ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2025
Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,167
- −57 vs. Q4 2024
- Shares held
- 182.3M
- +1.90M (+1.1%) vs. Q4 2024
- Total value
- $145.0B
- −$45.9B (−24.0%) vs. Q4 2024
- New holders
- 203
- 938 more added
- Sold out
- 260
- 760 more reduced
38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Biondo Investment Advisors, LLC | 13,038 | $10.4M | 1.47% | +95+0.7% | Added |
| Investment Management Corp of Ontario | 12,983 | $10.3M | 0.21% | +1,794+16.0% | Added |
| Broadleaf Partners, LLC | 12,980 | $10.3M | 2.71% | −146−1.1% | Reduced |
| Van Eck Associates Corp | 12,928 | $10.3M | 0.01% | +372+3.0% | Added |
| Bender Robert & Associates | 12,839 | $10.2M | 2.58% | +1,131+9.7% | Added |
| Jag Capital Management, LLC | 12,671 | $10.1M | 1.35% | +2,642+26.3% | Added |
| Empire Life Investments Inc. | 12,668 | $10.1M | 0.66% | +9,061+251.2% | Added |
| NewEdge Wealth, LLC | 12,649 | $10.1M | 0.18% | −965−7.1% | Reduced |
| Hartford Investment Management Co | 12,570 | $10.0M | 0.35% | −164−1.3% | Reduced |
| Meiji Yasuda Asset Management Co Ltd. | 12,417 | $9.89M | 0.40% | −1,012−7.5% | Reduced |
| Advisors Asset Management, Inc. | 12,390 | $9.86M | 0.19% | +1,272+11.4% | Added |
| AMF Pensionsforsakring AB | 12,247 | $9.75M | 0.07% | 00.0% | Unchanged |
| FineMark National Bank & Trust | 12,191 | $9.71M | 0.35% | +659+5.7% | Added |
| Wiley Bros.-Aintree Capital, LLC | 12,013 | $9.70M | 0.10% | +1,706+16.6% | Added |
| Nearwater Capital Markets, Ltd | 12,000 | $9.55M | 0.27% | +12,000 | New |
| Calamos Wealth Management LLC | 11,984 | $9.54M | 0.48% | +113+1.0% | Added |
| Pensionmark Financial Group, LLC | 11,962 | $9.52M | 0.25% | +5,210+77.2% | Added |
| GFG Capital, LLC | 11,904 | $9.48M | 2.91% | −2,422−16.9% | Reduced |
| Alcosta Capital Management, Inc. | 11,876 | $9.45M | 6.31% | −66−0.6% | Reduced |
| Gulf International Bank (UK) Ltd | 11,844 | $9.43M | 0.33% | −4,052−25.5% | Reduced |
| Oak Ridge Investments LLC | 11,790 | $9.39M | 0.78% | +549+4.9% | Added |
| Magnetar Financial LLC | 11,788 | $9.38M | 0.12% | +11,788 | New |
| Firetrail Investments Pty Ltd | 11,650 | $9.38M | 2.73% | +11,650 | New |
| Talbot Financial, LLC | 11,773 | $9.37M | 1.17% | +249+2.2% | Added |
| Gilder Gagnon Howe & Co LLC | 11,720 | $9.33M | 0.12% | −19,121−62.0% | Reduced |
| Sequoia Financial Advisors, LLC | 11,656 | $9.28M | 0.07% | −9,593−45.1% | Reduced |
| GAM Holding AG | 11,647 | $9.27M | 0.72% | +2,149+22.6% | Added |
| Norinchukin Bank, The | 11,505 | $9.16M | 0.17% | +1,620+16.4% | Added |
| Consolidated Investment Group LLC | 11,500 | $9.16M | 1.40% | −500−4.2% | Reduced |
| Exchange Capital Management, Inc. | 11,498 | $9.15M | 1.48% | −153−1.3% | Reduced |
