ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2025
Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,249
- −9 vs. Q2 2025
- Shares held
- 179.7M
- +22.7K (0.0%) vs. Q2 2025
- Total value
- $164.4B
- −$20.1B (−10.9%) vs. Q2 2025
- New holders
- 186
- 1,038 more added
- Sold out
- 195
- 740 more reduced
40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Diversified Enterprises, LLC | 822 | $756.5K | 0.05% | +380+86.0% | Added |
| Cynosure Management, LLC | 817 | $751.9K | 0.08% | 00.0% | Unchanged |
| Claro Advisors LLC | 815 | $750.5K | 0.11% | +3+0.4% | Added |
| Outlook Wealth Advisors, LLC | 815 | $750.0K | 0.19% | −8−1.0% | Reduced |
| Johnson Financial Group, Inc. | 809 | $744.5K | 0.03% | +276+51.8% | Added |
| Battery Global Advisors, LLC | 806 | $741.7K | 0.35% | 00.0% | Unchanged |
| Simplify Asset Management Inc. | 804 | $739.9K | 0.01% | +804 | New |
| Sanders Morris Harris LLC | 800 | $736.2K | 0.10% | +800 | New |
| BOK Financial Private Wealth, Inc. | 797 | $733.5K | 0.05% | −10−1.2% | Reduced |
| Nicolet Bankshares Inc | 794 | $730.7K | 0.12% | +33+4.3% | Added |
| SummitTX Capital, L.P. | 792 | $728.9K | 0.03% | +792 | New |
| Drive Wealth Management, LLC | 789 | $726.2K | 0.15% | +4+0.5% | Added |
| KRS Capital Management, LLC | 786 | $723.3K | 0.44% | +26+3.4% | Added |
| Lewis Asset Management, LLC | 785 | $722.8K | 0.30% | −18−2.2% | Reduced |
| Koshinski Asset Management, Inc. | 4,713 | $722.3K | 0.05% | +436+10.2% | Added |
| Paladin Wealth, LLC | 784 | $721.5K | 0.52% | +7+0.9% | Added |
| Compass Ion Advisors, LLC | 778 | $716.0K | 0.07% | −4−0.5% | Reduced |
| Green Square Capital Advisors LLC | 696 | $715.8K | 0.09% | 00.0% | Unchanged |
| Cornercap Investment Counsel Inc | 777 | $715.1K | 0.36% | −10−1.3% | Reduced |
| RD Lewis Holdings, Inc. | 825 | $712.8K | 0.67% | 00.0% | Unchanged |
| McDaniel Terry & Co | 774 | $712.3K | 0.06% | +254+48.8% | Added |
| Summit Global Investments | 773 | $711.0K | 0.04% | −55−6.6% | Reduced |
| Western Financial Corp | 771 | $709.5K | 0.31% | +41+5.6% | Added |
| Dearborn Partners LLC | 771 | $709.5K | 0.03% | +47+6.5% | Added |
| Sonoma Allocations LLC | 791 | $709.3K | 0.26% | +791 | New |
| Carr Financial Group Corp | 770 | $708.6K | 0.19% | −271−26.0% | Reduced |
| Kennedy Investment Group | 766 | $704.9K | 0.28% | +69+9.9% | Added |
| Palumbo Wealth Management LLC | 859 | $704.0K | 0.22% | +151+21.3% | Added |
| Wealth Alliance | 765 | $703.7K | 0.07% | −114−13.0% | Reduced |
| Volterra Technologies LP | 764 | $703.1K | 0.47% | +764 | New |
| Boston Trust Walden Corp | 763 | $702.2K | 0.01% | −16−2.1% | Reduced |
| Quotient Wealth Partners, LLC | 761 | $700.7K | 0.02% | −21−2.7% | Reduced |
| Hallmark Capital Management Inc | 761 | $700.3K | 0.05% | +125+19.7% | Added |
| Denali Advisors LLC | 758 | $697.6K | 0.08% | −2,236−74.7% | Reduced |
| Brookwood Investment Group LLC | 757 | $696.7K | 0.09% | +223+41.8% | Added |
| Bullock Wealth Management Group | 763 | $696.2K | 0.35% | −1−0.1% | Reduced |
| Soltis Investment Advisors LLC | 756 | $696.1K | 0.05% | +49+6.9% | Added |
| Sandbox Financial Partners, LLC | 754 | $693.9K | 0.20% | −62−7.6% | Reduced |
| Trust Co of Toledo NA | 752 | $692.1K | 0.07% | +126+20.1% | Added |
| Cross Staff Investments Inc | 750 | $690.2K | 0.48% | 00.0% | Unchanged |
| Triad Wealth Partners, LLC | 749 | $689.3K | 0.09% | +50+7.2% | Added |
| Pinnacle Wealth Management Advisory Group, LLC | 748 | $688.4K | 0.05% | +5+0.7% | Added |
| Provenance Wealth Advisors, LLC | 748 | $688.4K | 0.09% | +23+3.2% | Added |
| Baron Wealth Management LLC | 747 | $687.4K | 0.23% | −207−21.7% | Reduced |
| Gallacher Capital Management LLC | 746 | $686.7K | 0.27% | +746 | New |
| Asahi Life Asset Management Co., Ltd. | 745 | $685.6K | 0.38% | +745 | New |
| Real Talk Capital, LLC | 742 | $682.8K | 0.73% | −3−0.4% | Reduced |
| First National Bank Sioux Falls | 742 | $682.8K | 0.21% | 00.0% | Unchanged |
