ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2025
Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,248
- −9 vs. Q2 2025
- Shares held
- 179.7M
- +22.8K (0.0%) vs. Q2 2025
- Total value
- $164.4B
- −$20.1B (−10.9%) vs. Q2 2025
- New holders
- 186
- 1,038 more added
- Sold out
- 195
- 739 more reduced
40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Ring Mountain Capital, LLC | 261 | $240.0K | 0.13% | +2+0.8% | Added |
| Fragasso Group Inc. | 263 | $240.0K | 0.01% | +27+11.4% | Added |
| waypoint wealth counsel | 260 | $239.3K | 0.09% | −19−6.8% | Reduced |
| Sterneck Capital Management, LLC | 260 | $239.3K | 0.11% | 00.0% | Unchanged |
| Coyle Financial Counsel LLC | 257 | $236.5K | 0.05% | +257 | New |
| LM Advisors LLC | 257 | $236.0K | 0.03% | +2+0.8% | Added |
| Summa Corp. | 256 | $235.6K | 0.10% | 00.0% | Unchanged |
| Osprey Private Wealth LLC | 256 | $235.6K | 0.09% | +256 | New |
| Hummer Financial Advisory Services Inc | 255 | $234.7K | 0.17% | 00.0% | Unchanged |
| Legacy Trust | 255 | $234.7K | 0.05% | +255 | New |
| Intellus Advisors LLC | 254 | $233.8K | 0.03% | 00.0% | Unchanged |
| Munich Reinsurance Co Stock Corp in Munich | 254 | $233.8K | 0.01% | +254 | New |
| MBE Wealth Management, LLC | 254 | $233.5K | 0.10% | +254 | New |
| Azzad Asset Management Inc | 253 | $232.4K | 0.02% | +253 | New |
| BostonPremier Wealth LLC | 252 | $231.9K | 0.12% | −60−19.2% | Reduced |
| Cora Capital Advisors LLC | 252 | $231.9K | 0.10% | +33+15.1% | Added |
| Wexford Capital LP | 252 | $231.9K | 0.07% | +252 | New |
| Advisory Alpha, LLC | 254 | $231.2K | 0.01% | +4+1.6% | Added |
| AdvisorNet Financial, Inc | 250 | $230.1K | 0.01% | +32+14.7% | Added |
| Eight 31 Financial LLC | 250 | $230.1K | 0.13% | +250 | New |
| EMC Capital Management | 250 | $230.0K | 0.11% | +100+66.7% | Added |
| Commonwealth Financial Services, LLC | 249 | $229.2K | 0.04% | −28−10.1% | Reduced |
| Cedar Wealth Management, LLC | 249 | $229.2K | 0.07% | 00.0% | Unchanged |
| TFC Financial Management | 248 | $228.2K | 0.03% | −8−3.1% | Reduced |
| Luts & Greenleigh Group, Inc | 247 | $227.3K | 0.20% | −1−0.4% | Reduced |
| WealthCollab, LLC | 246 | $226.4K | 0.10% | +37+17.7% | Added |
| ERn Financial, LLC | 245 | $225.9K | 0.04% | +5+2.1% | Added |
| Almanack Investment Partners, LLC. | 245 | $225.5K | 0.03% | −4−1.6% | Reduced |
| Evelyn Partners Asset Management Ltd | 244 | $224.5K | 0.05% | +36+17.3% | Added |
| Farmers & Merchants Trust Co of Long Beach | 244 | $224.5K | 0.05% | −4−1.6% | Reduced |
| Encompass Wealth Advisors, LLC | 243 | $223.6K | 0.08% | −13−5.1% | Reduced |
| Masso Torrence Wealth Management Inc. | 243 | $223.6K | 0.09% | +24+11.0% | Added |
| Symmetry Partners, LLC | 243 | $223.4K | 0.02% | +33+15.7% | Added |
| Allium Financial Advisors, LLC | 242 | $222.7K | 0.18% | −99−29.0% | Reduced |
| Rahlfs Capital, LLC | 242 | $222.7K | 0.18% | 00.0% | Unchanged |
| Cascades Capital Asset Management, LLC | 239 | $219.9K | 0.10% | +239 | New |
| Busey Wealth Management | 238 | $219.0K | 0.01% | +17+7.7% | Added |
| Leonard Rickey Investment Advisors P.L.L.C. | 238 | $219.0K | 0.04% | +2+0.8% | Added |
| Leo Wealth, LLC | 237 | $218.1K | 0.03% | −24−9.2% | Reduced |
| WealthBridge Capital Management, LLC | 237 | $218.1K | 0.05% | +3+1.3% | Added |
| Revisor Wealth Management LLC | 237 | $217.6K | 0.08% | +237 | New |
| Wealthstream Advisors, Inc. | 236 | $217.2K | 0.03% | −49−17.2% | Reduced |
| Perbak Capital Partners LLP | 236 | $217.2K | 0.04% | +236 | New |
| TCFG Wealth Management, LLC | 235 | $216.3K | 0.08% | −29−11.0% | Reduced |
| Whalerock Point Partners, LLC | 235 | $216.3K | 0.04% | 00.0% | Unchanged |
| Everett Harris & Co | 234 | $215.3K | 0.00% | 00.0% | Unchanged |
| Fearless Solutions, LLC dba Best Invest | 234 | $215.3K | 0.14% | 00.0% | Unchanged |
