ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2025
Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,249
- −9 vs. Q2 2025
- Shares held
- 179.7M
- +22.7K (0.0%) vs. Q2 2025
- Total value
- $164.4B
- −$20.1B (−10.9%) vs. Q2 2025
- New holders
- 186
- 1,038 more added
- Sold out
- 195
- 740 more reduced
40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Opes Wealth Management LLC | 507 | $466.6K | 0.08% | +17+3.5% | Added |
| Cladis Investment Advisory, LLC | 505 | $464.7K | 0.27% | +5+1.0% | Added |
| Westfuller Advisors, LLC | 504 | $463.7K | 0.21% | +504 | New |
| Parisi Gray Wealth Management | 503 | $462.7K | 0.12% | +145+40.5% | Added |
| Abbot Financial Management, Inc. | 502 | $462.0K | 0.20% | +14+2.9% | Added |
| Shay Capital LLC | 500 | $460.1K | 0.08% | −1,300−72.2% | Reduced |
| Maxi Investments CY Ltd | 500 | $460.0K | 0.10% | 00.0% | Unchanged |
| Pandora Wealth, Inc. | 499 | $459.2K | 0.28% | +38+8.2% | Added |
| Seven Mile Advisory | 499 | $459.2K | 0.07% | +49+10.9% | Added |
| Financiere des Professionnels - Fonds d,investissement inc. | 496 | $456.5K | 0.03% | 00.0% | Unchanged |
| Fi3 FINANCIAL ADVISORS, LLC | 496 | $456.5K | 0.15% | +17+3.5% | Added |
| Atticus Wealth Management, LLC | 496 | $456.5K | 0.12% | +248+100.0% | Added |
| Fullcircle Wealth LLC | 514 | $456.2K | 0.16% | +21+4.3% | Added |
| Founders Financial Alliance, LLC | 495 | $455.5K | 0.09% | +10+2.1% | Added |
| Morling Financial Advisors, LLC | 494 | $454.6K | 0.15% | +9+1.9% | Added |
| Asset Advisors Investment Management, LLC | 490 | $450.9K | 0.04% | 00.0% | Unchanged |
| Semus Wealth Partners LLC | 489 | $450.0K | 0.25% | +22+4.7% | Added |
| Hudock, Inc. | 486 | $447.3K | 0.07% | +4+0.8% | Added |
| Contravisory Investment Management, Inc. | 486 | $447.3K | 0.09% | +6+1.3% | Added |
| Carlton Hofferkamp & Jenks Wealth Management, LLC | 467 | $441.9K | 0.15% | 00.0% | Unchanged |
| GQG Partners LLC | 479 | $440.6K | 0.00% | −14−2.8% | Reduced |
| Liberty Square Wealth Partners LLC | 478 | $439.9K | 0.14% | +3+0.6% | Added |
| FLC Capital Advisors | 477 | $439.0K | 0.09% | +1+0.2% | Added |
| Maripau Wealth Management LLC | 476 | $438.3K | 0.22% | −135−22.1% | Reduced |
| RiverGlades Family Offices LLC | 475 | $437.1K | 0.27% | 00.0% | Unchanged |
| TFB Advisors LLC | 476 | $433.8K | 0.13% | −275−36.6% | Reduced |
| Sepio Capital, LP | 471 | $433.5K | 0.03% | +145+44.5% | Added |
| Presidio Capital Management, LLC | 470 | $432.5K | 0.15% | 00.0% | Unchanged |
| Quantbot Technologies LP | 470 | $432.5K | 0.01% | +309+191.9% | Added |
| Clarendon Private LLC | 470 | $432.5K | 0.39% | +470 | New |
| First American Trust, FSB | 470 | $432.5K | 0.03% | −6,400−93.2% | Reduced |
| Cornell Pochily Investment Advisors, Inc. | 467 | $429.8K | 0.13% | +49+11.7% | Added |
| AMG National Trust Bank | 465 | $428.2K | 0.01% | −15−3.1% | Reduced |
| First Heartland Consultants, Inc. | 464 | $427.0K | 0.03% | −137−22.8% | Reduced |
| E Fund Management (Hong Kong) Co., Ltd. | 464 | $427.0K | 0.26% | +205+79.2% | Added |
| Mason & Associates Inc | 464 | $427.0K | 0.09% | +464 | New |
| Howe & Rusling Inc | 463 | $426.4K | 0.03% | −4−0.9% | Reduced |
| Liberty One Investment Management, LLC | 463 | $425.3K | 0.02% | +85+22.5% | Added |
| Wealth Preservation Advisors, LLC | 460 | $423.3K | 0.25% | −20−4.2% | Reduced |
| Castleview Partners, LLC | 458 | $421.5K | 0.23% | −119−20.6% | Reduced |
| Yarger Wealth Strategies, LLC | 458 | $421.5K | 0.19% | +220+92.4% | Added |
| Teamwork Financial Advisors, LLC | 457 | $420.6K | 0.05% | −114−20.0% | Reduced |
| Total Clarity Wealth Management, Inc. | 455 | $418.7K | 0.11% | −52−10.3% | Reduced |
| LCM Capital Management Inc | 453 | $416.9K | 0.20% | +1+0.2% | Added |
| Avidian Wealth Solutions, LLC | 453 | $416.9K | 0.02% | +11+2.5% | Added |
| Bourgeon Capital Management LLC | 452 | $416.0K | 0.08% | 00.0% | Unchanged |
| Finivi Inc. | 452 | $416.0K | 0.26% | +11+2.5% | Added |
