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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2025

Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,167
−57 vs. Q4 2024
Shares held
182.3M
+1.90M (+1.1%) vs. Q4 2024
Total value
$145.0B
−$45.9B (−24.0%) vs. Q4 2024
New holders
203
938 more added
Sold out
260
760 more reduced

38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2025: 2,167 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ1 2025: $145.0B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2025

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.

Institutions holding NOW in Q1 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Gardner Lewis Asset Management L P5,701$4.54M1.09%+253+4.6%Added
Bryn Mawr Trust Co5,697$4.54M0.08%+2,004+54.3%Added
Telos Capital Management, Inc.5,695$4.53M0.49%+135+2.4%Added
Ameritas Investment Partners, Inc.5,670$4.51M0.16%−42−0.7%Reduced
Sanders Morris Harris LLC5,554$4.51M0.70%+4,500+426.9%Added
Lazard Freres Gestion S.A.S.5,659$4.50M0.11%+259+4.8%Added
Alerus Financial NA5,639$4.49M0.36%+770+15.8%Added
Group One Trading, L.P.5,592$4.45M0.19%+5,020+877.6%Added
Forbes J M & Co LLP5,569$4.43M0.43%+147+2.7%Added
Empowered Funds, LLC5,526$4.40M0.06%+324+6.2%Added
Coldstream Capital Management Inc5,512$4.39M0.09%−503−8.4%Reduced
Generali Investments Towarzystwo Funduszy Inwestycyjnych5,500$4.38M2.78%+2,300+71.9%Added
Callan Family Office, LLC5,490$4.37M0.33%−155−2.7%Reduced
Triasima Portfolio Management inc.5,487$4.37M0.86%+1,694+44.7%Added
Rosenblum Silverman Sutton S F Inc5,485$4.37M1.20%+9+0.2%Added
Roanoke Asset Management Corp5,450$4.34M1.49%00.0%Unchanged
Meeder Advisory Services, Inc.5,449$4.34M0.26%+1,130+26.2%Added
Voleon Capital Management LP5,445$4.33M0.34%−2,747−33.5%Reduced
Richwood Investment Advisors, LLC5,441$4.33M3.68%+59+1.1%Added
IHT Wealth Management, LLC5,413$4.31M0.13%+1,077+24.8%Added
Twin Lakes Capital Management, LLC5,397$4.30M2.90%00.0%Unchanged
YHB Investment Advisors, Inc.5,397$4.30M0.36%+281+5.5%Added
Equitable Trust Co5,388$4.29M0.24%+533+11.0%Added
Linden Thomas Advisory Services, LLC5,353$4.26M0.55%+289+5.7%Added
Black Swift Group, LLC5,352$4.26M0.96%+5,352New
Wahed Invest LLC5,350$4.26M0.74%+199+3.9%Added
Parallel Advisors, LLC5,334$4.25M0.10%−136−2.5%Reduced
Meridian Wealth Management, LLC5,325$4.24M0.21%+933+21.2%Added
Left Brain Wealth Management, LLC5,318$4.23M1.85%−878−14.2%Reduced
Security National Bank5,316$4.23M0.80%+912+20.7%Added
WD Rutherford LLC5,170$4.22M2.25%+38+0.7%Added
Nwam LLC5,249$4.18M0.36%−552−9.5%Reduced
Perigon Wealth Management, LLC5,248$4.18M0.11%+418+8.7%Added
Vinva Investment Management Ltd5,220$4.16M0.17%+480+10.1%Added
Kestra Private Wealth Services, LLC5,202$4.14M0.07%+275+5.6%Added
Legato Capital Management LLC5,200$4.14M0.56%+2,575+98.1%Added
Cornerstone Wealth Group, LLC5,194$4.14M0.34%+240+4.8%Added
HighPoint Advisor Group LLC4,365$4.12M0.24%+201+4.8%Added
Paradiem, LLC5,169$4.12M1.13%−870−14.4%Reduced
Bosman Wealth Management, LLC5,142$4.09M4.16%+3,624+238.7%Added
SG Americas Securities, LLC5,124$4.08M0.01%−17,196−77.0%Reduced
Axecap Investments, LLC5,118$4.07M3.45%+773+17.8%Added
Gladstone Institutional Advisory LLC5,117$4.07M0.19%+2,762+117.3%Added
Montgomery Investment Management Inc5,106$4.07M1.62%+10.0%Added
