ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2025
Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,248
- −9 vs. Q2 2025
- Shares held
- 179.7M
- +22.8K (0.0%) vs. Q2 2025
- Total value
- $164.4B
- −$20.1B (−10.9%) vs. Q2 2025
- New holders
- 186
- 1,038 more added
- Sold out
- 195
- 739 more reduced
40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Hager Investment Management Services, LLC | 8 | $7.36K | 0.00% | 00.0% | Unchanged |
| Hughes Financial Services, LLC | 8 | $6.93K | 0.00% | +1+14.3% | Added |
| Jackson, Grant Investment Advisers, Inc. | 7 | $6.44K | 0.00% | 00.0% | Unchanged |
| Cetera Trust Company, N.A | 7 | $6.44K | 0.00% | 00.0% | Unchanged |
| Caitong International Asset Management Co., Ltd | 7 | $6.44K | 0.00% | +5+250.0% | Added |
| Redwood Park Advisors LLC | 6 | $5.52K | 0.00% | 00.0% | Unchanged |
| Chung Wu Investment Group, LLC | 6 | $5.52K | 0.00% | 00.0% | Unchanged |
| MPWM Advisory Solutions, LLC | 6 | $5.52K | 0.00% | 00.0% | Unchanged |
| Corsicana & Co. | 6 | $5.52K | 0.00% | +6 | New |
| Legacy Wealth Managment, LLC | 5 | $4.60K | 0.00% | 00.0% | Unchanged |
| Delos Wealth Advisors, LLC | 5 | $4.60K | 0.00% | +5 | New |
| ZRC Wealth Management, LLC | 5 | $4.60K | 0.00% | +5 | New |
| SWAN Capital LLC | 5 | $4.60K | 0.00% | −5−50.0% | Reduced |
| Your Advocates Ltd., LLP | 5 | $4.60K | 0.00% | 00.0% | Unchanged |
| Bellevue Asset Management, LLC | 5 | $4.60K | 0.00% | 00.0% | Unchanged |
| Scarborough Advisors, LLC | 5 | $4.60K | 0.00% | 00.0% | Unchanged |
| Painted Porch Advisors LLC | 5 | $4.60K | 0.00% | 00.0% | Unchanged |
| Kennebec Savings Bank | 5 | $4.60K | 0.00% | 00.0% | Unchanged |
| Sofos Investments, Inc. | 5 | $4.60K | 0.00% | +5 | New |
| Rialto Wealth Management, LLC | 4 | $3.68K | 0.00% | 00.0% | Unchanged |
| S&T Bank | 4 | $3.68K | 0.00% | 00.0% | Unchanged |
| MCF Advisors LLC | 4 | $3.68K | 0.00% | +4 | New |
| WestEnd Advisors, LLC | 4 | $3.68K | 0.00% | −2−33.3% | Reduced |
| Heritage Wealth Advisors | 4 | $3.68K | 0.00% | 00.0% | Unchanged |
| Evergreen Private Wealth LLC | 4 | $3.68K | 0.00% | 00.0% | Unchanged |
| Global Trust Asset Management, LLC | 4 | $3.68K | 0.00% | 00.0% | Unchanged |
| PayPay Securities Corp | 4 | $3.25K | 0.12% | +1+33.3% | Added |
| TSFG, LLC | 3 | $3.00K | 0.00% | +3 | New |
| Vermillion Wealth Management, Inc. | 3 | $2.76K | 0.00% | −100−97.1% | Reduced |
| MTM Investment Management, LLC | 3 | $2.76K | 0.00% | −20−87.0% | Reduced |
| Aspect Partners, LLC | 3 | $2.76K | 0.00% | −4−57.1% | Reduced |
| Pineridge Advisors LLC | 3 | $2.76K | 0.00% | −2−40.0% | Reduced |
| Rosenberg Matthew Hamilton | 3 | $2.76K | 0.00% | 00.0% | Unchanged |
| Global Wealth Strategies & Associates | 3 | $2.76K | 0.00% | 00.0% | Unchanged |
| Sellwood Investment Partners LLC | 3 | $2.76K | 0.00% | +3 | New |
| Advanced Portfolio Management, LLC | 3 | $2.76K | 0.01% | +3 | New |
| Clayton Financial Group LLC | 3 | $2.76K | 0.00% | +3 | New |
| Crews Bank & Trust | 3 | $2.76K | 0.00% | +3 | New |
| Breakwater Investment Management | 2 | $1.84K | 0.00% | 00.0% | Unchanged |
| IMA Wealth, Inc. | 2 | $1.84K | 0.00% | 00.0% | Unchanged |
| Clear Investment Research, LLC | 2 | $1.84K | 0.00% | 00.0% | Unchanged |
| Catherine Avery Investment Management LLC | 2 | $1.84K | 0.00% | 00.0% | Unchanged |
| Davis Capital Management | 2 | $1.84K | 0.00% | +2 | New |
| DecisionPoint Financial, LLC | 2 | $1.82K | 0.00% | 00.0% | Unchanged |
| Cornerstone Planning Group LLC | 26 | $1.81K | 0.00% | −87−77.0% | Reduced |
| Seneschal Advisors, LLC | 1 | $921 | 0.00% | +1 | New |
| HFM Investment Advisors, LLC | 1 | $920 | 0.00% | 00.0% | Unchanged |
| Koesten, Hirschmann & Crabtree, INC. | 0 | $11 | 0.00% | 0 | New |
| Lord, Abbett & Co. LLC | 0 | $0 | 0.00% | −114,590−100.0% | Sold out |