| PUREfi Wealth, LLC | 451 | $415.0K | 0.32% | +149+49.3% | Added |
| Womack Financial LLC | 450 | $414.1K | 0.31% | 00.0% | Unchanged |
| Consolidated Portfolio Review Corp | 450 | $413.2K | 0.05% | −386−46.2% | Reduced |
| Integrated Investment Consultants, LLC | 449 | $413.2K | 0.07% | 00.0% | Unchanged |
| Knightsbridge Asset Management, LLC | 449 | $413.2K | 0.07% | +10+2.3% | Added |
| Rossby Financial, LCC | 452 | $412.4K | 0.14% | +53+13.3% | Added |
| Maridea Wealth Management LLC | 448 | $411.5K | 0.06% | +28+6.7% | Added |
| Cardinal Point Capital Management, ULC | 445 | $411.0K | 0.03% | −132−22.9% | Reduced |
| Jacobsen Capital Management | 446 | $410.4K | 0.14% | +2+0.5% | Added |
| Strategic Blueprint, LLC | 445 | $409.5K | 0.02% | +21+5.0% | Added |
| Morris Retirement Advisors, LLC | 445 | $409.3K | 0.18% | −51−10.3% | Reduced |
| Edgemoor Investment Advisors, Inc. | 443 | $408.3K | 0.03% | −16−3.5% | Reduced |
| Anderson Financial Strategies, LLC | 441 | $405.6K | 0.24% | 00.0% | Unchanged |
| Pines Wealth Management, LLC | 438 | $403.1K | 0.14% | −137−23.8% | Reduced |
| Exane Asset Management | 372 | $402.3K | 0.14% | 00.0% | Unchanged |
| Pinnacle Bancorp, Inc. | 437 | $402.2K | 0.12% | +27+6.6% | Added |
| Cyndeo Wealth Partners, LLC | 436 | $401.2K | 0.02% | +436 | New |
| YANKCOM Partnership | 436 | $401.2K | 0.18% | +8+1.9% | Added |
| David J Yvars Group | 435 | $400.3K | 0.21% | 00.0% | Unchanged |
| Kathmere Capital Management, LLC | 435 | $400.3K | 0.03% | +66+17.9% | Added |
| Catalyst Capital Advisors LLC | 434 | $399.4K | 0.01% | −19−4.2% | Reduced |
| New World Advisors LLC | 432 | $397.6K | 0.07% | +34+8.5% | Added |
| Legacy Edge Advisors, LLC | 432 | $397.6K | 0.05% | −12−2.7% | Reduced |
| Cascade Investment Group, Inc. | 431 | $396.6K | 0.26% | +17+4.1% | Added |
| Foster Dykema Cabot & Partners, LLC | 430 | $395.7K | 0.03% | +19+4.6% | Added |
| Plancorp, LLC | 429 | $394.8K | 0.01% | −30−6.5% | Reduced |
| Parsonex Advisory Services, Inc. | 429 | $394.8K | 0.27% | −1−0.2% | Reduced |
| Knuff & Co LLC | 425 | $391.1K | 0.11% | 00.0% | Unchanged |
| West Oak Capital, LLC | 424 | $390.2K | 0.16% | −62−12.8% | Reduced |
| Beese Fulmer Investment Management, Inc. | 424 | $390.2K | 0.03% | −52−10.9% | Reduced |
| Capital Asset Advisory Services LLC | 424 | $390.2K | 0.02% | −8−1.9% | Reduced |
| Lifeworks Advisors, LLC | 423 | $389.5K | 0.05% | +423 | New |
| United Community Bank | 421 | $387.4K | 0.12% | +32+8.2% | Added |
| Family Management Corp | 421 | $387.4K | 0.05% | +55+15.0% | Added |
| VisionPoint Advisory Group, LLC | 415 | $381.9K | 0.08% | −1,137−73.3% | Reduced |
| Advus Financial Partners, LLC | 414 | $381.0K | 0.09% | −46−10.0% | Reduced |
| Independence Bank of Kentucky | 413 | $380.1K | 0.05% | 00.0% | Unchanged |
| Regent Peak Wealth Advisors LLC | 412 | $379.2K | 0.08% | +412 | New |
| Capital Advisors Inc | 409 | $376.4K | 0.01% | −352−46.3% | Reduced |
| Crown Wealth Group, LLC | 409 | $376.4K | 0.11% | +8+2.0% | Added |
| Rydar Equities, Inc. | 412 | $375.9K | 0.30% | +118+40.1% | Added |
| Sunburst Financial Group, LLC | 406 | $373.6K | 0.08% | +172+73.5% | Added |
| First Business Financial Services, Inc. | 403 | $370.9K | 0.03% | 00.0% | Unchanged |
| Sandy Cove Advisors, LLC | 402 | $370.0K | 0.12% | −5−1.2% | Reduced |
| Powell Investment Advisors, LLC | 401 | $369.0K | 0.13% | 00.0% | Unchanged |
| Birch Financial Group, LLC | 401 | $368.6K | 0.22% | −27−6.3% | Reduced |
| W.H. Cornerstone Investments Inc. | 400 | $368.1K | 0.22% | 00.0% | Unchanged |
| North Berkeley Wealth Management, LLC | 400 | $368.1K | 0.29% | 00.0% | Unchanged |
| FSM Wealth Advisors, LLC | 397 | $365.6K | 0.05% | +86+27.7% | Added |
| Requisite Capital Management, LLC | 397 | $365.4K | 0.06% | +397 | New |
| Granite Group Advisors, LLC | 394 | $362.6K | 0.22% | +6+1.5% | Added |
| Drucker Wealth 3.0, LLC | 393 | $361.3K | 0.06% | +57+17.0% | Added |
| Hazlett, Burt & Watson, Inc. | 394 | $361.0K | 0.13% | +131+49.8% | Added |