ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2025
Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,166
- −57 vs. Q4 2024
- Shares held
- 182.3M
- +1.90M (+1.1%) vs. Q4 2024
- Total value
- $145.0B
- −$45.9B (−24.0%) vs. Q4 2024
- New holders
- 203
- 937 more added
- Sold out
- 260
- 760 more reduced
38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Linscomb & Williams, Inc. | 2,987 | $2.38M | 0.12% | +342+12.9% | Added |
| Centiva Capital, LP | 2,977 | $2.37M | 0.14% | +1,297+77.2% | Added |
| SeaCrest Wealth Management, LLC | 2,972 | $2.37M | 0.27% | +111+3.9% | Added |
| Davidson Capital Management Inc. | 2,965 | $2.36M | 0.64% | −898−23.2% | Reduced |
| Tritonpoint Wealth, LLC | 2,964 | $2.36M | 0.22% | +2,187+281.5% | Added |
| Logan Capital Management Inc | 2,952 | $2.35M | 0.11% | −257−8.0% | Reduced |
| Great Lakes Advisors, LLC | 2,950 | $2.35M | 0.02% | −1,184−28.6% | Reduced |
| Mutual Advisors, LLC | 2,472 | $2.34M | 0.07% | −1,147−31.7% | Reduced |
| Sigma Planning Corp | 2,922 | $2.33M | 0.07% | −1,861−38.9% | Reduced |
| Belpointe Asset Management LLC | 2,905 | $2.31M | 0.12% | −603−17.2% | Reduced |
| Kingsview Wealth Management, LLC | 2,905 | $2.31M | 0.04% | +140+5.1% | Added |
| Proem Advisors LLC | 2,904 | $2.31M | 1.21% | 00.0% | Unchanged |
| Aubrey Capital Management Ltd | 2,900 | $2.31M | 0.93% | −300−9.4% | Reduced |
| Sunbelt Securities, Inc. | 2,897 | $2.31M | 0.21% | +155+5.7% | Added |
| Ilex Capital Partners (UK) LLP | 2,892 | $2.30M | 0.09% | +2,892 | New |
| Dorsey & Whitney Trust CO LLC | 2,888 | $2.30M | 0.13% | +636+28.2% | Added |
| Bay Rivers Group | 2,885 | $2.30M | 1.20% | +296+11.4% | Added |
| Moody National Bank Trust Division | 2,879 | $2.29M | 0.24% | −156−5.1% | Reduced |
| Ritholtz Wealth Management | 2,868 | $2.28M | 0.07% | +315+12.3% | Added |
| Prakash Investment Advisors LLC | 2,850 | $2.27M | 2.51% | +141+5.2% | Added |
| LMR Partners LLP | 2,844 | $2.26M | 0.05% | +844+42.2% | Added |
| Asset Dedication, LLC | 2,834 | $2.26M | 0.18% | −105−3.6% | Reduced |
| Strategic Advocates LLC | 2,811 | $2.24M | 0.78% | −368−11.6% | Reduced |
| Doliver Advisors, LP | 2,805 | $2.23M | 0.63% | −129−4.4% | Reduced |
| Hancock Whitney Corp | 2,783 | $2.22M | 0.07% | +1,297+87.3% | Added |
| Summit Trail Advisors, LLC | 2,770 | $2.21M | 0.07% | +124+4.7% | Added |
| Umpqua Bank | 2,752 | $2.19M | 0.76% | +23+0.8% | Added |
| Portman Square Capital LLP | 2,748 | $2.19M | 0.30% | +2,748 | New |
| Wedmont Private Capital | 2,761 | $2.17M | 0.11% | +261+10.4% | Added |
| Brighton Jones LLC | 2,714 | $2.16M | 0.07% | −39−1.4% | Reduced |
| SkyOak Wealth, LLC | 2,709 | $2.16M | 0.47% | 00.0% | Unchanged |
