ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2025
Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,249
- −9 vs. Q2 2025
- Shares held
- 179.7M
- +22.7K (0.0%) vs. Q2 2025
- Total value
- $164.4B
- −$20.1B (−10.9%) vs. Q2 2025
- New holders
- 186
- 1,038 more added
- Sold out
- 195
- 740 more reduced
40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| RMB Capital Management, LLC | 1,698 | $1.56M | 0.03% | +173+11.3% | Added |
| Capital Insight Partners, LLC | 1,693 | $1.56M | 0.26% | −9−0.5% | Reduced |
| Yarbrough Capital, LLC | 1,680 | $1.55M | 0.05% | 00.0% | Unchanged |
| Platinum Investment Management Ltd | 1,677 | $1.54M | 0.10% | +528+46.0% | Added |
| Coastline Trust Co | 1,674 | $1.54M | 0.17% | −297−15.1% | Reduced |
| Essential Partners LLC | 1,673 | $1.54M | 0.51% | −94−5.3% | Reduced |
| Triangle Securities Wealth Management | 1,670 | $1.54M | 0.35% | +29+1.8% | Added |
| Connecticut Wealth Management, LLC | 1,665 | $1.53M | 0.07% | −11−0.7% | Reduced |
| Global X Japan Co., Ltd. | 1,657 | $1.52M | 0.13% | +1,628+5,613.8% | Added |
| Taylor Hoffman Capital Management LLC | 1,655 | $1.52M | 0.48% | 00.0% | Unchanged |
| Beta Wealth Group, Inc. | 1,655 | $1.52M | 0.60% | +93+6.0% | Added |
| Fox Run Management, L.L.C. | 1,653 | $1.52M | 0.24% | +717+76.6% | Added |
| Wolverine Asset Management LLC | 1,638 | $1.51M | 0.02% | +1,638 | New |
| Evelyn Partners Investment Management Services Ltd | 1,628 | $1.50M | 0.20% | +391+31.6% | Added |
| Spire Wealth Management | 1,623 | $1.49M | 0.05% | −6,626−80.3% | Reduced |
| Chicago Partners Investment Group LLC | 1,587 | $1.49M | 0.04% | +704+79.7% | Added |
| Old National Bancorp | 1,614 | $1.49M | 0.03% | −40−2.4% | Reduced |
| StoneX Group Inc. | 1,612 | $1.48M | 0.06% | +179+12.5% | Added |
| KG&L Capital Management,LLC | 1,595 | $1.47M | 0.40% | +1,202+305.9% | Added |
| Horst & Graben Wealth Management LLC | 1,589 | $1.46M | 0.22% | +8+0.5% | Added |
| GraniteShares Advisors LLC | 1,587 | $1.46M | 0.85% | +152+10.6% | Added |
| Princeton Capital Management LLC | 1,572 | $1.45M | 0.39% | −18−1.1% | Reduced |
| ISAM Funds (UK) Ltd | 1,558 | $1.43M | 0.29% | +909+140.1% | Added |
| Integrated Advisors Network LLC | 1,555 | $1.43M | 0.06% | −290−15.7% | Reduced |
| Motiv8 Investments LLC | 1,551 | $1.43M | 0.76% | +426+37.9% | Added |
| OV Management LLC | 1,543 | $1.42M | 1.20% | +244+18.8% | Added |
| Kingswood Wealth Advisors, LLC | 1,543 | $1.42M | 0.09% | +279+22.1% | Added |
| Simplicity Wealth,LLC | 1,535 | $1.41M | 0.08% | −965−38.6% | Reduced |
| Stablepoint Partners, LLC | 1,531 | $1.41M | 0.22% | +135+9.7% | Added |
| Legacy Advisors, LLC | 1,521 | $1.40M | 0.17% | +1,521 | New |