| Red Lighthouse Investment Management, LLC | 739 | $680.1K | 0.24% | 00.0% | Unchanged |
| Fairvoy Private Wealth, LLC | 739 | $680.1K | 0.15% | +739 | New |
| Texas Capital Bank Wealth Management Services Inc | 737 | $678.2K | 0.06% | +137+22.8% | Added |
| Nicholas Hoffman & Company, LLC. | 734 | $675.5K | 0.02% | −1−0.1% | Reduced |
| Resonant Capital Advisors, LLC | 733 | $674.6K | 0.04% | −14−1.9% | Reduced |
| First National Bank of Hutchinson | 723 | $665.4K | 0.35% | −540−42.8% | Reduced |
| Sivia Capital Partners, LLC | 720 | $662.6K | 0.19% | −117−14.0% | Reduced |
| Trueblood Wealth Management, LLC | 720 | $662.6K | 0.26% | +137+23.5% | Added |
| SGL Investment Advisors, Inc. | 725 | $662.5K | 0.28% | +396+120.4% | Added |
| Element Pointe Advisors, LLC | 718 | $660.8K | 0.14% | −10−1.4% | Reduced |
| Secure Asset Management, LLC | 723 | $659.2K | 0.11% | +37+5.4% | Added |
| Nwam LLC | 718 | $658.9K | 0.04% | −3,913−84.5% | Reduced |
| Moloney Securities Asset Management, LLC | 708 | $651.6K | 0.08% | +224+46.3% | Added |
| Willner & Heller, LLC | 707 | $650.6K | 0.50% | +45+6.8% | Added |
| Private Trust Co NA | 707 | $650.2K | 0.06% | −110−13.5% | Reduced |
| Capital Square, LLC | 706 | $649.7K | 0.33% | −78−9.9% | Reduced |
| Westwood Wealth Management | 705 | $648.8K | 0.24% | −475−40.3% | Reduced |
| GM Advisory Group, Inc. | 703 | $647.0K | 0.03% | −61−8.0% | Reduced |
| Freemont Management S.A. | 700 | $644.2K | 0.50% | −5,300−88.3% | Reduced |
| CastleKnight Management LP | 700 | $644.2K | 0.03% | 00.0% | Unchanged |
| South Dakota Investment Council | 700 | $644.0K | 0.01% | −100−12.5% | Reduced |
| Axq Capital, LP | 694 | $638.7K | 0.24% | +334+92.8% | Added |
| Tradition Wealth Management, LLC | 693 | $637.8K | 0.05% | −16−2.3% | Reduced |
| Minot DeBlois Advisors LLC | 690 | $635.0K | 0.58% | +53+8.3% | Added |
| Mesirow Financial Investment Management, Inc. | 689 | $633.2K | 0.01% | −15−2.1% | Reduced |
| Prosperity Wealth Management, Inc. | 688 | $633.2K | 0.21% | +112+19.4% | Added |
| Comprehensive Financial Planning, Inc. | 684 | $629.5K | 0.43% | −25−3.5% | Reduced |
| Centerpoint Advisory Group | 683 | $628.6K | 0.49% | 00.0% | Unchanged |
| Oxford Financial Group Ltd | 683 | $628.6K | 0.04% | +25+3.8% | Added |
| Marion Wealth Management | 681 | $626.7K | 0.15% | +476+232.2% | Added |
| Csenge Advisory Group | 677 | $623.0K | 0.03% | −6−0.9% | Reduced |
| Moss Adams Wealth Advisors LLC | 675 | $621.0K | 0.05% | −16−2.3% | Reduced |
| Bahl & Gaynor Inc | 674 | $620.3K | 0.00% | +37+5.8% | Added |
| Investment House LLC | 673 | $619.3K | 0.03% | −124−15.6% | Reduced |
| Cromwell Holdings LLC | 672 | $618.4K | 0.33% | 00.0% | Unchanged |
| Confluence Wealth Services, Inc. | 665 | $612.0K | 0.03% | −27−3.9% | Reduced |
| Raleigh Capital Management Inc. | 664 | $610.6K | 0.23% | +249+60.0% | Added |
| Coign Capital Advisors LLC | 661 | $608.3K | 0.33% | +661 | New |
| Impact Capital Partners LLC | 659 | $606.5K | 0.18% | −17−2.5% | Reduced |
| ORG Wealth Partners, LLC | 653 | $600.9K | 0.13% | +2+0.3% | Added |
| Pathway Financial Advisers, LLC | 657 | $598.1K | 0.17% | +13+2.0% | Added |
| Transatlantique Private Wealth LLC | 647 | $595.4K | 0.19% | −51−7.3% | Reduced |
| Eos Management, L.P. | 640 | $589.0K | 0.23% | 00.0% | Unchanged |
| Galvin, Gaustad & Stein, LLC | 639 | $588.3K | 0.05% | +3+0.5% | Added |
| Unique Wealth Strategies, LLC | 639 | $587.9K | 0.23% | −1−0.2% | Reduced |
| Stonebrook Private Inc. | 638 | $587.1K | 0.13% | −30−4.5% | Reduced |
| LVW Advisors, LLC | 636 | $585.3K | 0.06% | +37+6.2% | Added |
| Mirador Capital Partners LP | 636 | $585.3K | 0.08% | 00.0% | Unchanged |
| Obermeyer Wood Investment Counsel, LLLP | 636 | $585.3K | 0.03% | +19+3.1% | Added |
| Valley Brook Capital Group | 634 | $583.5K | 0.39% | +13+2.1% | Added |
| Regatta Capital Group, LLC | 633 | $582.5K | 0.09% | +12+1.9% | Added |
| Nelson, Van Denburg & Campbell Wealth Management Group, LLC | 630 | $580.1K | 0.02% | +37+6.2% | Added |