ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2025
Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,248
- −9 vs. Q2 2025
- Shares held
- 179.7M
- +22.8K (0.0%) vs. Q2 2025
- Total value
- $164.4B
- −$20.1B (−10.9%) vs. Q2 2025
- New holders
- 186
- 1,038 more added
- Sold out
- 195
- 739 more reduced
40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Eleva Capital SAS | 0 | $0 | 0.00% | −1,087−100.0% | Sold out |
| Landscape Capital Management, L.L.C. | 0 | $0 | 0.00% | −1,077−100.0% | Sold out |
| Sandler Capital Management | 0 | $0 | 0.00% | −1,076−100.0% | Sold out |
| Sustainable Insight Capital Management, LLC | 0 | $0 | 0.00% | −1,025−100.0% | Sold out |
| KLCM Advisors, Inc. | 0 | $0 | 0.00% | −1,000−100.0% | Sold out |
| Wealthedge Investment Advisors, LLC | 0 | $0 | 0.00% | −932−100.0% | Sold out |
| Nebula Research & Development LLC | 0 | $0 | 0.00% | −906−100.0% | Sold out |
| Tectonic Advisors LLC | 0 | $0 | 0.00% | −835−100.0% | Sold out |
| Scientech Research LLC | 0 | $0 | 0.00% | −819−100.0% | Sold out |
| Sargent Investment Group, LLC | 0 | $0 | 0.00% | −882−100.0% | Sold out |
| ICONIQ Capital, LLC | 0 | $0 | 0.00% | −774−100.0% | Sold out |
| Gsa Capital Partners LLP | 0 | $0 | 0.00% | −762−100.0% | Sold out |
| Joule Financial, LLC | 0 | $0 | 0.00% | −732−100.0% | Sold out |
| Dohj, LLC | 0 | $0 | 0.00% | −894−100.0% | Sold out |
| Proficio Capital Partners LLC | 0 | $0 | 0.00% | −673−100.0% | Sold out |
| Centiva Capital, LP | 0 | $0 | 0.00% | −652−100.0% | Sold out |
| Michels Family Financial, LLC | 0 | $0 | 0.00% | −630−100.0% | Sold out |
| Heirloom Wealth Management | 0 | $0 | 0.00% | −576−100.0% | Sold out |
| Stoneridge Investment Partners LLC | 0 | $0 | 0.00% | −574−100.0% | Sold out |
| Lighthouse Investment Partners, LLC | 0 | $0 | 0.00% | −529−100.0% | Sold out |
| Deltec Asset Management LLC | 0 | $0 | 0.00% | −526−100.0% | Sold out |
| Three Bridge Wealth Advisors, LLC | 0 | $0 | 0.00% | −496−100.0% | Sold out |
| Fortitude Advisory Group L.L.C. | 0 | $0 | 0.00% | −485−100.0% | Sold out |
| Claudia M.P. Batlle, CRP (R) LLC | 0 | $0 | 0.00% | −478−100.0% | Sold out |
| Jackson Wealth Management, LLC | 0 | $0 | 0.00% | −475−100.0% | Sold out |
| Rebalance, LLC | 0 | $0 | 0.00% | −468−100.0% | Sold out |
| Eqis Capital Management, Inc. | 0 | $0 | 0.00% | −456−100.0% | Sold out |
| Magnetar Financial LLC | 0 | $0 | 0.00% | −454−100.0% | Sold out |
| Twinbeech Capital LP | 0 | $0 | 0.00% | −434−100.0% | Sold out |
| Vicus Capital | 0 | $0 | 0.00% | −430−100.0% | Sold out |
| Wick Capital Partners, LLC | 0 | $0 | 0.00% | −123,777−100.0% | Sold out |
| Financial Advocates Investment Management | 0 | $0 | 0.00% | −404−100.0% | Sold out |
| Griffin Asset Management, Inc. | 0 | $0 | 0.00% | −402−100.0% | Sold out |
| Spartan Planning & Wealth Management | 0 | $0 | 0.00% | −384−100.0% | Sold out |
| Seamount Financial Group Inc | 0 | $0 | 0.00% | −381−100.0% | Sold out |
| Keebeck Alpha, LP | 0 | $0 | 0.00% | −371−100.0% | Sold out |
| AlphaStar Capital Management, LLC | 0 | $0 | 0.00% | −365−100.0% | Sold out |
| Genus Capital Management Inc. | 0 | $0 | 0.00% | −358−100.0% | Sold out |
| SlateStone Wealth, LLC | 0 | $0 | 0.00% | −357−100.0% | Sold out |
| Soundwatch Capital LLC | 0 | $0 | 0.00% | −563−100.0% | Sold out |
| Annex Advisory Services, LLC | 0 | $0 | 0.00% | −320−100.0% | Sold out |
| MBB Public Markets I LLC | 0 | $0 | 0.00% | −318−100.0% | Sold out |
| Genesis Private Wealth, LLC | 0 | $0 | 0.00% | −305−100.0% | Sold out |
| Saxony Capital Management, LLC | 0 | $0 | 0.00% | −303−100.0% | Sold out |
| Roman Butler Fullerton & Co | 0 | $0 | 0.00% | −315−100.0% | Sold out |
| TBH Global Asset Management, LLC | 0 | $0 | 0.00% | −296−100.0% | Sold out |
| Brendel Financial Advisors LLC | 0 | $0 | 0.00% | −291−100.0% | Sold out |
