ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2025
Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,248
- −9 vs. Q2 2025
- Shares held
- 179.7M
- +22.8K (0.0%) vs. Q2 2025
- Total value
- $164.4B
- −$20.1B (−10.9%) vs. Q2 2025
- New holders
- 186
- 1,038 more added
- Sold out
- 195
- 739 more reduced
40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Alpha Family Trust | 315 | $289.9K | 0.14% | 00.0% | Unchanged |
| OneAscent Financial Services LLC | 314 | $289.0K | 0.02% | −142−31.1% | Reduced |
| Octavia Wealth Advisors, LLC | 313 | $288.0K | 0.03% | +25+8.7% | Added |
| Icapital Wealth LLC | 311 | $286.2K | 0.16% | −1,799−85.3% | Reduced |
| Brogan Financial, Inc. | 311 | $286.2K | 0.12% | +7+2.3% | Added |
| World Equity Group, Inc. | 311 | $286.2K | 0.06% | +79+34.1% | Added |
| Hanson & Doremus Investment Management | 311 | $286.0K | 0.04% | −148−32.2% | Reduced |
| Foster Group, Inc. | 310 | $285.3K | 0.01% | +3+1.0% | Added |
| Jackson Thornton Asset Management, LLC | 311 | $284.4K | 0.03% | +69+28.5% | Added |
| Brucke Financial, Inc. | 309 | $284.1K | 0.17% | −9−2.8% | Reduced |
| E&G Advisors, LP | 308 | $283.4K | 0.07% | +308 | New |
| Pacific Wealth Strategies Group, Inc. | 308 | $283.4K | 0.17% | +308 | New |
| Empower Advisory Group, LLC | 307 | $282.5K | 0.00% | −3,125−91.1% | Reduced |
| Palisade Asset Management, LLC | 307 | $282.5K | 0.03% | +3+1.0% | Added |
| Navellier & Associates Inc | 307 | $282.5K | 0.03% | +7+2.3% | Added |
| Hengehold Capital Management LLC | 306 | $281.6K | 0.02% | +3+1.0% | Added |
| Beirne Wealth Consulting Services, LLC | 306 | $281.6K | 0.07% | +306 | New |
| Center For Asset Management LLC | 306 | $281.6K | 0.15% | +29+10.5% | Added |
| Benedict Financial Advisors Inc | 305 | $280.7K | 0.06% | 00.0% | Unchanged |
| AA Financial Advisors, LLC | 305 | $280.7K | 0.06% | 00.0% | Unchanged |
| Amplius Wealth Advisors, LLC | 304 | $279.8K | 0.02% | +40+15.2% | Added |
| KilterHowling LLC | 303 | $278.8K | 0.16% | +35+13.1% | Added |
| Spectrum Asset Management, Inc. (NB/CA) | 301 | $277.0K | 0.10% | +301 | New |
| Pathway Financial Advisors LLC | 301 | $277.0K | 0.04% | −12−3.8% | Reduced |
| Claret Asset Management Corp | 301 | $277.0K | 0.03% | +10+3.4% | Added |
| Paradigm Asset Management Co LLC | 300 | $276.1K | 0.06% | 00.0% | Unchanged |
| Champlain Investment Partners, LLC | 300 | $276.1K | 0.00% | 00.0% | Unchanged |
| Chemistry Wealth Management LLC | 298 | $274.2K | 0.05% | +13+4.6% | Added |
| Warren Street Wealth Advisors, LLC | 297 | $273.3K | 0.08% | −25−7.8% | Reduced |
| Osterweis Capital Management Inc | 297 | $273.3K | 0.01% | 00.0% | Unchanged |
| Westside Investment Management, Inc. | 299 | $272.8K | 0.04% | +57+23.6% | Added |
| Modera Wealth Management, LLC | 296 | $272.6K | 0.00% | +3+1.0% | Added |
| Diligent Investors, LLC | 295 | $271.5K | 0.07% | 00.0% | Unchanged |
| National Philanthropic Trust | 295 | $271.5K | 0.00% | +295 | New |
| FDx Advisors, Inc. | 295 | $271.0K | 0.08% | −93−24.0% | Reduced |
| Lantz Financial LLC | 293 | $269.6K | 0.06% | −20−6.4% | Reduced |
| Harbour Investments, Inc. | 293 | $269.6K | 0.01% | +56+23.6% | Added |
| WealthTrust Axiom LLC | 292 | $268.7K | 0.07% | +50+20.7% | Added |
| Baker Tilly Wealth Management, LLC | 290 | $266.9K | 0.06% | −72−19.9% | Reduced |
| Colonial River Wealth Management, LLC | 290 | $266.9K | 0.10% | −3−1.0% | Reduced |
| West Branch Capital LLC | 289 | $266.0K | 0.07% | −12−4.0% | Reduced |
| Franklin Street Advisors Inc | 289 | $266.0K | 0.02% | 00.0% | Unchanged |
| Guardian Asset Advisors, LLC | 288 | $265.0K | 0.14% | −45−13.5% | Reduced |
| Pine Valley Investments Ltd Liability Co | 288 | $265.0K | 0.01% | +1+0.3% | Added |
| Elyxium Wealth, LLC | 288 | $265.0K | 0.09% | +8+2.9% | Added |
| Tidemark, LLC | 286 | $263.2K | 0.08% | 00.0% | Unchanged |
| Continuum Advisory, LLC | 286 | $263.2K | 0.03% | −971−77.2% | Reduced |
