ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2025
Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,248
- −9 vs. Q2 2025
- Shares held
- 179.7M
- +22.8K (0.0%) vs. Q2 2025
- Total value
- $164.4B
- −$20.1B (−10.9%) vs. Q2 2025
- New holders
- 186
- 1,038 more added
- Sold out
- 195
- 739 more reduced
40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Emerald Advisers, LLC | 629 | $578.9K | 0.02% | 00.0% | Unchanged |
| Wealth Management Partners, LLC | 628 | $577.9K | 0.18% | +28+4.7% | Added |
| Alpha Cubed Investments, LLC | 626 | $576.1K | 0.02% | +50+8.7% | Added |
| Milestone Asset Management, LLC | 624 | $574.3K | 0.11% | −7−1.1% | Reduced |
| HM Payson & Co | 623 | $573.3K | 0.01% | −60−8.8% | Reduced |
| Nicholas Investment Partners, LP | 623 | $573.3K | 0.04% | −79−11.3% | Reduced |
| Evexia Wealth LLC | 620 | $572.7K | 0.17% | +116+23.0% | Added |
| Winthrop Advisory Group LLC | 622 | $572.4K | 0.05% | +8+1.3% | Added |
| ZEGA Investments, LLC | 620 | $570.6K | 0.13% | 00.0% | Unchanged |
| Strategic Investment Advisors | 617 | $567.8K | 0.05% | −41−6.2% | Reduced |
| Marshall & Sterling Wealth Advisors Inc. | 616 | $566.9K | 0.36% | +22+3.7% | Added |
| Custom Index Systems, LLC | 616 | $566.9K | 0.17% | +65+11.8% | Added |
| Sonora Investment Management Group, LLC | 615 | $566.0K | 0.04% | +94+18.0% | Added |
| Great Lakes Advisors, LLC | 615 | $566.0K | 0.00% | −2,196−78.1% | Reduced |
| Canvas Wealth Advisors, LLC | 620 | $565.7K | 0.10% | −139−18.3% | Reduced |
| 1776 Wealth LLC | 614 | $565.1K | 0.22% | 00.0% | Unchanged |
| CVA Family Office, LLC | 613 | $564.1K | 0.07% | +10+1.7% | Added |
| Financial Consulate, Inc | 611 | $562.3K | 0.08% | +611 | New |
| Prestige Wealth Management Group LLC | 609 | $560.5K | 0.11% | +285+88.0% | Added |
| Highline Wealth Partners LLC | 605 | $556.8K | 0.15% | −18−2.9% | Reduced |
| Second Half Financial Partners, LLC | 604 | $555.8K | 0.24% | +604 | New |
| Credit Capital Investments LLC | 600 | $552.2K | 0.62% | +600 | New |
| Westerkirk Capital Inc. | 600 | $552.2K | 0.06% | +600 | New |
| Edentree Asset Management Ltd | 600 | $551.9K | 0.13% | 00.0% | Unchanged |
| Prelude Capital Management, LLC | 599 | $551.2K | 0.04% | −429−41.7% | Reduced |
| Values First Advisors, Inc. | 596 | $548.9K | 0.29% | +113+23.4% | Added |
| Clarus Group, Inc. | 596 | $548.5K | 0.19% | +256+75.3% | Added |
| Meridian Financial Partners LLC | 599 | $547.7K | 0.23% | −151−20.1% | Reduced |
| Essex Savings Bank | 595 | $547.6K | 0.12% | −17−2.8% | Reduced |
| Formidable Asset Management, LLC | 569 | $547.1K | 0.09% | +569 | New |
| HMS Capital Management, LLC | 593 | $545.7K | 0.23% | 00.0% | Unchanged |
| D.B. Root & Company, LLC | 593 | $545.7K | 0.14% | +9+1.5% | Added |
| Austin Private Wealth, LLC | 591 | $543.9K | 0.04% | −34−5.4% | Reduced |
| Oarsman Capital, Inc. | 591 | $543.9K | 0.08% | +38+6.9% | Added |
| Magnus Financial Group LLC | 589 | $542.0K | 0.04% | +11+1.9% | Added |
| Holderness Investments Co | 586 | $539.3K | 0.11% | +52+9.7% | Added |
| Stiles Financial Services Inc | 585 | $538.4K | 0.17% | 00.0% | Unchanged |
| Aprio Wealth Management, LLC | 585 | $538.0K | 0.05% | −142−19.5% | Reduced |
| Main Street Financial Solutions, LLC | 582 | $535.6K | 0.03% | +121+26.2% | Added |
| Caliber Wealth Management, LLC | 581 | $534.7K | 0.06% | −72−11.0% | Reduced |
| Legacy Capital Wealth Partners, LLC | 581 | $534.7K | 0.12% | +43+8.0% | Added |
| Sentry Investment Management LLC | 584 | $534.0K | 0.36% | −458−44.0% | Reduced |
| Capital Investment Advisory Services, LLC | 579 | $532.8K | 0.04% | +17+3.0% | Added |
| Enterprise Financial Services Corp | 579 | $532.8K | 0.27% | +108+22.9% | Added |
| New Hampshire Trust | 578 | $531.9K | 0.10% | +20+3.6% | Added |
| Allred Capital Management, LLC | 577 | $531.0K | 0.18% | −55−8.7% | Reduced |
| Oak Harbor Wealth Partners, LLC | 577 | $531.0K | 0.13% | +128+28.5% | Added |
| Archetype Wealth Partners | 577 | $531.0K | 0.07% | +577 | New |
