ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2025
Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,249
- −9 vs. Q2 2025
- Shares held
- 179.7M
- +22.7K (0.0%) vs. Q2 2025
- Total value
- $164.4B
- −$20.1B (−10.9%) vs. Q2 2025
- New holders
- 186
- 1,038 more added
- Sold out
- 195
- 740 more reduced
40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Mount Yale Investment Advisors, LLC | 2,217 | $2.04M | 0.14% | +1,769+394.9% | Added |
| Zions Bancorporation, National Association | 2,212 | $2.04M | 0.10% | +1,420+179.3% | Added |
| Legacy Wealth Asset Management, LLC | 2,199 | $2.02M | 0.49% | −275−11.1% | Reduced |
| Mission Creek Capital Partners, Inc. | 2,194 | $2.02M | 0.40% | −23−1.0% | Reduced |
| Tower Research Capital LLC (TRC) | 2,191 | $2.02M | 0.06% | −2,340−51.6% | Reduced |
| Vienna Asset Management LLC | 2,180 | $2.01M | 1.20% | +2,180 | New |
| Texas Yale Capital Corp. | 2,177 | $2.00M | 0.06% | −84−3.7% | Reduced |
| Eagle Strategies LLC | 2,171 | $2.00M | 0.27% | −844−28.0% | Reduced |
| Strategic Wealth Partners, Ltd. | 2,169 | $2.00M | 0.15% | +959+79.3% | Added |
| GeoWealth Management, LLC | 2,164 | $1.99M | 0.07% | +78+3.7% | Added |
| Reuter James Wealth Management, LLC | 2,149 | $1.98M | 0.28% | −21−1.0% | Reduced |
| Colonial Trust Co | 2,147 | $1.98M | 0.27% | +2,048+2,068.7% | Added |
| Mendel Money Management | 2,126 | $1.96M | 0.82% | +2,126 | New |
| Insigneo Advisory Services, LLC | 2,116 | $1.95M | 0.14% | −199−8.6% | Reduced |
| Uniting Wealth Partners, LLC | 2,105 | $1.94M | 0.46% | +105+5.3% | Added |
| Field & Main Bank | 2,100 | $1.93M | 0.57% | +38+1.8% | Added |
| Silvant Capital Management LLC | 2,090 | $1.92M | 0.07% | +271+14.9% | Added |
| RiverPark Advisors, LLC | 2,080 | $1.91M | 0.83% | +66+3.3% | Added |
| Glen Eagle Advisors, LLC | 2,067 | $1.90M | 0.26% | −155−7.0% | Reduced |
| Argentarii, LLC | 2,066 | $1.90M | 0.81% | +3+0.1% | Added |
| Visionary Wealth Advisors | 2,062 | $1.90M | 0.09% | +80+4.0% | Added |
| Westpac Banking Corp | 2,061 | $1.90M | 0.12% | −1,138−35.6% | Reduced |
| TD Private Client Wealth LLC | 2,035 | $1.87M | 0.04% | −1,654−44.8% | Reduced |
| Cigna Investments Inc | 2,031 | $1.87M | 0.26% | 00.0% | Unchanged |
| Logan Capital Management Inc | 2,016 | $1.86M | 0.08% | −256−11.3% | Reduced |
| Little House Capital LLC | 2,014 | $1.85M | 0.43% | +2,014 | New |
| Rockline Wealth Management, LLC | 2,014 | $1.85M | 0.38% | +355+21.4% | Added |
| CNB Bank | 2,004 | $1.84M | 0.77% | −39−1.9% | Reduced |
| Guided Capital Wealth Management, LLC | 2,003 | $1.84M | 1.58% | −1,996−49.9% | Reduced |
| Mitsubishi UFJ Asset Management (UK) Ltd. | 2,000 | $1.84M | 0.89% | −600−23.1% | Reduced |