| U.S. Capital Wealth Advisors, LLC | 1,521 | $1.40M | 0.04% | −499−24.7% | Reduced |
| VELA Investment Management, LLC | 1,519 | $1.40M | 0.40% | 00.0% | Unchanged |
| Procyon Private Wealth Partners, LLC | 1,516 | $1.40M | 0.08% | −7−0.5% | Reduced |
| Optimize Financial Inc | 1,514 | $1.39M | 0.73% | −553−26.8% | Reduced |
| Howard Capital Management Inc. | 1,513 | $1.39M | 0.02% | +48+3.3% | Added |
| NBT Bank N A | 1,512 | $1.39M | 0.09% | +5+0.3% | Added |
| Mayflower Financial Advisors, LLC | 1,511 | $1.39M | 0.17% | +40+2.7% | Added |
| Portfolio Design Labs, LLC | 1,506 | $1.39M | 0.24% | +720+91.6% | Added |
| AXA S.A. | 1,505 | $1.39M | 0.69% | −340,167−99.6% | Reduced |
| Impact Investors, Inc | 1,503 | $1.38M | 0.91% | −52−3.3% | Reduced |
| Paradigm Financial Partners, LLC | 1,501 | $1.38M | 0.14% | −1,786−54.3% | Reduced |
| EverSource Wealth Advisors, LLC | 1,492 | $1.37M | 0.05% | +82+5.8% | Added |
| Monetary Management Group Inc | 1,490 | $1.37M | 0.31% | −60−3.9% | Reduced |
| Livforsakringsbolaget Skandia, Omsesidigt | 1,490 | $1.37M | 0.05% | 00.0% | Unchanged |
| SageView Advisory Group, LLC | 1,489 | $1.37M | 0.05% | −222−13.0% | Reduced |
| Sage Mountain Advisors LLC | 1,481 | $1.36M | 0.08% | +33+2.3% | Added |
| Avantax Planning Partners, Inc. | 1,475 | $1.36M | 0.04% | +442+42.8% | Added |
| PFG Investments, LLC | 1,461 | $1.34M | 0.07% | −234−13.8% | Reduced |
| Pier 88 Investment Partners LLC | 1,460 | $1.34M | 0.25% | −4,150−74.0% | Reduced |
| Creekmur Asset Management LLC | 1,460 | $1.34M | 0.22% | +271+22.8% | Added |
| Arete Wealth Advisors, LLC | 1,458 | $1.34M | 0.08% | −299−17.0% | Reduced |
| Hobart Private Capital, LLC | 1,455 | $1.34M | 0.28% | +328+29.1% | Added |
| Arjuna Capital | 1,453 | $1.34M | 0.33% | +1,453 | New |
| Morangie Management LLC | 1,448 | $1.33M | 1.15% | −67−4.4% | Reduced |
| Fieldview Capital Management, LLC | 1,448 | $1.33M | 0.22% | +1,448 | New |
| Stance Capital LLC | 1,446 | $1.33M | 0.49% | +124+9.4% | Added |
| Parsons Capital Management Inc | 1,443 | $1.33M | 0.08% | +88+6.5% | Added |
| Krilogy Financial LLC | 1,504 | $1.32M | 0.05% | +1,504 | New |
| David Loasby | 1,462 | $1.32M | 0.10% | +16+1.1% | Added |
| Caldwell Investment Management Ltd. | 1,400 | $1.32M | 0.86% | +1,400 | New |
| Knights of Columbus Asset Advisors LLC | 1,425 | $1.31M | 0.08% | −3,047−68.1% | Reduced |
| Haverford Trust Co | 1,423 | $1.31M | 0.01% | +15+1.1% | Added |
| Fairfield, Bush & Co. | 1,423 | $1.31M | 0.67% | +85+6.4% | Added |
| Sound View Wealth Advisors Group, LLC | 1,418 | $1.30M | 0.09% | +114+8.7% | Added |
| Patriot Financial Group Insurance Agency, LLC | 1,416 | $1.30M | 0.17% | +1,416 | New |
