ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2025
Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,249
- −9 vs. Q2 2025
- Shares held
- 179.7M
- +22.7K (0.0%) vs. Q2 2025
- Total value
- $164.4B
- −$20.1B (−10.9%) vs. Q2 2025
- New holders
- 186
- 1,038 more added
- Sold out
- 195
- 740 more reduced
40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Fulcrum Asset Management LLP | 1,030 | $947.9K | 0.26% | −28−2.6% | Reduced |
| American Trust | 1,029 | $947.0K | 0.08% | +18+1.8% | Added |
| Harvest Fund Management Co., Ltd | 1,028 | $946.0K | 0.04% | −782−43.2% | Reduced |
| Legacy Financial Advisors, Inc. | 1,027 | $945.1K | 0.13% | −22−2.1% | Reduced |
| Rehmann Capital Advisory Group | 1,036 | $945.1K | 0.05% | −63−5.7% | Reduced |
| MJP Associates Inc | 1,022 | $940.5K | 0.12% | −36−3.4% | Reduced |
| Sherbrooke Park Advisers LLC | 1,021 | $939.6K | 0.44% | +610+148.4% | Added |
| BSW Wealth Partners | 1,016 | $935.0K | 0.12% | +26+2.6% | Added |
| KPP Advisory Services LLC | 1,015 | $934.1K | 0.14% | −18−1.7% | Reduced |
| Primoris Wealth Advisors, LLC | 1,009 | $928.6K | 0.59% | +10+1.0% | Added |
| Postrock Partners LLC | 1,007 | $926.7K | 0.41% | 00.0% | Unchanged |
| Parkside Financial Bank & Trust | 1,004 | $924.0K | 0.07% | +74+8.0% | Added |
| Corient IA LLC | 1,000 | $920.3K | 0.69% | 00.0% | Unchanged |
| Iron Financial, LLC | 1,000 | $920.3K | 0.44% | +38+4.0% | Added |
| Pinnacle Wealth Planning Services, Inc. | 993 | $913.8K | 0.11% | +65+7.0% | Added |
| Foundations Investment Advisors, LLC | 990 | $911.4K | 0.01% | +212+27.2% | Added |
| Drake & Associates, LLC | 1,035 | $910.4K | 0.19% | +1,035 | New |
| Principal Street Partners, LLC | 989 | $910.2K | 0.15% | −454−31.5% | Reduced |
| Capstone Investment Advisors, LLC | 988 | $909.2K | 0.01% | +663+204.0% | Added |
| Aviso Wealth Management | 985 | $906.5K | 0.40% | +86+9.6% | Added |
| Neville Rodie & Shaw Inc | 985 | $906.0K | 0.07% | −1,364−58.1% | Reduced |
| Jaffetilchin Investment Partners, LLC | 983 | $904.6K | 0.05% | +157+19.0% | Added |
| Mindset Wealth Management, LLC | 982 | $904.1K | 0.25% | +256+35.3% | Added |
| Cassaday & Co Wealth Management LLC | 978 | $900.0K | 0.02% | +5+0.5% | Added |
| Kera Capital Partners, Inc. | 977 | $899.1K | 0.13% | +25+2.6% | Added |
| L2 Asset Management, LLC | 977 | $899.1K | 0.13% | +49+5.3% | Added |
| Absoluto Partners Gestao de Recursos Ltda | 977 | $899.1K | 0.65% | −323−24.8% | Reduced |
| Silver Oak Securities, Inc | 975 | $897.5K | 0.07% | +39+4.2% | Added |
| TCI Wealth Advisors, Inc. | 974 | $896.4K | 0.05% | +21+2.2% | Added |
| IAM Advisory, LLC | 972 | $895.0K | 0.20% | −40−4.0% | Reduced |
| Dudley Capital Management, LLC | 968 | $890.8K | 0.40% | +52+5.7% | Added |
| Two Sigma Securities, LLC | 968 | $890.8K | 0.13% | +514+113.2% | Added |
| Aster Capital Management (DIFC) Ltd | 968 | $890.8K | 0.45% | +743+330.2% | Added |
| Citizens Business Bank | 967 | $889.9K | 0.15% | +967 | New |
| Dynamic Advisor Solutions LLC | 965 | $888.1K | 0.03% | −5−0.5% | Reduced |
| Carnegie Lake Advisors LLC | 964 | $887.1K | 0.34% | 00.0% | Unchanged |
| Versant Capital Management, Inc | 964 | $887.1K | 0.12% | +422+77.9% | Added |
| Elevated Capital Advisors, LLC | 962 | $885.3K | 0.22% | −137−12.5% | Reduced |
| Occudo Quantitative Strategies LP | 959 | $882.5K | 0.11% | +959 | New |
| Montecito Bank & Trust | 958 | $881.6K | 0.14% | +958 | New |
| Evanson Asset Management, LLC | 954 | $877.6K | 0.05% | +116+13.8% | Added |
| Worth Financial Advisory Group, LLC | 951 | $875.2K | 0.49% | +84+9.7% | Added |
| Segment Wealth Management, LLC | 946 | $870.6K | 0.05% | 00.0% | Unchanged |
| Heartland Bank & Trust Co | 944 | $868.7K | 0.36% | −10−1.0% | Reduced |
| Becker Capital Management Inc | 942 | $866.9K | 0.03% | +28+3.1% | Added |
| One Wealth Capital Management, LLC | 941 | $866.0K | 0.39% | −45−4.6% | Reduced |
| KCM Investment Advisors LLC | 935 | $860.5K | 0.03% | +34+3.8% | Added |
