Skip to main content

ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2025

Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,248
−9 vs. Q2 2025
Shares held
179.7M
+22.8K (0.0%) vs. Q2 2025
Total value
$164.4B
−$20.1B (−10.9%) vs. Q2 2025
New holders
186
1,038 more added
Sold out
195
739 more reduced

40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2025: 2,248 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,944 institutionsQ4 2024: 2,261 institutionsQ1 2025: 2,166 institutionsQ2 2025: 2,297 institutionsQ3 2025: 2,248 institutionsQ4 2025: 2,325 institutionsQ1 2026: 2,212 institutionsQ2 2026: 2,244 institutions
Value heldQ3 2025: $164.4B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,212$90.5B
Q4 20252,325$138.5B
Q3 20252,248$164.4B
Q2 20252,297$187.2B
Q1 20252,166$145.0B
Q4 20242,261$194.6B
Q3 20241,944$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2025

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.

Institutions holding NOW in Q3 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Heartwood Wealth Advisors LLC186$171.2K0.02%+186New
Hemington Wealth Management184$169.0K0.02%−1−0.5%Reduced
Addison Advisors LLC180$165.7K0.04%+1+0.6%Added
Crowley Wealth Management, Inc.178$163.8K0.13%00.0%Unchanged
Investors Research Corp171$157.4K0.03%00.0%Unchanged
Western Pacific Wealth Management, LP169$155.5K0.15%+10+6.3%Added
Sound Income Strategies, LLC166$152.4K0.01%+121+268.9%Added
Farmers & Merchants Investments Inc162$149.1K0.00%00.0%Unchanged
GHP Investment Advisors, Inc.154$141.3K0.01%00.0%Unchanged
Montag A & Associates Inc150$138.4K0.01%−65−30.2%Reduced
Gladstone Capital Management LLP150$138.0K0.02%+150New
JPL Wealth Management, LLC149$137.5K0.03%+149New
Quest Partners LLC149$137.1K0.01%−128−46.2%Reduced
N.E.W. Advisory Services LLC148$136.2K0.01%00.0%Unchanged
Meeder Asset Management Inc148$136.2K0.01%+40+37.0%Added
Steigerwald, Gordon & Koch Inc.146$134.4K0.01%+146New
MB, Levis & Associates, LLC145$133.4K0.06%00.0%Unchanged
TD Capital Management LLC143$131.6K0.01%−473−76.8%Reduced
Ameliora Wealth Management Ltd.142$130.7K0.04%00.0%Unchanged
Barrier Capital Management, LLC139$127.9K0.09%−12,959−98.9%Reduced
Pin Oak Investment Advisors Inc134$123.3K0.09%+23+20.7%Added
Medallion Wealth Advisors, LLC129$118.7K0.04%−1−0.8%Reduced
Bay Harbor Wealth Management, LLC127$116.9K0.03%+2+1.6%Added
Thurston, Springer, Miller, Herd & Titak, Inc.127$116.9K0.23%−1,525−92.3%Reduced
Boreal Capital Management LLC122$112.3K0.09%+102+510.0%Added
Cloud Capital Management, LLC122$112.0K0.06%+122New
Arlington Trust Co LLC120$110.4K0.02%+14+13.2%Added
Alpine Bank Wealth Management120$110.4K0.02%+16+15.4%Added
Washington Trust Advisors, Inc.120$110.1K0.01%+28+30.4%Added
S.A. Mason LLC116$106.8K0.05%+5+4.5%Added
Bernard Wealth Management Corp.115$105.8K0.04%00.0%Unchanged
Truvestments Capital LLC112$103.1K0.02%+62+124.0%Added
Ofi Invest Asset Management127$99.5K0.00%−1−0.8%Reduced
Operose Advisors LLC101$92.9K0.02%+101New
Ramirez Asset Management, Inc.100$92.0K0.01%00.0%Unchanged
Peck Wealth Management, LLC100$92.0K0.09%+100New
WPG Advisers, LLC97$89.3K0.07%+6+6.6%Added
SJS Investment Consulting Inc.96$88.3K0.01%+48+100.0%Added
Ameritas Advisory Services, LLC96$88.3K0.01%−112−53.8%Reduced
1620 Investment Advisors, Inc.95$87.8K0.06%+93+4,650.0%Added
