ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2025
Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,249
- −9 vs. Q2 2025
- Shares held
- 179.7M
- +22.7K (0.0%) vs. Q2 2025
- Total value
- $164.4B
- −$20.1B (−10.9%) vs. Q2 2025
- New holders
- 186
- 1,038 more added
- Sold out
- 195
- 740 more reduced
40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Modern Wealth Management, LLC | 390 | $358.9K | 0.01% | −28−6.7% | Reduced |
| Cambria Investment Management, L.P. | 390 | $358.9K | 0.02% | +390 | New |
| Cary Street Partner Investment Advisory LLC | 389 | $358.0K | 0.15% | −6−1.5% | Reduced |
| CFO4Life Group, LLC | 389 | $358.0K | 0.05% | +35+9.9% | Added |
| Nvest Financial, LLC | 389 | $358.0K | 0.21% | +131+50.8% | Added |
| Driehaus Capital Management LLC | 388 | $357.1K | 0.00% | −372−48.9% | Reduced |
| Bridgefront Capital, LLC | 387 | $356.1K | 0.10% | +174+81.7% | Added |
| JT Stratford LLC | 385 | $354.3K | 0.05% | +13+3.5% | Added |
| Cobblestone Capital Advisors LLC | 384 | $353.4K | 0.02% | +30+8.5% | Added |
| Founders Financial Securities LLC | 384 | $353.4K | 0.02% | +114+42.2% | Added |
| Great Diamond Partners, LLC | 382 | $351.5K | 0.07% | −25−6.1% | Reduced |
| MONECO Advisors, LLC | 382 | $351.5K | 0.03% | +42+12.4% | Added |
| Counterpoint Mutual Funds LLC | 382 | $351.5K | 0.03% | +382 | New |
| Weil Company, Inc. | 380 | $350.0K | 0.08% | −1−0.3% | Reduced |
| Jackson Square Capital, LLC | 380 | $349.7K | 0.08% | −1,239−76.5% | Reduced |
| J.Safra Asset Management Corp | 380 | $349.7K | 0.02% | −469−55.2% | Reduced |
| McAdam, LLC | 380 | $349.5K | 0.02% | +39+11.4% | Added |
| Integral Investment Advisors, Inc. | 379 | $348.8K | 0.09% | −214−36.1% | Reduced |
| RKL Wealth Management LLC | 379 | $348.8K | 0.03% | 00.0% | Unchanged |
| Rossmore Private Capital | 377 | $346.5K | 0.04% | 00.0% | Unchanged |
| Blue Barn Wealth, LLC | 376 | $346.0K | 0.15% | −31−7.6% | Reduced |
| United Advisor Group, LLC | 376 | $346.0K | 0.05% | +376 | New |
| Meadowbrook Wealth Management, LLC | 376 | $346.0K | 0.36% | +376 | New |
| Quantitative Investment Management, LLC | 377 | $346.0K | 0.05% | −4,312−92.0% | Reduced |
| Mathes Company, Inc. | 375 | $345.0K | 0.12% | +50+15.4% | Added |
| FRG Family Wealth Advisors LLC | 374 | $344.2K | 0.06% | −30−7.4% | Reduced |
| RiverFront Investment Group, LLC | 374 | $344.2K | 0.01% | +178+90.8% | Added |
| Watershed Private Wealth LLC | 373 | $343.3K | 0.11% | 00.0% | Unchanged |
| Essex Financial Services, Inc. | 372 | $342.3K | 0.02% | −12−3.1% | Reduced |
| Farrell Financial LLC | 372 | $342.3K | 0.21% | 00.0% | Unchanged |
| Marino, Stram & Associates LLC | 372 | $342.3K | 0.06% | +3+0.8% | Added |
| WoodTrust Financial Corp | 370 | $341.0K | 0.04% | 00.0% | Unchanged |
| Pictet & Cie (Europe) SA | 370 | $340.5K | 0.01% | 00.0% | Unchanged |
| Martin Capital Advisors, LLP | 370 | $340.5K | 0.21% | +128+52.9% | Added |
| Gordian Capital Singapore Pte Ltd | 368 | $338.7K | 0.46% | −5−1.3% | Reduced |
| Insight Wealth Partners, LLC | 368 | $338.7K | 0.15% | +9+2.5% | Added |
| Watts Gwilliam & Co., LLC | 368 | $338.7K | 0.05% | 00.0% | Unchanged |
| First Citizens Bank & Trust Co | 368 | $338.7K | 0.01% | −328−47.1% | Reduced |
| Westwood Holdings Group Inc. | 367 | $338.0K | 0.00% | 00.0% | Unchanged |
| Archford Capital Strategies, LLC | 367 | $337.7K | 0.04% | +15+4.3% | Added |
| Integrity Alliance, LLC. | 366 | $336.8K | 0.02% | +33+9.9% | Added |
| Financial Life Planners | 364 | $335.0K | 0.23% | −35−8.8% | Reduced |
| Boltwood Capital Management | 364 | $335.0K | 0.09% | +24+7.1% | Added |
| D'Orazio & Associates, Inc. | 362 | $333.1K | 0.04% | −5−1.4% | Reduced |
| City National Bank of Florida | 362 | $333.1K | 0.22% | −70−16.2% | Reduced |
| Syverson Strege & Co | 362 | $333.1K | 0.08% | −51−12.3% | Reduced |
| Sharp Financial Services, LLC | 362 | $333.1K | 0.18% | −25−6.5% | Reduced |
