ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2025
Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,166
- −57 vs. Q4 2024
- Shares held
- 182.3M
- +1.90M (+1.1%) vs. Q4 2024
- Total value
- $145.0B
- −$45.9B (−24.0%) vs. Q4 2024
- New holders
- 203
- 937 more added
- Sold out
- 260
- 760 more reduced
38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| DSG Capital Advisors, LLC | 4,196 | $3.34M | 0.67% | −53−1.2% | Reduced |
| Salem Investment Counselors Inc | 4,161 | $3.31M | 0.12% | +23+0.6% | Added |
| Natural Investments, LLC | 4,161 | $3.31M | 0.94% | −647−13.5% | Reduced |
| Greenleaf Trust | 4,156 | $3.31M | 0.03% | +295+7.6% | Added |
| We Are One Seven, LLC | 4,153 | $3.31M | 0.13% | +1,178+39.6% | Added |
| Signaturefd, LLC | 4,101 | $3.26M | 0.06% | −32−0.8% | Reduced |
| TD Private Client Wealth LLC | 4,072 | $3.24M | 0.09% | −749−15.5% | Reduced |
| Whitford Management LLC | 4,066 | $3.24M | 4.14% | +4,066 | New |
| Alps Advisors Inc | 4,049 | $3.22M | 0.02% | +411+11.3% | Added |
| Aft, Forsyth & Company, Inc. | 4,046 | $3.22M | 1.74% | −55−1.3% | Reduced |
| Saranac Partners Ltd | 4,034 | $3.21M | 1.83% | −590−12.8% | Reduced |
| Paragon Advisors, LLC | 4,034 | $3.21M | 1.21% | +193+5.0% | Added |
| JBF Capital, Inc. | 4,004 | $3.19M | 0.61% | +800+25.0% | Added |
| Columbus Hill Capital Management, L.P. | 4,000 | $3.18M | 0.67% | 00.0% | Unchanged |
| Guided Capital Wealth Management, LLC | 3,979 | $3.17M | 2.65% | +947+31.2% | Added |
| Berbice Capital Management LLC | 3,937 | $3.13M | 2.70% | +22+0.6% | Added |
| Prescott Group Capital Management, L.L.C. | 3,911 | $3.11M | 0.45% | +311+8.6% | Added |
| Icon Wealth Advisors, LLC | 3,906 | $3.11M | 0.26% | −1,762−31.1% | Reduced |
| Callahan Advisors, LLC | 3,895 | $3.10M | 0.30% | −20−0.5% | Reduced |
| Perpetual Ltd | 3,895 | $3.10M | 0.04% | +318+8.9% | Added |
| WESPAC Advisors SoCal, LLC | 3,891 | $3.10M | 0.81% | +220+6.0% | Added |
| Generate Investment Management Ltd | 3,886 | $3.09M | 0.22% | +3,886 | New |
| Next Century Growth Investors LLC | 3,881 | $3.09M | 0.27% | −1,373−26.1% | Reduced |
| Beck Capital Management, LLC | 3,880 | $3.09M | 0.91% | −197−4.8% | Reduced |
| Plato Investment Management Ltd | 3,800 | $3.06M | 0.26% | −738−16.3% | Reduced |
| National Asset Management, Inc. | 3,840 | $3.06M | 0.09% | +1,270+49.4% | Added |
| Concurrent Investment Advisors, LLC | 3,807 | $3.03M | 0.07% | +845+28.5% | Added |
| AE Wealth Management LLC | 3,804 | $3.03M | 0.03% | −352−8.5% | Reduced |
| Evoke Wealth, LLC | 3,800 | $3.03M | 0.08% | +1,341+54.5% | Added |
| Unisphere Establishment | 3,750 | $2.99M | 0.03% | +3,750 | New |
| Principal Securities, Inc. | 2,814 | $2.98M | 0.07% | 00.0% | Unchanged |