| Cohen Klingenstein LLC | 2,000 | $1.84M | 0.06% | 00.0% | Unchanged |
| 111 Capital | 1,998 | $1.84M | 0.35% | +746+59.6% | Added |
| Morse Asset Management, Inc | 1,997 | $1.84M | 0.37% | −1,491−42.7% | Reduced |
| Signature Wealth Management Group | 1,992 | $1.83M | 0.71% | +35+1.8% | Added |
| Qtron Investments LLC | 1,992 | $1.83M | 0.23% | 00.0% | Unchanged |
| Intact Investment Management Inc. | 1,990 | $1.83M | 0.06% | 00.0% | Unchanged |
| CSM Advisors, LLC | 1,991 | $1.83M | 0.05% | +1,778+834.7% | Added |
| Keeler Thomas Management LLC | 1,986 | $1.83M | 0.75% | +127+6.8% | Added |
| Pallas Capital Advisors LLC | 1,985 | $1.83M | 0.07% | −992−33.3% | Reduced |
| Lebenthal Global Advisors, LLC | 1,984 | $1.83M | 0.32% | +380+23.7% | Added |
| Savant Capital, LLC | 1,981 | $1.82M | 0.01% | +55+2.9% | Added |
| Principle Wealth Partners LLC | 1,978 | $1.82M | 0.11% | −90−4.4% | Reduced |
| Lineweaver Wealth Advisors, LLC | 1,972 | $1.81M | 0.27% | +223+12.8% | Added |
| Narwhal Capital Management | 1,966 | $1.81M | 0.13% | +572+41.0% | Added |
| Sterling Investment Counsel, LLC | 1,966 | $1.81M | 0.58% | +1,641+504.9% | Added |
| Kirtland Hills Capital Management, LLC | 1,965 | $1.81M | 0.72% | +18+0.9% | Added |
| RMR Wealth Builders | 1,961 | $1.80M | 0.15% | +163+9.1% | Added |
| Gibbs Wealth Management | 1,961 | $1.80M | 0.41% | −338−14.7% | Reduced |
| Heritage Trust Co | 1,959 | $1.80M | 0.19% | +29+1.5% | Added |
| Generali Investments, Management Co LLC | 1,956 | $1.80M | 0.38% | −2,382−54.9% | Reduced |
| PFG Advisors | 1,952 | $1.80M | 0.07% | +319+19.5% | Added |
| Weaver Capital Management LLC | 1,947 | $1.79M | 0.39% | +148+8.2% | Added |
| Turtle Creek Wealth Advisors, LLC | 1,941 | $1.79M | 0.16% | +194+11.1% | Added |
| MWA Asset Management | 1,940 | $1.79M | 0.99% | +24+1.3% | Added |
| Douglass Winthrop Advisors, LLC | 1,935 | $1.78M | 0.03% | +67+3.6% | Added |
| BIT Capital GmbH | 1,932 | $1.78M | 0.08% | +48+2.5% | Added |
| Highland Capital Management, LLC | 1,905 | $1.75M | 0.09% | −1,226−39.2% | Reduced |
| Wealthspire Advisors, LLC | 1,901 | $1.75M | 0.01% | −380−16.7% | Reduced |
| Everhart Financial Group, Inc. | 1,899 | $1.75M | 0.18% | +34+1.8% | Added |
| Sagespring Wealth Partners, LLC | 1,892 | $1.74M | 0.03% | −106−5.3% | Reduced |
| Centaurus Financial, Inc. | 1,890 | $1.74M | 0.08% | −5−0.3% | Reduced |
| BTC Capital Management, Inc. | 1,884 | $1.73M | 0.12% | +426+29.2% | Added |
| EPG Wealth Management LLC | 1,883 | $1.73M | 0.48% | +105+5.9% | Added |
| Resources Management Corp | 1,882 | $1.73M | 0.22% | +295+18.6% | Added |
| Evergreen Capital Management LLC | 1,882 | $1.73M | 0.04% | +347+22.6% | Added |