| Cornerstone Wealth Management, LLC | 361 | $332.2K | 0.02% | 00.0% | Unchanged |
| Twin Peaks Wealth Advisors, LLC | 359 | $330.8K | 0.11% | +7+2.0% | Added |
| Potomac Fund Management Inc | 358 | $329.5K | 0.01% | +101+39.3% | Added |
| Clear Street Markets LLC | 357 | $328.5K | 0.11% | +218+156.8% | Added |
| Sovereign Financial Group, Inc. | 356 | $327.6K | 0.06% | −4−1.1% | Reduced |
| Prentice Wealth Management LLC | 356 | $327.6K | 0.08% | +356 | New |
| Empirical Asset Management, LLC | 355 | $326.7K | 0.09% | +140+65.1% | Added |
| Naples Global Advisors, LLC | 354 | $325.8K | 0.03% | +354 | New |
| New Republic Capital, LLC | 354 | $325.8K | 0.10% | +5+1.4% | Added |
| XTX Topco Ltd | 350 | $322.1K | 0.02% | −7,211−95.4% | Reduced |
| Optimum Investment Advisors | 350 | $322.1K | 0.13% | +100+40.0% | Added |
| Shoker Investment Counsel, Inc. | 349 | $321.2K | 0.09% | 00.0% | Unchanged |
| Lion Street Advisors, LLC | 459 | $320.3K | 0.11% | −182−28.4% | Reduced |
| Anb Bank | 348 | $320.3K | 0.13% | +23+7.1% | Added |
| Werba Rubin Papier Wealth Management | 348 | $320.3K | 0.05% | +18+5.5% | Added |
| Horizon Bancorp Inc | 347 | $319.0K | 0.15% | +123+54.9% | Added |
| Richard W. Paul & Associates, LLC | 346 | $318.4K | 0.11% | +1+0.3% | Added |
| Permanent Capital Management, LP | 346 | $318.4K | 0.06% | +346 | New |
| one8zero8, LLC | 345 | $317.5K | 0.07% | 00.0% | Unchanged |
| Bearing Point Capital, LLC | 345 | $317.5K | 0.05% | +5+1.5% | Added |
| Nautilus Advisors LLC | 343 | $315.7K | 0.21% | 00.0% | Unchanged |
| Ewa, LLC | 342 | $314.7K | 0.09% | +2+0.6% | Added |
| Armis Advisers, LLC | 343 | $313.5K | 0.03% | −37−9.7% | Reduced |
| Harris Associates L PSuperinvestorHarris Associates (Oakmark) | 340 | $312.9K | 0.00% | +340 | New |
| Altfest L J & Co Inc | 338 | $311.1K | 0.03% | −1,870−84.7% | Reduced |
| Thrive Wealth Management, LLC | 338 | $311.1K | 0.05% | −95−21.9% | Reduced |
| Northside Capital Management, LLC | 338 | $311.1K | 0.03% | 00.0% | Unchanged |
| Everpar Advisors LLC | 338 | $311.1K | 0.12% | +16+5.0% | Added |
| Cooper/Haims Advisors, LLC | 337 | $310.1K | 0.14% | −32−8.7% | Reduced |
| Bestgate Wealth Advisors, LLC | 335 | $308.3K | 0.54% | +14+4.4% | Added |
| Alteri Wealth LLC | 331 | $304.6K | 0.10% | −524−61.3% | Reduced |
| Traveka Wealth, LLC | 330 | $304.1K | 0.14% | +12+3.8% | Added |
| Guyasuta Investment Advisors Inc | 330 | $303.7K | 0.02% | +1+0.3% | Added |
| Nichols & Pratt Advisers LLP | 330 | $303.7K | 0.02% | 00.0% | Unchanged |
| Harvest Investment Services, LLC | 330 | $303.7K | 0.06% | +113+52.1% | Added |
| Bellecapital International Ltd. | 329 | $302.8K | 0.05% | 00.0% | Unchanged |
| A4 Wealth Advisors LLC | 329 | $302.8K | 0.26% | +329 | New |
| Tranquility Partners, LLC | 327 | $300.9K | 0.10% | −64−16.4% | Reduced |
| Panoramic Capital Partners, LLC | 327 | $300.9K | 0.19% | +2+0.6% | Added |
| Strive Asset Management, LLC | 326 | $300.0K | 0.16% | −51−13.5% | Reduced |
| Armbruster Capital Management, Inc. | 326 | $300.0K | 0.05% | 00.0% | Unchanged |
| Oak Thistle LLC | 326 | $300.0K | 0.05% | +326 | New |
| Spinnaker Investment Group, LLC | 325 | $299.1K | 0.06% | +16+5.2% | Added |
| Souders Financial Advisors | 323 | $297.3K | 0.04% | +2+0.6% | Added |
| Traynor Capital Management, Inc. | 323 | $297.2K | 0.02% | +35+12.2% | Added |
| Balance Wealth, LLC | 321 | $295.7K | 0.07% | +321 | New |
| Nations Financial Group Inc, | 321 | $295.4K | 0.02% | +31+10.7% | Added |
| West Bancorporation Inc | 320 | $294.5K | 0.16% | +10+3.2% | Added |
| Asset Allocation & Management Company, LLC | 320 | $294.0K | 0.12% | 00.0% | Unchanged |
| Westmount Partners, LLC | 322 | $293.8K | 0.08% | −40−11.0% | Reduced |
| Holistic Planning, LLC | 318 | $292.6K | 0.08% | +1+0.3% | Added |
| Ethos Financial Group, LLC | 317 | $291.7K | 0.02% | −4−1.2% | Reduced |
| Moran Wealth Management, LLC | 315 | $289.9K | 0.01% | −959−75.3% | Reduced |