| WealthPlan Investment Management, LLC | 2,702 | $2.15M | 0.21% | −138−4.9% | Reduced |
| Neville Rodie & Shaw Inc | 2,659 | $2.12M | 0.17% | 00.0% | Unchanged |
| Alliance Wealth Advisors, LLC | 2,637 | $2.10M | 0.55% | −1,884−41.7% | Reduced |
| Beacon Investment Advisory Services, Inc. | 2,624 | $2.09M | 0.10% | −423−13.9% | Reduced |
| Mattson Financial Services, LLC | 2,624 | $2.09M | 0.63% | +490+23.0% | Added |
| Great Lakes Retirement, Inc. | 2,620 | $2.09M | 0.27% | +1,658+172.3% | Added |
| VestGen Advisors, LLC | 2,619 | $2.09M | 0.09% | +2,619 | New |
| Buckingham Strategic Partners | 2,608 | $2.08M | 0.03% | +991+61.3% | Added |
| Harvest Fund Management Co., Ltd | 2,579 | $2.05M | 0.10% | −3,482−57.4% | Reduced |
| Clare Market Investments LLC | 2,573 | $2.05M | 0.54% | −510−16.5% | Reduced |
| Beta Wealth Group, Inc. | 2,568 | $2.04M | 0.73% | +99+4.0% | Added |
| NDWM LLC | 2,549 | $2.03M | 1.98% | +134+5.5% | Added |
| Leelyn Smith, LLC | 2,545 | $2.03M | 0.36% | +48+1.9% | Added |
| Bensler, LLC | 2,533 | $2.02M | 0.25% | +235+10.2% | Added |
| Legacy Wealth Asset Management, LLC | 2,524 | $2.01M | 0.56% | −99−3.8% | Reduced |
| Kentucky Farm Bureau Mutual Insurance Co | 2,500 | $1.99M | 0.47% | 00.0% | Unchanged |
| Jamison Private Wealth Management, Inc. | 2,483 | $1.98M | 0.30% | +164+7.1% | Added |
| Headlands Technologies LLC | 2,470 | $1.97M | 0.22% | +2,470 | New |
| Grant Private Wealth Management Inc | 2,460 | $1.96M | 2.11% | +815+49.5% | Added |
| Valmark Advisers, Inc. | 2,457 | $1.96M | 0.03% | 00.0% | Unchanged |
| Penserra Capital Management LLC | 2,453 | $1.95M | 0.03% | −1,609−39.6% | Reduced |
| Altus Wealth Group LLC | 2,450 | $1.95M | 0.91% | −394−13.9% | Reduced |
| Highland Capital Management, LLC | 2,429 | $1.93M | 0.12% | +70+3.0% | Added |
| Redwood Investments, LLC | 2,418 | $1.93M | 0.72% | +55+2.3% | Added |
| Atomi Financial Group, Inc. | 2,412 | $1.92M | 0.09% | +179+8.0% | Added |
| Romano Brothers and Company | 2,410 | $1.92M | 0.25% | +424+21.3% | Added |
| Ferguson Wellman Capital Management, Inc | 2,408 | $1.92M | 0.04% | −49,207−95.3% | Reduced |
| Coastline Trust Co | 2,400 | $1.91M | 0.24% | +2,342+4,037.9% | Added |
| Grove Bank & Trust | 2,397 | $1.91M | 0.26% | −1,197−33.3% | Reduced |
| Trust Asset Management LLC | 2,372 | $1.89M | 0.15% | −5−0.2% | Reduced |
| Williams Jones Wealth Management, LLC. | 2,367 | $1.88M | 0.02% | +3+0.1% | Added |
| Texas Yale Capital Corp. | 2,341 | $1.86M | 0.08% | 00.0% | Unchanged |
| Garrett Investment Advisors LLC | 2,338 | $1.86M | 0.18% | +683+41.3% | Added |
| Parallax Volatility Advisers, L.P. | 2,334 | $1.86M | 0.06% | −10,351−81.6% | Reduced |