| NorthCrest Asset Manangement, LLC | 1,904 | $1.72M | 0.04% | +260+15.8% | Added |
| Valmark Advisers, Inc. | 1,862 | $1.71M | 0.02% | −58−3.0% | Reduced |
| Virtus Investment Advisers, Inc. | 1,860 | $1.71M | 0.49% | +396+27.0% | Added |
| Citizens & Northern Corp | 1,856 | $1.71M | 0.42% | +3+0.2% | Added |
| Bank of New Hampshire | 1,848 | $1.70M | 0.39% | +354+23.7% | Added |
| Trust Point Inc. | 1,829 | $1.68M | 0.14% | −80−4.2% | Reduced |
| AAFMAA Wealth Management & Trust LLC | 1,827 | $1.68M | 0.67% | −25−1.3% | Reduced |
| Redmond Asset Management, LLC | 1,819 | $1.67M | 0.41% | −41−2.2% | Reduced |
| WealthCare Investment Partners, LLC | 1,824 | $1.66M | 0.54% | 00.0% | Unchanged |
| Dynasty Wealth Management, LLC | 1,808 | $1.66M | 0.02% | +327+22.1% | Added |
| Fiduciary Group LLC | 1,808 | $1.66M | 0.15% | +197+12.2% | Added |
| Premier Path Wealth Partners, LLC | 1,806 | $1.66M | 0.21% | −115−6.0% | Reduced |
| Commons Capital, LLC | 1,804 | $1.66M | 1.11% | +19+1.1% | Added |
| Cullinan Associates Inc | 1,800 | $1.66M | 0.11% | 00.0% | Unchanged |
| Central Trust Co | 1,777 | $1.64M | 0.03% | −611−25.6% | Reduced |
| Syon Capital LLC | 1,771 | $1.63M | 0.09% | +411+30.2% | Added |
| Edgestream Partners, L.P. | 1,764 | $1.62M | 0.05% | −1,055−37.4% | Reduced |
| Fiduciary Alliance LLC | 1,763 | $1.62M | 0.11% | +70+4.1% | Added |
| Bridge Generations Wealth Management LLC | 1,760 | $1.62M | 1.08% | +71+4.2% | Added |
| Voya Financial Advisors, Inc. | 1,719 | $1.62M | 0.16% | −106−5.8% | Reduced |
| Peapack Gladstone Financial Corp | 1,757 | $1.62M | 0.02% | +136+8.4% | Added |
| Transcend Wealth Collective, LLC | 1,743 | $1.60M | 0.11% | −185−9.6% | Reduced |
| Verdence Capital Advisors LLC | 1,695 | $1.60M | 0.09% | +23+1.4% | Added |
| Concord Asset Management, LLC | 1,742 | $1.60M | 0.29% | +214+14.0% | Added |
| Argus Investors' Counsel, Inc. | 1,737 | $1.60M | 1.27% | −7−0.4% | Reduced |
| HBK Sorce Advisory LLC | 1,768 | $1.60M | 0.04% | −58−3.2% | Reduced |
| Means Investment Co., Inc. | 1,732 | $1.59M | 0.14% | −256−12.9% | Reduced |
| Intrust Bank NA | 1,731 | $1.59M | 0.13% | −81−4.5% | Reduced |
| Axxcess Wealth Management, LLC | 1,726 | $1.59M | 0.03% | +238+16.0% | Added |
| Concord Wealth Partners | 1,714 | $1.58M | 0.22% | +186+12.2% | Added |
| Angeles Wealth Management, LLC | 1,710 | $1.57M | 0.10% | −35−2.0% | Reduced |
| United Bank | 1,710 | $1.57M | 0.55% | +191+12.6% | Added |
| Clarius Group, LLC | 1,705 | $1.57M | 0.09% | −290−14.5% | Reduced |
| Kane Investment Management, Inc. | 1,705 | $1.57M | 0.76% | −5−0.3% | Reduced |
| Ronald Blue Trust, Inc. | 1,704 | $1.57M | 0.02% | +214+14.4% | Added |