Fortitude Family Office, LLC95$87.4K0.02%+1+1.1%Added
MRP Capital Investments, LLC85$87.4K0.08%00.0%Unchanged
Solstein Capital, LLC94$86.5K0.04%−18−16.1%Reduced
Financial Connections Group, Inc.93$85.0K0.03%00.0%Unchanged
Salomon & Ludwin, LLC93$84.8K0.01%+93New
Kimelman & Baird, LLC91$83.7K0.01%00.0%Unchanged
Pension & Wealth Management Advisors, Inc.86$80.5K0.03%−30−25.9%Reduced
One River Asset Management, LLC85$78.0K0.25%+85New
Capital Advisors, Ltd. LLC83$76.0K0.01%00.0%Unchanged
Stephenson National Bank & Trust81$74.5K0.02%+61+305.0%Added
Main Street Group, LTD77$70.9K0.02%00.0%Unchanged
Financial Management Professionals, Inc.75$69.0K0.01%+7+10.3%Added
Barrett & Company, Inc.73$67.2K0.02%+10+15.9%Added
Disciplina Capital Management LLC72$66.3K0.01%00.0%Unchanged
Vestor Capital, LLC72$66.0K0.00%−7−8.9%Reduced
Centerpoint Advisors, LLC70$64.0K0.02%00.0%Unchanged
Armstrong Advisory Group, Inc69$63.5K0.00%−13−15.9%Reduced
RMG Wealth Management LLC68$63.2K0.01%00.0%Unchanged
Family Legacy Financial Solutions, LLC68$62.6K0.05%−45−39.8%Reduced
Financial Network Wealth Advisors LLC67$61.7K0.07%−16−19.3%Reduced
Mechanics Financial Corp67$61.7K0.02%00.0%Unchanged
Abound Wealth Management65$60.0K0.02%+1+1.6%Added
Bell Investment Advisors, Inc65$59.8K0.01%−9−12.2%Reduced
Sachetta, LLC64$58.9K0.02%+9+16.4%Added
AllSquare Wealth Management LLC63$58.0K0.03%00.0%Unchanged
Byrne Asset Management LLC60$55.2K0.03%−29−32.6%Reduced
Retirement Wealth Solutions LLC60$55.2K0.04%−1−1.6%Reduced
Asset Planning,Inc60$55.2K0.04%00.0%Unchanged
Perkins Coie Trust Co60$55.2K0.01%00.0%Unchanged
Golden State Wealth Management, LLC59$54.8K0.01%−444−88.3%Reduced
Robbins Farley LLC58$53.4K0.02%+58New
Tortoise Investment Management, LLC58$53.4K0.00%−2−3.3%Reduced
GoalVest Advisory LLC58$53.4K0.01%00.0%Unchanged
Dunhill Financial, LLC58$53.2K0.01%+3+5.5%Added
Princeton Global Asset Management LLC56$51.5K0.01%00.0%Unchanged
American Capital Advisory, LLC54$49.7K0.02%−1−1.8%Reduced
Wall Street Access Asset Management, LLC54$49.7K0.01%+54New
Investment Research & Advisory Group, Inc.49$47.9K0.02%00.0%Unchanged
Smallwood Wealth Investment Management, LLC52$47.9K0.02%+2+4.0%Added
Indiana Trust & Investment Management CO51$46.9K0.01%00.0%Unchanged
Key Financial Inc51$46.5K0.01%00.0%Unchanged
Old Second National Bank of Aurora50$46.0K0.01%00.0%Unchanged
Vision Financial Markets LLC50$46.0K0.04%00.0%Unchanged
Strengthening Families & Communities, LLC50$46.0K0.01%00.0%Unchanged
Accredited Wealth Management, LLC400$46.0K0.04%+350+700.0%Added
Avion Wealth50$46.0K0.01%−1−2.0%Reduced
Longview Financial Advisors LLC49$45.1K0.03%00.0%Unchanged
Brown, Lisle/Cummings, Inc.47$43.4K0.01%00.0%Unchanged
Private Wealth Management Group, LLC47$43.3K0.01%00.0%Unchanged
FWL Investment Management, LLC47$43.3K0.01%−3,672−98.7%Reduced
Activest Wealth Management46$42.3K0.01%+6+15.0%Added
Ameriflex Group, Inc.46$42.3K0.02%+30+187.5%Added
TruNorth Capital Management, LLC46$42.3K0.01%+40+666.7%Added
Promus Capital, LLC45$41.4K0.03%00.0%Unchanged
Howard Hughes Medical Institute44$40.5K0.02%00.0%Unchanged
Archer Investment Corp44$40.5K0.01%00.0%Unchanged
Hartford Financial Management Inc.43$39.6K0.01%00.0%Unchanged
Ritter Daniher Financial Advisory LLC43$39.6K0.01%00.0%Unchanged
Chilton Capital Management LLC42$38.7K0.00%−15−26.3%Reduced
DAGCO, Inc.42$38.7K0.01%00.0%Unchanged