| Mission Creek Capital Partners, Inc. | 2,327 | $1.85M | 0.45% | −65−2.7% | Reduced |
| Fifth Third Wealth Advisors LLC | 2,303 | $1.83M | 0.09% | +380+19.8% | Added |
| Parr McKnight Wealth Management Group, LLC | 2,286 | $1.82M | 0.26% | +2,286 | New |
| Smith, Salley & Associates | 2,275 | $1.81M | 0.12% | +2,275 | New |
| Valeo Financial Advisors, LLC | 2,262 | $1.80M | 0.05% | +192+9.3% | Added |
| Wealthspire Advisors, LLC | 2,260 | $1.80M | 0.01% | +2+0.1% | Added |
| Baker Avenue Asset Management, LP | 2,259 | $1.80M | 0.06% | +408+22.0% | Added |
| Guerra Pan Advisors, LLC | 2,245 | $1.79M | 1.40% | −19−0.8% | Reduced |
| Central Trust Co | 2,229 | $1.77M | 0.04% | −63−2.7% | Reduced |
| Central Bank & Trust Co | 2,229 | $1.77M | 0.30% | +1,233+123.8% | Added |
| Flagship Harbor Advisors, LLC | 2,223 | $1.77M | 0.09% | +577+35.1% | Added |
| Waterloo Capital, L.P. | 2,203 | $1.75M | 0.16% | −151−6.4% | Reduced |
| Procyon Private Wealth Partners, LLC | 2,203 | $1.75M | 0.11% | +108+5.2% | Added |
| Greykasell Wealth Strategies, Inc. | 2,197 | $1.75M | 0.93% | 00.0% | Unchanged |
| GeoWealth Management, LLC | 2,194 | $1.75M | 0.07% | −574−20.7% | Reduced |
| Reuter James Wealth Management, LLC | 2,189 | $1.74M | 0.30% | −2−0.1% | Reduced |
| BluePointe Capital Management, LLC | 2,183 | $1.74M | 0.66% | +86+4.1% | Added |
| L & S Advisors Inc | 2,182 | $1.74M | 0.21% | −8,459−79.5% | Reduced |
| CNB Bank | 2,165 | $1.72M | 0.87% | +32+1.5% | Added |
| Steel Peak Wealth Management LLC | 2,151 | $1.71M | 0.07% | +1,814+538.3% | Added |
| Northern Financial Advisors Inc | 2,151 | $1.71M | 1.41% | +8+0.4% | Added |
| Naviter Wealth, LLC | 2,146 | $1.71M | 0.21% | +32+1.5% | Added |
| Terra Nova Asset Management LLC | 2,147 | $1.71M | 1.35% | +2,147 | New |
| Clarius Group, LLC | 2,141 | $1.70M | 0.11% | +295+16.0% | Added |
| Convergence Financial, LLC | 2,128 | $1.69M | 0.33% | +99+4.9% | Added |
| Global Assets Advisory, LLC | 2,128 | $1.68M | 0.32% | +1,258+144.6% | Added |
| 1858 Wealth Management, LLC | 2,109 | $1.68M | 1.42% | +275+15.0% | Added |
| CBOE Vest Financial, LLC | 2,105 | $1.68M | 0.03% | +891+73.4% | Added |
| Harbor Investment Advisory, LLC | 2,092 | $1.67M | 0.16% | +277+15.3% | Added |
| Principle Wealth Partners LLC | 2,086 | $1.66M | 0.12% | −40−1.9% | Reduced |
| AAFMAA Wealth Management & Trust LLC | 2,082 | $1.66M | 0.75% | +28+1.4% | Added |
| Graypoint LLC | 2,081 | $1.66M | 0.10% | −198−8.7% | Reduced |
| Optimize Financial Inc | 2,081 | $1.66M | 0.62% | −3−0.1% | Reduced |
| Summit Financial, LLC | 2,077 | $1.65M | 0.05% | +54+2.7% | Added |
| Maxi Investments CY Ltd | 2,073 | $1.65M | 0.33% | +2,073 | New |