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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2025

Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,248
−9 vs. Q2 2025
Shares held
179.7M
+22.8K (0.0%) vs. Q2 2025
Total value
$164.4B
−$20.1B (−10.9%) vs. Q2 2025
New holders
186
1,038 more added
Sold out
195
739 more reduced

40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2025: 2,248 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,944 institutionsQ4 2024: 2,261 institutionsQ1 2025: 2,166 institutionsQ2 2025: 2,297 institutionsQ3 2025: 2,248 institutionsQ4 2025: 2,325 institutionsQ1 2026: 2,212 institutionsQ2 2026: 2,244 institutions
Value heldQ3 2025: $164.4B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,212$90.5B
Q4 20252,325$138.5B
Q3 20252,248$164.4B
Q2 20252,297$187.2B
Q1 20252,166$145.0B
Q4 20242,261$194.6B
Q3 20241,944$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2025

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.

Institutions holding NOW in Q3 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Oakworth Capital, Inc.41$37.7K0.00%00.0%Unchanged
Quaker Wealth Management, LLC40$36.8K0.01%00.0%Unchanged
Texas Capital Bancshares Inc40$36.8K0.01%+40New
DT Investment Partners, LLC39$35.9K0.00%00.0%Unchanged
Core Alternative Capital38$35.0K0.01%00.0%Unchanged
Richardson Financial Services Inc.38$35.0K0.02%+5+15.2%Added
True Wealth Design, LLC38$34.9K0.01%+13+52.0%Added
Geo Capital Gestora de Recursos Ltd37$34.0K0.06%00.0%Unchanged
Geneos Wealth Management Inc.36$33.1K0.00%−753−95.4%Reduced
LFA - Lugano Financial Advisors SA36$33.1K0.02%00.0%Unchanged
Trust Co35$32.2K0.00%00.0%Unchanged
Evolution Wealth Management Inc.35$32.2K0.03%00.0%Unchanged
High Note Wealth, LLC34$31.3K0.01%00.0%Unchanged
Albion Financial Group34$31.3K0.00%+15+78.9%Added
Millstone Evans Group, LLC33$30.4K0.02%00.0%Unchanged
Noble Wealth Management PBC32$29.4K0.02%+32New
Moisand Fitzgerald Tamayo, LLC31$28.5K0.00%00.0%Unchanged
Kilter Group LLC31$28.5K0.01%+7+29.2%Added
Bogart Wealth, LLC31$28.5K0.00%+15+93.8%Added
Wealth Watch Advisors, INC31$28.5K0.01%+31New
First PREMIER Bank30$28.0K0.01%00.0%Unchanged
Canton Hathaway, LLC30$28.0K0.01%00.0%Unchanged
Raffa Wealth Management, LLC30$27.6K0.00%−8−21.1%Reduced
Strategic Investment Solutions, Inc.30$27.6K0.01%00.0%Unchanged
Virtus ETF Advisers LLC29$26.7K0.01%−331−91.9%Reduced
Proathlete Wealth Management LLC28$25.8K0.01%00.0%Unchanged
Valued Wealth Advisors LLC27$24.8K0.01%+1+3.8%Added
IAG Wealth Partners, LLC27$24.8K0.00%+18+200.0%Added
Ulland Investment Advisors, LLC26$24.0K0.02%00.0%Unchanged
Bank of Jackson Hole Trust26$23.9K0.01%00.0%Unchanged
Abich Financial Wealth Management LLC26$23.9K0.01%+26New
CBIZ Investment Advisory Services, LLC25$23.0K0.00%−30−54.5%Reduced
Caldwell Sutter Capital, Inc.25$23.0K0.01%−1−3.8%Reduced
Syntax Research, Inc.25$23.0K0.01%00.0%Unchanged
Marquette Asset Management, LLC25$23.0K0.00%+25New
Measured Wealth Private Client Group, LLC25$23.0K0.01%+25New
Hopwood Financial Services, Inc.25$23.0K0.02%+25New
NFJ Investment Group, LLC24$22.1K0.00%00.0%Unchanged
Robinswood Financial LLC24$22.1K0.01%00.0%Unchanged
Capital Analysts, LLC24$22.0K0.00%+4+20.0%Added