| Motive Wealth Advisors | 234 | $215.3K | 0.09% | +5+2.2% | Added |
| First National Bank of Omaha | 234 | $215.3K | 0.01% | 00.0% | Unchanged |
| Darwin Advisors, LLC | 234 | $215.3K | 0.07% | +8+3.5% | Added |
| PFW Advisors LLC | 233 | $214.4K | 0.06% | +37+18.9% | Added |
| Blackhawk Capital Partners LLC. | 233 | $214.4K | 0.08% | +233 | New |
| Atlas Legacy Advisors, LLC | 233 | $214.4K | 0.04% | +233 | New |
| Victory Financial Group, LLC | 232 | $213.5K | 0.03% | −53−18.6% | Reduced |
| Patton Fund Management, Inc. | 232 | $213.5K | 0.04% | 00.0% | Unchanged |
| Abundance Wealth Counselors | 231 | $212.6K | 0.04% | 00.0% | Unchanged |
| Francis Financial, Inc. | 130 | $211.7K | 0.04% | +130 | New |
| Chemung Canal Trust Co | 229 | $210.7K | 0.04% | −182−44.3% | Reduced |
| Acorns Advisers, LLC | 228 | $210.0K | 0.00% | +26+12.9% | Added |
| Fundamentun, LLC | 228 | $209.8K | 0.01% | −372−62.0% | Reduced |
| Berger Financial Group, Inc | 228 | $209.8K | 0.01% | −3−1.3% | Reduced |
| Ssi Investment Management LLC | 228 | $209.8K | 0.01% | 00.0% | Unchanged |
| B&L Asset Management LLC | 228 | $209.8K | 0.11% | +24+11.8% | Added |
| JFS Wealth Advisors, LLC | 228 | $209.8K | 0.01% | +200+714.3% | Added |
| Daner Wealth Management, LLC | 232 | $209.6K | 0.14% | +232 | New |
| Schwarz Dygos Wheeler Investment Advisors LLC | 227 | $208.9K | 0.04% | 00.0% | Unchanged |
| Curated Wealth Partners LLC | 226 | $208.0K | 0.03% | +226 | New |
| BLVD Private Wealth, LLC | 226 | $208.0K | 0.18% | −5−2.2% | Reduced |
| Kensington Investment Counsel, LLC | 226 | $208.0K | 0.08% | 00.0% | Unchanged |
| Ullmann Financial Group, Inc. | 226 | $208.0K | 0.02% | +26+13.0% | Added |
| Clark Estates Inc | 225 | $207.1K | 0.05% | 00.0% | Unchanged |
| SFMG, LLC | 224 | $205.8K | 0.01% | −31−12.2% | Reduced |
| Private Wealth Asset Management, LLC | 223 | $205.2K | 0.02% | +1+0.5% | Added |
| Cozad Asset Management Inc | 223 | $205.2K | 0.02% | +14+6.7% | Added |
| Berkeley Capital Partners, LLC | 222 | $204.3K | 0.05% | −17−7.1% | Reduced |
| Aspen Grove Capital, LLC | 222 | $204.3K | 0.03% | −58−20.7% | Reduced |
| Lake Street Financial LLC | 222 | $204.3K | 0.03% | +1+0.5% | Added |
| Mach-1 Financial Group, Inc. | 222 | $204.3K | 0.03% | +222 | New |
| Integrity Advisory Solutions, LLC | 222 | $204.3K | 0.03% | +222 | New |
| New Century Financial Group, LLC | 221 | $203.4K | 0.36% | −266−54.6% | Reduced |
| Marietta Investment Partners LLC | 221 | $203.4K | 0.04% | +6+2.8% | Added |
| Summit Wealth Group, LLC | 220 | $202.5K | 0.05% | 00.0% | Unchanged |
| Values Added Financial LLC | 220 | $202.5K | 0.09% | +16+7.8% | Added |
| Warwick Investment Management, Inc. | 220 | $202.5K | 0.04% | +220 | New |
| Arvest Bank Trust Division | 218 | $200.6K | 0.01% | +218 | New |
| Destination Wealth Management | 214 | $196.9K | 0.01% | +11+5.4% | Added |
| Rise Advisors, LLC | 214 | $196.9K | 0.07% | +28+15.1% | Added |
| Mount Lucas Management LP | 212 | $195.1K | 0.09% | −16−7.0% | Reduced |
| Bartlett & Co. Wealth Management LLC | 212 | $195.1K | 0.00% | +19+9.8% | Added |
| Turning Point Benefit Group, Inc. | 213 | $194.3K | 0.12% | +213 | New |
| Motco | 210 | $193.3K | 0.02% | +24+12.9% | Added |
| Toth Financial Advisory Corp | 205 | $188.7K | 0.02% | −615−75.0% | Reduced |
| Root Financial Partners, LLC | 204 | $187.7K | 0.01% | +204 | New |
| CoreCap Advisors, LLC | 203 | $186.8K | 0.01% | −100−33.0% | Reduced |
| DiNuzzo Private Wealth, Inc. | 202 | $185.3K | 0.02% | 00.0% | Unchanged |
| Family Capital Trust Co | 201 | $185.0K | 0.06% | +201 | New |
| Center for Financial Planning, Inc. | 198 | $182.2K | 0.02% | 00.0% | Unchanged |
| ORG Partners LLC | 192 | $176.7K | 0.03% | +31+19.3% | Added |
| Manchester Capital Management LLC | 188 | $173.0K | 0.02% | −203−51.9% | Reduced |
| North Capital, Inc. | 187 | $172.1K | 0.13% | +1+0.5% | Added |