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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2025

Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,167
−57 vs. Q4 2024
Shares held
182.3M
+1.90M (+1.1%) vs. Q4 2024
Total value
$145.0B
−$45.9B (−24.0%) vs. Q4 2024
New holders
203
938 more added
Sold out
260
760 more reduced

38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2025: 2,167 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ1 2025: $145.0B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2025

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.

Institutions holding NOW in Q1 2025
InstitutionSharesValue% of portfolioChange in sharesAction
CMH Wealth Management LLC8,566$6.82M1.71%−3,607−29.6%Reduced
Gluskin Sheff & Assoc Inc8,503$6.77M0.87%−23−0.3%Reduced
Diversified Trust Co8,494$6.76M0.17%−159−1.8%Reduced
Simplex Trading, LLC8,483$6.75M0.24%+8,483New
Trifecta Capital Advisors, LLC8,470$6.74M1.41%+299+3.7%Added
Hennion & Walsh Asset Management, Inc.8,431$6.71M0.30%+1,007+13.6%Added
Overbrook Management Corp8,398$6.69M1.57%−256−3.0%Reduced
Oxbow Advisors, LLC8,373$6.67M0.70%−2,531−23.2%Reduced
Tairen Capital Ltd8,200$6.53M0.43%+8,200New
Investors Towarzystwo Funduszy Inwestycyjnych Spolka Akcyjna8,191$6.52M3.08%+1,575+23.8%Added
Laurion Capital Management LP8,141$6.48M0.50%+3,756+85.7%Added
E Fund Management Co., Ltd.8,091$6.44M0.31%−2,527−23.8%Reduced
Lynch Asset Management, Inc.8,075$6.43M2.89%00.0%Unchanged
First Foundation Advisors8,067$6.42M0.26%+162+2.0%Added
Johnson Investment Counsel Inc8,044$6.40M0.06%−36−0.4%Reduced
Leonteq Securities AG8,116$6.40M0.49%+6,071+296.9%Added
Torray LLC8,032$6.39M0.95%−143−1.7%Reduced
RSM US Wealth Management LLC7,944$6.32M0.10%−1,094−12.1%Reduced
SCS Capital Management LLC7,925$6.31M0.08%+7,925New
Nixon Peabody Trust Co7,852$6.25M0.53%+1,419+22.1%Added
Weatherly Asset Management L. P.7,731$6.15M0.55%−65−0.8%Reduced
Boothe Investment Group, Inc.7,714$6.14M2.80%−325−4.0%Reduced
Bridgewater Advisors Inc.6,490$6.12M0.53%+6,490New
HB Wealth Management, LLC7,686$6.12M0.05%+3,309+75.6%Added
Adviser Investments LLC7,641$6.08M0.08%−985−11.4%Reduced
BTG Pactual Asset Management US LLC7,635$6.08M0.79%+5,810+318.4%Added
Great Valley Advisor Group, Inc.7,632$6.08M0.13%+220+3.0%Added
BDF-Gestion7,629$6.07M0.67%00.0%Unchanged
Mission Wealth Management, LP7,619$6.07M0.15%+1,040+15.8%Added
Resources Investment Advisors, LLC.7,571$6.03M0.07%+486+6.9%Added
Covenant Asset Management, LLC7,471$5.95M1.50%+312+4.4%Added
Mirabaud Asset Management Ltd7,409$5.91M3.09%+2,736+58.5%Added
CIBC Capital Markets (Europe) S.A.7,400$5.89M9.01%00.0%Unchanged
Apollon Wealth Management, LLC7,399$5.89M0.13%+4,276+136.9%Added
AMJ Financial Wealth Management7,395$5.89M1.77%−2,728−26.9%Reduced
FourThought Financial Partners, LLC7,347$5.85M0.61%−1,265−14.7%Reduced
Oppenheimer & Co Inc7,342$5.85M0.09%+1,291+21.3%Added
Farther Finance Advisors, LLC7,171$5.82M0.15%+3,798+112.6%Added
Level Four Advisory Services, LLC7,293$5.81M0.24%−125−1.7%Reduced
Caisse des Depots Et Consignations7,221$5.75M0.28%+7,221New
Diversify Wealth Management, LLC6,085$5.74M0.43%−446−6.8%Reduced
Schonfeld Strategic Advisors LLC7,066$5.63M0.04%+6,750+2,136.1%Added
Kinneret Advisory, LLC7,040$5.60M0.56%−24−0.3%Reduced
First American Trust, FSB7,012$5.58M0.51%−2,211−24.0%Reduced
