ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2025
Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,249
- −9 vs. Q2 2025
- Shares held
- 179.7M
- +22.7K (0.0%) vs. Q2 2025
- Total value
- $164.4B
- −$20.1B (−10.9%) vs. Q2 2025
- New holders
- 186
- 1,038 more added
- Sold out
- 195
- 740 more reduced
40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| International Assets Investment Management, LLC | 1,157 | $1.17M | 0.09% | 00.0% | Unchanged |
| Catalyst Financial Partners LLC | 1,270 | $1.17M | 0.14% | +13+1.0% | Added |
| Inscription Capital, LLC | 1,267 | $1.17M | 0.13% | +964+318.2% | Added |
| Nationale-Nederlanden Powszechne Towarzystwo Emerytalne S.A. | 1,265 | $1.16M | 0.09% | −1−0.1% | Reduced |
| Barbara Oil Co. | 1,265 | $1.16M | 0.43% | +1,265 | New |
| Brevan Howard Capital Management LP | 1,264 | $1.16M | 0.02% | +934+283.0% | Added |
| Benchmark Investment Advisors LLC | 1,263 | $1.16M | 0.67% | +1,263 | New |
| Sierra Capital LLC | 1,259 | $1.16M | 0.13% | +5+0.4% | Added |
| Kesler, Norman & Wride, LLC | 1,092 | $1.16M | 0.23% | −568−34.2% | Reduced |
| Wolff Wiese Magana LLC | 1,256 | $1.16M | 0.65% | +34+2.8% | Added |
| WBH Advisory Inc | 1,255 | $1.15M | 0.09% | −12−0.9% | Reduced |
| Kepler Cheuvreux (Suisse) SA | 1,255 | $1.15M | 0.06% | +1,255 | New |
| Keel Point, LLC | 1,249 | $1.15M | 0.07% | +183+17.2% | Added |
| Systematic Alpha Investments, LLC | 1,247 | $1.15M | 0.04% | 00.0% | Unchanged |
| Canandaigua National Bank & Trust Co | 1,244 | $1.14M | 0.10% | +5+0.4% | Added |
| Whalen Wealth Management Inc. | 1,239 | $1.14M | 0.67% | +41+3.4% | Added |
| Sunpointe, LLC | 1,224 | $1.13M | 0.41% | −99−7.5% | Reduced |
| UMA Financial Services, Inc. | 1,221 | $1.12M | 0.16% | +72+6.3% | Added |
| Checchi Capital Advisers, LLC | 1,221 | $1.12M | 0.08% | −405−24.9% | Reduced |
| Invst, LLC | 1,219 | $1.12M | 0.13% | +299+32.5% | Added |
| Regal Investment Advisors LLC | 1,216 | $1.12M | 0.07% | +183+17.7% | Added |
| Delta Investment Management, LLC | 1,209 | $1.11M | 0.20% | +67+5.9% | Added |
| Sapient Capital LLC | 1,179 | $1.11M | 0.02% | −9−0.8% | Reduced |
| Bell Bank | 1,205 | $1.11M | 0.05% | 00.0% | Unchanged |
| Symphony Financial, Ltd. Co. | 1,201 | $1.11M | 0.13% | −5,986−83.3% | Reduced |
| Broderick Brian C | 1,200 | $1.10M | 0.21% | 00.0% | Unchanged |
| Ratan Capital Management LP | 1,200 | $1.10M | 0.60% | 00.0% | Unchanged |
| AssuredPartners Investment Advisors, LLC | 1,199 | $1.10M | 0.25% | −16−1.3% | Reduced |
| Evercore Wealth Management, LLC | 1,199 | $1.10M | 0.02% | 00.0% | Unchanged |
| Conning Inc. | 1,199 | $1.10M | 0.04% | 00.0% | Unchanged |