Binnacle Investments Inc23$21.2K0.01%−1−4.2%Reduced
Copia Wealth Management23$21.2K0.02%00.0%Unchanged
Deseret Mutual Benefit Administrators23$21.2K0.01%+16+228.6%Added
Guerra Advisors Inc23$21.2K0.01%+23New
Sittner & Nelson, LLC22$20.2K0.01%00.0%Unchanged
Cedar Mountain Advisors, LLC22$20.2K0.00%+22New
Halbert Hargrove Global Advisors, LLC21$19.8K0.00%+21Added
Mowery & Schoenfeld Wealth Management, LLC21$19.3K0.03%−6−22.2%Reduced
City Holding Co21$19.3K0.00%+5+31.3%Added
North Star Investment Management Corp.20$18.4K0.00%00.0%Unchanged
Centennial Bank20$18.4K0.01%00.0%Unchanged
Hurley Capital, LLC20$18.4K0.01%+1+5.3%Added
USA Financial Portformulas Corp20$18.4K0.00%+8+66.7%Added
Delta Asset Management LLC19$17.5K0.00%00.0%Unchanged
Red Tortoise LLC19$17.5K0.01%00.0%Unchanged
JCIC Asset Management Inc.19$17.5K0.01%+19New
Clark Wealth Partners106$16.2K0.01%+76+253.3%Added
Coston, McIsaac & Partners17$15.0K0.00%00.0%Unchanged
Ogorek Anthony Joseph17$15.0K0.00%+3+21.4%Added
HHM Wealth Advisors, LLC16$14.7K0.00%−6−27.3%Reduced
Beaird Harris Wealth Management, LLC16$14.7K0.00%+6+60.0%Added
Plante Moran Financial Advisors, LLC16$14.7K0.00%−44−73.3%Reduced
Creative Financial Designs Inc16$14.7K0.00%00.0%Unchanged
Stuart Chaussee & Associates, Inc.16$14.7K0.00%00.0%Unchanged
Bare Financial Services, Inc16$14.7K0.00%+4+33.3%Added
Clal Insurance Enterprises Holdings Ltd15$14.0K0.00%00.0%Unchanged
Navigoe, LLC16$14.0K0.01%+13+433.3%Added
Atlantic Edge Private Wealth Management, LLC15$13.8K0.00%00.0%Unchanged
Imprint Wealth LLC15$13.8K0.04%+15New
Quest 10 Wealth Builders, Inc.14$13.0K0.01%−7−33.3%Reduced
Winnow Wealth LLC14$12.9K0.01%+14New
Dogwood Wealth Management LLC14$12.9K0.01%+4+40.0%Added
SOA Wealth Advisors, LLC.12,415$12.4K0.00%00.0%Unchanged
Inlight Wealth Management, LLC13$12.0K0.01%−8−38.1%Reduced
First Pacific Financial13$12.0K0.00%00.0%Unchanged
Missouri Trust & Investment Co13$12.0K0.00%00.0%Unchanged
First Command Advisory Services, Inc.12$11.0K0.00%00.0%Unchanged
Stone House Investment Management, LLC12$11.0K0.00%+1+9.1%Added
Altshuler Shaham Ltd12$11.0K0.00%+3+33.3%Added
Grey Fox Wealth Advisors, LLC12$11.0K0.00%+12New
Cranbrook Wealth Management, LLC12$10.8K0.00%−11−47.8%Reduced
Crewe Advisors LLC11$10.1K0.00%+11New
IMG Wealth Management, Inc.11$10.1K0.01%00.0%Unchanged
Kerr Financial Planning Corp11$9.34K0.01%+11New
First Financial Corp10$9.20K0.00%00.0%Unchanged
Berkshire Capital Holdings Inc10$9.20K0.00%00.0%Unchanged
Estabrook Capital Management10$9.20K0.00%00.0%Unchanged
TCTC Holdings, LLC10$9.20K0.00%00.0%Unchanged
Pacific Center for Financial Services10$9.20K0.00%00.0%Unchanged
Redmont Wealth Advisors LLC10$9.20K0.01%00.0%Unchanged
Midwest Capital Advisors, LLC10$9.20K0.00%00.0%Unchanged
Principia Wealth Advisory, LLC10$9.20K0.01%+1+11.1%Added
Caitlin John, LLC10$9.20K0.01%+10New
HighMark Wealth Management LLC9$8.28K0.00%−4−30.8%Reduced
Cape Investment Advisory, Inc.9$8.28K0.01%−3−25.0%Reduced
POM Investment Strategies, LLC9$8.28K0.00%00.0%Unchanged
BFSG, LLC8$7.36K0.00%−1,014−99.2%Reduced
Blume Capital Management, Inc.8$7.36K0.00%−2−20.0%Reduced
Tower View Investment Management & Research LLC8$7.36K0.00%00.0%Unchanged
Tradewinds Capital Management, LLC8$7.36K0.00%+8New