0.01% | −9−0.3% | Reduced |
| Terra Nova Asset Management LLC | 2,984 | $2.75M | 1.73% | +49+1.7% | Added |
| Allworth Financial LP | 2,979 | $2.74M | 0.01% | −4,619−60.8% | Reduced |
| Acima Private Wealth, LLC | 2,957 | $2.72M | 0.85% | 00.0% | Unchanged |
| Prakash Investment Advisors LLC | 2,950 | $2.71M | 1.94% | +200+7.3% | Added |
| Bowen Hanes & Co Inc | 2,940 | $2.71M | 0.07% | −830−22.0% | Reduced |
| Great Lakes Retirement, Inc. | 2,903 | $2.67M | 0.29% | +157+5.7% | Added |
| Brighton Jones LLC | 2,902 | $2.67M | 0.06% | −440−13.2% | Reduced |
| Connable Office Inc | 2,886 | $2.66M | 0.25% | +2,886 | New |
| Beaumont Asset Management, L.L.C. | 2,885 | $2.66M | 1.34% | −51−1.7% | Reduced |
| Strategic Advocates LLC | 2,866 | $2.64M | 0.69% | −100−3.4% | Reduced |
| Grove Bank & Trust | 2,857 | $2.63M | 0.31% | −171−5.6% | Reduced |
| Wedmont Private Capital | 2,906 | $2.63M | 0.10% | +30+1.0% | Added |
| Jamison Private Wealth Management, Inc. | 2,850 | $2.62M | 0.33% | +239+9.2% | Added |
| Dorsey & Whitney Trust CO LLC | 2,845 | $2.62M | 0.14% | −10.0% | Reduced |
| Bay Rivers Group | 2,844 | $2.62M | 1.10% | +31+1.1% | Added |
| Change Path, LLC | 2,836 | $2.61M | 0.06% | +733+34.9% | Added |
| Castle Rock Wealth Management, LLC | 2,829 | $2.58M | 0.57% | +90+3.3% | Added |
| Atomi Financial Group, Inc. | 2,804 | $2.58M | 0.08% | +91+3.4% | Added |
| Leeward Financial Partners, LLC | 2,791 | $2.57M | 0.73% | −56−2.0% | Reduced |
| Cache Advisors, LLC | 2,785 | $2.56M | 0.45% | 00.0% | Unchanged |
| Montrusco Bolton Investments Inc. | 2,773 | $2.55M | 0.03% | +2,773 | New |
| Hoey Investments, Inc | 2,771 | $2.55M | 0.34% | −140−4.8% | Reduced |
| Burney Co | 2,770 | $2.55M | 0.08% | −55−1.9% | Reduced |
| Leelyn Smith, LLC | 2,730 | $2.51M | 0.38% | +112+4.3% | Added |
| Krane Funds Advisors LLC | 2,788 | $2.51M | 0.07% | +2,025+265.4% | Added |
| Clare Market Investments LLC | 2,710 | $2.49M | 0.50% | −10−0.4% | Reduced |
| SkyOak Wealth, LLC | 2,709 | $2.49M | 0.47% | 00.0% | Unchanged |
| 1858 Wealth Management, LLC | 2,709 | $2.49M | 1.75% | +523+23.9% | Added |
| RFG - Bristol Wealth Advisors, LLC | 2,708 | $2.49M | 0.72% | −178−6.2% | Reduced |
| Umpqua Bank | 2,727 | $2.46M | 0.69% | +183+7.2% | Added |
| Harfst & Associates, Inc. | 2,662 | $2.45M | 0.45% | +20+0.8% | Added |
| LGT Fund Management Co Ltd. | 2,680 | $2.45M | 0.20% | +151+6.0% | Added |
| Sunbelt Securities, Inc. | 2,643 | $2.43M | 0.17% | −99−3.6% | Reduced |
| We Are One Seven, LLC | 2,633 | $2.42M | 0.06% | −1,387−34.5% | Reduced |
| Valeo Financial Advisors, LLC | 2,628 | $2.42M | 0.06% | +111+4.4% | Added |
| Parr McKnight Wealth Management Group, LLC | 2,625 | $2.42M | 0.32% | +214+8.9% | Added |
| Mattson Financial Services, LLC | 2,624 | $2.41M | 0.58% | +177+7.2% | Added |
| Aaron Wealth Advisors | 2,583 | $2.38M | 0.14% | +1,575+156.3% | Added |
| Credit Industriel Et Commercial | 2,560 | $2.36M | 0.38% | +2,071+423.5% | Added |
| Y-Intercept (Hong Kong) Ltd | 2,553 | $2.35M | 0.06% | +2,553 | New |
| New Age Alpha Advisors, LLC | 2,526 | $2.32M | 0.10% | +2,500+9,615.4% | Added |
| Bensler, LLC | 2,514 | $2.31M | 0.24% | −57−2.2% | Reduced |
| Kentucky Farm Bureau Mutual Insurance Co | 2,500 | $2.30M | 0.57% | 00.0% | Unchanged |
| Diker Management LLC | 2,500 | $2.30M | 1.86% | +2,500 | New |
| Grant Private Wealth Management Inc | 2,497 | $2.30M | 1.42% | +2,497 | New |
| Park Place Capital Corp | 2,488 | $2.29M | 0.48% | −49−1.9% | Reduced |
