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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2025

Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,248
−9 vs. Q2 2025
Shares held
179.7M
+22.8K (0.0%) vs. Q2 2025
Total value
$164.4B
−$20.1B (−10.9%) vs. Q2 2025
New holders
186
1,038 more added
Sold out
195
739 more reduced

40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2025: 2,248 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,944 institutionsQ4 2024: 2,261 institutionsQ1 2025: 2,166 institutionsQ2 2025: 2,297 institutionsQ3 2025: 2,248 institutionsQ4 2025: 2,325 institutionsQ1 2026: 2,212 institutionsQ2 2026: 2,244 institutions
Value heldQ3 2025: $164.4B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,212$90.5B
Q4 20252,325$138.5B
Q3 20252,248$164.4B
Q2 20252,297$187.2B
Q1 20252,166$145.0B
Q4 20242,261$194.6B
Q3 20241,944$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2025

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.

Institutions holding NOW in Q3 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Omnia Family Wealth, LLC0$00.00%−195−100.0%Sold out
Roehl & Yi Investment Advisors, LLC0$00.00%−195−100.0%Sold out
PVG Asset Management Corp0$00.00%−195−100.0%Sold out
Opal Wealth Advisors, LLC0$00.00%−176−100.0%Sold out
Barnes Dennig Private Wealth Management LLC0$00.00%−167−100.0%Sold out
Park Square Financial Group, LLC0$00.00%−154−100.0%Sold out
Jupiter Wealth Management LLC0$00.00%−150−100.0%Sold out
Hennessy Advisors Inc0$00.00%−125−100.0%Sold out
Garde Capital, Inc.0$00.00%−105−100.0%Sold out
Beacon Capital Management, LLC0$00.00%−83−100.0%Sold out
Avondale Wealth Management0$00.00%−80−100.0%Sold out
Focused Wealth Management, Inc0$00.00%−78−100.0%Sold out
Kiker Wealth Management, LLC0$00.00%−58−100.0%Sold out
Sierra Ocean, LLC0$00.00%−58−100.0%Sold out
Fourth Dimension Wealth, LLC0$00.00%−50−100.0%Sold out
VSM Wealth Advisory, LLC0$00.00%−42−100.0%Sold out
Ridgewood Investments LLC0$00.00%−41−100.0%Sold out
Spurstone Advisory Services, LLC0$00.00%−40−100.0%Sold out
LGT Financial Advisors LLC0$00.00%−31−100.0%Sold out
Total Investment Management Inc0$00.00%−30−100.0%Sold out
Northwest Capital Management Inc0$00.00%−30−100.0%Sold out
Optiver Holding B.V.0$00.00%−27−100.0%Sold out
Bayforest Capital Ltd0$00.00%−26−100.0%Sold out
Tacita Capital Inc0$00.00%−21−100.0%Sold out
Wood Tarver Financial Group, LLC0$00.00%−20−100.0%Sold out
Decker Retirement Planning Inc.0$00.00%−17−100.0%Sold out
Bellwether Advisors, LLC0$00.00%−16−100.0%Sold out
WealthTrak Capital Management LLC0$00.00%−15−100.0%Sold out
BankPlus Trust Department0$00.00%−14−100.0%Sold out
Piscataqua Savings Bank0$00.00%−8−100.0%Sold out
Legend Financial Advisors, Inc.0$00.00%−7−100.0%Sold out
PMV Capital Advisers, LLC0$00.00%−6−100.0%Sold out
a16z Perennial Management, L.P.0$00.00%−6−100.0%Sold out
Compass Planning Associates Inc0$00.00%−5−100.0%Sold out
Briaud Financial Planning, Inc0$00.00%−5−100.0%Sold out
Morton Brown Family Wealth, LLC0$00.00%−4−100.0%Sold out
Stephens Consulting, LLC0$00.00%−3−100.0%Sold out
McIlrath & Eck, LLC0$00.00%−3−100.0%Sold out
MorganRosel Wealth Management, LLC0$00.00%−3−100.0%Sold out
Mascoma Wealth Management LLC0$00.00%−2−100.0%Sold out
Eq Wealth Advisors, LLC0$00.00%−2−100.0%Sold out
Traub Capital Management LLC0$00.00%−2−100.0%Sold out
Olistico Wealth, LLC0$00.00%−1−100.0%Sold out
Norges Bank––––Not filed
Congress Wealth Management LLC––––Not filed
CIBC World Markets Corp––––Not filed
Montag & Caldwell, LLC––––Not filed
Avantax Advisory Services, Inc.––––Not filed
Exchange Capital Management, Inc.––––Not filed
E Fund Management Co., Ltd.––––Not filed
Grassi Investment Management––––Not filed
Atria Wealth Solutions, Inc.––––Not filed
MEAG MUNICH ERGO, Kapitalanlagegesellschaft mbH––––Not filed
EP Wealth Advisors, LLC––––Not filed
CHB Investment Group, LLC––––Not filed
Graypoint LLC––––Not filed
IronOak Wealth LLC.––––Not filed
Scott Marsh Financial, LLC––––Not filed
Belmont Capital, LLC––––Not filed
Talon Private Wealth, LLC––––Not filed
Copperwynd Financial, LLC––––Not filed
Vega Investment Solutions––––Not filed
J. W. Coons Advisors, LLC––––Not filed
First Horizon Advisors, Inc.––––Not filed
Keudell/Morrison Wealth Management––––Not filed
Capital Market Strategies LLC––––Not filed
Breed's Hill Capital LLC––––Not filed
Enterprise Bank & Trust Co––––Not filed
North Dallas Bank & Trust Co––––Not filed
Good Life Advisors, LLC––––Not filed
Smith Anglin Financial, LLC––––Not filed
Forte Capital LLC––––Not filed
Union Savings Bank––––Not filed
Oliver Lagore Vanvalin Investment Group––––Not filed
Centricity Wealth Management, LLC––––Not filed
Moser Wealth Advisors, LLC––––Not filed
Christopher J. Hasenberg, Inc––––Not filed
Safe Harbor Fiduciary, LLC––––Not filed
Atlas Capital Advisors LLC––––Not filed
Legacy Investment Solutions, LLC––––Not filed
Financial Gravity Companies, Inc.––––Not filed
Parkworth Wealth Management, Inc.––––Not filed
Capital A Wealth Management, LLC––––Not filed