| WBI Investments | 1,407 | $1.30M | 0.33% | +7+0.5% | Added |
| Brown Financial Advisors | 1,406 | $1.29M | 0.48% | +59+4.4% | Added |
| Cornerstone Advisors, LLC | 1,400 | $1.29M | 0.04% | 00.0% | Unchanged |
| Grantham, Mayo, Van Otterloo & Co. LLC | 1,400 | $1.29M | 0.00% | +119+9.3% | Added |
| Steel Peak Wealth Management LLC | 1,384 | $1.27M | 0.04% | +50+3.7% | Added |
| Three Seasons Wealth, LLC | 1,382 | $1.27M | 0.13% | +258+23.0% | Added |
| Advisor OS, LLC | 1,381 | $1.27M | 0.11% | −87−5.9% | Reduced |
| Papamarkou Wellner Asset Management inc. | 1,372 | $1.26M | 0.78% | −75−5.2% | Reduced |
| 1248 Management, LLC | 1,370 | $1.26M | 0.71% | −401−22.6% | Reduced |
| Argonautica Private Wealth Management, Inc | 1,367 | $1.26M | 0.37% | −6−0.4% | Reduced |
| Sendero Wealth Management, LLC | 1,363 | $1.25M | 0.15% | +1,363 | New |
| Advisory Resource Group | 1,360 | $1.25M | 0.22% | +151+12.5% | Added |
| Ashton Thomas Securities, LLC | 1,358 | $1.25M | 0.17% | +45+3.4% | Added |
| Riverpark Capital Management LLC | 1,357 | $1.25M | 2.26% | −146−9.7% | Reduced |
| Hudson Value Partners, LLC | 1,355 | $1.25M | 0.39% | 00.0% | Unchanged |
| Camden Capital, LLC | 1,351 | $1.24M | 0.09% | +685+102.9% | Added |
| Shelton Wealth Management, LLC | 1,343 | $1.24M | 0.58% | +129+10.6% | Added |
| SFM, LLC | 1,341 | $1.23M | 0.72% | −1−0.1% | Reduced |
| Sowell Financial Services LLC | 1,334 | $1.23M | 0.05% | −301−18.4% | Reduced |
| Anchor Investment Management, LLC | 1,329 | $1.22M | 0.10% | +155+13.2% | Added |
| Synergy Financial Group, LTD | 1,328 | $1.22M | 0.82% | +1+0.1% | Added |
| Aspire Private Capital, LLC | 1,328 | $1.22M | 0.27% | +111+9.1% | Added |
| Bradyco, Inc. | 1,320 | $1.21M | 1.38% | 00.0% | Unchanged |
| 180 Wealth Advisors, LLC | 1,319 | $1.21M | 0.15% | +26+2.0% | Added |
| Nine Masts Capital Ltd | 1,317 | $1.21M | 0.58% | −835−38.8% | Reduced |
| International Private Wealth Advisors LLC | 1,316 | $1.21M | 0.76% | +878+200.5% | Added |
| Freestone Capital Holdings, LLC | 1,315 | $1.21M | 0.04% | +395+42.9% | Added |
| Arthur M. Cohen & Associates, LLC | 1,312 | $1.21M | 0.20% | −42−3.1% | Reduced |
| Accent Capital Management, LLC | 1,456 | $1.20M | 0.51% | −385−20.9% | Reduced |
| Ellevest, Inc. | 1,301 | $1.20M | 0.17% | −127−8.9% | Reduced |
| Annis Gardner Whiting Capital Advisors, LLC | 1,298 | $1.19M | 0.25% | +994+327.0% | Added |
| Flputnam Investment Management Co | 1,294 | $1.19M | 0.02% | −6,907−84.2% | Reduced |
| RB Capital Management, LLC | 1,286 | $1.18M | 0.25% | −14−1.1% | Reduced |
| Harold Davidson & Associates Inc. | 1,286 | $1.18M | 0.54% | +396+44.5% | Added |
| CX Institutional | 1,285 | $1.18M | 0.04% | +114+9.7% | Added |