| MMBG Investment Advisors Co. | 2,484 | $2.29M | 0.20% | +1,374+123.8% | Added |
| Winton Group Ltd | 2,483 | $2.29M | 0.09% | +855+52.5% | Added |
| NorthRock Partners, LLC | 2,471 | $2.27M | 0.04% | +268+12.2% | Added |
| Garrett Investment Advisors LLC | 2,465 | $2.27M | 0.19% | +43+1.8% | Added |
| Altus Wealth Group LLC | 2,448 | $2.25M | 0.93% | −4−0.2% | Reduced |
| Summit Financial, LLC | 2,446 | $2.25M | 0.03% | −682−21.8% | Reduced |
| National Asset Management, Inc. | 2,442 | $2.25M | 0.11% | −119−4.6% | Reduced |
| Alliance Wealth Advisors, LLC | 2,440 | $2.25M | 0.53% | −448−15.5% | Reduced |
| WSFS Capital Management, LLC | 2,439 | $2.24M | 0.11% | −40−1.6% | Reduced |
| HBW Advisory Services LLC | 2,436 | $2.24M | 0.25% | +344+16.4% | Added |
| Thoroughbred Financial Services, LLC | 2,419 | $2.23M | 0.14% | −176−6.8% | Reduced |
| Convergence Financial, LLC | 2,414 | $2.22M | 0.33% | −9−0.4% | Reduced |
| Orion Investment Co | 2,411 | $2.22M | 0.71% | +193+8.7% | Added |
| Romano Brothers and Company | 2,401 | $2.21M | 0.25% | −26−1.1% | Reduced |
| Walleye Capital LLC | 2,381 | $2.19M | 0.02% | +1,682+240.6% | Added |
| Trust Asset Management LLC | 2,372 | $2.18M | 0.15% | 00.0% | Unchanged |
| Fidelis Capital Partners, LLC | 2,359 | $2.17M | 0.17% | +612+35.0% | Added |
| NDWM LLC | 2,349 | $2.16M | 1.47% | 00.0% | Unchanged |
| Canopy Partners, LLC | 2,340 | $2.15M | 0.72% | +240+11.4% | Added |
| Central Bank & Trust Co | 2,338 | $2.15M | 0.34% | −52−2.2% | Reduced |
| L & S Advisors Inc | 2,334 | $2.15M | 0.21% | −6,011−72.0% | Reduced |
| Lord & Richards Wealth Management, LLC | 2,326 | $2.14M | 1.96% | +652+38.9% | Added |
| Prospera Financial Services Inc | 2,325 | $2.14M | 0.04% | +1,200+106.7% | Added |
| Alaethes Wealth LLC | 2,320 | $2.14M | 0.61% | +306+15.2% | Added |
| Personal Cfo Solutions, LLC | 2,320 | $2.13M | 0.37% | +78+3.5% | Added |
| Moneta Group Investment Advisors LLC | 2,315 | $2.13M | 0.02% | +89+4.0% | Added |
| Baader Bank INC | 2,382 | $2.12M | 0.18% | −962−28.8% | Reduced |
| Oak Grove Capital LLC | 2,301 | $2.12M | 0.46% | −249−9.8% | Reduced |
| Stock Yards Bank & Trust Co | 2,300 | $2.12M | 0.07% | +1,468+176.4% | Added |
| Fulton Bank, N.A. | 2,292 | $2.11M | 0.07% | −60−2.6% | Reduced |
| Warren Averett Asset Management, LLC | 2,289 | $2.11M | 0.02% | −25−1.1% | Reduced |
| Naviter Wealth, LLC | 2,288 | $2.11M | 0.25% | +54+2.4% | Added |
| Boothbay Fund Management, LLC | 2,288 | $2.11M | 0.05% | +2,288 | New |
| Empirical Financial Services, LLC d.b.a. Empirical Wealth Management | 2,277 | $2.10M | 0.04% | −235−9.4% | Reduced |
| Cooper Financial Group | 2,271 | $2.09M | 0.23% | +668+41.7% | Added |
| Perpetual Ltd | 2,263 | $2.08M | 0.03% | −513−18.5% | Reduced |
| Evelyn Partners Investment Management LLP | 2,263 | $2.08M | 0.06% | +462+25.7% | Added |
| Doliver Advisors, LP | 2,255 | $2.08M | 0.54% | −7−0.3% | Reduced |
| Greykasell Wealth Strategies, Inc. | 2,252 | $2.07M | 0.87% | +80+3.7% | Added |
| Guerra Pan Advisors, LLC | 2,245 | $2.07M | 1.25% | 00.0% | Unchanged |
| Northern Financial Advisors Inc | 2,232 | $2.05M | 1.08% | +60+2.8% | Added |
| Gryphon Financial Partners LLC | 2,230 | $2.05M | 0.23% | +662+42.2% | Added |
| Fortis Capital Advisors, LLC | 2,230 | $2.05M | 0.33% | −85−3.7% | Reduced |
| Guardian Wealth Advisors, LLC | 2,227 | $2.05M | 0.13% | +1,190+114.8% | Added |
| Aviso Financial Inc. | 2,223 | $2.05M | 0.08% | +372+20.1% | Added |