| Trivant Custom Portfolio Group, LLC | 933 | $858.6K | 0.44% | +933 | New |
| Quent Capital, LLC | 932 | $857.7K | 0.07% | −50−5.1% | Reduced |
| Zullo Investment Group, Inc. | 920 | $846.7K | 0.31% | +2+0.2% | Added |
| First United Bank Trust | 920 | $846.7K | 0.27% | +53+6.1% | Added |
| Signature Wealth Management Partners, LLC | 919 | $845.7K | 0.44% | −15−1.6% | Reduced |
| Wallace Advisory Group, LLC | 817 | $839.9K | 0.68% | −7−0.8% | Reduced |
| Caxton Associates LLP | 912 | $839.3K | 0.02% | −980−51.8% | Reduced |
| Patron Partners Advisors, LLC | 909 | $836.5K | 0.38% | +81+9.8% | Added |
| Sym Financial Corp | 908 | $835.6K | 0.09% | −442−32.7% | Reduced |
| Affiance Financial, LLC | 907 | $834.7K | 0.15% | −8−0.9% | Reduced |
| Paces Ferry Wealth Advisors, LLC | 906 | $833.8K | 0.35% | −1−0.1% | Reduced |
| Capula Management Ltd | 903 | $831.0K | 0.01% | +903 | New |
| Revolve Wealth Partners, LLC | 896 | $824.6K | 0.10% | −11−1.2% | Reduced |
| Brandywine Managers, LLC | 893 | $821.8K | 0.79% | 00.0% | Unchanged |
| First Affirmative Financial Network | 892 | $821.0K | 0.39% | +15+1.7% | Added |
| Edmond de Rothschild Holding S.A. | 889 | $818.1K | 0.01% | −89−9.1% | Reduced |
| Evermay Wealth Management LLC | 889 | $818.1K | 0.09% | +76+9.3% | Added |
| Ancora Advisors, LLC | 888 | $817.6K | 0.02% | −38−4.1% | Reduced |
| Keystone Investors Pte Ltd | 886 | $815.4K | 0.09% | +886 | New |
| Fortress Wealth Group, LLC | 894 | $814.8K | 0.35% | +39+4.6% | Added |
| Country Club Bank | 866 | $814.8K | 0.05% | −39−4.3% | Reduced |
| Kozak & Associates, Inc. | 972 | $812.4K | 0.16% | +4+0.4% | Added |
| Valley National Advisers Inc | 884 | $812.0K | 0.13% | +52+6.3% | Added |
| Savvy Advisors, Inc. | 882 | $811.8K | 0.04% | −198−18.3% | Reduced |
| Renasant Bank | 882 | $811.7K | 0.52% | +6+0.7% | Added |
| Generation Capital Management LLC | 880 | $809.8K | 0.59% | −8−0.9% | Reduced |
| Huntleigh Advisors, Inc. | 879 | $808.9K | 0.14% | +2+0.2% | Added |
| Payne Capital Management, LLC | 878 | $808.0K | 0.26% | 00.0% | Unchanged |
| Smithfield Trust Co | 878 | $807.0K | 0.04% | −39−4.3% | Reduced |
| QVT Financial LP | 873 | $803.4K | 0.09% | +873 | New |
| Keebeck Wealth Management, LLC | 871 | $801.6K | 0.09% | 00.0% | Unchanged |
| Towarzystwo Funduszy Inwestycyjnych Pzu SA | 870 | $800.6K | 0.19% | +450+107.1% | Added |
| Gilliland Jeter Wealth Management LLC | 867 | $797.9K | 0.25% | 00.0% | Unchanged |
| Childress Capital Advisors, LLC | 865 | $796.3K | 0.15% | +196+29.3% | Added |
| Fiduciary Family Office, LLC | 863 | $794.2K | 0.23% | +263+43.8% | Added |
| Y.D. More Investments Ltd | 860 | $791.4K | 0.04% | −160−15.7% | Reduced |
| Larson Financial Group LLC | 857 | $788.7K | 0.03% | −1,118−56.6% | Reduced |
| Power Wealth Management LLC | 854 | $785.9K | 0.29% | +564+194.5% | Added |
| Salvus Wealth Management, LLC | 846 | $778.6K | 0.44% | +57+7.2% | Added |
| Relyea Zuckerberg Hanson LLC | 842 | $774.9K | 0.08% | −7−0.8% | Reduced |
| Brady Martz Wealth Solutions, LLC | 842 | $774.9K | 0.14% | +11+1.3% | Added |
| Prosperity Financial Group, Inc. | 840 | $773.0K | 0.28% | +63+8.1% | Added |
| Elgethun Capital Management | 830 | $772.2K | 0.14% | 00.0% | Unchanged |
| Shaker Investments LLC | 838 | $771.2K | 0.31% | −2,910−77.6% | Reduced |
| Sovran Advisors, LLC | 823 | $769.2K | 0.07% | −93−10.2% | Reduced |
| Forefront Wealth Partners, LLC | 835 | $768.4K | 0.19% | −65−7.2% | Reduced |
| McMahon Financial Advisors, LLC | 830 | $763.8K | 0.17% | +22+2.7% | Added |
| Allen Capital Group, LLC | 829 | $762.9K | 0.07% | −9−1.1% | Reduced |
| Aventura Private Wealth, LLC | 829 | $762.9K | 0.28% | +86+11.6% | Added |
| Journey Strategic Wealth LLC | 826 | $760.2K | 0.02% | −285−25.7% | Reduced |
| Meyer Handelman Co | 825 | $759.2K | 0.02% | 00.0% | Unchanged |
| Sax Wealth Advisors, LLC | 824 | $758.3K | 0.04% | +26+3.3% | Added |
| WealthPLAN Partners, LLC | 822 | $756.5K | 0.11% | +30+3.8% | Added |