| Kaizen Financial Strategies | 0 | $0 | 0.00% | −279−100.0% | Sold out |
| Northwest Wealth Management, LLC | 0 | $0 | 0.00% | −276−100.0% | Sold out |
| Seeds Investor LLC | 0 | $0 | 0.00% | −268−100.0% | Sold out |
| Petrus Trust Company, LTA | 0 | $0 | 0.00% | −264−100.0% | Sold out |
| Teramo Advisors, LLC | 0 | $0 | 0.00% | −261−100.0% | Sold out |
| Keyvantage Wealth, LLC | 0 | $0 | 0.00% | −261−100.0% | Sold out |
| Rothschild Capital Partners, LLC | 0 | $0 | 0.00% | −260−100.0% | Sold out |
| Blueshift Asset Management, LLC | 0 | $0 | 0.00% | −249−100.0% | Sold out |
| ASB Consultores, LLC | 0 | $0 | 0.00% | −249−100.0% | Sold out |
| Royal Fund Management, LLC | 0 | $0 | 0.00% | −248−100.0% | Sold out |
| Fox Hill Wealth Management | 0 | $0 | 0.00% | −248−100.0% | Sold out |
| VeraBank, N.A. | 0 | $0 | 0.00% | −247−100.0% | Sold out |
| LeConte Wealth Management, LLC | 0 | $0 | 0.00% | −247−100.0% | Sold out |
| Owen LaRue, LLC | 0 | $0 | 0.00% | −246−100.0% | Sold out |
| Meadow Creek Wealth Advisors LLC | 0 | $0 | 0.00% | −245−100.0% | Sold out |
| XML Financial, LLC | 0 | $0 | 0.00% | −236−100.0% | Sold out |
| AGH Wealth Advisors, LLC | 0 | $0 | 0.00% | −234−100.0% | Sold out |
| Robertson Stephens Wealth Management, LLC | 0 | $0 | 0.00% | −230−100.0% | Sold out |
| Meridian Wealth Partners, LLC | 0 | $0 | 0.00% | −229−100.0% | Sold out |
| Gitterman Wealth Management, LLC | 0 | $0 | 0.00% | −220−100.0% | Sold out |
| JB Capital LLC | 0 | $0 | 0.00% | −218−100.0% | Sold out |
| Main Street Research LLC | 0 | $0 | 0.00% | −216−100.0% | Sold out |
| Manhattan West Asset Management, LLC | 0 | $0 | 0.00% | −215−100.0% | Sold out |
| Emprise Bank | 0 | $0 | 0.00% | −215−100.0% | Sold out |
| SeaBridge Investment Advisors LLC | 0 | $0 | 0.00% | −213−100.0% | Sold out |
| Clear Harbor Asset Management, LLC | 0 | $0 | 0.00% | −213−100.0% | Sold out |
| Whipplewood Advisors, LLC | 0 | $0 | 0.00% | −213−100.0% | Sold out |
| Spinnaker Trust | 0 | $0 | 0.00% | −212−100.0% | Sold out |
| Carroll Investors, Inc | 0 | $0 | 0.00% | −211−100.0% | Sold out |
| GK Wealth Management LLC | 0 | $0 | 0.00% | −211−100.0% | Sold out |
| Manchester Financial Inc | 0 | $0 | 0.00% | −210−100.0% | Sold out |
| Ingalls & Snyder LLC | 0 | $0 | 0.00% | −207−100.0% | Sold out |
| WT Wealth Management | 0 | $0 | 0.00% | −207−100.0% | Sold out |
| Five Oceans Advisors | 0 | $0 | 0.00% | −207−100.0% | Sold out |
| Seldon Capital LP | 0 | $0 | 0.00% | −206−100.0% | Sold out |
| Register Financial Advisors LLC | 0 | $0 | 0.00% | −206−100.0% | Sold out |
| Emerald Mutual Fund Advisers Trust | 0 | $0 | 0.00% | −205−100.0% | Sold out |
| Aletheian Wealth Advisors LLC | 0 | $0 | 0.00% | −203−100.0% | Sold out |
| Banque de Luxembourg S.A. | 0 | $0 | 0.00% | −261−100.0% | Sold out |
| 1st Source Bank | 0 | $0 | 0.00% | −200−100.0% | Sold out |
| Mattern Wealth Management LLC | 0 | $0 | 0.00% | −200−100.0% | Sold out |
| Thrive Capital Management, LLC | 0 | $0 | 0.00% | −200−100.0% | Sold out |
| Lodestar Private Asset Management LLC | 0 | $0 | 0.00% | −200−100.0% | Sold out |
| Crux Wealth Advisors | 0 | $0 | 0.00% | −200−100.0% | Sold out |
| Challenger Wealth Management | 0 | $0 | 0.00% | −200−100.0% | Sold out |
| Merrion Investment Management Co, LLC | 0 | $0 | 0.00% | −200−100.0% | Sold out |
| Braun-Bostich & Associates Inc. | 0 | $0 | 0.00% | −199−100.0% | Sold out |
| DecisionMap Wealth Management, LLC | 0 | $0 | 0.00% | −199−100.0% | Sold out |
| Courier Capital LLC | 0 | $0 | 0.00% | −197−100.0% | Sold out |
| Walkner Condon Financial Advisors LLC | 0 | $0 | 0.00% | −196−100.0% | Sold out |
| Fort Sheridan Advisors LLC | 0 | $0 | 0.00% | −196−100.0% | Sold out |
| Walter & Keenan Financial Consulting Co | 0 | $0 | 0.00% | −195−100.0% | Sold out |
| Marathon Capital Management | 0 | $0 | 0.00% | −195−100.0% | Sold out |