| Twenty Acre Capital LP | 8,610 | $9.13M | 7.45% | 00.0% | Unchanged |
| Banque Cantonale Vaudoise | 11,452 | $9.12M | 0.40% | +11,452 | New |
| Slow Capital, Inc. | 11,408 | $9.08M | 1.22% | +5,520+93.8% | Added |
| Illinois Municipal Retirement Fund | 11,403 | $9.08M | 0.13% | 00.0% | Unchanged |
| Motley Fool Asset Management LLC | 11,391 | $9.07M | 0.51% | +202+1.8% | Added |
| Avantax Advisory Services, Inc. | 11,390 | $9.07M | 0.06% | +1,219+12.0% | Added |
| Pitcairn Co | 11,308 | $9.00M | 0.54% | −444−3.8% | Reduced |
| Connor, Clark & Lunn Investment Management Ltd. | 11,288 | $8.99M | 0.04% | −600−5.0% | Reduced |
| Terry L. Blaker | 11,233 | $8.94M | 0.36% | +98+0.9% | Added |
| Crossmark Global Holdings, Inc. | 11,227 | $8.94M | 0.16% | +1,394+14.2% | Added |
| Palo Alto Wealth Advisors, LLC | 8,579 | $8.89M | 3.47% | +25+0.3% | Added |
| Shay Capital LLC | 11,150 | $8.88M | 2.59% | +9,250+486.8% | Added |
| Sanibel Captiva Trust Company, Inc. | 11,148 | $8.88M | 0.29% | −289−2.5% | Reduced |
| Louisiana State Employees Retirement System | 11,100 | $8.84M | 0.18% | 00.0% | Unchanged |
| Quantitative Investment Management, LLC | 10,982 | $8.74M | 0.80% | +10,982 | New |
| Clio Asset Management LLC | 10,973 | $8.74M | 6.95% | −1,061−8.8% | Reduced |
| Securian Asset Management, Inc | 10,972 | $8.74M | 0.27% | −100−0.9% | Reduced |
| Lakehouse Capital Pty Ltd | 10,972 | $8.73M | 5.81% | 00.0% | Unchanged |
| Spire Wealth Management | 10,942 | $8.71M | 0.28% | −106−1.0% | Reduced |
| Janney Capital Management LLC | 10,929 | $8.70M | 0.60% | −1,953−15.2% | Reduced |
| Crestwood Advisors Group LLC | 10,919 | $8.69M | 0.17% | +124+1.1% | Added |
| Citizens Financial Group Inc | 10,910 | $8.69M | 0.17% | +624+6.1% | Added |
| Qsemble Capital Management, LP | 10,725 | $8.54M | 0.91% | +9,991+1,361.2% | Added |
| Americana Partners, LLC | 10,689 | $8.51M | 0.33% | −456−4.1% | Reduced |
| Sandy Spring Bank | 10,671 | $8.50M | 0.36% | +2,130+24.9% | Added |
| Grassi Investment Management | 10,670 | $8.49M | 0.79% | 00.0% | Unchanged |
| Progressive Investment Management Corp | 10,601 | $8.44M | 2.36% | −264−2.4% | Reduced |
| Soros Fund Management LLCSuperinvestorSoros Fund Management | 10,542 | $8.39M | 0.15% | +2,857+37.2% | Added |
| China Universal Asset Management Co., Ltd. | 10,355 | $8.24M | 0.77% | −2,505−19.5% | Reduced |
| PEAK6 LLC | 10,341 | $8.23M | 0.32% | +10,340+1,034,000.0% | Added |
| Formuepleje A/S | 10,330 | $8.22M | 0.47% | +10,330 | New |
| Sterling Capital Management LLC | 10,199 | $8.12M | 0.13% | −864−7.8% | Reduced |
| Park Avenue Securities LLC | 10,177 | $8.10M | 0.10% | +314+3.2% | Added |
| Robocap Asset Management Ltd | 10,067 | $8.01M | 5.99% | −337−3.2% | Reduced |