| Venturi Wealth Management, LLC | 3,725 | $2.97M | 0.15% | +271+7.8% | Added |
| Citizens National Bank Trust Department | 3,704 | $2.95M | 0.63% | −75−2.0% | Reduced |
| S-Bank Fund Management Ltd | 3,672 | $2.92M | 0.55% | +3,672 | New |
| Goodman Advisory Group, LLC | 3,663 | $2.92M | 0.89% | +159+4.5% | Added |
| EP Wealth Advisors, LLC | 3,661 | $2.91M | 0.02% | −57−1.5% | Reduced |
| Kornitzer Capital Management Inc | 3,657 | $2.91M | 0.06% | −833−18.6% | Reduced |
| Fort Washington Investment Advisors Inc | 3,647 | $2.90M | 0.02% | −127−3.4% | Reduced |
| MUFG Securities Americas Inc. | 3,647 | $2.90M | 0.34% | +606+19.9% | Added |
| Gallagher Capital Advisors, LLC | 3,644 | $2.90M | 2.21% | −12−0.3% | Reduced |
| Westpac Banking Corp | 3,629 | $2.89M | 0.21% | +1,295+55.5% | Added |
| Waldron Private Wealth LLC | 3,618 | $2.88M | 0.14% | −225−5.9% | Reduced |
| Sculati Wealth Management, LLC | 3,616 | $2.88M | 1.16% | +34+0.9% | Added |
| Denali Advisors LLC | 3,613 | $2.88M | 0.33% | −4,433−55.1% | Reduced |
| Ofi Invest Asset Management | 3,864 | $2.85M | 0.07% | +1,573+68.7% | Added |
| Taikang Asset Management (Hong Kong) Co Ltd | 3,575 | $2.85M | 0.39% | +1,775+98.6% | Added |
| Profund Advisors LLC | 3,546 | $2.82M | 0.12% | −403−10.2% | Reduced |
| TCG Advisory Services, LLC | 3,539 | $2.82M | 0.11% | −559−13.6% | Reduced |
| Hilltop Holdings Inc. | 3,528 | $2.81M | 0.18% | +73+2.1% | Added |
| Shaker Investments LLC | 3,526 | $2.81M | 1.35% | +1,294+58.0% | Added |
| Icon Advisers Inc | 3,524 | $2.81M | 0.66% | 00.0% | Unchanged |
| Quantum Private Wealth, LLC | 3,523 | $2.81M | 1.06% | −193−5.2% | Reduced |
| iA Global Asset Management Inc. | 3,518 | $2.80M | 0.05% | −8,854−71.6% | Reduced |
| Independent Financial Group, LLC | 3,516 | $2.80M | 0.10% | −862−19.7% | Reduced |
| Thoroughbred Financial Services, LLC | 3,508 | $2.79M | 0.17% | +50+1.4% | Added |
| Canal Capital Management, LLC | 3,504 | $2.79M | 0.47% | −351−9.1% | Reduced |
| CHB Investment Group, LLC | 3,490 | $2.78M | 1.48% | −5−0.1% | Reduced |
| Morse Asset Management, Inc | 3,469 | $2.76M | 0.70% | +1,204+53.2% | Added |
| OV Management LLC | 3,463 | $2.76M | 1.29% | −691−16.6% | Reduced |
| Vista Wealth Management Group, LLC | 3,458 | $2.75M | 0.18% | +13+0.4% | Added |
| Empower Advisory Group, LLC | 3,429 | $2.73M | 0.01% | −75−2.1% | Reduced |
| Cunning Capital Partners, LP | 3,405 | $2.71M | 1.73% | −20−0.6% | Reduced |
| Diversify Advisory Services, LLC | 2,873 | $2.71M | 0.17% | +474+19.8% | Added |
| Generali Investments CEE, investicni spolecnost, a.s. | 3,400 | $2.71M | 0.25% | +2,500+277.8% | Added |
| PDS Planning, Inc | 3,385 | $2.69M | 0.23% | +108+3.3% | Added |