| Marsico Capital Management LLC | 0 | $0 | 0.00% | −82,267−100.0% | Sold out |
| Polar Capital Holdings Plc | 0 | $0 | 0.00% | −77,156−100.0% | Sold out |
| Munro Partners | 0 | $0 | 0.00% | −60,096−100.0% | Sold out |
| Anatole Investment Management Ltd | 0 | $0 | 0.00% | −51,488−100.0% | Sold out |
| Zurich Insurance Group Ltd | 0 | $0 | 0.00% | −44,125−100.0% | Sold out |
| Quadrature Capital Ltd | 0 | $0 | 0.00% | −41,541−100.0% | Sold out |
| Connor, Clark & Lunn Investment Management Ltd. | 0 | $0 | 0.00% | −38,289−100.0% | Sold out |
| Trybe Capital Management LP | 0 | $0 | 0.00% | −36,923−100.0% | Sold out |
| Trivest Advisors Ltd | 0 | $0 | 0.00% | −33,000−100.0% | Sold out |
| O'Neil Global Advisors, Inc. | 0 | $0 | 0.00% | −14,195−100.0% | Sold out |
| Mane Global Capital Management LP | 0 | $0 | 0.00% | −13,568−100.0% | Sold out |
| T. Rowe Price Investment Management, Inc. | 0 | $0 | 0.00% | −11,519−100.0% | Sold out |
| Ardsley Advisory Partners LP | 0 | $0 | 0.00% | −11,500−100.0% | Sold out |
| Insight Holdings Group, LLC | 0 | $0 | 0.00% | −10,400−100.0% | Sold out |
| CloudAlpha Capital Management Limited/Hong Kong | 0 | $0 | 0.00% | −10,000−100.0% | Sold out |
| NWK Group, Inc. | 0 | $0 | 0.00% | −9,665−100.0% | Sold out |
| Twenty Acre Capital LP | 0 | $0 | 0.00% | −9,630−100.0% | Sold out |
| Kadensa Capital Ltd | 0 | $0 | 0.00% | −7,121−100.0% | Sold out |
| CenterBook Partners LP | 0 | $0 | 0.00% | −6,690−100.0% | Sold out |
| Andar Capital Management HK Ltd | 0 | $0 | 0.00% | −6,000−100.0% | Sold out |
| Gunderson Capital Management Inc. | 0 | $0 | 0.00% | −5,722−100.0% | Sold out |
| Triasima Portfolio Management inc. | 0 | $0 | 0.00% | −5,489−100.0% | Sold out |
| Moore Capital Management, LP | 0 | $0 | 0.00% | −5,315−100.0% | Sold out |
| Qsemble Capital Management, LP | 0 | $0 | 0.00% | −4,660−100.0% | Sold out |
| V-Square Quantitative Management LLC | 0 | $0 | 0.00% | −4,432−100.0% | Sold out |
| De Burlo Group Inc | 0 | $0 | 0.00% | −4,350−100.0% | Sold out |
| Concentric Capital Strategies, LP | 0 | $0 | 0.00% | −4,188−100.0% | Sold out |
| Headlands Technologies LLC | 0 | $0 | 0.00% | −3,818−100.0% | Sold out |
| Campbell & CO Investment Adviser LLC | 0 | $0 | 0.00% | −3,373−100.0% | Sold out |
| Goldstream Capital Management Ltd | 0 | $0 | 0.00% | −2,963−100.0% | Sold out |
| Aubrey Capital Management Ltd | 0 | $0 | 0.00% | −2,900−100.0% | Sold out |
| Dymon Asia Capital (Singapore) Pte. Ltd. | 0 | $0 | 0.00% | −2,715−100.0% | Sold out |
| Black Swift Group, LLC | 0 | $0 | 0.00% | −2,500−100.0% | Sold out |
| Maven Securities LTD | 0 | $0 | 0.00% | −2,311−100.0% | Sold out |
| HWG Holdings LP | 0 | $0 | 0.00% | −2,199−100.0% | Sold out |
| L.M. Kohn & Company | 0 | $0 | 0.00% | −2,009−100.0% | Sold out |
| Riggs Asset Managment Co. Inc. | 0 | $0 | 0.00% | −1,922−100.0% | Sold out |
| Sciencast Management LP | 0 | $0 | 0.00% | −1,805−100.0% | Sold out |
| SP Asset Management LLC | 0 | $0 | 0.00% | −1,619−100.0% | Sold out |
| Telligent Fund, LP | 0 | $0 | 0.00% | −1,600−100.0% | Sold out |
| Darden Wealth Group Inc | 0 | $0 | 0.00% | −1,588−100.0% | Sold out |
| Sheets Smith Investment Management | 0 | $0 | 0.00% | −1,553−100.0% | Sold out |
| Aigen Investment Management, LP | 0 | $0 | 0.00% | −1,511−100.0% | Sold out |
| Abc Arbitrage SA | 0 | $0 | 0.00% | −1,435−100.0% | Sold out |
| Dark Forest Capital Management LP | 0 | $0 | 0.00% | −1,426−100.0% | Sold out |
| Peterson Wealth Management | 0 | $0 | 0.00% | −1,382−100.0% | Sold out |
| R Squared Ltd | 0 | $0 | 0.00% | −1,240−100.0% | Sold out |
| Advent Capital Management | 0 | $0 | 0.00% | −1,238−100.0% | Sold out |
| Himension Fund | 0 | $0 | 0.00% | −1,196−100.0% | Sold out |
| Passive Capital Management, LLC. | 0 | $0 | 0.00% | −1,124−100.0% | Sold out |
| Monetta Financial Services Inc | 0 | $0 | 0.00% | −1,100−100.0% | Sold out |