Once Capital Management, LLC5,050$4.02M1.84%+1,950+62.9%Added
Alight Capital Management LP5,000$3.98M2.10%−5,000−50.0%Reduced
Conscious Wealth Investments, LLC4,041$3.96M2.75%+486+13.7%Added
Ambassador Advisors, LLC4,942$3.93M0.69%−189−3.7%Reduced
Clean Yield Group4,935$3.93M1.28%+1,014+25.9%Added
Sheets Smith Wealth Management4,927$3.92M0.49%−474−8.8%Reduced
Iyo Bank, Ltd.4,924$3.92M1.26%00.0%Unchanged
Merit Financial Group, LLC4,918$3.92M0.06%+1,869+61.3%Added
Cabot Wealth Management Inc4,903$3.90M0.50%+31+0.6%Added
IFP Advisors, Inc4,893$3.90M0.12%+2,944+151.1%Added
Capital Group Investment Management Pte. Ltd.4,876$3.88M0.79%+49+1.0%Added
SummitTX Capital, L.P.4,868$3.88M0.17%+4,868New
Alamar Capital Management, LLC4,841$3.85M2.29%−196−3.9%Reduced
Atlantic Trust, LLC4,807$3.83M0.85%−48−1.0%Reduced
Gamco Investors, Inc. Et Al4,766$3.79M0.04%−623−11.6%Reduced
Central Pacific Bank - Trust Division4,766$3.79M0.52%+2,277+91.5%Added
GTS Securities LLC4,760$3.79M0.16%+1,793+60.4%Added
United Services Automobile Association4,736$3.78M0.12%+4,736New
CFM Wealth Partners LLC4,740$3.77M0.67%+423+9.8%Added
Capital Investment Advisors, LLC4,733$3.77M0.07%+1,409+42.4%Added
NZS Capital, LLC4,707$3.75M0.17%−1,492−24.1%Reduced
Strategic Advisors LLC4,707$3.75M0.72%+950+25.3%Added
MEAG MUNICH ERGO, Kapitalanlagegesellschaft mbH4,701$3.74M0.11%+1,129+31.6%Added
Silvercrest Asset Management Group LLC4,699$3.74M0.03%+1,486+46.2%Added
Xcel Wealth Management, LLC4,665$3.71M1.16%+275+6.3%Added
Mathes Company, Inc.4,647$3.70M1.50%−460−9.0%Reduced
RFG Advisory, LLC4,646$3.70M0.10%−264−5.4%Reduced
Selective Wealth Management, Inc.4,687$3.68M1.60%−177−3.6%Reduced
Fiera Capital Corp4,610$3.67M0.01%+169+3.8%Added
Freemont Management S.A.4,600$3.66M1.44%+3,800+475.0%Added
Webster Bank, N. A.4,580$3.65M0.40%−136−2.9%Reduced
Allstate Corp4,574$3.64M0.11%−1,508−24.8%Reduced
Harbor Capital Advisors, Inc.4,562$3.63M0.17%−210−4.4%Reduced
Aft, Forsyth & Sober, LLC4,550$3.62M1.26%+1,050+30.0%Added
Cohen Investment Advisors LLC4,531$3.61M2.09%+150+3.4%Added
Portside Wealth Group, LLC4,498$3.58M0.58%−2,714−37.6%Reduced
Bank Hapoalim BM4,483$3.57M0.52%−70−1.5%Reduced
Chesley Taft & Associates LLC4,465$3.55M0.17%+452+11.3%Added
Quadrant Capital Group LLC4,439$3.53M0.13%+2,412+119.0%Added
CAPROCK Group, Inc.4,416$3.52M0.11%+213+5.1%Added
Triglav Skladi, D.O.O.4,400$3.50M0.30%−5,700−56.4%Reduced
AXS Investments LLC4,384$3.49M0.97%−38−0.9%Reduced
Snowden Capital Advisors LLC4,362$3.47M0.11%−488−10.1%Reduced
Westshore Wealth, LLC4,358$3.47M1.47%−1,596−26.8%Reduced
Kovack Advisors, Inc.4,358$3.47M0.37%+274+6.7%Added
Univest Financial Corp4,355$3.47M0.23%−1,855−29.9%Reduced
SeaTown Holdings Pte. Ltd.4,350$3.46M2.99%+4,350New
Kapitalo Investimentos Ltda4,350$3.46M0.70%+4,350New
Miracle Mile Advisors, LLC4,344$3.46M0.07%+68+1.6%Added
Westover Capital Advisors, LLC4,338$3.45M0.77%−55−1.3%Reduced
Nicollet Investment Management, Inc.4,334$3.45M1.21%−2,959−40.6%Reduced
V-Square Quantitative Management LLC4,327$3.44M0.50%+264+6.5%Added
Norden Group LLC4,304$3.43M0.39%−1,814−29.7%Reduced
First Bank & Trust4,267$3.40M0.66%−64−1.5%Reduced
KP Management LLC4,250$3.38M1.30%00.0%Unchanged
SBI Securities Co., Ltd.4,234$3.37M0.11%+326+8.3%Added