| 17 Capital Partners, LLC | 1,196 | $1.10M | 0.60% | +5+0.4% | Added |
| Pure Financial Advisors, Inc. | 1,194 | $1.10M | 0.02% | +201+20.2% | Added |
| New Insight Wealth Advisors | 1,191 | $1.10M | 0.41% | +626+110.8% | Added |
| Highview Capital Management LLC | 1,185 | $1.09M | 0.40% | −27−2.2% | Reduced |
| Ashton Thomas Private Wealth, LLC | 1,178 | $1.08M | 0.03% | +606+105.9% | Added |
| Compass Capital Corp | 1,256 | $1.08M | 0.47% | −73−5.5% | Reduced |
| Choate Investment Advisors | 1,176 | $1.08M | 0.02% | +474+67.5% | Added |
| Veracity Capital LLC | 1,173 | $1.08M | 0.35% | +190+19.3% | Added |
| Murphy & Mullick Capital Management Corp | 1,171 | $1.08M | 0.80% | +2+0.2% | Added |
| Cim Investment Mangement Inc | 1,165 | $1.07M | 0.29% | −10−0.9% | Reduced |
| Somerset Group LLC | 1,165 | $1.07M | 0.85% | 00.0% | Unchanged |
| King Luther Capital Management Corp | 1,165 | $1.07M | 0.00% | +87+8.1% | Added |
| Ausdal Financial Partners, Inc. | 1,160 | $1.07M | 0.05% | +560+93.3% | Added |
| Prevail Innovative Wealth Advisors, LLC | 1,156 | $1.06M | 0.21% | +1,156 | New |
| Paragon Private Wealth Management, LLC | 1,151 | $1.06M | 0.35% | +332+40.5% | Added |
| Virtu Financial LLC | 1,144 | $1.05M | 0.06% | +1,144 | New |
| Hills Bank & Trust Co | 1,137 | $1.05M | 0.06% | +154+15.7% | Added |
| Prosperity Consulting Group, LLC | 1,134 | $1.04M | 0.05% | +92+8.8% | Added |
| Intellectus Partners, LLC | 1,131 | $1.04M | 0.20% | −41−3.5% | Reduced |
| Spirit of America Management Corp | 1,130 | $1.04M | 0.21% | 00.0% | Unchanged |
| Migdal Insurance & Financial Holdings Ltd. | 1,116 | $1.04M | 0.01% | −26−2.3% | Reduced |
| Albert D Mason Inc | 1,128 | $1.04M | 0.68% | +67+6.3% | Added |
| Cary Street Partners Financial LLC | 1,124 | $1.03M | 0.03% | +241+27.3% | Added |
| Daymark Wealth Partners, LLC | 1,123 | $1.03M | 0.04% | +267+31.2% | Added |
| Cito Capital Group, LLC | 1,123 | $1.03M | 0.30% | +1,000+813.0% | Added |
| Ferguson Wellman Capital Management, Inc | 1,120 | $1.03M | 0.02% | −636−36.2% | Reduced |
| West Family Investments, Inc. | 1,119 | $1.03M | 0.23% | +173+18.3% | Added |
| Gerber Kawasaki Wealth & Investment Management | 1,114 | $1.03M | 0.04% | +45+4.2% | Added |
| Fedenia Advisers LLC | 1,113 | $1.02M | 0.41% | −55−4.7% | Reduced |
| Orrstown Financial Services Inc | 1,113 | $1.02M | 0.18% | +166+17.5% | Added |
| Ted Buchan & Co | 1,111 | $1.02M | 0.40% | +313+39.2% | Added |
| Balboa Wealth Partners | 1,110 | $1.02M | 0.18% | −110−9.0% | Reduced |
| Retirement Guys Formula LLC | 1,106 | $1.02M | 0.36% | +1,106 | New |
| Legacy Bridge, LLC | 1,105 | $1.02M | 0.42% | +7+0.6% | Added |
| Wrapmanager Inc | 1,101 | $1.01M | 0.31% | −438−28.5% | Reduced |