| Flputnam Investment Management Co | 9,881 | $7.87M | 0.15% | +8,896+903.1% | Added |
| Avalon Trust Co | 9,879 | $7.87M | 0.63% | +9,746+7,327.8% | Added |
| NWK Group, Inc. | 9,743 | $7.76M | 3.55% | −284−2.8% | Reduced |
| Visualize Group LP | 9,740 | $7.75M | 2.55% | +9,740 | New |
| Occudo Quantitative Strategies LP | 9,665 | $7.71M | 1.03% | +9,665 | New |
| AG2R la Mondiale Gestion D'Actifs | 7,619 | $7.70M | 0.42% | +7,619 | New |
| New Mexico Educational Retirement Board | 9,650 | $7.68M | 0.28% | −200−2.0% | Reduced |
| Moors & Cabot, Inc. | 9,644 | $7.68M | 0.39% | +40.0% | Added |
| Maryland State Retirement & Pension System | 9,602 | $7.64M | 0.18% | −1,479−13.3% | Reduced |
| Kempen Capital Management N.V. | 9,550 | $7.60M | 0.08% | −14,364−60.1% | Reduced |
| Benjamin Edwards Inc | 9,540 | $7.60M | 0.11% | −563−5.6% | Reduced |
| Synovus Financial Corp | 9,531 | $7.59M | 0.10% | −2,398−20.1% | Reduced |
| Rheos Capital Works Inc. | 9,500 | $7.56M | 0.62% | 00.0% | Unchanged |
| Independent Advisor Alliance | 9,492 | $7.56M | 0.25% | +1,275+15.5% | Added |
| Jacobs & Co | 9,492 | $7.56M | 0.81% | +806+9.3% | Added |
| Atria Wealth Solutions, Inc. | 9,378 | $7.47M | 0.09% | +504+5.7% | Added |
| Allianz SE | 9,375 | $7.46M | 0.20% | +6,942+285.3% | Added |
| Advisors Capital Management, LLC | 9,362 | $7.45M | 0.12% | −5,660−37.7% | Reduced |
| DuPont Capital Management Corp | 9,324 | $7.42M | 0.82% | −3,176−25.4% | Reduced |
| Laffer Tengler Investments | 9,304 | $7.41M | 1.58% | +452+5.1% | Added |
| Community Financial Services Group, LLC | 9,237 | $7.35M | 1.59% | −73−0.8% | Reduced |
| CWM, LLC | 9,155 | $7.29M | 0.03% | +3,099+51.2% | Added |
| Keybank National Association | 9,128 | $7.27M | 0.03% | −45−0.5% | Reduced |
| Siren, L.L.C. | 9,126 | $7.27M | 0.41% | +3,521+62.8% | Added |
| Intech Investment Management LLC | 9,080 | $7.23M | 0.07% | +1,852+25.6% | Added |
| Wolverine Trading, LLC | 8,988 | $7.17M | 0.23% | +4,491+99.9% | Added |
| Dakota Wealth Management | 9,004 | $7.17M | 0.17% | −4,630−34.0% | Reduced |
| Vestcor Inc | 9,003 | $7.17M | 0.24% | +5,197+136.5% | Added |
| E. Ohman J:or Asset Management AB | 8,996 | $7.16M | 0.19% | −214−2.3% | Reduced |
| Engineers Gate Manager LP | 8,986 | $7.15M | 0.12% | −2,496−21.7% | Reduced |
| Trinity Legacy Partners, LLC | 6,840 | $7.09M | 1.79% | +334+5.1% | Added |
| Brown Shipley& Co Ltd | 8,889 | $7.08M | 4.01% | −17−0.2% | Reduced |
| Equitable Holdings, Inc. | 8,795 | $7.00M | 0.07% | +2,526+40.3% | Added |
| Red Door Wealth Management, LLC | 8,681 | $6.91M | 1.02% | +780+9.9% | Added |
| Shelton Capital Management | 8,652 | $6.89M | 0.16% | +89+1.0% | Added |
| Stratos Wealth Partners, LTD. | 8,588 | $6.84M | 0.10% | −133−1.5% | Reduced |