Wedbush Securities Inc7,000$5.57M0.20%+20+0.3%Added
Point72 Asset Management, L.P.7,000$5.57M0.02%−12,000−63.2%Reduced
Arkadios Wealth Advisors6,984$5.56M0.21%+3,934+129.0%Added
Insight Holdings Group, LLC6,900$5.49M0.43%−24,900−78.3%Reduced
Duncker Streett & Co Inc6,895$5.49M1.09%+519+8.1%Added
Churchill Management Corp6,886$5.48M0.07%−6,105−47.0%Reduced
Regions Financial Corp6,884$5.48M0.04%−636−8.5%Reduced
Campbell & CO Investment Adviser LLC6,853$5.46M0.42%+6,853New
Tower Research Capital LLC (TRC)6,990$5.42M0.16%−9,147−56.7%Reduced
EFG Asset Management (Americas) Corp.6,808$5.42M1.10%−142−2.0%Reduced
Horizon Investments, LLC6,704$5.34M0.16%+492+7.9%Added
Stonegate Investment Group, LLC6,695$5.33M0.14%−21−0.3%Reduced
Empirical Finance, LLC6,675$5.31M0.32%+93+1.4%Added
Brasada Capital Management, LP7,290$5.30M1.06%+3,151+76.1%Added
Walleye Capital LLC6,661$5.30M0.06%−11,926−64.2%Reduced
Fiduciary Trust Co6,644$5.29M0.07%+1,065+19.1%Added
ExodusPoint Capital Management, LP6,602$5.26M0.07%+6,602New
Venture Visionary Partners LLC6,591$5.25M0.22%−771−10.5%Reduced
Twin Tree Management, LP6,564$5.23M0.11%+6,564New
Northwestern Mutual Investment Management Company, LLC6,552$5.22M0.08%+12+0.2%Added
GPS Wealth Strategies Group, LLC6,549$5.21M0.70%−715−9.8%Reduced
LGT Fund Management Co Ltd.6,544$5.21M0.47%−5,693−46.5%Reduced
Transamerica Financial Advisors, Inc.6,539$5.21M0.53%−65−1.0%Reduced
Fortis Capital Management LLC6,530$5.20M1.01%+262+4.2%Added
APG Asset Management US Inc.6,386$5.18M0.04%00.0%Unchanged
Knights of Columbus Asset Advisors LLC6,501$5.18M0.36%−6−0.1%Reduced
Barlow Wealth Partners, Inc.5,466$5.17M0.68%+5,466New
Impact Asset Management GmbH6,485$5.16M2.02%+1,680+35.0%Added
Petredis Investment Advisors LLC6,404$5.10M0.53%+57+0.9%Added
Jackson Square Partners, LLC6,388$5.09M0.68%−277−4.2%Reduced
Tokio Marine Asset Management Co Ltd6,366$5.07M0.18%+346+5.7%Added
NewSquare Capital LLC6,362$5.07M0.41%+175+2.8%Added
EFG Asset Management (North America) Corp.6,344$5.05M0.84%+356+5.9%Added
Partners Capital Investment Group, LLP6,337$5.05M0.09%+3,719+142.1%Added
Everence Capital Management Inc6,293$5.01M0.34%−20−0.3%Reduced
Eventide Asset Management, LLC6,267$4.99M0.10%+430+7.4%Added
Mitchell Capital Management Co6,151$4.90M0.93%−6,173−50.1%Reduced
Dnca Finance6,100$4.86M0.40%−3,700−37.8%Reduced
Cresset Asset Management, LLC6,085$4.84M0.02%−1,056−14.8%Reduced
Sender Co & Partners, Inc.6,083$4.84M3.60%+6,083New
George Kaiser Family Foundation6,074$4.84M0.71%+311+5.4%Added
Thornburg Investment Management Inc6,015$4.79M0.07%−145−2.4%Reduced
Siemens Fonds Invest GmbH6,007$4.78M0.33%−47−0.8%Reduced
Andar Capital Management HK Ltd6,000$4.78M9.21%+6,000New
Generali Powszechne Towarzystwo Emerytalne6,000$4.78M1.51%+6,000New
Mirova5,990$4.77M0.86%+242+4.2%Added
Evolutionary Tree Capital Management, LLC5,987$4.77M5.54%−92−1.5%Reduced
Verition Fund Management LLC5,984$4.76M0.03%−21,560−78.3%Reduced
Kentucky Retirement Systems Insurance Trust Fund5,973$4.76M0.34%+5,973New
De Burlo Group Inc5,900$4.70M0.69%−800−11.9%Reduced
Beacon Pointe Advisors, LLC5,881$4.68M0.05%+503+9.4%Added
First American Bank5,863$4.67M0.35%+95+1.6%Added
Codex Capital Asset Management L.L.C.5,850$4.66M2.19%00.0%Unchanged
M&G Plc5,839$4.65M0.02%−291−4.7%Reduced
Stephens Inc5,794$4.61M0.07%−1,137−16.4%Reduced
Wealthcare Advisory Partners LLC5,756$4.58M0.12%+204+3.7%Added