| Fiduciary Planning LLC | 286 | $263.2K | 0.08% | +3+1.1% | Added |
| MV Capital Management, Inc. | 285 | $262.3K | 0.03% | 00.0% | Unchanged |
| Riverview Capital Advisers, LLC | 285 | $262.3K | 0.08% | +285 | New |
| IFG Advisory, LLC | 284 | $261.4K | 0.01% | −21−6.9% | Reduced |
| Howard Bailey Securities, LLC | 283 | $260.4K | 0.07% | −4−1.4% | Reduced |
| Cahill Financial Advisors Inc | 283 | $260.4K | 0.03% | +7+2.5% | Added |
| Roble, Belko & Company, Inc | 283 | $260.0K | 0.04% | +3+1.1% | Added |
| Exchange Bank | 282 | $259.5K | 0.18% | +69+32.4% | Added |
| First Horizon Corp | 282 | $259.5K | 0.01% | +282 | New |
| Maia Wealth LLC | 299 | $259.0K | 0.04% | −10−3.2% | Reduced |
| Kaufman Rossin Wealth, LLC | 281 | $258.8K | 0.14% | −209−42.7% | Reduced |
| QTR Family Wealth, LLC | 281 | $258.6K | 0.12% | −14−4.7% | Reduced |
| Up Strategic Wealth Investment Advisors LLC | 286 | $258.3K | 0.19% | −4−1.4% | Reduced |
| Heck Capital Advisors, LLC | 280 | $257.7K | 0.02% | +14+5.3% | Added |
| Midland Wealth Advisors LLC | 280 | $257.7K | 0.01% | −137−32.9% | Reduced |
| TFR Capital, LLC. | 280 | $257.7K | 0.09% | −1−0.4% | Reduced |
| Blossom Wealth Management | 280 | $257.7K | 0.42% | 00.0% | Unchanged |
| Quarry LP | 278 | $255.8K | 0.06% | −11−3.8% | Reduced |
| Florida Financial Advisors, LLC | 278 | $255.8K | 0.08% | +5+1.8% | Added |
| Riversedge Advisors, LLC | 276 | $254.0K | 0.04% | +62+29.0% | Added |
| ZWJ Investment Counsel Inc | 275 | $253.1K | 0.01% | −176−39.0% | Reduced |
| Independent Solutions Wealth Management, LLC | 275 | $253.1K | 0.04% | −68−19.8% | Reduced |
| BlackDiamond Wealth Management Inc. | 275 | $253.1K | 0.14% | −52−15.9% | Reduced |
| Quantum Financial Planning Services, Inc. | 275 | $253.1K | 0.10% | 00.0% | Unchanged |
| WealthPlan Investment Management, LLC | 275 | $253.1K | 0.02% | +43+18.5% | Added |
| LMR Partners LLP | 275 | $253.1K | 0.00% | +275 | New |
| SevenBridge Financial Group, LLC | 292 | $252.3K | 0.04% | −14−4.6% | Reduced |
| Bey-Douglas LLC | 274 | $252.2K | 0.19% | +274 | New |
| Chesapeake Wealth Management | 274 | $252.2K | 0.08% | 00.0% | Unchanged |
| Yoder Wealth Management, Inc. | 272 | $250.3K | 0.12% | +12+4.6% | Added |
| Consilio Wealth Advisors, LLC | 272 | $250.3K | 0.08% | +33+13.8% | Added |
| Cornerstone Advisory, LLC | 271 | $249.4K | 0.02% | +7+2.7% | Added |
| Covestor Ltd | 270 | $249.0K | 0.14% | +1+0.4% | Added |
| Perennial Investment Advisors, LLC | 270 | $248.5K | 0.02% | +17+6.7% | Added |
| Abel Hall, LLC | 270 | $248.5K | 0.10% | +3+1.1% | Added |
| Phillips Financial Management, LLC | 269 | $248.0K | 0.02% | +269 | New |
| Consilium Wealth Advisory, LLC | 269 | $247.6K | 0.10% | 00.0% | Unchanged |
| Corundum Group, Inc. | 268 | $246.6K | 0.10% | −30−10.1% | Reduced |
| Insight Advisors, LLC | 268 | $246.6K | 0.04% | −4−1.5% | Reduced |
| Alphadyne Asset Management LP | 267 | $245.7K | 0.17% | +267 | New |
| BancorpSouth Bank | 267 | $245.7K | 0.01% | +7+2.7% | Added |
| River Street Advisors LLC | 266 | $244.8K | 0.09% | −3−1.1% | Reduced |
| Smith, Moore & Co. | 266 | $244.8K | 0.02% | −9−3.3% | Reduced |
| KFG Wealth Management, LLC | 266 | $244.8K | 0.04% | +266 | New |
| Private Wealth Partners, LLC | 265 | $243.9K | 0.02% | −441−62.5% | Reduced |
| Red Wave Investments LLC | 265 | $243.9K | 0.07% | 00.0% | Unchanged |
| Leavell Investment Management, Inc. | 264 | $243.0K | 0.01% | +2+0.8% | Added |
| Members Wealth LLC | 266 | $242.7K | 0.15% | +266 | New |
| BKD Wealth Advisors, LLC | 263 | $242.0K | 0.00% | −48−15.4% | Reduced |
| 3Chopt Investment Partners, LLC | 263 | $242.0K | 0.06% | +23+9.6% | Added |
| Midwest Financial Group LLC | 263 | $242.0K | 0.12% | +25+10.5% | Added |
| Waddell & Associates, LLC | 262 | $241.1K | 0.02% | +28+12.0% | Added |
| Alexander Labrunerie & Co., Inc. | 261 | $240.2K | 0.09% | −36−12.1% | Reduced |