| Perfromance Wealth Partners, LLC | 1,100 | $1.01M | 0.03% | −30−2.7% | Reduced |
| Oak Harvest Investment Services | 1,100 | $1.01M | 0.12% | +32+3.0% | Added |
| Trust Co of Vermont | 1,096 | $1.01M | 0.04% | +4+0.4% | Added |
| AlTi Global, Inc. | 1,094 | $1.01M | 0.02% | +51+4.9% | Added |
| American National Bank | 1,093 | $1.01M | 0.10% | −5−0.5% | Reduced |
| Golden State Equity Partners | 1,092 | $1.00M | 0.17% | +20+1.9% | Added |
| NVWM, LLC | 1,088 | $1.00M | 0.23% | +13+1.2% | Added |
| Global Assets Advisory, LLC | 1,088 | $1.00M | 0.30% | +199+22.4% | Added |
| Forum Financial Management, LP | 1,086 | $999.5K | 0.01% | −31−2.8% | Reduced |
| Probity Advisors, Inc. | 1,086 | $999.4K | 0.16% | −10−0.9% | Reduced |
| BlueSpruce Investments, LP | 1,084 | $997.6K | 0.02% | 00.0% | Unchanged |
| Optas, LLC | 1,084 | $997.6K | 0.17% | +71+7.0% | Added |
| Alta Advisers Ltd | 1,083 | $996.7K | 0.30% | 00.0% | Unchanged |
| Interchange Capital Partners, LLC | 1,082 | $995.7K | 0.20% | +222+25.8% | Added |
| B.O.S.S. Retirement Advisors, LLC | 1,080 | $993.9K | 0.24% | −92−7.8% | Reduced |
| Sageworth Trust Co | 1,080 | $993.9K | 0.05% | +1,080 | New |
| MidWestOne Financial Group, Inc. | 1,079 | $993.0K | 0.12% | +80+8.0% | Added |
| Chicago Trust Co NA | 1,077 | $991.1K | 0.14% | +480+80.4% | Added |
| Fukoku Mutual Life Insurance Co | 1,076 | $990.2K | 0.06% | −846−44.0% | Reduced |
| Greenwich Wealth Management LLC | 1,071 | $986.0K | 0.05% | 00.0% | Unchanged |
| Massar Capital Management, LP | 1,070 | $984.7K | 0.35% | +1,070 | New |
| Net Worth Advisory Group | 1,069 | $984.1K | 0.28% | +293+37.8% | Added |
| Beck Capital Management, LLC | 1,068 | $982.7K | 0.23% | −4,251−79.9% | Reduced |
| Zacks Investment Management | 1,065 | $980.4K | 0.01% | −522−32.9% | Reduced |
| LRI Investments, LLC | 1,065 | $980.2K | 0.08% | −107−9.1% | Reduced |
| Harmony Asset Management LLC | 1,065 | $980.1K | 0.34% | +56+5.6% | Added |
| Adell Harriman & Carpenter Inc | 1,064 | $979.2K | 0.06% | +221+26.2% | Added |
| Wright Investors Service Inc | 1,063 | $978.3K | 0.28% | −55−4.9% | Reduced |
| Beaton Management Co. Inc. | 1,050 | $966.0K | 0.44% | 00.0% | Unchanged |
| Malaga Cove Capital, LLC | 1,049 | $965.4K | 0.35% | 00.0% | Unchanged |
| Tower Trust & Investment Co | 1,048 | $964.4K | 0.65% | +7+0.7% | Added |
| Stamos Capital Partners, L.P. | 1,045 | $961.7K | 0.18% | +1,045 | New |
| TrueMark Investments, LLC | 1,042 | $958.9K | 0.17% | −42−3.9% | Reduced |
| Stratos Wealth Advisors, LLC | 1,039 | $956.2K | 0.05% | +78+8.1% | Added |
| Kapitalo Investimentos Ltda | 1,031 | $948.8K | 0.18% | −719−41.1% | Reduced |