| Index Fund Advisors, Inc. | 570 | $524.6K | 0.03% | −384−40.3% | Reduced |
| Wesbanco Bank Inc | 570 | $524.6K | 0.01% | +222+63.8% | Added |
| Redwood Financial Network Corp | 570 | $524.6K | 0.33% | +12+2.2% | Added |
| True North Advisors, LLC | 569 | $523.6K | 0.08% | +116+25.6% | Added |
| Quadcap Wealth Management, LLC | 568 | $522.7K | 0.06% | −68−10.7% | Reduced |
| Bay Colony Advisory Group, Inc d/b/a Bay Colony Advisors | 567 | $521.8K | 0.06% | −8−1.4% | Reduced |
| Onefund, LLC | 567 | $521.8K | 0.34% | +20+3.7% | Added |
| Holistic Financial Partners | 567 | $521.8K | 0.21% | +47+9.0% | Added |
| Acorn Financial Advisory Services Inc | 566 | $520.9K | 0.08% | −54−8.7% | Reduced |
| Hilltop National Bank | 564 | $519.0K | 0.13% | −45−7.4% | Reduced |
| New Wave Wealth Advisors LLC | 563 | $518.1K | 0.20% | −10−1.7% | Reduced |
| Rothschild Investment LLC | 562 | $517.2K | 0.03% | −7−1.2% | Reduced |
| Hollencrest Capital Management | 562 | $517.2K | 0.02% | +382+212.2% | Added |
| Nemes Rush Group LLC | 558 | $513.5K | 0.05% | +4+0.7% | Added |
| Vivaldi Capital Management, LLC | 557 | $512.6K | 0.07% | +7+1.3% | Added |
| Capital Performance Advisors LLP | 554 | $509.9K | 0.08% | +3+0.5% | Added |
| Meridian Wealth Advisors, LLC | 552 | $508.0K | 0.07% | +12+2.2% | Added |
| Aspiriant, LLC | 551 | $507.1K | 0.02% | +73+15.3% | Added |
| Exencial Wealth Advisors, LLC | 551 | $506.7K | 0.02% | +38+7.4% | Added |
| Boston Private Wealth LLC | 550 | $506.2K | 0.03% | −158−22.3% | Reduced |
| Rakuten Securities, Inc. | 550 | $506.2K | 0.19% | −33−5.7% | Reduced |
| Harbor Investment Advisory, LLC | 549 | $505.2K | 0.04% | −1,450−72.5% | Reduced |
| Advyzon Investment Management, LLC | 548 | $504.6K | 0.09% | +112+25.7% | Added |
| Financial Perspectives, Inc | 545 | $501.6K | 0.14% | 00.0% | Unchanged |
| WMG Financial Advisors, LLC | 543 | $499.7K | 0.17% | +76+16.3% | Added |
| Jefferies Financial Group Inc. | 543 | $499.3K | 0.00% | +58+12.0% | Added |
| Severin Investments, LLC | 541 | $498.0K | 0.44% | −76−12.3% | Reduced |
| Verus Capital Partners, LLC | 538 | $495.1K | 0.04% | +76+16.5% | Added |
| Banque Pictet & Cie SA | 538 | $495.1K | 0.00% | +538 | New |
| Cookson Peirce & Co Inc | 536 | $493.3K | 0.02% | −168−23.9% | Reduced |
| Centurion Wealth Management LLC | 535 | $492.4K | 0.11% | −31−5.5% | Reduced |
| Kestra Investment Management, LLC | 535 | $492.4K | 0.01% | −242−31.1% | Reduced |
| Caldwell Trust Co | 535 | $492.4K | 0.05% | +43+8.7% | Added |
| Schmidt P J Investment Management Inc | 535 | $492.4K | 0.08% | +66+14.1% | Added |
| Addison Capital Co | 534 | $491.4K | 0.15% | +273+104.6% | Added |
| Versor Investments LP | 533 | $490.5K | 0.09% | −108−16.8% | Reduced |
| Riverstone Advisors, LLC | 532 | $489.6K | 0.24% | +50+10.4% | Added |
| Carnegie Capital Asset Management, LLC | 531 | $488.7K | 0.01% | +72+15.7% | Added |
| Accurate Wealth Management, LLC | 536 | $488.4K | 0.07% | +95+21.5% | Added |
| Klingman & Associates, LLC | 530 | $487.7K | 0.02% | −3−0.6% | Reduced |
| Onyx Bridge Wealth Group LLC | 530 | $487.7K | 0.05% | +29+5.8% | Added |
| Fairscale Capital, LLC | 530 | $487.7K | 0.34% | 00.0% | Unchanged |
| Redhawk Wealth Advisors, Inc. | 529 | $486.8K | 0.06% | +66+14.3% | Added |
| Congress Park Capital LLC | 524 | $482.2K | 0.15% | +524 | New |
| Coppell Advisory Solutions LLC | 511 | $480.8K | 0.05% | +2+0.4% | Added |
| IFC Advisors LLC | 522 | $480.4K | 0.09% | +8+1.6% | Added |
| Proactive Wealth Strategies LLC | 518 | $476.7K | 0.21% | 00.0% | Unchanged |
| Wealth Management Associates, Inc. | 517 | $475.8K | 0.17% | −3−0.6% | Reduced |
| Dynamic Wealth Strategies, LLC | 515 | $473.9K | 0.32% | +97+23.2% | Added |
| Clark Capital Management Group, Inc. | 514 | $473.2K | 0.00% | +18+3.6% | Added |
| Calton & Associates, Inc. | 512 | $471.1K | 0.07% | +92+21.9% | Added |
| FNY Investment Advisers, LLC | 512 | $471.0K | 0.15% | +118+29.9% | Added |