| J.W. Cole Advisors, Inc. | 3,381 | $2.69M | 0.08% | +1,079+46.9% | Added |
| Landscape Capital Management, L.L.C. | 3,379 | $2.69M | 0.24% | +1,488+78.7% | Added |
| GAMMA Investing LLC | 3,378 | $2.69M | 0.20% | +308+10.0% | Added |
| CWA Asset Management Group, LLC | 3,373 | $2.69M | 0.13% | −232−6.4% | Reduced |
| Mather Group, LLC. | 3,367 | $2.68M | 0.03% | +287+9.3% | Added |
| Loomis Sayles & Co L P | 3,366 | $2.68M | 0.00% | +1,754+108.8% | Added |
| Argent Trust Co | 3,363 | $2.68M | 0.11% | +12+0.4% | Added |
| Harfst & Associates, Inc. | 3,361 | $2.68M | 0.62% | −125−3.6% | Reduced |
| Frank, Rimerman Advisors LLC | 3,341 | $2.66M | 0.21% | −40−1.2% | Reduced |
| Acima Private Wealth, LLC | 3,324 | $2.65M | 0.95% | 00.0% | Unchanged |
| Ballentine Partners, LLC | 3,296 | $2.62M | 0.05% | +243+8.0% | Added |
| Western Wealth Management, LLC | 3,294 | $2.62M | 0.17% | −117−3.4% | Reduced |
| RFG - Bristol Wealth Advisors, LLC | 3,279 | $2.61M | 0.87% | −590−15.2% | Reduced |
| HCR Wealth Advisors | 3,264 | $2.60M | 0.34% | +100+3.2% | Added |
| Leeward Financial Partners, LLC | 3,263 | $2.60M | 0.97% | +82+2.6% | Added |
| Circle Wealth Management, LLC | 3,262 | $2.60M | 0.06% | +565+20.9% | Added |
| Clearstead Advisors, LLC | 3,241 | $2.58M | 0.04% | +50+1.6% | Added |
| Pallas Capital Advisors LLC | 3,225 | $2.57M | 0.11% | +1,188+58.3% | Added |
| Legacy Advisors, LLC | 3,213 | $2.56M | 0.27% | +56+1.8% | Added |
| Institute for Wealth Management, LLC. | 3,193 | $2.54M | 0.33% | +571+21.8% | Added |
| Bradley Foster & Sargent Inc | 3,186 | $2.54M | 0.04% | +53+1.7% | Added |
| Alta Wealth Advisors LLC | 3,179 | $2.53M | 1.16% | −67−2.1% | Reduced |
| Schechter Investment Advisors, LLC | 3,135 | $2.50M | 0.21% | −861−21.5% | Reduced |
| Guardian Capital LP | 3,129 | $2.49M | 0.10% | +405+14.9% | Added |
| Financial Engines Advisors L.L.C. | 3,124 | $2.49M | 0.01% | −20−0.6% | Reduced |
| PGGM Investments | 3,115 | $2.48M | 0.03% | 00.0% | Unchanged |
| Smartleaf Asset Management LLC | 3,086 | $2.46M | 0.24% | −48−1.5% | Reduced |
| Signet Financial Management, LLC | 3,075 | $2.45M | 0.33% | +79+2.6% | Added |
| Boomfish Wealth Group, LLC | 3,069 | $2.44M | 1.59% | +57+1.9% | Added |
| Beaumont Asset Management, L.L.C. | 3,067 | $2.44M | 1.47% | −958−23.8% | Reduced |
| Pinnacle Associates Ltd | 3,063 | $2.44M | 0.04% | +56+1.9% | Added |
| Capstone Investment Advisors, LLC | 3,050 | $2.43M | 0.02% | +3,050 | New |
| Burney Co | 3,043 | $2.42M | 0.09% | −5,995−66.3% | Reduced |
| OMC Financial Services LTD | 3,030 | $2.41M | 1.08% | −5−0.2% | Reduced |
| Hoey Investments, Inc | 3,020 | $2.40M | 0.48% | −1,167−27.9% | Reduced |